Choice Broking is a Private Discount Broker in India , established in 2010 , and headquartered in Mumbai. The broker provides access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures and currency options through mobile app access and web trading, making it relevant for traders and investors who want one platform for market access, order execution, and portfolio tracking.
This 2026 review covers Choice Broking brokerage charges, Demat account costs, trading platforms, products, customer support, and key features. Investors comparing brokers can use the details on this page to understand whether Choice Broking matches their cost expectations, preferred trading segments, and platform requirements.
Choice Broking is listed as a Private Discount Broker that started operations in 2010 with headquarters in Mumbai. Choice Broking lists Kamal Poddar as its founder and focuses on serving investors who need access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures and currency options.
On the platform side, Choice Broking highlights mobile app access and web trading and supports products such as equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures. Its brokerage plan is listed as Standard Plan with subscription charges of Zero.
For investors evaluating overall value, the broker also highlights watchlists, real-time updates, portfolio tracking, research reports, customised recommendations and stock tips and support access through trading desk support, dedicated dealer assistance, call support, email support and website support. This combination of products, tools, and support channels can help determine whether Choice Broking is suitable for beginner, active, or long-term investors.
Choice Broking — A Comprehensive Company Overview
| Company Overview | Choice Broking |
|---|---|
| Company Type | Private |
| Broker Type | Discount Broker |
| Headquarters | Mumbai |
| Founder | Kamal Poddar |
| Establishment Year | 2010 |
| Brokerage Plan | Standard Plan |
| Branches / Offices | Available |
Choice Broking has been evaluated across key parameters including technology, charges, products, and customer experience to help investors make an informed comparison.
Choice Broking — Ratings
| Parameter | Rating |
|---|---|
| Overall Rating | 8.63 / 10 |
| Customer Support | 8.59 / 10 |
| Technology | 8.73 / 10 |
| Charges | 8.66 / 10 |
| Products & Services | 8.58 / 10 |
| Experience | 8.56 / 10 |
Choice Broking lists account opening charges of Free for its onboarding process, while the annual maintenance charge (AMC) for the Demat account is Rs.200 – Rs.3000 (First year free).
Before opening an account with Choice Broking, investors should compare onboarding fees, Demat AMC, brokerage slabs, and the availability of services such as IPO access, F&O trading, and research tools.
Account Opening and Demat Charges
| Charge | Choice Broking |
|---|---|
| Trading Account Opening Charges | Free |
| Demat AMC (Annual Maintenance Charges) | Rs.200 – Rs.3000 (First year free) |
Brokerage is the fee charged by a stockbroker for executing trades on your behalf. Choice Broking applies the following charges across segments:
Brokerage of Choice Broking
| Brokerage | Choice Broking |
|---|---|
| Brokerage Plan | Standard Plan |
| Subscription Charges | Zero |
| Equity Delivery | 0.2% of Transaction Value |
| Equity Intraday | 0.2% of Transaction Value |
| Equity Future | 0.2% of Transaction Value |
| Equity Option | Rs.25 per lot |
| Commodity Future | 0.02% of Transaction Value |
| Commodity Option | Rs.50 per lot |
| Currency Future | 0.02% of Transaction Value |
| Currency Option | Rs.20 per lot |
Choice Broking offers margin exposure to help traders manage larger positions with less capital. The margin facility allows investors to leverage their holdings across different segments, enabling better utilisation of available funds while managing risk appropriately.
Choice Broking — Exposure / Margin
| Exposure | Choice Broking |
|---|---|
| Equity Delivery | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1X |
| Equity F&O Intraday | 1.3x |
| Commodity F&O Carry Forward | 1x |
| Commodity F&O Intraday | 1.3x |
| Currency F&O | 1x |
Apart from brokerage, several statutory and operational charges apply when trading through Choice Broking. These include Securities Transaction Tax (STT), stamp duty, transaction charges, SEBI turnover fees, GST, and depository charges. Understanding these costs helps investors calculate the true cost of every trade.
Other Charges of Choice Broking
| Charge | Choice Broking |
|---|
Choice Broking provides mobile app access and web trading to support order placement, portfolio tracking, and market monitoring.
Key platform features include: watchlists, real-time updates, portfolio tracking, research reports, customised recommendations, stock tips, interactive charts, live market tracking, secure platform controls.
Choice Broking — Trading Platforms
| Trading Platform | Choice Broking |
|---|---|
| Android App | Choice Broking Android App Link |
| iOS App | Choice Broking iOS App Link |
| Web Trading Platform | Choice Broking Web Trading Link |
Choice Broking highlights the following offers and benefits to attract and retain investors. These can help reduce overall trading costs or improve the value of the account relationship.
