In the world of discount broking, two prominent names are Alice Blue and BlinkX. For brokerage-conscious investors, discount brokers are the best resort as they offer reliable stock trading services at reduced brokerage.
Alice Blue and BlinkX, both discount brokers, are registered with SEBI and are quite popular among stock traders and investors. If you don't want to splurge on heavy brokerage, you can choose from these two discount brokers. However, many times traders and investors get confused between Alice Blue and BlinkX. So, here is a post that does a thorough comparison of both the discount brokers and helps you choose the best between them.
Alice Blue – Started its journey in 2006, Alice Blue has come a long way in the discount broking space. It allows traders and investors to invest in stocks, currency, and derivatives (F&O). It is a member of BSE and NSE. The broker was set up by IIFL founders.
BlinkX – Started in 2022, BlinkX is a registered discount broker based out of Bangalore. It offers stock and commodity trading services at NSE, BSE, and MCX. It also offers Demat services through its CDSL membership.
Alice Blue and BlinkX, both stockbrokers, rely heavily on the latest technology to offer best-in-class trading services to their clients.
Alice Blue vs BlinkX – A Comprehensive Company Overview and Comparison
Company Overview | Alice Blue | BlinkX |
---|---|---|
Company Type | Private | Private |
Broker Type | Discount Broker | Full Service |
Headquarters | Bangalore | Mumbai |
Founder | Sidhavelayutham M | Nimesh Kampani |
Establishment Year | 2006 | 2022 |
Brokerage is an intrinsic part of any stock broker and it is the first thing traders and investors look at while investing. Below are the brokerage details of Alice Blue and BlinkX the stockbrokers. The following brokerage comparison would help you look at the both brokers side by side.
Alice Blue vs BlinkX - A Detailed Brokerage Comparison
Brokerage | Alice Blue | BlinkX |
---|---|---|
Brokerage Plan | Standard Plan | Standard Plan |
Subscription Charges | Zero | Zero |
Equity Delivery | Rs.15 per Trade or 0.05% (Whichever is Low) | Rs.20 per Trade |
Equity Intraday | Rs.15 per Trade or 0.05% (whichever is low) | Free |
Equity Future | Rs.15 per Trade or 0.05% (whichever is low) | Rs.20 per Trade |
Equity Option | Rs.15 per Trade | Rs.20 per Lot |
Commodity Future | Rs.15 per Trade or 0.05% (whichever is low) | Rs.20 per Trade |
Commodity Option | Rs.15 per Trade | Rs.20 per Lot |
Currency Future | Rs.15 per Trade or 0.05% (whichever is low) | Free |
Currency Option | Rs.15 per Trade | Rs.20 per Lot |
Equity refers to the ownership in a business that one can buy through a broker.
Equity delivery: If you hold your share (equity) for more than two days in your Demat account and sell it after that, a percentage of the gain will go to the broker. While Alice Blue charges Rs.15 per Trade or 0.05% (Whichever is Low) per Trade based on whichever is of the lower value, BlinkX charges Rs.20 per Trade per Trade equity delivery.
Equity Intraday: Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) per trade.
Equity Futures: BlinkX charges Rs.20 per Trade, whereas Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) per trade.
Equity Options: BlinkX charges Rs.20 per Lot per trade, whereas Alice Blue charges Rs.15 per Trade per trade each order.
Currency Future: BlinkX charges Free per trade for currency futures, whereas Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) per trade, depending on which is the lower value.
Currency Options: BlinkX charges Rs.20 per Lot each trade for currency options, compared to Rs.15 per Trade per trade for Alice Blue.
Commodity Future: BlinkX costs Rs.20 per Trade per trade for commodity futures, whereas Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) per trade, depending on which is the lower value.
Commodity Options: BlinkX charges Rs.20 per Lot each trade, whereas Alice Blue charges Rs.15 per Trade per trade for commodity options.
A trading platform lets traders and investors trade in stocks easily and effectively. Most stockbrokers offer trading platforms for desktop computers and smartphones. Both Alice Blue and BlinkX offer advanced trading platforms for Android and iOS systems. Also, one can access their account on web browsers through a web trading link.
