Upstox and Groww are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Upstox is listed as a Private Discount Broker , established in 2011 and headquartered in Mumbai, while Groww is listed as a Private Discount Broker , established in 2016 and headquartered in Bangalore.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Upstox or Groww is a better fit for your investment style, platform preference, and budget.
Upstox is listed as a Private Discount Broker established in 2011 with headquarters in Mumbai and founded by Raghu Kumar, Ravi Kumar & Shrinivas Vishvanath. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading and algo trading support and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, interactive charts and live market tracking. It follows a Standard Plan brokerage structure.
Groww is listed as a Private Discount Broker established in 2016 with headquarters in Bangalore and founded by Lalit Keshre. It offers equity delivery, equity intraday, equity futures, equity options and mutual funds using mobile app access and web trading and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, interactive charts and live market tracking. Its brokerage model is structured as Standard Plan.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Upstox vs Groww — A Comprehensive Company Overview
| Company Overview | Upstox | Groww |
|---|---|---|
| Company Type | Private | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Mumbai | Bangalore |
| Founder | Raghu Kumar, Ravi Kumar & Shrinivas Vishvanath | Lalit Keshre |
| Establishment Year | 2011 | 2016 |
| Brokerage Plan | Standard Plan | Standard Plan |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Upstox and Groww.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Upstox charges Rs.20 per Trade or 2.5%, whichever is low while Groww charges Rs.20 per Order or 0.05% (whichever is low).
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Upstox charges Rs.20 per Trade or 0.05% (whichever is low) while Groww charges Rs.20 per Order or 0.05% (whichever is low).
Equity futures: This charge applies to futures contracts on stocks and indices. Upstox charges Rs.20 per Trade or 0.05% (whichever is low) while Groww charges Rs.20 per Order or 0.05% (whichever is low).
Equity options: This charge applies to equity option contracts. Upstox charges Rs.20 per Trade while Groww charges Rs.20 per Order.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Upstox charges Rs.20 per Trade or 0.05% (whichever is low) while Groww charges Rs.20 per Order.
Commodity options: This charge applies to option contracts on commodity instruments. Upstox charges Rs.20 per Trade while Groww charges Rs.20 per Order.
Currency futures: This charge allows participation in forex price movements on the exchange. Upstox charges Rs.20 per Trade or 0.05% (whichever is low) while Groww charges Rs.20 per Order.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Upstox charges Rs.20 per Trade while Groww charges Rs.20 per Order.
Upstox vs Groww — Detailed Brokerage Comparison
| Brokerage | Upstox | Groww |
|---|---|---|
| Brokerage Plan | Standard Plan | Standard Plan |
| Subscription Charges | Zero | Zero |
| Equity Delivery | Rs.20 per Trade or 2.5%, whichever is low | Rs.20 per Order or 0.05% (whichever is low) |
| Equity Intraday | Rs.20 per Trade or 0.05% (whichever is low) | Rs.20 per Order or 0.05% (whichever is low) |
| Equity Future | Rs.20 per Trade or 0.05% (whichever is low) | Rs.20 per Order or 0.05% (whichever is low) |
| Equity Option | Rs.20 per Trade | Rs.20 per Order |
| Commodity Future | Rs.20 per Trade or 0.05% (whichever is low) | Rs.20 per Order |
| Commodity Option | Rs.20 per Trade | Rs.20 per Order |
| Currency Future | Rs.20 per Trade or 0.05% (whichever is low) | Rs.20 per Order |
| Currency Option | Rs.20 per Trade | Rs.20 per Order |
Upstox provides mobile app access, web trading and algo trading support for order placement, portfolio tracking, and market monitoring. Groww provides mobile app access and web trading for its users.
Android app: Upstox and Groww both list an Android trading app.
iOS app: Upstox and Groww both list an iOS trading app.
Web trading platform: Upstox and Groww both list a web trading platform.
Desktop trading terminal: Neither broker currently highlights a desktop trading terminal.
Algo trading: Upstox lists algo trading support, while Groww does not currently mention it.
Basket trading: Upstox lists basket trading, while Groww does not currently mention it.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: Upstox and Groww both list a mutual fund investment platform.
Digital gold platform: Neither broker currently highlights digital gold investing.
Bonds platform: Neither broker currently highlights a bonds investment platform.
Upstox vs Groww — Complete Comparison of Trading Platforms
| Trading Platform | Upstox | Groww |
|---|---|---|
| Android App | Upstox Android App Link | Groww Android App Link |
| iOS App | Upstox iOS App Link | Groww iOS App Link |
| Web Trading Platform | Upstox Web Trading Link | Groww Web Trading Link |
| Trading Terminal | NA | NA |
| Algo Trading Platform | Available | NA |
| Foreign Stocks Platform | NA | NA |
| Basket Trading Platform | Available | NA |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | NA | NA |
| Bonds Platform | NA | NA |
Upstox highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, interactive charts and live market tracking, while Groww promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, interactive charts and live market tracking. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Upstox and Groww offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Upstox and Groww offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Upstox and Groww offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Upstox and Groww offer this feature.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Upstox and Groww offer this feature.
