Alice Blue and Bajaj Securities are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Alice Blue is listed as a Private Discount Broker , established in 2006 and headquartered in Bangalore, while Bajaj Securities is listed as a Public Discount Broker , established in 2010 and headquartered in Pune.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Alice Blue or Bajaj Securities is a better fit for your investment style, platform preference, and budget.
Alice Blue is listed as a Private Discount Broker established in 2006 with headquarters in Bangalore and founded by Sidhavelayutham M. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading, desktop terminal access and algo trading support and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. It follows a Standard Plan brokerage structure.
Bajaj Securities is listed as a Public Discount Broker established in 2010 with headquarters in Pune and founded by Sanjiv Bajaj. It offers equity delivery, equity intraday, equity futures, equity options, foreign stocks, mutual funds and insurance using mobile app access and web trading and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, stock tips and interactive charts. Its brokerage model is structured as Freedom Plan.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Alice Blue vs Bajaj Securities — A Comprehensive Company Overview
| Company Overview | Alice Blue | Bajaj Securities |
|---|---|---|
| Company Type | Private | Public |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Bangalore | Pune |
| Founder | Sidhavelayutham M | Sanjiv Bajaj |
| Establishment Year | 2006 | 2010 |
| Brokerage Plan | Standard Plan | Freedom Plan |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Alice Blue and Bajaj Securities.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Alice Blue charges Rs.15 per Trade or 0.05% (Whichever is Low) while Bajaj Securities charges Rs.20 per Trade.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) while Bajaj Securities charges Rs.20 per Trade.
Equity futures: This charge applies to futures contracts on stocks and indices. Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) while Bajaj Securities charges Rs.20 per Trade.
Equity options: This charge applies to equity option contracts. Alice Blue charges Rs.15 per Trade while Bajaj Securities charges Rs.20 per Trade.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) . Bajaj Securities does not currently list a charge for this segment.
Commodity options: This charge applies to option contracts on commodity instruments. Alice Blue charges Rs.15 per Trade . Bajaj Securities does not currently list a charge for this segment.
Currency futures: This charge allows participation in forex price movements on the exchange. Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) . Bajaj Securities does not currently list a charge for this segment.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Alice Blue charges Rs.15 per Trade . Bajaj Securities does not currently list a charge for this segment.
Alice Blue vs Bajaj Securities — Detailed Brokerage Comparison
| Brokerage | Alice Blue | Bajaj Securities |
|---|---|---|
| Brokerage Plan | Standard Plan | Freedom Plan |
| Subscription Charges | Zero | Rs.431 per Year (1st Year Free) |
| Equity Delivery | Rs.15 per Trade or 0.05% (Whichever is Low) | Rs.20 per Trade |
| Equity Intraday | Rs.15 per Trade or 0.05% (whichever is low) | Rs.20 per Trade |
| Equity Future | Rs.15 per Trade or 0.05% (whichever is low) | Rs.20 per Trade |
| Equity Option | Rs.15 per Trade | Rs.20 per Trade |
| Commodity Future | Rs.15 per Trade or 0.05% (whichever is low) | NA |
| Commodity Option | Rs.15 per Trade | NA |
| Currency Future | Rs.15 per Trade or 0.05% (whichever is low) | NA |
| Currency Option | Rs.15 per Trade | NA |
Alice Blue provides mobile app access, web trading, desktop terminal access and algo trading support for order placement, portfolio tracking, and market monitoring. Bajaj Securities provides mobile app access and web trading for its users.
Android app: Alice Blue and Bajaj Securities both list an Android trading app.
iOS app: Alice Blue and Bajaj Securities both list an iOS trading app.
Web trading platform: Alice Blue and Bajaj Securities both list a web trading platform.
Desktop trading terminal: Alice Blue lists a desktop trading terminal, while Bajaj Securities does not currently mention it.
Algo trading: Alice Blue lists algo trading support, while Bajaj Securities does not currently mention it.
Basket trading: Neither broker currently highlights basket trading.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: Alice Blue and Bajaj Securities both list a mutual fund investment platform.
Digital gold platform: Neither broker currently highlights digital gold investing.
