Alice Blue vs Axis Direct – Compare Charges, Trading Features, Offers & more

Overview – Alice Blue vs. Axis Direct

Alice Blue – Started its journey in 2006, Alice Blue has come a long way in the discount broking space. It allows traders and investors to invest in stocks, currency, and derivatives (F&O). It is a member of BSE and NSE. The broker was set up by IIFL founders.

Axis Direct – Started in 2011, Axis Direct is a registered discount broker based out of Bangalore. It offers stock and commodity trading services at NSE, BSE, and MCX. It also offers Demat services through its CDSL membership.

Alice Blue and Axis Direct, both stockbrokers, rely heavily on the latest technology to offer best-in-class trading services to their clients.

Brokerage Charges Comparison of Alice Blue vs. Axis Direct

Brokerage is an intrinsic part of any stock broker and it is the first thing traders and investors look at while investing. Below are the brokerage details of Alice Blue and Axis Direct the stockbrokers. The following brokerage comparison would help you look at the both brokers side by side.

Equity

Equity refers to the ownership in a business that one can buy through a broker.

Equity delivery: If you hold your share (equity) for more than two days in your Demat account and sell it after that, a percentage of the gain will go to the broker. While Alice Blue charges Rs.15 per Trade or 0.05% (Whichever is Low) per Trade based on whichever is of the lower value, Axis Direct charges 0.5% of Transaction Value per Trade equity delivery.

Equity Intraday: Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) per trade.

Equity Futures: Axis Direct charges 0.05% of Transaction Value, whereas Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) per trade.

Equity Options: Axis Direct charges Rs.10 per Trade per trade, whereas Alice Blue charges Rs.15 per Trade per trade each order.

Currency

Currency Future: Axis Direct charges NA per trade for currency futures, whereas Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) per trade, depending on which is the lower value.

Currency Options: Axis Direct charges NA each trade for currency options, compared to Rs.15 per Trade per trade for Alice Blue.

Commodity

Commodity Future: Axis Direct costs 0.05% of Transaction Value per trade for commodity futures, whereas Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low) per trade, depending on which is the lower value.

Commodity Options: Axis Direct charges Rs.10 per Trade each trade, whereas Alice Blue charges Rs.15 per Trade per trade for commodity options.

Trading Platforms Comparison of Alice Blue vs. Axis Direct

A trading platform lets traders and investors trade in stocks easily and effectively. Most stockbrokers offer trading platforms for desktop computers and smartphones. Both Alice Blue and Axis Direct offer advanced trading platforms for Android and iOS systems. Also, one can access their account on web browsers through a web trading link.

Axis Direct used an advanced technology named ANT, meaning Analysis & Trade. It comes with three basic features that are needed to invest in stocks and commodities. The backend technology behind ANY is Omnesys NEST. Some of the major features of ANT are customized trading strategies, advanced charts, superior speed, historical data, technical indicators, and enhanced accessibility etc. The application's mobile version, ANT Mobi, enables users to analyze and trade different financial instruments at NSE, BSE, and MCX. The app features easy-to-use tools, real-time market information, market analysis, quick order placement, etc.

On the other hand, Alice Blue also offers a wide range of trading platforms to its users including desktop application, web portal, and mobile application. The desktop application, Trade Station EXE, has features like quick funds transfer, advanced charting, customized watchlists, order slicing, shortcut keys, etc. It also provides algo trading tool that utilizes advanced technologies to enable automatic trading. Alice Blue mobile trading app has various features like robo advisory, advanced charting, mutual funds investment, SIP investments, real-time quote streaming, currency trading, etc.

Alice Blue vs. Axis Direct – Comparison of Trading Features

Now, let's look at some of the major trading features offered by Alice Blue and Axis Direct.

• Wishlist: If you wish to monitor a company's stock or a digital commodity, you just need to it to your Wishlist for close monitoring.

• Real-Time Updates: Get timely updates on market trends, stock prices, and other details with this feature.

• Portfolio Details A portfolio refers to a detailed snapshot of your investments, including stocks, bonds, commodities, and more, all in one place.

• Online MF Buy: This facility allows you to buy or sell mutual funds (MF) right from the trading platform or mobile application.

• Research Reports: The above feature offers you a comprehensive overview of different stocks and sectors in the stock market.

• Global indices: It provides real-time data on all leading global stock market indices such as Sensex and Nifty.

• Customized Recommendations: Given your investment objectives, trading behavioral patterns, and other factors, this feature let you get personalized investment suggestions.

• Stock tips: Get valuable tips on which stocks to buy, hold, or sell centered on market trends to generate profit.

• Interactive charts: The chart enables you to see the variation in price movements of any individual stock or digital commodity, which helps you better analyze when to buy or sell.

• Live market: Get live updates on market movements and trends.

• Multi Profile Management: Manage multiple trading profiles from a single account.

• Robust & Secure Platform: This feature ensures a secure trading environment with next-gen security features that would not put your money, security, or data at risk.

Alice Blue vs. Axis Direct – Comparison of offer

A majority of stockbrokers offer several types of discounts and additional offers to both existing and potential clients. Let’s look at them.