Live market: Live updates on market movements and trends. Both Upstox and Groww offer this feature.
Secure platform: A secure trading environment with next-generation security controls. Both Upstox and Groww offer this feature.
Upstox vs Groww — Comprehensive Comparison of Trading Features
| Trading Feature | Upstox | Groww |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | No | No |
| Global Indices | No | No |
| Customised Recommendations | No | No |
| Stock Tips | No | No |
| Interactive Charts | Yes | Yes |
| Live Market | Yes | Yes |
| Multi Profile Management | No | NO |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Upstox and Groww.
Free account opening: Upstox and Groww both list free account opening.
Free AMC: Groww lists free Demat AMC, while Upstox does not currently mention it.
Free brokerage: Neither broker currently highlights free brokerage.
Flat brokerage: Upstox and Groww both list flat brokerage pricing.
Flexible brokerage plans: Neither broker currently highlights flexible brokerage plans.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Neither broker currently highlights free delivery trading.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: Neither broker currently highlights free research reports.
Free trading calls: Neither broker currently highlights free trading calls.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: Upstox offers Upto Rs.700 per Client while Groww offers Rs.300 per Client for referrals.
Upstox vs Groww — Comparison of Latest Offers
| Offer | Upstox | Groww |
|---|---|---|
| Free Account Opening | Yes | Yes |
| Free AMC | No | Yes |
| Free Brokerage | No | No |
| Flat Brokerage | Yes | Yes |
| Flexible Brokerage Plans | No | No |
| Happy Trading Hours | No | No |
| Free Delivery Trading | No | No |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | No | No |
| Free Trading Calls | No | No |
| Referral Offers | Upto Rs.700 per Client | Rs.300 per Client |
| Margin Funding / Pledging | Yes | Yes |
| Brokerage Cashback | No | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. Upstox highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while Groww highlights equity delivery, equity intraday, equity futures, equity options and mutual funds.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options and mutual funds.
Upstox vs Groww — Complete Comparison of Products
| Product | Upstox | Groww |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | No |
| Commodity Future | Yes | No |
| Currency Option | Yes | No |
| Currency Future | Yes | No |
| Foreign Stocks | No | No |
| Mutual Funds | Yes | Yes |
| Banking | No | No |
| Insurance | No | No |
| Corporate Bonds | No | No |
| Government Bonds | No | No |
| Digital Gold | No | No |
Demat services: Upstox and Groww both list Demat services.
Trading services: Upstox and Groww both list trading services.
Intraday services: Upstox and Groww both list intraday trading services.
F&O services: Upstox and Groww both list F&O services.
IPO services: Upstox and Groww both list IPO services.
3-in-1 account: Neither broker currently highlights 3-in-1 account support.
Stock research: Neither broker currently highlights stock research.
Stock recommendations: Neither broker currently highlights stock recommendations.
Trading education: Upstox lists trading education, while Groww does not currently mention it.
Share pledging: Upstox and Groww both list share pledging.
PMS or PCG: Neither broker currently highlights PMS or PCG support.
NRI services: Neither broker currently highlights NRI services.
Upstox provides Demat services, trading services, intraday trading, F&O trading, IPO access and trading education, while Groww offers Demat services, trading services, intraday trading, F&O trading, IPO access and share pledging.
Upstox vs Groww — In-Depth Comparison of Services
| Service | Upstox | Groww |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | No | No |
| Stock Research | No | No |
| Stock Recommendations | No | No |
| Trading Education | Yes, UpLearn | No |
| Share Pledging | Yes | Yes |
| PMS or PCG | No | No |
| NRI Services | No | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Upstox and Groww.
Upstox and Groww — Detailed Comparison of Advisory Services
| Advisory | Upstox | Groww |
|---|---|---|
| Fundamental Reports | Yes | No |
| Research Reports | No | No |
| Company Reports | No | No |
| Annual Reports | No | No |
| IPO Reports | Yes | No |
| Technical Reports | No | No |
| Stock Tips | No | No |
| Daily Top Stock Picks | No | No |
| Daily Market Review | No | No |
| Monthly Review | No | No |
| Weekly Review | No | No |
| Relationship Manager | No | No |
| Robo Advisory | No | No |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Upstox and Groww across different segments.
Upstox and Groww — Comprehensive Comparison of Trading Exposure
| Exposure | Upstox | Groww |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x | 1x |
| Equity F&O Intraday | 1.3x | 1.3x |
| Commodity F&O Carry Forward | 1x | 1x |
| Commodity F&O Intraday | 1.3x | 1.3x |
| Currency F&O | 1.3x | 1x |
Upstox and Groww both list a sub-broker program. Upstox and Groww both list a partner program. Upstox and Groww both list a referral program.
Upstox vs Groww — Comparative Analysis of Programs
| Program | Upstox | Groww |
|---|---|---|
| Sub-Broker Program | Yes, Limited | Yes, Limited |
| Partner Program | Yes | Yes |
| Referral Program | Yes | Yes |
Upstox provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Groww provides support through call support, email support, website support, Facebook support and Twitter/X support.
