Alice Blue and IIFL Securities are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Alice Blue is listed as a Private Discount Broker , established in 2006 and headquartered in Bangalore, while IIFL Securities is listed as a Private Discount Broker , established in 1995 and headquartered in Mumbai.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Alice Blue or IIFL Securities is a better fit for your investment style, platform preference, and budget.
Alice Blue is listed as a Private Discount Broker established in 2006 with headquarters in Bangalore and founded by Sidhavelayutham M. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading, desktop terminal access and algo trading support and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. It follows a Standard Plan brokerage structure.
IIFL Securities is listed as a Private Discount Broker established in 1995 with headquarters in Mumbai and founded by Nirmal Jain. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures using mobile app access and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips. Its brokerage model is structured as iValue Brokerage.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Alice Blue vs IIFL Securities — A Comprehensive Company Overview
| Company Overview | Alice Blue | IIFL Securities |
|---|---|---|
| Company Type | Private | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Bangalore | Mumbai |
| Founder | Sidhavelayutham M | Nirmal Jain |
| Establishment Year | 2006 | 1995 |
| Brokerage Plan | Standard Plan | iValue Brokerage |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Alice Blue and IIFL Securities.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Alice Blue charges Rs.15 per Trade or 0.05% (Whichever is Low) while IIFL Securities charges 0.25% of Transaction Value.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) while IIFL Securities charges 0.025% of Transaction Value.
Equity futures: This charge applies to futures contracts on stocks and indices. Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) while IIFL Securities charges 0.25% of Transaction Value.
Equity options: This charge applies to equity option contracts. Alice Blue charges Rs.15 per Trade while IIFL Securities charges Rs.25 per Lot.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) while IIFL Securities charges 0.25% of Transaction Value.
Commodity options: This charge applies to option contracts on commodity instruments. Alice Blue charges Rs.15 per Trade while IIFL Securities charges Rs.25 per Lot.
Currency futures: This charge allows participation in forex price movements on the exchange. Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) while IIFL Securities charges 0.25% of Transaction Value.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Alice Blue charges Rs.15 per Trade while IIFL Securities charges Rs.25 per Lot.
Alice Blue vs IIFL Securities — Detailed Brokerage Comparison
| Brokerage | Alice Blue | IIFL Securities |
|---|---|---|
| Brokerage Plan | Standard Plan | iValue Brokerage |
| Subscription Charges | Zero | Zero |
| Equity Delivery | Rs.15 per Trade or 0.05% (Whichever is Low) | 0.25% of Transaction Value |
| Equity Intraday | Rs.15 per Trade or 0.05% (whichever is low) | 0.025% of Transaction Value |
| Equity Future | Rs.15 per Trade or 0.05% (whichever is low) | 0.25% of Transaction Value |
| Equity Option | Rs.15 per Trade | Rs.25 per Lot |
| Commodity Future | Rs.15 per Trade or 0.05% (whichever is low) | 0.25% of Transaction Value |
| Commodity Option | Rs.15 per Trade | Rs.25 per Lot |
| Currency Future | Rs.15 per Trade or 0.05% (whichever is low) | 0.25% of Transaction Value |
| Currency Option | Rs.15 per Trade | Rs.25 per Lot |
Alice Blue provides mobile app access, web trading, desktop terminal access and algo trading support for order placement, portfolio tracking, and market monitoring. IIFL Securities provides mobile app access for its users.
Android app: Alice Blue and IIFL Securities both list an Android trading app.
iOS app: Alice Blue and IIFL Securities both list an iOS trading app.
Web trading platform: Alice Blue lists a web trading platform, while IIFL Securities does not currently mention it.
Desktop trading terminal: Alice Blue lists a desktop trading terminal, while IIFL Securities does not currently mention it.
Algo trading: Alice Blue lists algo trading support, while IIFL Securities does not currently mention it.
Basket trading: Neither broker currently highlights basket trading.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: Alice Blue and IIFL Securities both list a mutual fund investment platform.
Digital gold platform: IIFL Securities lists digital gold investing, while Alice Blue does not currently mention it.
Bonds platform: Neither broker currently highlights a bonds investment platform.
