ICICI Direct Stock Trading, Demat, Brokerage and Reviews 2024

ICICI Direct is one of the prominent stockbrokers in India. It offers a complete range of services including equity trading, mutual funds, commodities, and more. It also provides a user-friendly interface, making it accessible to beginners and experienced traders.

In this review, we will delve into the various features of ICICI Direct. We will examine its account opening charges, brokerage charges, features, and other offerings. Through this review, we will provide you with a thorough understanding of what ICICI Direct has to offer.

ICICI Direct Overview

ICICI Direct is a well-established Public company in the financial services sector, known for its comprehensive brokerage services. As a Public broker, Angel One offers numerous investment options, including stock trading, futures and options, mutual funds, currencies and commodities.

Headquartered in Mumbai, Angel One has been a significant player in the Indian stock market since its inception in 1994. The company was founded by Vjay Chandok, who envisioned creating a platform that democratizes investing for all.

Over the years, ICICI Direct has built a reputation for its user-friendly platform, competitive pricing, and extensive research tools. The company is committed to providing reliable customer support and educational resources, making it a preferred choice for traders and investors.

ICICI Direct A Comprehensive Company Overview

Company Overview ICICI Direct
Company Type Public
Broker Type Discount Broker
Headquarters Mumbai
Founder Vjay Chandok
Establishment Year 1994

Account opening and demat charges

Opening an account with ICICI Direct is Free, making it accessible to new investors. Once the account is set up, users will incur ongoing charges such as an annual maintenance charge (AMC) of Rs.300 per Year and a broker commission of ₹Zero, Securities Transaction Tax (STT), and other regulatory charges.

ICICI Direct straightforward pricing and comprehensive services make it a popular choice among investors. The combination of free account opening and competitive ongoing charges provides a cost-effective investment management solution.

Account Opening and Demat Charges

Broker ICICI Direct
Trading Account Opening Charges Free
Demat AMC (Annual Maintenance Charges) Rs.300 per Year
Depository

ICICI Direct brokerage charges

Your stockbroker charges a certain brokerage fee for every order you place. The brokerage charges of Angel One are as follows:

  • Equity delivery: You need to pay these charges when you buy and hold stocks in your trading account for a longer period. This type of trading generally charges lower brokerage charges as compared to others.
  • Equity intraday: When you buy and sell stocks on the same day, you need to pay equity delivery brokerage charges. Intraday trading mainly focuses on short-term price movements.
  • Equity futures: You have to pay equity future brokerage charges when you trade futures contracts on stocks. Equity futures are agreements to buy or sell a stock at a predetermined price on a future date. The charges for trading equity futures include brokerage fees and may also include transaction charges based on the contract value.
  • Equity options: When you trade options contracts based on stocks, you have to pay brokerage charges determined for equity options. An equity option gives the holder the right, but not the obligation, to buy or sell a stock at a specified price before or at the expiration date. The brokerage charges for options trading often include a flat fee per contract or a fee based on the option’s premium.
  • Commodity futures: These are charges for trading futures contracts on commodities such as gold, oil, or agricultural products. Commodity futures contracts are agreements to buy or sell a specific quantity of a commodity at a predetermined price on a future date.
  • Currency futures: These are charges for trading futures contracts on currencies. Currency futures involve agreements to exchange one currency for another at a set price on a future date. The charges for currency futures usually include a flat fee per contract and may vary depending on the currency pair and contract size.
  • Currency options: Charges for trading options contracts on currencies. A currency option provides the right, but not the obligation, to buy or sell a currency pair at a specified price before or at the expiration date. The charges for currency options typically include a fee per option contract and may be based on the option's premium.

