ICICI Direct is a Public Discount Broker in India , established in 1994 , and headquartered in Mumbai. The broker provides access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures and currency options through mobile app access, web trading, desktop terminal access and algo trading support, making it relevant for traders and investors who want one platform for market access, order execution, and portfolio tracking.
This 2026 review covers ICICI Direct brokerage charges, Demat account costs, trading platforms, products, customer support, and key features. Investors comparing brokers can use the details on this page to understand whether ICICI Direct matches their cost expectations, preferred trading segments, and platform requirements.
ICICI Direct is listed as a Public Discount Broker that started operations in 1994 with headquarters in Mumbai. ICICI Direct lists Vjay Chandok as its founder and focuses on serving investors who need access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures and currency options.
On the platform side, ICICI Direct highlights mobile app access, web trading, desktop terminal access and algo trading support and supports products such as equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures. Its brokerage plan is listed as Neo Plan with subscription charges of Zero.
For investors evaluating overall value, the broker also highlights watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking and support access through trading desk support, dedicated dealer assistance, call support, email support and website support. This combination of products, tools, and support channels can help determine whether ICICI Direct is suitable for beginner, active, or long-term investors.
ICICI Direct — A Comprehensive Company Overview
| Company Overview | ICICI Direct |
|---|---|
| Company Type | Public |
| Broker Type | Discount Broker |
| Headquarters | Mumbai |
| Founder | Vjay Chandok |
| Establishment Year | 1994 |
| Brokerage Plan | Neo Plan |
| Branches / Offices | Available |
ICICI Direct has been evaluated across key parameters including technology, charges, products, and customer experience to help investors make an informed comparison.
ICICI Direct — Ratings
| Parameter | Rating |
|---|---|
| Overall Rating | 9.65 / 10 |
| Customer Support | 9.61 / 10 |
| Technology | 9.77 / 10 |
| Charges | 9.69 / 10 |
| Products & Services | 9.60 / 10 |
| Experience | 9.58 / 10 |
ICICI Direct lists account opening charges of Free for its onboarding process, while the annual maintenance charge (AMC) for the Demat account is Rs.300 per Year.
Before opening an account with ICICI Direct, investors should compare onboarding fees, Demat AMC, brokerage slabs, and the availability of services such as IPO access, F&O trading, and research tools.
Account Opening and Demat Charges
| Charge | ICICI Direct |
|---|---|
| Trading Account Opening Charges | Free |
| Demat AMC (Annual Maintenance Charges) | Rs.300 per Year |
| DP Charges | Rs.13.5 per Scrip only on Sell |
| Account Closure Charges | Free |
| Account Reactivation Charges | Free |
| Dematerialisation Charges | Rs.50 per Certificate |
| Call & Trade Charges | Free – 1st 20 Calls per Month |
Brokerage is the fee charged by a stockbroker for executing trades on your behalf. ICICI Direct applies the following charges across segments:
Brokerage of ICICI Direct
| Brokerage | ICICI Direct |
|---|---|
| Brokerage Plan | Neo Plan |
| Subscription Charges | Zero |
| Equity Delivery | 0.27% of Total Transaction |
| Equity Intraday | Rs.20 per Trade |
| Equity Future | Free |
| Equity Option | Rs.20 per Trade |
| Commodity Future | Rs.20 per Trade |
| Commodity Option | Rs.20 per Trade |
| Currency Future | Rs.20 per Trade |
| Currency Option | Rs.20 per Trade |
ICICI Direct offers margin exposure to help traders manage larger positions with less capital. The margin facility allows investors to leverage their holdings across different segments, enabling better utilisation of available funds while managing risk appropriately. The margin trading interest rate is 0.07% per day.
ICICI Direct — Exposure / Margin
| Exposure | ICICI Direct |
|---|---|
| Equity Delivery | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x |
| Equity F&O Intraday | 1.3x |
| Commodity F&O Carry Forward | 1x |
| Commodity F&O Intraday | 1.3x |
| Currency F&O | 1x |
| Margin Trading Interest | 0.07% per day |
| Pledge Creation Charges | 0.02% of Value |
| Pledge Invocation Charges | 0.02% of Value |
Apart from brokerage, several statutory and operational charges apply when trading through ICICI Direct. These include Securities Transaction Tax (STT), stamp duty, transaction charges, SEBI turnover fees, GST, and depository charges. Understanding these costs helps investors calculate the true cost of every trade.