Free Account Opening and Maintenance (AMC) - By doing away with the outdated paper method, a Demat (dematerialization account) enables you to retain your shares in digital form. The National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL), where depositors (brokers) place the securities, are governed by the Indian government.

They can now hold securities in electronic form, such as stocks, commodities, bonds, and exchange-traded funds (ETFs), thanks to the establishment of depository types like the CDSL and the NSDL. CDSL depository participants (DPs) include the brokers Alice Blue and Axis Direct. When opening an account with the brokers, there are no demat fees.

However, once your demat account is opened, additional fees are assessed, including stamp duty, government fees, broker fees for each trade, and AMC (account maintenance fees), among others. Thankfully, there are no fees associated with the AMC. For the other brokerage fees, see 'Compare the Brokerage of Alice Blue with Axis Direct'.

• Free Brokerage: You can make a few trades using the aforementioned option without paying brokerage fees. This option is available through both Alice Blue and Axis Direct brokerages, however it is restricted to particular trades.

• Flat Brokerage: In contrast to the free brokerage charge, the flat brokerage charge levies a set fee irrespective of the volume of trades. This option is available through both brokerage firms, Alice Blue and Axis Direct.

• Flexible Brokerage Plans: Each broker provides a variety of brokerage plans, each with unique advantages. Depending on your unique trading requirements, you can select one. Axis Direct offers this option, while Alice Blue does not.

• Happy Trading Hours: Happy Trading Hours is where you can trade at reduced or zero trading fees at particular hours during the day. Both brokerage companies, Alice Blue and Axis Direct, do not offer this option.

• Free Delivery Trading: The above option lets you buy and hold your security without paying brokerage charges. While Alice Blue does provide this option, Axis Direct does not.

• Free Intraday Trading: Buying and selling your security during the same business day, generally from 9:15 a.m. to 3:30 p.m., is considered an intraday trade. Both brokerage companies, Alice Blue and Axis Direct, do not offer this option.

• Free F&O Trading: The above option allows you to participate in future and option trades without paying brokerage charges. However, neither the brokerage company Alice Blue nor Axis Direct offers this option.

• Free Research Reports: The above option offers you a detailed analysis of various stocks and sectors in the financial markets at no additional cost. However, neither the brokerage company Alice Blue nor Axis Direct provides this option.

• Free Trading Calls: It offers you trading signals or suggestions at no additional cost. However, neither the brokerage company Alice Blue nor Axis Direct provides this option.

• Referral Offers: Going by its name, referring your friend or family to the platform would benefit you. While Alice Blue gives 20% + Rs.500 per new Client, Axis Direct gives Upto Rs.500 per Client.

Offered Products Comparison of Axis Direct vs. Alice Blue

When it comes to choosing a discount broker, it is necessary to look at different types of products offered by the Alice Blue and Axis Direct.

Below is a table that highlights the products offered by the stockbrokers.

• Equity Delivery: When the stock is allotted to your Demat account and it resides there for months or years before you choose to sell, it is called a delivery trade.

• Equity Intraday: If you buy and sell your share (equity) within same business day, typically between 9:15 a.m. and 3:30 p.m. Then, it is called an intraday trade. Both discount brokers offer this product.

• Equity Option: It refers to buying or selling a particular no. of shares (equity) at a particular date at pre-set price, it is called the strike price.

• Equity Future: Purchasing or disposing of stock at a predetermined time, price, and quantity.

• Commodity Option: Commodity options, which include raw materials or primary agricultural goods like gold, silver, or oil, entail the purchase or sale of a predetermined quantity of units on a predetermined date at a predetermined price, known as the strike price, within a predetermined time frame.

• Commodity Future: Buying or disposing of digital commodities (such as agricultural goods or raw materials like gold, silver, or oil) at a predetermined time, price, and quantity in the future.

• Currency Option: As the name implies, this option entails purchasing or disposing of currency (foreign exchange) at a given time, price, and quantity in the future.

• Currency Future: Currency options (foreign exchange) entail the purchase or sale of multiple units on a given date at a predetermined price, known as the strike price, within a given time frame.

• Foreign Stocks: Trading international equities while seated in India. To trade equities like Apple, Google, and others in India, for example, you could trade stocks from the USA.

• Mutual Funds: Mutual funds (MF) combine your money with that of a number of other investors who share your interests in order to buy stocks, bonds, and other securities. The mutual fund aims to lower risk and diversify your investments.

Offered Services Comparison of Alice Blue vs. Axis Direct

Now, let’s look at some of the major services offered by Alice Blue and Axis Direct.

• Demat Services: A Demat account is used to buy, hold and sell securities. Both brokerage companies, Alice Blue and Axis Direct, offer Demat services.

• Trading Services: Both brokerage companies, Alice Blue and Axis Direct, provide this service.

• Intraday Services: Both discount brokers, Alice Blue and Alice Blue, offer intraday trading services.

• F&O Services: This option is available from both Alice Blue and Axis Direct brokerages.

• IPO Services: This option is available from both Alice Blue and Axis Direct brokerages.