Alice Blue vs BlinkX - A Complete Comparison of Trading Platforms
Trading Platforms | Alice Blue | BlinkX |
---|---|---|
Android App | Alice Blue Android App Link | blinkX Android App Link |
iOS App | Alice Blue iOS App Link | blinkX iOS App Link |
Web Trading Platform | Alice Blue Web Trading Link | blinkX Web Trading Link |
Trading Terminal | Available | NA |
Algo Trading Platform | Available | NA |
Foreign Stocks Trading Platform | NA | NA |
Basket Trading Platform | NA | NA |
Mutual Fund Investment Platform | Available | Available |
Digital Gold Investment Platform | NA | NA |
Bonds Investment Platform | NA | NA |
BlinkX used an advanced technology named ANT, meaning Analysis & Trade. It comes with three basic features that are needed to invest in stocks and commodities. The backend technology behind ANY is Omnesys NEST. Some of the major features of ANT are customized trading strategies, advanced charts, superior speed, historical data, technical indicators, and enhanced accessibility etc. The application's mobile version, ANT Mobi, enables users to analyze and trade different financial instruments at NSE, BSE, and MCX. The app features easy-to-use tools, real-time market information, market analysis, quick order placement, etc.
On the other hand, Alice Blue also offers a wide range of trading platforms to its users including desktop application, web portal, and mobile application. The desktop application, Trade Station EXE, has features like quick funds transfer, advanced charting, customized watchlists, order slicing, shortcut keys, etc. It also provides algo trading tool that utilizes advanced technologies to enable automatic trading. Alice Blue mobile trading app has various features like robo advisory, advanced charting, mutual funds investment, SIP investments, real-time quote streaming, currency trading, etc.
Now, let's look at some of the major trading features offered by Alice Blue and BlinkX.
Wishlist: If you wish to monitor a company's stock or a digital commodity, you just need to it to your Wishlist for close monitoring.
Real-Time Updates: Get timely updates on market trends, stock prices, and other details with this feature.
Portfolio Details A portfolio refers to a detailed snapshot of your investments, including stocks, bonds, commodities, and more, all in one place.
Online MF Buy: This facility allows you to buy or sell mutual funds (MF) right from the trading platform or mobile application.
Research Reports: The above feature offers you a comprehensive overview of different stocks and sectors in the stock market.
Global indices: It provides real-time data on all leading global stock market indices such as Sensex and Nifty.
Customized Recommendations: Given your investment objectives, trading behavioral patterns, and other factors, this feature let you get personalized investment suggestions.
Stock tips: Get valuable tips on which stocks to buy, hold, or sell centered on market trends to generate profit.
Interactive charts: The chart enables you to see the variation in price movements of any individual stock or digital commodity, which helps you better analyze when to buy or sell.
Live market: Get live updates on market movements and trends.
Multi Profile Management: Manage multiple trading profiles from a single account.
Robust & Secure Platform: This feature ensures a secure trading environment with next-gen security features that would not put your money, security, or data at risk.
Alice Blue vs BlinkX - A Comprehensive Comparison of Trading Features
Trading Features | Alice Blue | BlinkX |
---|---|---|
Wishlist | Yes | Yes |
Real Time Updates | Yes | Yes |
Portfolio Details | Yes | Yes |
Online MF Buy | Yes | Yes |
Research Reports | No | No |
Global indices | No | No |
Customised Recommendations | No | No |
Stock tips | No | Yes |
Interactive charts | No | Yes |
Live market | Yes | Yes |
Multi Profile Management | No | No |
Robust & Secure Platform | Yes | Yes |
A majority of stockbrokers offer several types of discounts and additional offers to both existing and potential clients. Let’s look at them.
Free Account Opening and Maintenance (AMC) - By doing away with the outdated paper method, a Demat (dematerialization account) enables you to retain your shares in digital form. The National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL), where depositors (brokers) place the securities, are governed by the Indian government.
They can now hold securities in electronic form, such as stocks, commodities, bonds, and exchange-traded funds (ETFs), thanks to the establishment of depository types like the CDSL and the NSDL. CDSL depository participants (DPs) include the brokers Alice Blue and BlinkX. When opening an account with the brokers, there are no demat fees.
