ICICI Direct is a leading discount broker in India and offers Discount Broker to traders and investors across the country. The discount stockbroker enables investors to trade in equity, commodity, currency, futures, and options across BSE and NSE.
Here is a detailed ICICI Direct review that encompasses all the details of the stockbroker like brokerage charges, account opening charges, features, exposure, other charges, trading platforms, products, etc. So, let's go through this review below.
ICICI Direct stock broker is backed by ICICI Direct Capital Limited, a reputed public company promoted by the founders of none other than IIFL. The broker started its operations in 1994. The stockbroker reached new heights of success quickly which is an example for others.
ICICI Direct has headquarters in Mumbai. The stockbroking company was founded by Vjay Chandok. The stockbroker offers different subscription plans – Regular, Power Investor, and Ultra Trader.
Since its inception, the stockbroker has established itself as a competitive Discount Broker by providing a user-centric trading platform, reasonable brokerage, and high-end research tools. Along with this, ICICI Direct offers steadfast customer support and educational support, making it a great choice for investors and traders.
ICICI Direct A Comprehensive Company Overview
Company Overview | ICICI Direct |
---|---|
Company Type | Public |
Broker Type | Discount Broker |
Headquarters | Mumbai |
Founder | Vjay Chandok |
Establishment Year | 1994 |
ICICI Direct has Free account opening charges for both trading and Demat accounts. For trading account, the AMT charges are Free but the AMC for the Demat Account is Rs. Rs.300 per Year.
If you are looking to invest in stock through ICICI Direct, you would have to open a 2-in-1 account which includes a Demat account and a trading account.
Account Opening and Demat Charges
Broker | ICICI Direct |
---|---|
Trading Account Opening Charges | Free |
Demat AMC (Annual Maintenance Charges) | Rs.300 per Year |
Depository |
The brokerage refers to an amount that is charged by a stockbroker against the services offered.
Brokerage of ICICI Direct
Brokerage | ICICI Direct |
---|---|
Brokerage Plan | Neo Plan |
Subscription Charges | Zero |
Equity Delivery | 0.27% of Total Transaction |
Equity Intraday | Rs.20 per Trade |
Equity Future | Free |
Equity Option | Rs.20 per Trade |
Commodity Future | Rs.20 per Trade |
Commodity Option | Rs.20 per Trade |
Currency Future | Rs.20 per Trade |
Currency Option | Rs.20 per Trade |
To provide assistance to traders and investors in the utilization of margin money for trading, ICICI Direct offers margin exposure. You may manage bigger holdings with lesser sums of money when you use margin money. You can increase your trading potential and seize market opportunities with this product.
ICICI Direct Exposure
Exposure | ICICI Direct |
---|---|
Equity Delivery | 1x |
Equity Intraday | Upto 5x (Depends on Stocks) |
Equity F&O Carry Forward | 1x |
Equity F&O Intraday | 1.3x |
Commodity F&O Carry Forward | 1x |
Commodity F&O Intraday | 1.3x |
Currency F&O | 1x |
Apart from charging brokerage charges, there are several other charges levied by ICICI Direct. These charges come under the purview of other charges. These include stamp duty, STT, SEBI turnover charges, GST, transaction charges, and others. As an investor or trader, you must need to be aware of these charges before going ahead.
Other charges of ICICI Direct
Charges | ICICI Direct |
---|---|
STT Equity Delivery | 0.1% on buy & sell |
Stamp Duty Equity Delivery | 0.015% on buy |
Transaction Charges Equity Intraday | 0.00325% (NSE) & As per Stock (BSE) |
STT Equity Intraday | 0.025% on sell |
Stamp Duty Equity Intraday | 0.003% on buy |
Transaction Charges Equity Futures | 0.0019% (NSE & BSE) |
STT Equity Future | 0.0125% on sell |
Stamp Duty Equity Future | 0.002% on buy |
Transaction Charges Equity Options | 0.053% (on premium) |
STT Equity Options | 0.0625% on sell (on premium) |
Stamp Duty Equity Options | 0.003% on buy |
SEBI Turnover Charges | Rs.10/ Crore (All Segment) |
GST | 18% on (Brokerage + SEBI + Transaction charges) |
ICICI Direct offers different trading platforms for both mobile and desktop users. All these trading platforms are high on user-friendliness and advanced features. Whether you are new to stock trading or a seasoned trader, these trading platforms offer exemplary trading experience. Some of the features offered by ICICI Direct trading platforms are:
ICICI Direct – Trading Platforms
Trading Platforms | ICICI Direct |
---|---|
Android App | ICICI Direct Android App Link |
iOS App | ICICI Direct iOS App Link |
Web Trading Platform | ICICI Direct Web Trading Link |
Trading Terminal | Available |
Algo Trading Platform | Available |
Foreign Stocks Trading Platform | NA |
Basket Trading Platform | Available |
Mutual Fund Investment Platform | Available |
Digital Gold Investment Platform | Available |
Bonds Investment Platform | Available |
In order to entice investors, a lot of stockbrokers make alluring offers. For instance, some might provide a free account opening procedure, while others might provide free trading and delivery. Brokers utilize these offerings to set themselves apart from the competition and to draw in new business while keeping hold of their current clientele. Brokers increase the desirability of their services in comparison to rivals by emphasizing these advantages.