• 3-in-1 account: This type of account is inclusive of a banking, demat, and trading account. Both Alice Blue and Alice Blue don't have this service.

• Stock Research: Alice Blue and Axis Direct do not provide this service.

• Stock Recommendations: Both, Alice Blue and Axis Direct do not offer this option.

• Trading Institution: This option is available from both Alice Blue and Axis Direct brokerage companies.

• Share Pledging: You can pledge your previously purchased shares to purchase the new shares if you wish to purchase shares but do not want to make an additional financial commitment. This option is available from both Axis Direct and Alice Blue brokerages.

• PMS or PCG: Portfolio Management Services (PMS) or Private Client Group (PCG) provide tailored investment recommendations according to your requirements.

• NRI Services: Non-Resident Indians (NRIs) can trade in the Indian market with the assistance of certain brokers. Nevertheless, Alice Blue and Axis Direct do not offer this choice.

Stock Advisory Service Comparison of Alice Blue vs. Axis Direct

Stock advisory is one of the prominent services offered by different stockbrokers. One major objective behind offering these services to help traders and investors in selecting the most appropriate stocks for trading or investment.

In the world of investing, stock advisory is provided by offering several other elements related to different stocks. These include company reports, research reports, fundamental reports, stock tips, IPO reports, annual reports, technical reports, daily top stock picks, daily market review, monthly review, weekly review. You can refer to the following table to determine what advisory product is provided by Alice Blue and Axis Direct.

Exposure Comparison of Alice Blue vs. Alice Blue

Exposure can be stated as a proportion of an investment portfolio or in monetary terms. Regular exposure monitoring is crucial.

Let's find out the exposure provided by Alice Blue and Axis Direct below.

Comparison of Programs by Alice Blue vs. Axis Direct

There are more opportunities to profit from discussing and promoting Alice Blue & Axis Direct, just like we did when we compared the Referral scheme in the first sections of this article. For example:

• Sub-broker Program: You or your business may register as an agent of the broker, in this case Alice Blue or Axis Direct, and conduct business (helping clients trade) under their supervision and registration.

• Partner Program: By becoming a partner, you can earn commissions for generating leads and helping with marketing.

• Referral Program: As the name implies, you would gain from introducing your loved ones to the website.

Customer Support Comparison of Alice Blue vs. Axis Direct

Customer service is the foundation of any company. Any customer can become a devoted, long-term client thanks to it.

Below is a table highlighting the customer services offered by Alice Blue and Axis Direct.

Ratings – Alice Blue vs. Axis Direct

Examine and contrast all of the factors in detail, including the goods and services provided by Alice Blue & Axis Direct and other brokers.

Here is how we have evaluated them:

Complaints – Alice Blue vs. Axis Direct

The Securities and Exchange Board of India (SEBI), BSE, and NSE, in their capacity as regulators, constantly guarantee the security of investors by examining the operations of all brokers. Brokers that commit misconduct or ignore client’s risk having their licenses revoked. This is a summary of every complaint that has been filed and settled.

Transaction Charges Comparison of Alice Blue vs. Axis Direct

As its name implies, transaction charges are levied by the stockbroker for carrying out each transaction.

The following table highlights the transaction charges levied by Alice Blue and Axis Direct.

Pledge Charges Comparison of Alice Blue vs. Axis Direct

• Pledge Creation Fees: The broker charges pledge creation charges when a trader borrows money to trade bigger volumes and pledge your stocks as security.

• Pledge Invocation Fees: If the borrower does not supply further securities within a certain time frame, the broker will charge pledge invocation fees when pledge shared are sold.

• Interest on Margin Trading: Interest on the loan or the margin amount is owed while trading on margin.

Hidden Charges Comparison of Alice Blue vs. Axis Direct

Apart from the regular charges, different types of hidden charges may be levied by stockbrokers. They are:

• SEBI Turnover Charges: All charges levied on the purchase or sale of stocks made through a stock exchange (BSE or NSE).

• DP Charges: It refers to charges against the maintenance, administration and management of securities in your Demat account.

• GST:The stockbroker transactions levy a Goods and Services Tax (GST) of 18%.

• Account Closure Charges: The fees charged for closing any account, such as the checking, savings, or investment accounts.

• Reactivation Charges: The standard fees and charges schedule highlights the fees for reinstating your services.

• Dematerialization Charges: This amount is charged for transforming your physical shares and securities into digital or electronic versions.

• Call & Trade Charges: The amount is charged for making transactions done on the client's behalf over the phone.

Compare Demat Charges of Alice Blue vs Axis Direct

When finalizing a broker, the key is to compare their Demat charges. Here is a breakdown of the competitive rate charged by Alice Blue and Axis Direct:

Alice Blue vs Axis Direct – Compare STT & CTT

Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are transaction fees charged by the government of India irrespective of the broker. Hence, the cost is the same for all brokers in India, and the government sets it.

Compare Stamp Duty of Alice Blue and Axis Direct

Stamp duty is a form of government tax in India. You incur a stamp duty when the broker issues, sells, or transfers security (like stocks, currency derivatives, and commodities). The government collects stamp duty on all securities at the end of the day.