Other Charges of ICICI Direct
| Charge | ICICI Direct |
|---|---|
| Transaction Charges — Equity Delivery | 0.00325% (NSE) & As per Stock (BSE) |
| STT — Equity Delivery | 0.1% on buy & sell |
| Stamp Duty — Equity Delivery | 0.015% on buy |
| Transaction Charges — Equity Intraday | 0.00325% (NSE) & As per Stock (BSE) |
| STT — Equity Intraday | 0.025% on sell |
| Stamp Duty — Equity Intraday | 0.003% on buy |
| Transaction Charges — Equity Futures | 0.0019% (NSE & BSE) |
| STT — Equity Futures | 0.0125% on sell |
| Stamp Duty — Equity Futures | 0.002% on buy |
| Transaction Charges — Equity Options | 0.053% (on premium) |
| STT — Equity Options | 0.0625% on sell (on premium) |
| Stamp Duty — Equity Options | 0.003% on buy |
| Transaction Charges — Commodity Futures | 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) |
| STT — Commodity Futures | 0.01% on sell (Non-Agri) |
| Stamp Duty — Commodity Futures | 0.002% on buy |
| Transaction Charges — Commodity Options | 0.05% (Non Agri) |
| STT — Commodity Options | 0.05% on sell |
| Stamp Duty — Commodity Options | 0.003% on buy |
| Transaction Charges — Currency Futures | 0.0009% (NSE) & 0.00022% (BSE) |
| STT — Currency Futures | Nil |
| Stamp Duty — Currency Futures | 0.0001% on buy |
| Transaction Charges — Currency Options | 0.035% (NSE) & 0.001% (BSE) |
| STT — Currency Options | Nil |
| Stamp Duty — Currency Options | 0.0001% on buy |
| SEBI Turnover Charges | Rs.10/ Crore (All Segment) |
| DP Charges | Rs.13.5 per Scrip only on Sell |
| GST | 18% on (Brokerage + SEBI + Transaction charges) |
ICICI Direct provides mobile app access, web trading, desktop terminal access and algo trading support to support order placement, portfolio tracking, and market monitoring. The broker also supports algorithmic trading, allowing advanced users to automate strategies through its platform. Basket trading is available, enabling investors to place multiple orders in a single transaction.
Key platform features include: watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports, global indices tracking, customised recommendations, stock tips, interactive charts, live market tracking, secure platform controls.
ICICI Direct — Trading Platforms
| Trading Platform | ICICI Direct |
|---|---|
| Android App | ICICI Direct Android App Link |
| iOS App | ICICI Direct iOS App Link |
| Web Trading Platform | ICICI Direct Web Trading Link |
| Trading Terminal | Available |
| Algo Trading Platform | Available |
| Basket Trading Platform | Available |
| Mutual Fund Investment Platform | Available |
| Digital Gold Investment Platform | Available |
| Bonds Investment Platform | Available |
ICICI Direct highlights the following offers and benefits to attract and retain investors. These can help reduce overall trading costs or improve the value of the account relationship.
ICICI Direct — Offers
| Offer | ICICI Direct |
|---|---|
| Free Account Opening | Yes |
| Free Brokerage | Yes |
| Flat Brokerage | Yes, Limited |
| Flexible Brokerage Plans | Yes |
| Happy Trading Hours | Yes |
| Free F&O Trading | Yes |
| Free Research Reports | Yes |
| Free Trading Calls | Yes |
| Referral Offers | Rs.500 per Client |
| Margin Funding / Pledging | Yes |
| Brokerage Cashback | Yes |
ICICI Direct highlights features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking. These tools support research, market monitoring, order execution, and day-to-day portfolio management for both first-time and active market participants.