Brokerage of ICICI Direct

Brokerage ICICI Direct
Brokerage Plan Neo Plan
Subscription Charges Zero
Equity Delivery 0.27% of Total Transaction
Equity Intraday Rs.20 per Trade
Equity Future Free
Equity Option Rs.20 per Trade
Commodity Future Rs.20 per Trade
Commodity Option Rs.20 per Trade
Currency Future Rs.20 per Trade
Currency Option Rs.20 per Trade

ICICI Direct margin exposure

ICICI Direct provides margin exposure to help traders and investors trade with margin money. With margin money, you can control larger positions with smaller amounts of funds. With this offering, you can amplify your trading potential and take advantage of market opportunities.

ICICI Direct Exposure

Exposure ICICI Direct
Equity Delivery 1x
Equity Intraday Upto 5x (Depends on Stocks)
Equity F&O Carry Forward 1x
Equity F&O Intraday 1.3x
Commodity F&O Carry Forward 1x
Commodity F&O Intraday 1.3x
Currency F&O 1x

ICICI Direct other charge

Apart from brokerage charges, you also need to be aware of other charges charged by a broker. These are:

Other charges of ICICI Direct

Charges ICICI Direct
STT Equity Delivery 0.1% on buy & sell
Stamp Duty Equity Delivery 0.015% on buy
Transaction Charges Equity Intraday 0.00325% (NSE) & As per Stock (BSE)
STT Equity Intraday 0.025% on sell
Stamp Duty Equity Intraday 0.003% on buy
Transaction Charges Equity Futures 0.0019% (NSE & BSE)
STT Equity Future 0.0125% on sell
Stamp Duty Equity Future 0.002% on buy
Transaction Charges Equity Options 0.053% (on premium)
STT Equity Options 0.0625% on sell (on premium)
Stamp Duty Equity Options 0.003% on buy
SEBI Turnover Charges Rs.10/ Crore (All Segment)
GST 18% on (Brokerage + SEBI + Transaction charges)

ICICI Direct trading platforms

ICICI Direct offers multiple trading platforms for traders and investors. With an easy user interface and advanced features, Angel One simplifies the trading process for beginners. Each of the following platforms offers unique and useful features for trading purposes.

ICICI Direct – Trading Platforms

Trading Platforms ICICI Direct
Android App ICICI Direct Android App Link
iOS App ICICI Direct iOS App Link
Web Trading Platform ICICI Direct Web Trading Link
Trading Terminal Available
Algo Trading Platform Available
Foreign Stocks Trading Platform NA
Basket Trading Platform Available
Mutual Fund Investment Platform Available
Digital Gold Investment Platform Available
Bonds Investment Platform Available

ICICI Direct offers

Many stockbrokers provide attractive offers to gain investors' attention. For example, some might offer a free account opening process and others might offer free delivery trading. These offers differentiate brokers, and they often use them as a strategy to attract new clients and retain existing ones. By highlighting such benefits, brokers make their services more appealing compared to competitors. Angel One’s offerings are as follows:

ICICI Direct Offers

Offers ICICI Direct
Free Account Opening Yes
Free AMC No
Free Brokerage Yes
Flat Brokerage Yes, Limited
Flexible Brokerage Plans Yes
Happy Trading Hours Yes
Free Delivery Trading No
Free Intraday Trading No
Free F&O Trading Yes
Free Research Reports Yes
Free Trading calls Yes
Referral Offers Rs.500 per Client
Margin Funding / Pledging Yes
Brokerage Cashback Yes
Zero Brokerage for Loss Making Trades No

ICICI Direct features

ICICI Direct also offers advanced trading features for both beginner and experienced traders. These features range from basic features such as real-time market data and portfolio tracking to advanced options like investment research, personalized recommendations, and charting tools. Further, Angel One also offers research reports, custom stock recommendations, and stock tips.

Comparison of ICICI Direct – Trading Features

Trading Features ICICI Direct
Wishlist Yes
Real Time Updates Yes
Portfolio Details Yes
Online MF Buy Yes
Research Reports Yes
Global indices Yes
Customised Recommendations Yes
Stock tips Yes
Interactive charts Yes
Live market Yes
Multi Profile Management No
Robust & Secure Platform Yes

Services

The platform offers numerous financial services. Core services include trading in stocks, derivatives, and IPOs. The platform also offers in-depth market research, investment recommendations, and tools to help traders make informed decisions. For those seeking more hands-on management, Angel One provides portfolio management services as well. While it doesn't offer a traditional 3-in-1 account, it covers most other essential financial services.