Choice Broking — Offers
| Offer | Choice Broking |
|---|---|
| Free Account Opening | Yes |
| Referral Offers | Upto Rs. 100 per Client |
| Margin Funding / Pledging | Yes |
Choice Broking highlights features such as watchlists, real-time updates, portfolio tracking, research reports, customised recommendations and stock tips. These tools support research, market monitoring, order execution, and day-to-day portfolio management for both first-time and active market participants.
Choice Broking — Trading Features
| Trading Feature | Choice Broking |
|---|---|
| Wishlist / Watchlist | Yes |
| Real-Time Updates | Yes |
| Portfolio Details | Yes |
| Online MF Buy | No |
| Research Reports | Yes |
| Global Indices | No |
| Customised Recommendations | Yes |
| Stock Tips | Yes |
| Interactive Charts | Yes |
| Live Market | Yes |
| Multi Profile Management | No |
| Robust & Secure Platform | Yes |
Choice Broking provides the following research and advisory services to help investors make more informed trading and investment decisions.
Choice Broking — Research & Advisory
| Research Service | Choice Broking |
|---|---|
| Fundamental Reports | Yes |
| Research Reports | Yes |
| Company Reports | Yes |
| Annual Reports | Yes |
| Stock Tips | Yes |
| Daily Top Stock Picks | Yes |
| Monthly Review | Yes |
| Relationship Manager | Yes |
Choice Broking provides services that may include Demat services, trading services, intraday trading, F&O trading, stock research and stock recommendations. Depending on the products enabled, investors may also get access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures from the same ecosystem, making it easier to manage both trading and long-term investing requirements.
Choice Broking — Services Provided
| Service | Choice Broking |
|---|---|
| Demat Services | Yes |
| Trading Services | Yes |
| Intraday Services | Yes |
| F&O Services | Yes |
| IPO Services | No |
| 3-in-1 Account | No |
| Stock Research | Yes |
| Stock Recommendations | Yes |
| Trading Education / Institution | No |
| Share Pledging | Yes |
| PMS or PCG | No |
| NRI Services | No |
Choice Broking offers a range of investment products including stocks, futures & options, currency trading and commodity trading, enabling users to explore multiple asset classes from a single platform.
Choice Broking — Products Provided
| Product | Choice Broking |
|---|---|
| Equity Delivery | Yes |
| Equity Intraday | Yes |
| Equity Option | Yes |
| Equity Future | Yes |
| Commodity Option | Yes |
| Commodity Future | Yes |
| Currency Option | Yes |
| Currency Future | Yes |
| Foreign Stocks | No |
| Mutual Funds | No |
| Banking | |
| Insurance | Yes |
| Corporate Bonds | No |
| Government Bonds | No |
| Digital Gold | No |
Choice Broking offers partnership opportunities for individuals and organisations looking to associate with the broker and earn income by referring clients or operating as a sub-broker.
Choice Broking — Partner Programs
| Program | Choice Broking |
|---|---|
| Sub-broker Program | Yes |
| Partner Program | Yes |
| Referral Program | Yes |
Choice Broking provides customer support through trading desk support, dedicated dealer assistance, call support, email support and website support. The broker operates Available branches across India for in-person assistance. A dedicated dealer service is also available for clients requiring personalised trade execution support.
Customer Support of Choice Broking
| Support Channel | Choice Broking |
|---|---|
| Trading Support | Available, Free |
| Dedicated Dealer | Available, Free |
| Call Support | 022-67079999 |
| Email Support | [email protected] |
| Website Support | Website Link |
| Facebook Support | Facebook Support Link |
| Twitter / X Support | Twitter Support Link |
| Telegram Support | Telegram Support Link |
| Branches / Offices | Available |
The BSE and NSE regularly track and publish broker complaint data as part of maintaining investor protection standards. The table below shows the complaint record for Choice Broking, which can serve as an indicator of service quality and grievance resolution effectiveness.
Choice Broking — Complaints Data
| Metric | Choice Broking |
|---|---|
| Total Complaints Lodged | 78 |
| Total Complaints Resolved | 69 |
| % of Resolved Complaints | 88.46% |
| Non-Actionable Complaints | 6 |
| % of Non-Actionable Complaints | 7.69% |
Choice Broking can be evaluated through its onboarding costs, platform access, pricing structure, product range, and support options. Based on the broker data available on this page, here is a summary of the likely trading experience.