Alice Blue vs IIFL Securities — Complete Comparison of Trading Platforms
| Trading Platform | Alice Blue | IIFL Securities |
|---|---|---|
| Android App | Alice Blue Android App Link | IIFL Securities Android App Link |
| iOS App | Alice Blue iOS App Link | IIFL Securities iOS App Link |
| Web Trading Platform | Alice Blue Web Trading Link | — |
| Trading Terminal | Available | NA |
| Algo Trading Platform | Available | NA |
| Foreign Stocks Platform | NA | NA |
| Basket Trading Platform | NA | NA |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | NA | Available |
| Bonds Platform | NA | NA |
Alice Blue highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls, while IIFL Securities promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Alice Blue and IIFL Securities offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Alice Blue and IIFL Securities offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Alice Blue and IIFL Securities offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Alice Blue and IIFL Securities offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. IIFL Securities offers this; Alice Blue does not currently highlight it.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. IIFL Securities offers this; Alice Blue does not currently highlight it.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. IIFL Securities offers this; Alice Blue does not currently highlight it.
Live market: Live updates on market movements and trends. Both Alice Blue and IIFL Securities offer this feature.
Multi profile management: Manage multiple trading profiles from a single account. IIFL Securities offers this; Alice Blue does not currently highlight it.
Secure platform: A secure trading environment with next-generation security controls. Both Alice Blue and IIFL Securities offer this feature.
Alice Blue vs IIFL Securities — Comprehensive Comparison of Trading Features
| Trading Feature | Alice Blue | IIFL Securities |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | No | Yes |
| Global Indices | No | No |
| Customised Recommendations | No | No |
| Stock Tips | No | Yes |
| Interactive Charts | No | Yes |
| Live Market | Yes | Yes |
| Multi Profile Management | No | Yes |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Alice Blue and IIFL Securities.
Free account opening: Alice Blue and IIFL Securities both list free account opening.
Free AMC: IIFL Securities lists free Demat AMC, while Alice Blue does not currently mention it.
Free brokerage: Alice Blue lists free brokerage, while IIFL Securities does not currently mention it.
Flat brokerage: Alice Blue lists flat brokerage pricing, while IIFL Securities does not currently mention it.
Flexible brokerage plans: IIFL Securities lists flexible brokerage plans, while Alice Blue does not currently mention it.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Alice Blue lists free delivery trading, while IIFL Securities does not currently mention it.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: IIFL Securities lists free research reports, while Alice Blue does not currently mention it.
Free trading calls: IIFL Securities lists free trading calls, while Alice Blue does not currently mention it.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: Alice Blue offers 20% + Rs.500 per new Client while IIFL Securities offers Upto Rs.1000 per Client for referrals.
Alice Blue vs IIFL Securities — Comparison of Latest Offers
| Offer | Alice Blue | IIFL Securities |
|---|---|---|
| Free Account Opening | Yes | Yes |
| Free AMC | No | 1st Year Free |
| Free Brokerage | Yes, Limited | No |
| Flat Brokerage | Yes | No |
| Flexible Brokerage Plans | No | Yes |
| Happy Trading Hours | No | No |
| Free Delivery Trading | Yes | No |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | No | Yes |
| Free Trading Calls | No | Yes |
| Referral Offers | 20% + Rs.500 per new Client | Upto Rs.1000 per Client |
| Margin Funding / Pledging | 20% + Rs.500 per new Client | Yes |
| Brokerage Cashback | No | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. Alice Blue highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while IIFL Securities highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, mutual funds and digital gold.
Alice Blue vs IIFL Securities — Complete Comparison of Products
| Product | Alice Blue | IIFL Securities |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | Yes |
| Commodity Future | Yes | Yes |
| Currency Option | Yes | Yes |
| Currency Future | Yes | Yes |
| Foreign Stocks | No | No |
| Mutual Funds | Yes | Yes |
| Banking | No | No |
| Insurance | No | No |
| Corporate Bonds | No | No |
| Government Bonds | No | No |
| Digital Gold | No | Yes |
Demat services: Alice Blue and IIFL Securities both list Demat services.