However, once your demat account is opened, additional fees are assessed, including stamp duty, government fees, broker fees for each trade, and AMC (account maintenance fees), among others. Thankfully, there are no fees associated with the AMC. For the other brokerage fees, see 'Compare the Brokerage of Alice Blue with BlinkX'.
Free Brokerage: You can make a few trades using the aforementioned option without paying brokerage fees. This option is available through both Alice Blue and BlinkX brokerages, however it is restricted to particular trades.
Flat Brokerage: In contrast to the free brokerage charge, the flat brokerage charge levies a set fee irrespective of the volume of trades. This option is available through both brokerage firms, Alice Blue and BlinkX.
Flexible Brokerage Plans: Each broker provides a variety of brokerage plans, each with unique advantages. Depending on your unique trading requirements, you can select one. BlinkX offers this option, while Alice Blue does not.
Happy Trading Hours: Happy Trading Hours is where you can trade at reduced or zero trading fees at particular hours during the day. Both brokerage companies, Alice Blue and BlinkX, do not offer this option.
Free Delivery Trading: The above option lets you buy and hold your security without paying brokerage charges. While Alice Blue does provide this option, BlinkX does not.
Free Intraday Trading: Buying and selling your security during the same business day, generally from 9:15 a.m. to 3:30 p.m., is considered an intraday trade. Both brokerage companies, Alice Blue and BlinkX, do not offer this option.
Free F&O Trading: The above option allows you to participate in future and option trades without paying brokerage charges. However, neither the brokerage company Alice Blue nor BlinkX offers this option.
Free Research Reports: The above option offers you a detailed analysis of various stocks and sectors in the financial markets at no additional cost. However, neither the brokerage company Alice Blue nor BlinkX provides this option.
Free Trading Calls: It offers you trading signals or suggestions at no additional cost. However, neither the brokerage company Alice Blue nor BlinkX provides this option.
Referral Offers: Going by its name, referring your friend or family to the platform would benefit you. While Alice Blue gives 20% + Rs.500 per new Client, BlinkX gives Rs.500 per Client.
Alice Blue vs BlinkX - A Comparison of Latest Offers
Offers | Alice Blue | BlinkX |
---|---|---|
Free Account Opening | Yes | Yes |
Free AMC | No | Yes |
Free Brokerage | Yes, Limited | No |
Flat Brokerage | Yes | Yes |
Flexible Brokerage Plans | No | No |
Happy Trading Hours | No | No |
Free Delivery Trading | Yes | No |
Free Intraday Trading | No | Yes |
Free F&O Trading | No | No |
Free Research Reports | No | No |
Free Trading calls | No | No |
Referral Offers | 20% + Rs.500 per new Client | Rs.500 per Client |
Margin Funding / Pledging | 20% + Rs.500 per new Client | Yes |
Brokerage Cashback | No | No |
Zero Brokerage for Loss Making Trades | No | No |
When it comes to choosing a discount broker, it is necessary to look at different types of products offered by the Alice Blue and BlinkX.
Below is a table that highlights the products offered by the stockbrokers.
Alice Blue vs BlinkX – A Complete Comparison of Products
Products Provided | Alice Blue | BlinkX |
---|---|---|
Equity Delivery | Yes | Yes |
Equity Intraday | Yes | Yes |
Equity Option | Yes | Yes |
Equity Future | Yes | Yes |
Commodity Option | Yes | Yes |
Commodity Future | Yes | Yes |
Currency Option | Yes | Yes |
Currency Future | Yes | Yes |
Foreign Stocks | No | Yes |
Mutual Funds | Yes | Yes |
Banking | No | No |
Insurance | No | No |
Corporate Bonds | No | Yes |
Govt. Bonds | No | Yes |
Digital Gold | No | No |
Equity Delivery: When the stock is allotted to your Demat account and it resides there for months or years before you choose to sell, it is called a delivery trade.
Equity Intraday: If you buy and sell your share (equity) within same business day, typically between 9:15 a.m. and 3:30 p.m. Then, it is called an intraday trade. Both discount brokers offer this product.
Equity Option: It refers to buying or selling a particular no. of shares (equity) at a particular date at pre-set price, it is called the strike price.
Equity Future: Purchasing or disposing of stock at a predetermined time, price, and quantity.