Upstox and Groww — Comprehensive Comparison of Customer Support
| Support Channel | Upstox | Groww |
|---|---|---|
| Trading Support | Available, Chargeable | NA |
| Dedicated Dealer | Available, Chargeable | NA |
| Call Support | 022-41792999 | 9108800604 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | NA |
| Website Support | Website Link | Website Link |
| Facebook Support | Facebook Support Link | Facebook Support Link |
| Twitter / X Support | Twitter Support Link | Twitter Support Link |
| Telegram Support | Telegram Support Link | Telegram Support Link |
| Branches / Offices | NA | NA |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Upstox carries an overall rating of 9.80 / 10, while Groww carries an overall rating of 9.75 / 10.
Upstox vs Groww — Ratings Comparison
| Rating Parameter | Upstox | Groww |
|---|---|---|
| Overall Rating | 9.80 / 10 | 9.75 / 10 |
| Customer Support | 9.76 / 10 | 9.71 / 10 |
| Technology | 9.92 / 10 | 9.87 / 10 |
| Charges | 9.84 / 10 | 9.79 / 10 |
| Products & Services | 9.84 / 10 | 9.69 / 10 |
| Experience | 9.72 / 10 | 9.67 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Upstox & Groww — Comparison of Customer Complaints
| Complaint Metric | Upstox | Groww |
|---|---|---|
| Total Complaints Lodged | 299 | 181 |
| Total Complaints Resolved | 258 | 163 |
| % of Resolved Complaints | 86.29% | 90.06% |
| Non-Actionable Complaints | 28 | 9 |
| % of Non-Actionable Complaints | 9.36% | 4.97% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Upstox and Groww.
Upstox vs Groww — Detailed Comparison of Transaction Charges
| Transaction Charges | Upstox | Groww |
|---|---|---|
| Equity Delivery | 0.00325% (NSE) & 0.00375% (BSE) | 0.00325% (NSE) & 0.00375% (BSE) |
| Equity Intraday | 0.00325% (NSE) & 0.00375% (BSE) | 0.00325% (NSE) & 0.00375% (BSE) |
| Equity Future | 0.0019% (NSE & BSE) | 0.0019% (NSE & BSE) |
| Equity Option | 0.05% (on premium) | 0.05% (on premium) |
| Commodity Future | 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) | NA |
| Commodity Option | 0.05% (Non Agri) | NA |
| Currency Future | 0.0009% (NSE) & 0.00022% (BSE) | NA |
| Currency Option | 0.035% (NSE) & 0.001% (BSE) | NA |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
Upstox & Groww — Comprehensive Comparison of Pledge Charges
| Pledge Charge | Upstox | Groww |
|---|---|---|
| Pledge Creation Charges | Rs.50 per Request | Free |
| Pledge Invocation Charges | Rs.50 per Request | Rs.20 per Request |
| Margin Trading Interest | 0.048% per day | 0.045% per day |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Upstox and Groww — Detailed Comparison of Hidden / Other Charges
| Charge | Upstox | Groww |
|---|---|---|
| SEBI Turnover Charges | Rs.10/ Crore (All Segment) | Rs.10/ Crore (All Segment) |
| DP Charges | Rs.18.5 per Scrip only on Sell | Rs.13.5 per Scrip only on Sell |
| GST | 18% on (Brokerage + SEBI + Transaction charges) | 18% on (Brokerage + SEBI + Transaction charges) |
| Account Closure Charges | Free | Free |
| Reactivation Charges | Free | Free |
| Dematerialisation Charges | Rs.20 per Certificate | Not Available |
| Call & Trade Charges | Rs.50 + 18% GST per Trade | Not Available |
Upstox lists account opening charges of Free and Demat AMC of Rs.150 per Year + GST. Groww lists account opening charges of Free and Demat AMC of Free.
Upstox vs Groww — Detailed Comparison of Demat Charges
| Demat Charges | Upstox | Groww |
|---|---|---|
| Account Opening Charges | Free | Free |
| Annual Maintenance Charges (AMC) | Rs.150 per Year + GST | Free |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Upstox vs Groww — Comparative Analysis of STT and CTT Charges
| STT & CTT | Upstox | Groww |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | 0.1% on buy & sell |
| Equity Intraday | 0.025% on sell | 0.025% on sell |
| Equity Future | 0.0125% on sell | 0.0125% on sell |
| Equity Option | 0.0625% on sell (on premium) | 0.0625% on sell (on premium) |
| Commodity Future | 0.01% on sell (Non-Agri) | NA |
| Commodity Option | 0.05% on sell | NA |
| Currency Future | Nil | NA |
| Currency Option | Nil | NA |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Upstox and Groww — Comparison of Stamp Duty Charges
| Stamp Duty | Upstox | Groww |
|---|---|---|
| Equity Delivery | 0.015% on buy | 0.015% on buy |
| Equity Intraday | 0.003% on buy | 0.003% on buy |
| Equity Future | 0.002% on buy | 0.002% on buy |
| Equity Option | 0.003% on buy | 0.003% on buy |
| Commodity Future | 0.002% on buy | NA |
| Commodity Option | 0.003% on buy | NA |
| Currency Future | 0.0001% on buy | NA |
| Currency Option | 0.0001% on buy | NA |