Alice Blue Stock Trading, Demat, Brokerage and Reviews 2024

Alice Blue is one of the prominent stockbrokers in India. It offers a complete range of services including equity trading, mutual funds, commodities, and more. It also provides a user-friendly interface, making it accessible to beginners and experienced traders.

In this review, we will delve into the various features of Alice Blue. We will examine its account opening charges, brokerage charges, features, and other offerings. Through this review, we will provide you with a thorough understanding of what Alice Blue has to offer.

Alice Blue Overview

Alice Blue is a well-established Private company in the financial services sector, known for its comprehensive brokerage services. As a Private broker, Angel One offers numerous investment options, including stock trading, futures and options, mutual funds, currencies and commodities.

Headquartered in Bangalore, Angel One has been a significant player in the Indian stock market since its inception in 2006. The company was founded by Sidhavelayutham M, who envisioned creating a platform that democratizes investing for all.

Over the years, Alice Blue has built a reputation for its user-friendly platform, competitive pricing, and extensive research tools. The company is committed to providing reliable customer support and educational resources, making it a preferred choice for traders and investors.

Alice Blue A Comprehensive Company Overview

Company Overview Alice Blue
Company Type Private
Broker Type Discount Broker
Headquarters Bangalore
Founder Sidhavelayutham M
Establishment Year 2006

Account opening and demat charges

Opening an account with Alice Blue is Free, making it accessible to new investors. Once the account is set up, users will incur ongoing charges such as an annual maintenance charge (AMC) of Rs.400 per Year and a broker commission of ₹Zero, Securities Transaction Tax (STT), and other regulatory charges.

Alice Blue straightforward pricing and comprehensive services make it a popular choice among investors. The combination of free account opening and competitive ongoing charges provides a cost-effective investment management solution.

Account Opening and Demat Charges

Broker Alice Blue
Trading Account Opening Charges Free
Demat AMC (Annual Maintenance Charges) Rs.400 per Year
Depository

Alice Blue brokerage charges

Your stockbroker charges a certain brokerage fee for every order you place. The brokerage charges of Angel One are as follows:

  • Equity delivery: You need to pay these charges when you buy and hold stocks in your trading account for a longer period. This type of trading generally charges lower brokerage charges as compared to others.
  • Equity intraday: When you buy and sell stocks on the same day, you need to pay equity delivery brokerage charges. Intraday trading mainly focuses on short-term price movements.
  • Equity futures: You have to pay equity future brokerage charges when you trade futures contracts on stocks. Equity futures are agreements to buy or sell a stock at a predetermined price on a future date. The charges for trading equity futures include brokerage fees and may also include transaction charges based on the contract value.
  • Equity options: When you trade options contracts based on stocks, you have to pay brokerage charges determined for equity options. An equity option gives the holder the right, but not the obligation, to buy or sell a stock at a specified price before or at the expiration date. The brokerage charges for options trading often include a flat fee per contract or a fee based on the option’s premium.
  • Commodity futures: These are charges for trading futures contracts on commodities such as gold, oil, or agricultural products. Commodity futures contracts are agreements to buy or sell a specific quantity of a commodity at a predetermined price on a future date.
  • Currency futures: These are charges for trading futures contracts on currencies. Currency futures involve agreements to exchange one currency for another at a set price on a future date. The charges for currency futures usually include a flat fee per contract and may vary depending on the currency pair and contract size.
  • Currency options: Charges for trading options contracts on currencies. A currency option provides the right, but not the obligation, to buy or sell a currency pair at a specified price before or at the expiration date. The charges for currency options typically include a fee per option contract and may be based on the option's premium.