ICICI Direct Offers
Offers | ICICI Direct |
---|---|
Free Account Opening | Yes |
Free AMC | No |
Free Brokerage | Yes |
Flat Brokerage | Yes, Limited |
Flexible Brokerage Plans | Yes |
Happy Trading Hours | Yes |
Free Delivery Trading | No |
Free Intraday Trading | No |
Free F&O Trading | Yes |
Free Research Reports | Yes |
Free Trading calls | Yes |
Referral Offers | Rs.500 per Client |
Margin Funding / Pledging | Yes |
Brokerage Cashback | Yes |
Zero Brokerage for Loss Making Trades | No |
Additionally, ICICI Direct provides sophisticated trading tools for both novice and seasoned traders. From fundamental elements like portfolio tracking and real-time market data to more sophisticated choices like investment research, tailored recommendations, and charting tools, these features cover the gamut. Additionally, Angel One provides stock tips, research reports, and personalized stock recommendations.
Comparison of ICICI Direct – Trading Features
Trading Features | ICICI Direct |
---|---|
Wishlist | Yes |
Real Time Updates | Yes |
Portfolio Details | Yes |
Online MF Buy | Yes |
Research Reports | Yes |
Global indices | Yes |
Customised Recommendations | Yes |
Stock tips | Yes |
Interactive charts | Yes |
Live market | Yes |
Multi Profile Management | No |
Robust & Secure Platform | Yes |
The platform offers numerous financial services. Core services include trading in stocks, derivatives, and IPOs. The platform also offers in-depth market research, investment recommendations, and tools to help traders make informed decisions. For those seeking more hands-on management, Angel One provides portfolio management services as well. While it doesn't offer a traditional 3-in-1 account, it covers most other essential financial services.
ICICI Direct – Services Provided
Services Provided | ICICI Direct |
---|---|
Demat Services | Yes |
Trading Services | Yes |
Intraday Services | Yes |
F&O Services | Yes |
IPO Services | Yes |
3 in 1 Account | Yes |
Stock Research | Yes |
Stock Recommendations | Yes |
Trading Institution | Yes, iLearn |
Share Pledging | Yes |
PMS or PCG | Yes |
NRI Services | Yes |
For traders and investors, ICICI Direct provides a full range of financial solutions. Based on your interests, you can trade in stocks, options, and futures. It also provides currency and commodity trading. ICICI Direct also lets you trade foreign equities if you're interested in international markets. Additionally, investing in mutual funds allows you to diversify your portfolio. It will assist you in protecting your money from erratic market fluctuations. ICICI Direct can efficiently cater to a variety of investment plans and tastes thanks to its wide range of product offerings.
ICICI Direct – Products Provided
Products Provided | ICICI Direct |
---|---|
Equity Delivery | Yes |
Equity Intraday | Yes |
Equity Option | Yes |
Equity Future | Yes |
Commodity Option | Yes |
Commodity Future | Yes |
Currency Option | Yes |
Currency Future | Yes |
Foreign Stocks | No |
Mutual Funds | Yes |
Banking | Yes |
Insurance | Yes |
Corporate Bonds | Yes |
Govt. Bonds | Yes |
Digital Gold | No |
ICICI Direct provides strong customer service to guarantee a seamless and trouble-free experience for its customers. For assistance with any questions or problems, their committed support staff is accessible via phone, email, and live chat.
Customer Support of ICICI Direct
Customer Support | ICICI Direct |
---|---|
Trading Support | Available, Free |
Dedicated Dealer | Available, Free |
Call Support | 1860-123-1122 |
Email Support | helpdesk@icicidirect.com |
Whatsapp Support | NA |
Website Support | Website Link |
Facebook Support | Facebook Support Link |
Twitter Support | Twitter Support Link |
Telegram Support | Telegram Support Link |
Branches / Offices | Available |
The BSE and NSE regularly receive and address complaints in order to maintain a rigorous check and balance on fair-trade opportunities for all traders and investors. Investors have the option to file complaints regarding brokers, trading members, and index-listed businesses. In order to address them, the BSE and NSE give them a deadline to correct their error; if they don't, harsh action is taken against them. The total number of complaints filed with the BSE or NSE is listed below. You may also see the percentage of those complaints that were settled. Another helpful indicator to evaluate a stock broker is the proportion of lodged vs resolved cases.
ICICI Direct Complaints
Complaints | ICICI Direct |
---|---|
Total Complaints Lodged | 402 |
Total Complaints Resolved | 337 |
% of Resolved Complaints | 83.83% |
Non Actionable Complaints | 16 |
% of Non Actionable Complaints | 3.98% |
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