Commodity Option: Commodity options, which include raw materials or primary agricultural goods like gold, silver, or oil, entail the purchase or sale of a predetermined quantity of units on a predetermined date at a predetermined price, known as the strike price, within a predetermined time frame.
Commodity Future: Buying or disposing of digital commodities (such as agricultural goods or raw materials like gold, silver, or oil) at a predetermined time, price, and quantity in the future.
Currency Option: As the name implies, this option entails purchasing or disposing of currency (foreign exchange) at a given time, price, and quantity in the future.
Currency Future: Currency options (foreign exchange) entail the purchase or sale of multiple units on a given date at a predetermined price, known as the strike price, within a given time frame.
Foreign Stocks: Trading international equities while seated in India. To trade equities like Apple, Google, and others in India, for example, you could trade stocks from the USA.
Mutual Funds: Mutual funds (MF) combine your money with that of a number of other investors who share your interests in order to buy stocks, bonds, and other securities. The mutual fund aims to lower risk and diversify your investments.
Now, let’s look at some of the major services offered by Alice Blue and BlinkX.
Alice Blue vs BlinkX – An In-Depth Comparison of Services Offered
Services Provided | Alice Blue | BlinkX |
---|---|---|
Demat Services | Yes | Yes |
Trading Services | Yes | Yes |
Intraday Services | Yes | Yes |
F&O Services | Yes | Yes |
IPO Services | Yes | Yes |
3 in 1 Account | No | No |
Stock Research | No | Yes |
Stock Recommendations | No | Yes |
Trading Institution | Yes, ANT IQ | Yes |
Share Pledging | Yes | Yes |
PMS or PCG | No | No |
NRI Services | No | No |
Demat Services: A Demat account is used to buy, hold and sell securities. Both brokerage companies, Alice Blue and BlinkX, offer Demat services.
Trading Services: Both brokerage companies, Alice Blue and BlinkX, provide this service.
Intraday Services: Both discount brokers, Alice Blue and Alice Blue, offer intraday trading services.
F&O Services: This option is available from both Alice Blue and BlinkX brokerages.
IPO Services: This option is available from both Alice Blue and BlinkX brokerages.
3-in-1 account: This type of account is inclusive of a banking, demat, and trading account. Both Alice Blue and Alice Blue don't have this service.
Stock Research: Alice Blue and BlinkX do not provide this service.
Stock Recommendations: Both, Alice Blue and BlinkX do not offer this option.
Trading Institution: This option is available from both Alice Blue and BlinkX brokerage companies.
Share Pledging: You can pledge your previously purchased shares to purchase the new shares if you wish to purchase shares but do not want to make an additional financial commitment. This option is available from both BlinkX and Alice Blue brokerages.
PMS or PCG: Portfolio Management Services (PMS) or Private Client Group (PCG) provide tailored investment recommendations according to your requirements.
NRI Services: Non-Resident Indians (NRIs) can trade in the Indian market with the assistance of certain brokers. Nevertheless, Alice Blue and BlinkX do not offer this choice.
Stock advisory is one of the prominent services offered by different stockbrokers. One major objective behind offering these services to help traders and investors in selecting the most appropriate stocks for trading or investment.
In the world of investing, stock advisory is provided by offering several other elements related to different stocks. These include company reports, research reports, fundamental reports, stock tips, IPO reports, annual reports, technical reports, daily top stock picks, daily market review, monthly review, weekly review. You can refer to the following table to determine what advisory product is provided by Alice Blue and BlinkX.
Alice Blue and BlinkX - A Detailed Comparison of Advisory Services
Advisory | Alice Blue | BlinkX |
---|---|---|
Fundamental Reports | No | Yes, Chargeable |
Research Reports | Yes, chargeable | No |
Company Reports | No | Yes, Chargeable |
Annual Reports | No | No |
IPO Reports | No | No |
Technical Reports | Yes, chargeable | Yes |
Stock Tips | Yes, chargeable | Yes |
Daily Top Stock Picks | Yes, chargeable | Yes |
Daily Market Review | No | Yes |
Monthly Review | No | Yes |
Weekly Review | No | Yes |
Relationship Manager | Yes, chargeable | No |
Robo Advisory | Yes | No |
Exposure can be stated as a proportion of an investment portfolio or in monetary terms. Regular exposure monitoring is crucial.