Bonds platform: Neither broker currently highlights a bonds investment platform.
Alice Blue vs Bajaj Securities — Complete Comparison of Trading Platforms
| Trading Platform | Alice Blue | Bajaj Securities |
|---|---|---|
| Android App | Alice Blue Android App Link | Bajaj Securities Android App Link |
| iOS App | Alice Blue iOS App Link | Bajaj Securities iOS App Link |
| Web Trading Platform | Alice Blue Web Trading Link | Bajaj Securities Web Trading Link |
| Trading Terminal | Available | NA |
| Algo Trading Platform | Available | NA |
| Foreign Stocks Platform | NA | NA |
| Basket Trading Platform | NA | NA |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | NA | NA |
| Bonds Platform | NA | NA |
Alice Blue highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls, while Bajaj Securities promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, stock tips and interactive charts. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Alice Blue and Bajaj Securities offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Alice Blue and Bajaj Securities offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Alice Blue and Bajaj Securities offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Alice Blue and Bajaj Securities offer this feature.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Bajaj Securities offers this; Alice Blue does not currently highlight it.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Bajaj Securities offers this; Alice Blue does not currently highlight it.
Live market: Live updates on market movements and trends. Both Alice Blue and Bajaj Securities offer this feature.
Secure platform: A secure trading environment with next-generation security controls. Both Alice Blue and Bajaj Securities offer this feature.
Alice Blue vs Bajaj Securities — Comprehensive Comparison of Trading Features
| Trading Feature | Alice Blue | Bajaj Securities |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | No | No |
| Global Indices | No | No |
| Customised Recommendations | No | No |
| Stock Tips | No | Yes |
| Interactive Charts | No | Yes |
| Live Market | Yes | Yes |
| Multi Profile Management | No | No |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Alice Blue and Bajaj Securities.
Free account opening: Alice Blue and Bajaj Securities both list free account opening.
Free AMC: Bajaj Securities lists free Demat AMC, while Alice Blue does not currently mention it.
Free brokerage: Alice Blue lists free brokerage, while Bajaj Securities does not currently mention it.
Flat brokerage: Alice Blue and Bajaj Securities both list flat brokerage pricing.
Flexible brokerage plans: Bajaj Securities lists flexible brokerage plans, while Alice Blue does not currently mention it.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Alice Blue lists free delivery trading, while Bajaj Securities does not currently mention it.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: Neither broker currently highlights free research reports.
Free trading calls: Neither broker currently highlights free trading calls.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: Alice Blue offers 20% + Rs.500 per new Client while Bajaj Securities offers Rs.200 per Client for referrals.
Alice Blue vs Bajaj Securities — Comparison of Latest Offers
| Offer | Alice Blue | Bajaj Securities |
|---|---|---|
| Free Account Opening | Yes | Yes |
| Free AMC | No | Yes |
| Free Brokerage | Yes, Limited | No |
| Flat Brokerage | Yes | Yes |
| Flexible Brokerage Plans | No | Yes |
| Happy Trading Hours | No | No |
| Free Delivery Trading | Yes | No |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | No | No |
| Free Trading Calls | No | No |
| Referral Offers | 20% + Rs.500 per new Client | Rs.200 per Client |
| Margin Funding / Pledging | 20% + Rs.500 per new Client | Yes |
| Brokerage Cashback | No | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. Alice Blue highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while Bajaj Securities highlights equity delivery, equity intraday, equity futures, equity options, foreign stocks, mutual funds and insurance.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, mutual funds, foreign stocks, insurance, corporate bonds and government bonds.
Alice Blue vs Bajaj Securities — Complete Comparison of Products
| Product | Alice Blue | Bajaj Securities |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | No |
| Commodity Future | Yes | No |
| Currency Option | Yes | No |
| Currency Future | Yes | No |
| Foreign Stocks | No | Yes |
| Mutual Funds | Yes | Yes |
| Banking | No | No |
| Insurance | No | Yes |
| Corporate Bonds | No | Yes |
| Government Bonds | No | Yes |
| Digital Gold | No | No |
Demat services: Alice Blue and Bajaj Securities both list Demat services.