Trading services: Alice Blue and IIFL Securities both list trading services.
Intraday services: Alice Blue and IIFL Securities both list intraday trading services.
F&O services: Alice Blue and IIFL Securities both list F&O services.
IPO services: Alice Blue and IIFL Securities both list IPO services.
3-in-1 account: Neither broker currently highlights 3-in-1 account support.
Stock research: IIFL Securities lists stock research, while Alice Blue does not currently mention it.
Stock recommendations: IIFL Securities lists stock recommendations, while Alice Blue does not currently mention it.
Trading education: Alice Blue lists trading education, while IIFL Securities does not currently mention it.
Share pledging: Alice Blue and IIFL Securities both list share pledging.
PMS or PCG: IIFL Securities lists PMS or PCG support, while Alice Blue does not currently mention it.
NRI services: IIFL Securities lists NRI services, while Alice Blue does not currently mention it.
Alice Blue provides Demat services, trading services, intraday trading, F&O trading, IPO access and trading education, while IIFL Securities offers Demat services, trading services, intraday trading, F&O trading, IPO access and stock research.
Alice Blue vs IIFL Securities — In-Depth Comparison of Services
| Service | Alice Blue | IIFL Securities |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | No | No |
| Stock Research | No | Yes |
| Stock Recommendations | No | Yes |
| Trading Education | Yes, ANT IQ | No |
| Share Pledging | Yes | Yes |
| PMS or PCG | No | Yes |
| NRI Services | No | Yes |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Alice Blue and IIFL Securities.
Alice Blue and IIFL Securities — Detailed Comparison of Advisory Services
| Advisory | Alice Blue | IIFL Securities |
|---|---|---|
| Fundamental Reports | No | Yes |
| Research Reports | Yes, chargeable | Yes |
| Company Reports | No | Yes |
| Annual Reports | No | Yes |
| IPO Reports | No | Yes |
| Technical Reports | Yes, chargeable | Yes |
| Stock Tips | Yes, chargeable | Yes |
| Daily Top Stock Picks | Yes, chargeable | Yes |
| Daily Market Review | No | Yes |
| Monthly Review | No | Yes |
| Weekly Review | No | Yes |
| Relationship Manager | Yes, chargeable | Yes |
| Robo Advisory | Yes | No |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Alice Blue and IIFL Securities across different segments.
Alice Blue and IIFL Securities — Comprehensive Comparison of Trading Exposure
| Exposure | Alice Blue | IIFL Securities |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x | 1x |
| Equity F&O Intraday | 1.3x | 1.3x |
| Commodity F&O Carry Forward | 1x | 1x |
| Commodity F&O Intraday | 1.3x | 1.3x |
| Currency F&O | 1x | 1x |
Alice Blue and IIFL Securities both list a sub-broker program. Alice Blue and IIFL Securities both list a partner program. Alice Blue and IIFL Securities both list a referral program.
Alice Blue vs IIFL Securities — Comparative Analysis of Programs
| Program | Alice Blue | IIFL Securities |
|---|---|---|
| Sub-Broker Program | Yes, Limited | Yes |
| Partner Program | Yes | Yes |
| Referral Program | Yes | Yes |
Alice Blue provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. IIFL Securities provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. IIFL Securities operates Available branches.
Alice Blue and IIFL Securities — Comprehensive Comparison of Customer Support
| Support Channel | Alice Blue | IIFL Securities |
|---|---|---|
| Trading Support | Available, Chargeable | Available, Free |
| Dedicated Dealer | Available, Chargeable | Available, Free |
| Call Support | 080-35215000, 080-45490850 | 022-40071000 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | NA |
| Website Support | Website Link | Website Link |
| Facebook Support | Facebook Support Link | Facebook Support Link |
| Twitter / X Support | Twitter Support Link | Twitter Support Link |
| Telegram Support | Telegram Support Link | Telegram Support Link |
| Branches / Offices | NA | Available |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Alice Blue carries an overall rating of 8.05 / 10, while IIFL Securities carries an overall rating of 9.28 / 10.