Let's find out the exposure provided by Alice Blue and BlinkX below.
Alice Blue and BlinkX - A Comprehensive Comparison of Trading Exposure
Exposure | Alice Blue | BlinkX |
---|---|---|
Equity Delivery | 1x | 1x |
Equity Intraday | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
Equity F&O Carry Forward | 1x | 1x |
Equity F&O Intraday | 1.3x | 1.3x |
Commodity F&O Carry Forward | 1x | 1x |
Commodity F&O Intraday | 1.3x | 1.3x |
Currency F&O | 1x | 1x |
There are more opportunities to profit from discussing and promoting Alice Blue & BlinkX, just like we did when we compared the Referral scheme in the first sections of this article. For example:
Sub-broker Program: You or your business may register as an agent of the broker, in this case Alice Blue or BlinkX, and conduct business (helping clients trade) under their supervision and registration.
Partner Program: By becoming a partner, you can earn commissions for generating leads and helping with marketing.
Referral Program: As the name implies, you would gain from introducing your loved ones to the website.
Alice Blue vs BlinkX - A Comparative Analysis of Programs
Programs | Alice Blue | BlinkX |
---|---|---|
Sub Broker Program | Yes, Limited | |
Partner Program | Yes | |
Referral Program | Yes |
Customer service is the foundation of any company. Any customer can become a devoted, long-term client thanks to it.
Below is a table highlighting the customer services offered by Alice Blue and BlinkX.
Alice Blue and BlinkX - A Comprehensive Comparison of Customer Support Services
Customer Support | Alice Blue | BlinkX |
---|---|---|
Trading Support | Available, Chargeable | |
Dedicated Dealer | Available, Chargeable | |
Call Support | 080-35215000, 080-45490850 | 8880303459 |
Email Support | askus@aliceblueindia.com | info@blinkx.com |
Whatsapp Support | NA | |
Website Support | Website Link | Website Link |
Facebook Support | Facebook Support Link | Facebook Support Link |
Twitter Support | Twitter Support Link | Twitter Support Link |
Telegram Support | Telegram Support Link | Telegram Support Link |
Branches / Offices | NA |
Examine and contrast all of the factors in detail, including the goods and services provided by Alice Blue & BlinkX and other brokers.
Here is how we have evaluated them:
Alice Blue vs BlinkX – Ratings Comparison and Insights
Ratings | Alice Blue | BlinkX |
---|---|---|
Overall Rating | 8.05 / 10 | |
Customer Support | 8.02 / 10 | |
Technology | 8.14 / 10 | |
Charges | 8.08 / 10 | |
Products & Service | 8.00 / 10 | |
Experience | 8.00 / 10 |
The Securities and Exchange Board of India (SEBI), BSE, and NSE, in their capacity as regulators, constantly guarantee the security of investors by examining the operations of all brokers. Brokers that commit misconduct or ignore client’s risk having their licenses revoked. This is a summary of every complaint that has been filed and settled.
Alice Blue & BlinkX - A Comparison of Customer Complaints
Complaints | Alice Blue | BlinkX |
---|---|---|
Total Complaints Lodged | 77 | |
Total Complaints Resolved | 65 | |
% of Resolved Complaints | 84.42% | |
Non Actionable Complaints | 2 | |
% of Non Actionable Complaints | 2.60% |
As its name implies, transaction charges are levied by the stockbroker for carrying out each transaction.
The following table highlights the transaction charges levied by Alice Blue and BlinkX.
Alice Blue vs BlinkX – A Detailed Comparison of Transaction Charges
Transaction Charges | Alice Blue | BlinkX |
---|---|---|
Equity Delivery | 0.00325% (NSE) 0.00375% (BSE) | 0.00325% on both sides |
Equity Intraday | 0.00325% (NSE) 0.00375% (BSE) | 0.00325% on both sides |
Equity Future | 0.0019% (NSE & BSE) | 0.0019% on both sides |
Equity Option | 0.05% (on premium) | 0.05% on both sides |
Commodity Future | 0.0026% (Non-Agri) | |
Commodity Option | 0.05% (Non Agri) | |
Currency Future | 0.0009% (NSE) | |
Currency Option | 0.035% (NSE) |
Pledge Creation Fees: The broker charges pledge creation charges when a trader borrows money to trade bigger volumes and pledge your stocks as security.