ICICI Direct – Services Provided

Services Provided ICICI Direct
Demat Services Yes
Trading Services Yes
Intraday Services Yes
F&O Services Yes
IPO Services Yes
3 in 1 Account Yes
Stock Research Yes
Stock Recommendations Yes
Trading Institution Yes, iLearn
Share Pledging Yes
PMS or PCG Yes
NRI Services Yes

Products

ICICI Direct offers a complete set of financial products for traders and investors. You can trade in equities, options, and futures according to your preferences. It also offers trading in commodities and currencies. If you are someone interested in global markets, ICICI Direct also allows you to trade in foreign stocks. Plus, you can diversify your portfolio by investing in mutual funds. It will help you safeguard your capital from uncertain market movements. These diverse product offerings allow ICICI Direct to serve different investment strategies and preferences effectively.

ICICI Direct – Products Provided

Products Provided ICICI Direct
Equity Delivery Yes
Equity Intraday Yes
Equity Option Yes
Equity Future Yes
Commodity Option Yes
Commodity Future Yes
Currency Option Yes
Currency Future Yes
Foreign Stocks No
Mutual Funds Yes
Banking Yes
Insurance Yes
Corporate Bonds Yes
Govt. Bonds Yes
Digital Gold No

Customer support

ICICI Direct offers robust customer support to ensure a smooth and hassle-free experience for its clients. Their dedicated support team is available through multiple channels, including phone, email, and live chat, to assist with any queries or issues.

Customer Support of ICICI Direct

Customer Support ICICI Direct
Trading Support Available, Free
Dedicated Dealer Available, Free
Call Support 1860-123-1122
Email Support helpdesk@icicidirect.com
Whatsapp Support NA
Website Support Website Link
Facebook Support Facebook Support Link
Twitter Support Twitter Support Link
Telegram Support Telegram Support Link
Branches / Offices Available

Customer complaints

ICICI Direct is committed to addressing customer complaints promptly. Through timely responses and resolutions, it aims to give a positive experience for all users. Traders and investors can file complaints through multiple channels, including the website, mobile app, or email. Further, Angel One's structured grievance redressal mechanism ensures that each complaint is tracked, escalated if necessary, and resolved within stipulated timelines.

ICICI Direct Complaints

Complaints ICICI Direct
Total Complaints Lodged 402
Total Complaints Resolved 337
% of Resolved Complaints 83.83%
Non Actionable Complaints 16
% of Non Actionable Complaints 3.98%

Frequently Asked Questions


Who is the founder of ICICI Direct?
ICICI Direct is founded by Vjay Chandok.

What type of broker is ICICI Direct?
ICICI Direct is a Discount Broker broker and it offers a complete range of financial services such as stock trading, mutual funds, and advisory services. Plus, it offers both online and offline trading facilities for various investor needs.

Is ICICI Direct free?
ICICI Direct account opening process is free but you have to pay the annual maintenance charges of Rs.300 per Year.

Is ICICI Direct reliable?
Yes, ICICI Direct is a trusted and regulated broker in India with over two decades of experience in the financial industry. It is a member of major exchanges like NSE, BSE, and MCX.

How to open a demat account with ICICI Direct?
You can open an ICICI Direct demat account by visiting the official website of ICICI Direct. You need to submit the basic personal details, and KYC documents, and complete an e-sign process. The account is usually activated within 24-48 hours.

What trading platforms does ICICI Direct offer?
ICICI Direct offers multiple trading platforms, including a web-based platform, a mobile app, and a desktop application. These platforms are equipped with advanced tools and features for seamless trading.

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