Trading services: Alice Blue and Bajaj Securities both list trading services.
Intraday services: Alice Blue and Bajaj Securities both list intraday trading services.
F&O services: Alice Blue and Bajaj Securities both list F&O services.
IPO services: Alice Blue and Bajaj Securities both list IPO services.
3-in-1 account: Neither broker currently highlights 3-in-1 account support.
Stock research: Neither broker currently highlights stock research.
Stock recommendations: Neither broker currently highlights stock recommendations.
Trading education: Alice Blue and Bajaj Securities both list trading education.
Share pledging: Alice Blue and Bajaj Securities both list share pledging.
PMS or PCG: Neither broker currently highlights PMS or PCG support.
NRI services: Neither broker currently highlights NRI services.
Alice Blue provides Demat services, trading services, intraday trading, F&O trading, IPO access and trading education, while Bajaj Securities offers Demat services, trading services, intraday trading, F&O trading, IPO access and trading education.
Alice Blue vs Bajaj Securities — In-Depth Comparison of Services
| Service | Alice Blue | Bajaj Securities |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | No | No |
| Stock Research | No | No |
| Stock Recommendations | No | No |
| Trading Education | Yes, ANT IQ | Yes, Samadhan |
| Share Pledging | Yes | Yes |
| PMS or PCG | No | No |
| NRI Services | No | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Alice Blue and Bajaj Securities.
Alice Blue and Bajaj Securities — Detailed Comparison of Advisory Services
| Advisory | Alice Blue | Bajaj Securities |
|---|---|---|
| Fundamental Reports | No | No |
| Research Reports | Yes, chargeable | Yes, chargeable |
| Company Reports | No | No |
| Annual Reports | No | No |
| IPO Reports | No | Yes |
| Technical Reports | Yes, chargeable | No |
| Stock Tips | Yes, chargeable | Yes, chargeable |
| Daily Top Stock Picks | Yes, chargeable | No |
| Daily Market Review | No | No |
| Monthly Review | No | No |
| Weekly Review | No | No |
| Relationship Manager | Yes, chargeable | Yes, chargeable |
| Robo Advisory | Yes | No |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Alice Blue and Bajaj Securities across different segments.
Alice Blue and Bajaj Securities — Comprehensive Comparison of Trading Exposure
| Exposure | Alice Blue | Bajaj Securities |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x | 1x |
| Equity F&O Intraday | 1.3x | 1.3x |
| Commodity F&O Carry Forward | 1x | 1x |
| Commodity F&O Intraday | 1.3x | 1.3x |
| Currency F&O | 1x | 1x |
Alice Blue and Bajaj Securities both list a sub-broker program. Alice Blue and Bajaj Securities both list a partner program. Alice Blue and Bajaj Securities both list a referral program.
Alice Blue vs Bajaj Securities — Comparative Analysis of Programs
| Program | Alice Blue | Bajaj Securities |
|---|---|---|
| Sub-Broker Program | Yes, Limited | Yes, Limited |
| Partner Program | Yes | Yes |
| Referral Program | Yes | Yes |
Alice Blue provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Bajaj Securities provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Bajaj Securities operates Available branches.
Alice Blue and Bajaj Securities — Comprehensive Comparison of Customer Support
| Support Channel | Alice Blue | Bajaj Securities |
|---|---|---|
| Trading Support | Available, Chargeable | Available, Chargeable |
| Dedicated Dealer | Available, Chargeable | Available, Chargeable |
| Call Support | 080-35215000, 080-45490850 | 1800-833-8888 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | NA |
| Website Support | Website Link | Website Link |
| Facebook Support | Facebook Support Link | Facebook Support Link |
| Twitter / X Support | Twitter Support Link | Twitter Support Link |
| Telegram Support | Telegram Support Link | Telegram Support Link |
| Branches / Offices | NA | Available |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Alice Blue carries an overall rating of 8.05 / 10, while Bajaj Securities carries an overall rating of 7.75 / 10.