Pledge Invocation Fees: If the borrower does not supply further securities within a certain time frame, the broker will charge pledge invocation fees when pledge shared are sold.
Interest on Margin Trading: Interest on the loan or the margin amount is owed while trading on margin.
Alice Blue & BlinkX - A Comprehensive Comparison of Pledge Charges
Pledge Charges | Alice Blue | BlinkX |
---|---|---|
Pledge Creation Charges | Rs.15 per Request | |
Pledge Invocation Charges | Rs.15 per Request | |
Interest on Margin Trading | 0.96% per Day |
Apart from the regular charges, different types of hidden charges may be levied by stockbrokers. They are:
SEBI Turnover Charges: All charges levied on the purchase or sale of stocks made through a stock exchange (BSE or NSE).
DP Charges: It refers to charges against the maintenance, administration and management of securities in your Demat account.
GST:The stockbroker transactions levy a Goods and Services Tax (GST) of 18%.
Account Closure Charges: The fees charged for closing any account, such as the checking, savings, or investment accounts.
Reactivation Charges: The standard fees and charges schedule highlights the fees for reinstating your services.
Dematerialization Charges: This amount is charged for transforming your physical shares and securities into digital or electronic versions.
Call & Trade Charges: The amount is charged for making transactions done on the client's behalf over the phone.
Alice Blue and BlinkX – A Detailed Comparison of Hidden Charges
Hidden Charge | Alice Blue | BlinkX |
---|---|---|
SEBI Turnover Charges | Rs.10/ Crore (All Segment) | 0.0001% on both side |
DP Charges | Rs.15 per Scrip on Sell | Rs.20 per Script |
GST | 18% on (Brokerage + SEBI + Transaction charges) | Goods & Service Tax (GST) / other levies would be extra as applicable |
Account Closure Charges | Nil | No |
Reactivation Charges | Nil | No |
Dematerialisation Charges | Rs.25 per Certificate | |
Call & Trade Charges | Rs.50 per Trade |
When finalizing a broker, the key is to compare their Demat charges. Here is a breakdown of the competitive rate charged by Alice Blue and BlinkX:
Alice Blue vs BlinkX - A Detailed Comparison of Demat Charges
Demat Charges | Alice Blue | BlinkX |
---|---|---|
Account Opening Charges | Free | Free |
Annual Maintenance Charges (AMC) | Rs.400 per Year |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are transaction fees charged by the government of India irrespective of the broker. Hence, the cost is the same for all brokers in India, and the government sets it.
Alice Blue vs BlinkX – A Comparative Analysis of STT and CTT Charges
STT & CTT | Alice Blue | BlinkX |
---|---|---|
Equity Delivery | 0.1% on buy & sell | 0.10% on both sides |
Equity Intraday | 0.025% on sell | 0.025% on sell side |
Equity Future | 0.0125% on sell | 0.0125% on sell side |
Equity Option | 0.0625% on sell (on premium) | 0.0625% on sell side & 0.125 (only on exercise) on Buy Side |
Commodity Future | 0.01% on sell (Non-Agri) | |
Commodity Option | 0.05% on sell | |
Currency Future | Nil | |
Currency Option | Nil |
Stamp duty is a form of government tax in India. You incur a stamp duty when the broker issues, sells, or transfers security (like stocks, currency derivatives, and commodities). The government collects stamp duty on all securities at the end of the day.
Alice Blue and BlinkX - A Comparison of Stamp Duty Charges
Stamp Duty | Alice Blue | BlinkX |
---|---|---|
Equity Delivery | 0.015% on buy | 0.015% on buy side |
Equity Intraday | 0.003% on buy | 0.003% on buy side |
Equity Future | 0.002% on buy | 0.002% on buy side |
Equity Option | 0.003% on buy | 0.003% on buy side |
Commodity Future | 0.002% on buy | |
Commodity Option | 0.003% on buy | |
Currency Future | 0.0001% on buy | |
Currency Option | 0.0001% on buy |
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