ICICI Direct — Trading Features
| Trading Feature | ICICI Direct |
|---|---|
| Wishlist / Watchlist | Yes |
| Real-Time Updates | Yes |
| Portfolio Details | Yes |
| Online MF Buy | Yes |
| Research Reports | Yes |
| Global Indices | Yes |
| Customised Recommendations | Yes |
| Stock Tips | Yes |
| Interactive Charts | Yes |
| Live Market | Yes |
| Multi Profile Management | No |
| Robust & Secure Platform | Yes |
ICICI Direct provides the following research and advisory services to help investors make more informed trading and investment decisions.
ICICI Direct — Research & Advisory
| Research Service | ICICI Direct |
|---|---|
| Fundamental Reports | Yes |
| Research Reports | Yes |
| Company Reports | Yes |
| Annual Reports | Yes |
| IPO Reports | Yes |
| Technical Reports | Yes |
| Stock Tips | Yes |
| Daily Top Stock Picks | Yes |
| Daily Market Review | Yes |
| Monthly Review | Yes |
| Weekly Review | Yes |
| Relationship Manager | Yes |
ICICI Direct provides services that may include Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support. Depending on the products enabled, investors may also get access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures from the same ecosystem, making it easier to manage both trading and long-term investing requirements.
ICICI Direct — Services Provided
| Service | ICICI Direct |
|---|---|
| Demat Services | Yes |
| Trading Services | Yes |
| Intraday Services | Yes |
| F&O Services | Yes |
| IPO Services | Yes |
| 3-in-1 Account | Yes |
| Stock Research | Yes |
| Stock Recommendations | Yes |
| Trading Education / Institution | Yes, iLearn |
| Share Pledging | Yes |
| PMS or PCG | Yes |
| NRI Services | Yes |
ICICI Direct offers a range of investment products including stocks, futures & options, currency trading, commodity trading, mutual funds, digital gold and bonds, enabling users to explore multiple asset classes from a single platform. The platform also supports long-term wealth creation through mutual funds, allowing investors to diversify and reduce risk exposure. Digital gold investment is also available as an alternative asset class on the platform.
ICICI Direct — Products Provided
| Product | ICICI Direct |
|---|---|
| Equity Delivery | Yes |
| Equity Intraday | Yes |
| Equity Option | Yes |
| Equity Future | Yes |
| Commodity Option | Yes |
| Commodity Future | Yes |
| Currency Option | Yes |
| Currency Future | Yes |
| Foreign Stocks | No |
| Mutual Funds | Yes |
| Banking | Yes |
| Insurance | Yes |
| Corporate Bonds | Yes |
| Government Bonds | Yes |
| Digital Gold | No |
ICICI Direct offers partnership opportunities for individuals and organisations looking to associate with the broker and earn income by referring clients or operating as a sub-broker.
ICICI Direct — Partner Programs
| Program | ICICI Direct |
|---|---|
| Sub-broker Program | Yes |
| Partner Program | Yes |
| Referral Program | Yes |
ICICI Direct provides customer support through trading desk support, dedicated dealer assistance, call support, email support and website support. The broker operates Available branches across India for in-person assistance. A dedicated dealer service is also available for clients requiring personalised trade execution support.
Customer Support of ICICI Direct
| Support Channel | ICICI Direct |
|---|---|
| Trading Support | Available, Free |
| Dedicated Dealer | Available, Free |
| Call Support | 1860-123-1122 |
| Email Support | [email protected] |
| Website Support | Website Link |
| Facebook Support | Facebook Support Link |
| Twitter / X Support | Twitter Support Link |
| Telegram Support | Telegram Support Link |
| Branches / Offices | Available |
The BSE and NSE regularly track and publish broker complaint data as part of maintaining investor protection standards. The table below shows the complaint record for ICICI Direct, which can serve as an indicator of service quality and grievance resolution effectiveness.
ICICI Direct — Complaints Data
| Metric | ICICI Direct |
|---|---|
| Total Complaints Lodged | 402 |
| Total Complaints Resolved | 337 |
| % of Resolved Complaints | 83.83% |
| Non-Actionable Complaints | 16 |
| % of Non-Actionable Complaints | 3.98% |
ICICI Direct can be evaluated through its onboarding costs, platform access, pricing structure, product range, and support options. Based on the broker data available on this page, here is a summary of the likely trading experience.