Alice Blue vs Bajaj Securities — Ratings Comparison
| Rating Parameter | Alice Blue | Bajaj Securities |
|---|---|---|
| Overall Rating | 8.05 / 10 | 7.75 / 10 |
| Customer Support | 8.02 / 10 | 7.72 / 10 |
| Technology | 8.14 / 10 | 7.84 / 10 |
| Charges | 8.08 / 10 | 7.78 / 10 |
| Products & Services | 8.00 / 10 | 7.71 / 10 |
| Experience | 8.00 / 10 | 7.69 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Alice Blue & Bajaj Securities — Comparison of Customer Complaints
| Complaint Metric | Alice Blue | Bajaj Securities |
|---|---|---|
| Total Complaints Lodged | 77 | 21 |
| Total Complaints Resolved | 65 | 14 |
| % of Resolved Complaints | 84.42% | 66.67% |
| Non-Actionable Complaints | 2 | 4 |
| % of Non-Actionable Complaints | 2.60% | 19.05% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Alice Blue and Bajaj Securities.
Alice Blue vs Bajaj Securities — Detailed Comparison of Transaction Charges
| Transaction Charges | Alice Blue | Bajaj Securities |
|---|---|---|
| Equity Delivery | 0.00325% (NSE) 0.00375% (BSE) | |
| Equity Intraday | 0.00325% (NSE) 0.00375% (BSE) | |
| Equity Future | 0.0019% (NSE & BSE) | |
| Equity Option | 0.05% (on premium) | |
| Commodity Future | 0.0026% (Non-Agri) | |
| Commodity Option | 0.05% (Non Agri) | |
| Currency Future | 0.0009% (NSE) | |
| Currency Option | 0.035% (NSE) |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
Alice Blue & Bajaj Securities — Comprehensive Comparison of Pledge Charges
| Pledge Charge | Alice Blue | Bajaj Securities |
|---|---|---|
| Pledge Creation Charges | Rs.15 per Request | |
| Pledge Invocation Charges | Rs.15 per Request | |
| Margin Trading Interest | 0.96% per Day |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Alice Blue and Bajaj Securities — Detailed Comparison of Hidden / Other Charges
| Charge | Alice Blue | Bajaj Securities |
|---|---|---|
| SEBI Turnover Charges | Rs.10/ Crore (All Segment) | |
| DP Charges | Rs.15 per Scrip on Sell | |
| GST | 18% on (Brokerage + SEBI + Transaction charges) | |
| Account Closure Charges | Nil | |
| Reactivation Charges | Nil | |
| Dematerialisation Charges | Rs.25 per Certificate | |
| Call & Trade Charges | Rs.50 per Trade |
Alice Blue lists account opening charges of Free and Demat AMC of Rs.400 per Year. Bajaj Securities lists account opening charges of Free and Demat AMC of Free.
Alice Blue vs Bajaj Securities — Detailed Comparison of Demat Charges
| Demat Charges | Alice Blue | Bajaj Securities |
|---|---|---|
| Account Opening Charges | Free | Free |
| Annual Maintenance Charges (AMC) | Rs.400 per Year | Free |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Alice Blue vs Bajaj Securities — Comparative Analysis of STT and CTT Charges
| STT & CTT | Alice Blue | Bajaj Securities |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | |
| Equity Intraday | 0.025% on sell | |
| Equity Future | 0.0125% on sell | |
| Equity Option | 0.0625% on sell (on premium) | |
| Commodity Future | 0.01% on sell (Non-Agri) | |
| Commodity Option | 0.05% on sell | |
| Currency Future | Nil | |
| Currency Option | Nil |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Alice Blue and Bajaj Securities — Comparison of Stamp Duty Charges
| Stamp Duty | Alice Blue | Bajaj Securities |
|---|---|---|
| Equity Delivery | 0.015% on buy | |
| Equity Intraday | 0.003% on buy | |
| Equity Future | 0.002% on buy | |
| Equity Option | 0.003% on buy | |
| Commodity Future | 0.002% on buy | |
| Commodity Option | 0.003% on buy | |
| Currency Future | 0.0001% on buy | |
| Currency Option | 0.0001% on buy |