Brokerage of Alice Blue

Brokerage Alice Blue
Brokerage Plan Standard Plan
Subscription Charges Zero
Equity Delivery Rs.15 per Trade or 0.05% (Whichever is Low)
Equity Intraday Rs.15 per Trade or 0.05% (whichever is low)
Equity Future Rs.15 per Trade or 0.05% (whichever is low)
Equity Option Rs.15 per Trade
Commodity Future Rs.15 per Trade or 0.05% (whichever is low)
Commodity Option Rs.15 per Trade
Currency Future Rs.15 per Trade or 0.05% (whichever is low)
Currency Option Rs.15 per Trade

Alice Blue margin exposure

Alice Blue provides margin exposure to help traders and investors trade with margin money. With margin money, you can control larger positions with smaller amounts of funds. With this offering, you can amplify your trading potential and take advantage of market opportunities.

Alice Blue Exposure

Exposure Alice Blue
Equity Delivery 1x
Equity Intraday Upto 5x (Depends on Stocks)
Equity F&O Carry Forward 1x
Equity F&O Intraday 1.3x
Commodity F&O Carry Forward 1x
Commodity F&O Intraday 1.3x
Currency F&O 1x

Alice Blue other charge

Apart from brokerage charges, you also need to be aware of other charges charged by a broker. These are:

Other charges of Alice Blue

Charges Alice Blue
STT Equity Delivery 0.1% on buy & sell
Stamp Duty Equity Delivery 0.015% on buy
Transaction Charges Equity Intraday 0.00325% (NSE) 0.00375% (BSE)
STT Equity Intraday 0.025% on sell
Stamp Duty Equity Intraday 0.003% on buy
Transaction Charges Equity Futures 0.0019% (NSE & BSE)
STT Equity Future 0.0125% on sell
Stamp Duty Equity Future 0.002% on buy
Transaction Charges Equity Options 0.05% (on premium)
STT Equity Options 0.0625% on sell (on premium)
Stamp Duty Equity Options 0.003% on buy
SEBI Turnover Charges Rs.10/ Crore (All Segment)
GST 18% on (Brokerage + SEBI + Transaction charges)

Alice Blue trading platforms

Alice Blue offers multiple trading platforms for traders and investors. With an easy user interface and advanced features, Angel One simplifies the trading process for beginners. Each of the following platforms offers unique and useful features for trading purposes.

Alice Blue – Trading Platforms

Trading Platforms Alice Blue
Android App Alice Blue Android App Link
iOS App Alice Blue iOS App Link
Web Trading Platform Alice Blue Web Trading Link
Trading Terminal Available
Algo Trading Platform Available
Foreign Stocks Trading Platform NA
Basket Trading Platform NA
Mutual Fund Investment Platform Available
Digital Gold Investment Platform NA
Bonds Investment Platform NA

Alice Blue offers

Many stockbrokers provide attractive offers to gain investors' attention. For example, some might offer a free account opening process and others might offer free delivery trading. These offers differentiate brokers, and they often use them as a strategy to attract new clients and retain existing ones. By highlighting such benefits, brokers make their services more appealing compared to competitors. Angel One’s offerings are as follows:

Alice Blue Offers

Offers Alice Blue
Free Account Opening Yes
Free AMC No
Free Brokerage Yes, Limited
Flat Brokerage Yes
Flexible Brokerage Plans No
Happy Trading Hours No
Free Delivery Trading Yes
Free Intraday Trading No
Free F&O Trading No
Free Research Reports No
Free Trading calls No
Referral Offers 20% + Rs.500 per new Client
Margin Funding / Pledging 20% + Rs.500 per new Client
Brokerage Cashback No
Zero Brokerage for Loss Making Trades No

Alice Blue features

Alice Blue also offers advanced trading features for both beginner and experienced traders. These features range from basic features such as real-time market data and portfolio tracking to advanced options like investment research, personalized recommendations, and charting tools. Further, Angel One also offers research reports, custom stock recommendations, and stock tips.

