Privacy Policy

Welcome to LAMF India, accessible at lamfindia.com ("we", "our", "us", or the "Platform"). LAMF India is an independent financial information and education platform based in Delhi, India, offering stock broker reviews, broker comparisons, brokerage calculators, margin calculators, IPO insights, mutual fund information, gold and silver rate updates, and stock market analysis for Indian investors.

We are committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use and protect it, and your rights regarding your data. It is governed by the Information Technology Act, 2000 and the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, along with any other applicable Indian law.

By accessing or using lamfindia.com, you consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Platform.

2.1 Information You Provide Directly

We collect personal information that you voluntarily share when you:

• Submit a callback request through our "Request Callback" or "Open an Account" forms, providing your name and phone number
• Use the broker comparison tool or submit broker selection queries
• Contact us via our contact page or by email
• Subscribe to our newsletter, IPO alerts, or market update emails

2.2 Information Collected Automatically

When you visit the Platform, technical data is collected automatically, including:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time spent on each page, and navigation patterns
• Referring website URL and search terms used to reach the Platform
• Device type and screen resolution

This data is collected through cookies, analytics tools, and web beacons to improve content quality and the user experience.

We use the following types of cookies on our Platform:

• Essential Cookies — Required for core platform functions such as the broker comparison widget, brokerage calculators, and margin calculators.
• Analytics Cookies — Tools such as Google Analytics that help us understand user behaviour and improve content quality and site navigation.
• Affiliate & Advertising Cookies — Used to track broker referral clicks for affiliate commission accounting and to serve relevant financial offers.
• Functional Cookies — Remember your preferences such as selected brokers in comparison tools or previously entered calculator values.

You may manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of interactive tools on the Platform.

We use the information we collect for the following purposes:

• To process callback requests and connect you with partner brokers for account opening
• To operate and improve our broker comparison tools, brokerage calculators, margin calculators, and other interactive features
• To send newsletters, IPO alerts, mutual fund insights, gold/silver rate updates, and platform news you have subscribed to
• To respond to your contact form submissions, queries, and feedback
• To analyse usage patterns and improve broker review content, market coverage, and platform features
• To track and process affiliate referral commissions when you open a broker account through our links
• To comply with applicable Indian laws and detect and prevent fraudulent or abusive use of the Platform

We do not sell, rent, or trade your personal information to third parties for their own marketing. We may share your information only in the following limited circumstances:

5.1 With Partner Brokers

When you submit a callback request or click on a broker referral link, your name and phone number may be shared with the relevant broker — such as Zerodha, Groww, Angel One, Upstox, 5Paisa, m.Stock, HDFC SKY, Motilal Oswal, Sharekhan, BlinkX, Shoonya, Dhan, Fyers, or other brokers listed on the Platform — so they can contact you about account opening. By submitting a request, you explicitly consent to this sharing.

5.2 With Technology and Service Providers

We work with trusted third-party providers including analytics platforms, web hosting services, and email delivery tools. These parties access only the data necessary to perform their services and are bound by confidentiality obligations.

5.3 For Legal Compliance

We may disclose information where required by applicable Indian law, a valid court order, or a government directive, or where necessary to protect our rights, your safety, or the safety of others.

LAMF India earns referral commissions when users click on broker account-opening links and open a Demat or trading account. This applies to broker links across our review pages, comparison tool, and homepage. Brokers with whom we have affiliate or referral arrangements include, but are not limited to: Zerodha, Groww, Upstox, Angel One, 5Paisa, m.Stock, HDFC SKY, Axis Direct, Motilal Oswal, Sharekhan, BlinkX, Shoonya, Fyers, Dhan, Alice Blue, Bajaj Securities, and others listed on the Platform.

These commercial arrangements do not influence our editorial broker rankings, review scores, or analytical content. All reviews are prepared independently based on publicly available information, published fee structures, and our editorial assessment. Affiliate revenue helps us maintain this Platform as a free resource for Indian investors.

We retain personal information for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by applicable law. Callback request data is retained for a reasonable operational period for follow-up and compliance purposes, then securely deleted or anonymised. Anonymised and aggregated analytics data may be retained indefinitely to support Platform improvement.

We implement appropriate technical and organisational security measures to protect your personal information from unauthorised access, disclosure, modification, or loss. These include HTTPS encryption for all data in transit, secure server infrastructure, and restricted internal access to personal data.

However, no method of digital transmission or data storage is entirely secure. While we take all reasonable precautions, we cannot guarantee absolute security. You share information with us at your own risk.

LAMF India is intended for users who are 18 years of age or older. Stock market investment, broker comparisons, and financial planning tools are designed for adults. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that a minor has submitted personal data, we will promptly delete it.

Our Platform contains links to third-party websites including broker platforms, NSE and BSE portals, SEBI's SCORES portal, mutual fund AMC websites, and financial news sources. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policy of any website you visit through links on LAMF India.

You have the following rights with respect to your personal information held by LAMF India:

• Right to Access — Request a copy of personal data we hold about you.
• Right to Correction — Request correction of inaccurate or incomplete personal information.
• Right to Deletion — Request deletion of your personal data, subject to legal obligations.
• Right to Withdraw Consent — Unsubscribe from marketing emails at any time using the unsubscribe link or by contacting us.
• Right to Opt Out of Analytics — Use the Google Analytics Opt-Out Browser Add-on to prevent analytics data collection.

To exercise any of these rights, please contact us via the details in Section 13.

We may update this Privacy Policy from time to time to reflect changes in our Platform, applicable Indian law, or data practices. Material changes will be indicated by updating the "Effective Date" at the top of this page. Your continued use of the Platform after changes are posted constitutes acceptance of the revised Policy. We encourage you to review this page periodically.

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us:

• Website: lamfindia.com/contact
• Location: Delhi, India
• SEBI Grievance Redressal: scores.sebi.gov.in