The Purple United Sales IPO has been announced as a book-built issue worth ₹32.81 crores. It comprises a fresh issue of 26.04 lakh shares.
The subscription period for the Purple United Sales IPO is scheduled from December 11, 2024, to December 13, 2024. The allotment of shares is expected to be finalized on Monday, December 16, 2024. The tentative listing date has been fixed as Wednesday, December 18, 2024, on NSE SME.
The price band for the IPO has been set at ₹121 to ₹126 per share. A minimum lot size of 1,000 shares has been specified for applications. An investment of ₹126,000 is required for retail investors, while HNI investors need to invest in a minimum of 2 lots (2,000 shares), amounting to ₹252,000.
| IPO Date | December 11, 2024 to December 13, 2024 |
| Listing Date | December 18, 2024 |
| Face Value | ₹ 10 / Share |
| Price Band | ₹ 121 to ₹ 126 / Share |
| Lot Size | 1000 Shares |
| Total Issue Size | ₹32.81 Cr |
| Fresh Issue | ₹32.81 Cr |
| Offer for Sale | |
| Employee Discount | |
| Issue Type | Book Built Issue IPO |
| Listing At | NSE SME |
| Share holding pre issue | 7,005,800 |
| Share holding post issue | 9,609,800 |
| Market Maker portion | 131,000 shares |
Purple United Sales Limited IPO opens on December 11, 2024, and closes on December 13, 2024.
| IPO Open Date | December 11, 2024 |
| IPO Close Date | December 13, 2024 |
| Basis of Allotment | December 16, 2024 |
| Initiation of Refunds | December 17, 2024 |
| Credit of Shares to Demat | December 17, 2024 |
| Listing Date | December 18, 2024 |
| Cut-off time for UPI mandate confirmation | December 13, 2024 |
Bids can be placed by investors for a minimum of 1,000 shares and in multiples thereafter. The table below illustrates the minimum and maximum investment required by retail investors and HNIs in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1,000 | Rs.126,000 |
| Retail (Max) | 1 | 1,000 | Rs.126,000 |
| S-HNI (Min) | 2 | 2,000 | Rs.252,000 |
| S-HNI (Max) | |||
| B-HNI (Min) | |||
| HNI (Min) |
| Share Holding Pre Issue | 87.54% |
| Share Holding Post Issue |
| Investor Category | Shares Offered | Maximum Allottees |
|---|---|---|
| Anchor Investor Shares Offered | |
|
| Market Maker Shares Offered | |
|
| Other Shares Offered | |
|
| QIB Shares Offered | Not more than 50% of the Net Issue |
|
| NII (HNI) Shares Offered | Not less than 15% of the Net Issue |
|
| bNII > ₹10L | |
|
| sNII < ₹10L | |
|
| Retail Shares Offered | Not less than 35% of the Net Issue |
|
| Employee Shares Offered | |
|
| Total Shares Offered | |
| Bid Date | |
| Shares Offered | |
| Anchor Portion Size (In Cr.) | |
| Anchor lock-in period end date for 50% shares (30 Days) | |
| Anchor lock-in period end date for remaining shares (90 Days) |
Incorporated in 2014, Purple United is recognized as a fashion brand offering high-quality, versatile apparel, footwear, and accessories for children of all ages.
The flagship line, "Purple United Kids," is designed to cater to children up to the age of 14, providing laboratory-tested products made from high-quality materials in bright colors and designs suitable for every occasion. Clothing and footwear for infants (0 to 1 year), toddlers (2 to 6 years), and older children (7 to 14 years) are designed, developed, sourced, marketed, and distributed by the company. A wide range of accessories and hardware, including strollers, is also offered.
The Indian market is exclusively catered to by the company through an extensive distribution network, which includes 17 exclusive retail outlets (EBOs), several shop-in-shops, and a robust online presence through the website, mobile app, and major e-commerce platforms such as Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch, AJIO, and others.
As of July 20, 2024, 17 EBOs under the brand name "Purple United Kids" had been established in 5 states and 10 cities in India, along with 20 shop-in-shops in key accounts and 44 retailers across the country. As of June 30, 2024, the company’s workforce comprised 161 full-time employees.
Competitive Strengths:
| KPI | Values |
|---|---|
| ROE | |
| ROCE | 19.35% |
| Debt/Equity | 1.48 |
| RoNW | 27.78% |
| P/BV | 4.82 |
| PAT Margin (%) | 11.26 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (Rs) | 6.87 | 5.01 |
| P/E (x) | 18.33 | 25.15 |
The Net Proceeds of the Issue are intended to be utilized by the company for the following purposes:
Purple United Sales Limited Khasra No. 55/14 & 55/15, Near Rani Khera Road, Mundka, West Delhi, New Delhi, Delhi, India, 11004 Phone: +91 9667792635 Email: mailto:jdseth@purpleuni Website: https://purpleunited.in/ |
Kfin Technologies Limited Phone: 04067162222, 04079611000 Email: pusl.ipo@kfintech.com Website: https://kosmic.kfintech.com/ipostatus/ |
Lamfindia specializes in offering innovative financial solutions, including stock broker services, mutual fund investments, and IPO guidance.