Alice Blue vs IIFL Securities — Ratings Comparison
| Rating Parameter | Alice Blue | IIFL Securities |
|---|---|---|
| Overall Rating | 8.05 / 10 | 9.28 / 10 |
| Customer Support | 8.02 / 10 | 9.24 / 10 |
| Technology | 8.14 / 10 | 9.39 / 10 |
| Charges | 8.08 / 10 | 9.32 / 10 |
| Products & Services | 8.00 / 10 | 9.22 / 10 |
| Experience | 8.00 / 10 | 9.20 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Alice Blue & IIFL Securities — Comparison of Customer Complaints
| Complaint Metric | Alice Blue | IIFL Securities |
|---|---|---|
| Total Complaints Lodged | 77 | 240 |
| Total Complaints Resolved | 65 | 201 |
| % of Resolved Complaints | 84.42% | 83.75% |
| Non-Actionable Complaints | 2 | 24 |
| % of Non-Actionable Complaints | 2.60% | 10.00% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Alice Blue and IIFL Securities.
Alice Blue vs IIFL Securities — Detailed Comparison of Transaction Charges
| Transaction Charges | Alice Blue | IIFL Securities |
|---|---|---|
| Equity Delivery | 0.00325% (NSE) 0.00375% (BSE) | |
| Equity Intraday | 0.00325% (NSE) 0.00375% (BSE) | |
| Equity Future | 0.0019% (NSE & BSE) | |
| Equity Option | 0.05% (on premium) | |
| Commodity Future | 0.0026% (Non-Agri) | |
| Commodity Option | 0.05% (Non Agri) | |
| Currency Future | 0.0009% (NSE) | |
| Currency Option | 0.035% (NSE) |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
Alice Blue & IIFL Securities — Comprehensive Comparison of Pledge Charges
| Pledge Charge | Alice Blue | IIFL Securities |
|---|---|---|
| Pledge Creation Charges | Rs.15 per Request | |
| Pledge Invocation Charges | Rs.15 per Request | |
| Margin Trading Interest | 0.96% per Day |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Alice Blue and IIFL Securities — Detailed Comparison of Hidden / Other Charges
| Charge | Alice Blue | IIFL Securities |
|---|---|---|
| SEBI Turnover Charges | Rs.10/ Crore (All Segment) | |
| DP Charges | Rs.15 per Scrip on Sell | |
| GST | 18% on (Brokerage + SEBI + Transaction charges) | |
| Account Closure Charges | Nil | |
| Reactivation Charges | Nil | |
| Dematerialisation Charges | Rs.25 per Certificate | |
| Call & Trade Charges | Rs.50 per Trade |
Alice Blue lists account opening charges of Free and Demat AMC of Rs.400 per Year. IIFL Securities lists account opening charges of Free and Demat AMC of Rs.250 per Year (1st Year Free).
Alice Blue vs IIFL Securities — Detailed Comparison of Demat Charges
| Demat Charges | Alice Blue | IIFL Securities |
|---|---|---|
| Account Opening Charges | Free | Free |
| Annual Maintenance Charges (AMC) | Rs.400 per Year | Rs.250 per Year (1st Year Free) |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Alice Blue vs IIFL Securities — Comparative Analysis of STT and CTT Charges
| STT & CTT | Alice Blue | IIFL Securities |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | |
| Equity Intraday | 0.025% on sell | |
| Equity Future | 0.0125% on sell | |
| Equity Option | 0.0625% on sell (on premium) | |
| Commodity Future | 0.01% on sell (Non-Agri) | |
| Commodity Option | 0.05% on sell | |
| Currency Future | Nil | |
| Currency Option | Nil |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Alice Blue and IIFL Securities — Comparison of Stamp Duty Charges
| Stamp Duty | Alice Blue | IIFL Securities |
|---|---|---|
| Equity Delivery | 0.015% on buy | |
| Equity Intraday | 0.003% on buy | |
| Equity Future | 0.002% on buy | |
| Equity Option | 0.003% on buy | |
| Commodity Future | 0.002% on buy | |
| Commodity Option | 0.003% on buy | |
| Currency Future | 0.0001% on buy | |
| Currency Option | 0.0001% on buy |