Comparison of Alice Blue – Trading Features

Trading Features Alice Blue
Wishlist Yes
Real Time Updates Yes
Portfolio Details Yes
Online MF Buy Yes
Research Reports No
Global indices No
Customised Recommendations No
Stock tips No
Interactive charts No
Live market Yes
Multi Profile Management No
Robust & Secure Platform Yes

Services

The platform offers numerous financial services. Core services include trading in stocks, derivatives, and IPOs. The platform also offers in-depth market research, investment recommendations, and tools to help traders make informed decisions. For those seeking more hands-on management, Angel One provides portfolio management services as well. While it doesn't offer a traditional 3-in-1 account, it covers most other essential financial services.

Alice Blue – Services Provided

Services Provided Alice Blue
Demat Services Yes
Trading Services Yes
Intraday Services Yes
F&O Services Yes
IPO Services Yes
3 in 1 Account No
Stock Research No
Stock Recommendations No
Trading Institution Yes, ANT IQ
Share Pledging Yes
PMS or PCG No
NRI Services No

Products

Alice Blue offers a complete set of financial products for traders and investors. You can trade in equities, options, and futures according to your preferences. It also offers trading in commodities and currencies. If you are someone interested in global markets, Alice Blue also allows you to trade in foreign stocks. Plus, you can diversify your portfolio by investing in mutual funds. It will help you safeguard your capital from uncertain market movements. These diverse product offerings allow Alice Blue to serve different investment strategies and preferences effectively.

Alice Blue – Products Provided

Products Provided Alice Blue
Equity Delivery Yes
Equity Intraday Yes
Equity Option Yes
Equity Future Yes
Commodity Option Yes
Commodity Future Yes
Currency Option Yes
Currency Future Yes
Foreign Stocks No
Mutual Funds Yes
Banking No
Insurance No
Corporate Bonds No
Govt. Bonds No
Digital Gold No

Customer support

Alice Blue offers robust customer support to ensure a smooth and hassle-free experience for its clients. Their dedicated support team is available through multiple channels, including phone, email, and live chat, to assist with any queries or issues.

Customer Support of Alice Blue

Customer Support Alice Blue
Trading Support Available, Chargeable
Dedicated Dealer Available, Chargeable
Call Support 080-35215000, 080-45490850
Email Support askus@aliceblueindia.com
Whatsapp Support NA
Website Support Website Link
Facebook Support Facebook Support Link
Twitter Support Twitter Support Link
Telegram Support Telegram Support Link
Branches / Offices NA

Customer complaints

Alice Blue is committed to addressing customer complaints promptly. Through timely responses and resolutions, it aims to give a positive experience for all users. Traders and investors can file complaints through multiple channels, including the website, mobile app, or email. Further, Angel One's structured grievance redressal mechanism ensures that each complaint is tracked, escalated if necessary, and resolved within stipulated timelines.

Alice Blue Complaints

Complaints Alice Blue
Total Complaints Lodged 77
Total Complaints Resolved 65
% of Resolved Complaints 84.42%
Non Actionable Complaints 2
% of Non Actionable Complaints 2.60%

Frequently Asked Questions


Who is the founder of Alice Blue?
Alice Blue is founded by Sidhavelayutham M.

What type of broker is Alice Blue?
Alice Blue is a Discount Broker broker and it offers a complete range of financial services such as stock trading, mutual funds, and advisory services. Plus, it offers both online and offline trading facilities for various investor needs.

Is Alice Blue free?
Alice Blue account opening process is free but you have to pay the annual maintenance charges of Rs.400 per Year.

Is Alice Blue reliable?
Yes, Alice Blue is a trusted and regulated broker in India with over two decades of experience in the financial industry. It is a member of major exchanges like NSE, BSE, and MCX.

How to open a demat account with Alice Blue?
You can open an Alice Blue demat account by visiting the official website of Alice Blue. You need to submit the basic personal details, and KYC documents, and complete an e-sign process. The account is usually activated within 24-48 hours.

What trading platforms does Alice Blue offer?
Alice Blue offers multiple trading platforms, including a web-based platform, a mobile app, and a desktop application. These platforms are equipped with advanced tools and features for seamless trading.

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