Upstox and BlinkX are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Upstox is listed as a Private Discount Broker , established in 2011 and headquartered in Mumbai, while BlinkX is listed as a Private Full Service , established in 2022 and headquartered in Mumbai.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Upstox or BlinkX is a better fit for your investment style, platform preference, and budget.
Upstox is listed as a Private Discount Broker established in 2011 with headquarters in Mumbai and founded by Raghu Kumar, Ravi Kumar & Shrinivas Vishvanath. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading and algo trading support and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, interactive charts and live market tracking. It follows a Standard Plan brokerage structure.
BlinkX is listed as a Private Full Service established in 2022 with headquarters in Mumbai and founded by Nimesh Kampani. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures using mobile app access and web trading and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, stock tips and interactive charts. Its brokerage model is structured as Standard Plan.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Upstox vs BlinkX — A Comprehensive Company Overview
| Company Overview | Upstox | BlinkX |
|---|---|---|
| Company Type | Private | Private |
| Broker Type | Discount Broker | Full Service |
| Headquarters | Mumbai | Mumbai |
| Founder | Raghu Kumar, Ravi Kumar & Shrinivas Vishvanath | Nimesh Kampani |
| Establishment Year | 2011 | 2022 |
| Brokerage Plan | Standard Plan | Standard Plan |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Upstox and BlinkX.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Upstox charges Rs.20 per Trade or 2.5%, whichever is low while BlinkX charges Rs.20 per Trade.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Upstox charges Rs.20 per Trade or 0.05% (whichever is low) while BlinkX charges Free.
Equity futures: This charge applies to futures contracts on stocks and indices. Upstox charges Rs.20 per Trade or 0.05% (whichever is low) while BlinkX charges Rs.20 per Trade.
Equity options: This charge applies to equity option contracts. Upstox charges Rs.20 per Trade while BlinkX charges Rs.20 per Lot.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Upstox charges Rs.20 per Trade or 0.05% (whichever is low) while BlinkX charges Rs.20 per Trade.
Commodity options: This charge applies to option contracts on commodity instruments. Upstox charges Rs.20 per Trade while BlinkX charges Rs.20 per Lot.
Currency futures: This charge allows participation in forex price movements on the exchange. Upstox charges Rs.20 per Trade or 0.05% (whichever is low) while BlinkX charges Free.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Upstox charges Rs.20 per Trade while BlinkX charges Rs.20 per Lot.
Upstox vs BlinkX — Detailed Brokerage Comparison
| Brokerage | Upstox | BlinkX |
|---|---|---|
| Brokerage Plan | Standard Plan | Standard Plan |
| Subscription Charges | Zero | Zero |
| Equity Delivery | Rs.20 per Trade or 2.5%, whichever is low | Rs.20 per Trade |
| Equity Intraday | Rs.20 per Trade or 0.05% (whichever is low) | Free |
| Equity Future | Rs.20 per Trade or 0.05% (whichever is low) | Rs.20 per Trade |
| Equity Option | Rs.20 per Trade | Rs.20 per Lot |
| Commodity Future | Rs.20 per Trade or 0.05% (whichever is low) | Rs.20 per Trade |
| Commodity Option | Rs.20 per Trade | Rs.20 per Lot |
| Currency Future | Rs.20 per Trade or 0.05% (whichever is low) | Free |
| Currency Option | Rs.20 per Trade | Rs.20 per Lot |
Upstox provides mobile app access, web trading and algo trading support for order placement, portfolio tracking, and market monitoring. BlinkX provides mobile app access and web trading for its users.
Android app: Upstox and BlinkX both list an Android trading app.
iOS app: Upstox and BlinkX both list an iOS trading app.
Web trading platform: Upstox and BlinkX both list a web trading platform.
Desktop trading terminal: Neither broker currently highlights a desktop trading terminal.
Algo trading: Upstox lists algo trading support, while BlinkX does not currently mention it.
Basket trading: Upstox lists basket trading, while BlinkX does not currently mention it.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: Upstox and BlinkX both list a mutual fund investment platform.
Digital gold platform: Neither broker currently highlights digital gold investing.
Bonds platform: Neither broker currently highlights a bonds investment platform.
Upstox vs BlinkX — Complete Comparison of Trading Platforms
| Trading Platform | Upstox | BlinkX |
|---|---|---|
| Android App | Upstox Android App Link | blinkX Android App Link |
| iOS App | Upstox iOS App Link | blinkX iOS App Link |
| Web Trading Platform | Upstox Web Trading Link | blinkX Web Trading Link |
| Trading Terminal | NA | NA |
| Algo Trading Platform | Available | NA |
| Foreign Stocks Platform | NA | NA |
| Basket Trading Platform | Available | NA |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | NA | NA |
| Bonds Platform | NA | NA |
Upstox highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, interactive charts and live market tracking, while BlinkX promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, stock tips and interactive charts. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Upstox and BlinkX offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Upstox and BlinkX offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Upstox and BlinkX offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Upstox and BlinkX offer this feature.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. BlinkX offers this; Upstox does not currently highlight it.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Upstox and BlinkX offer this feature.
Live market: Live updates on market movements and trends. Both Upstox and BlinkX offer this feature.
Secure platform: A secure trading environment with next-generation security controls. Both Upstox and BlinkX offer this feature.
Upstox vs BlinkX — Comprehensive Comparison of Trading Features
| Trading Feature | Upstox | BlinkX |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | No | No |
| Global Indices | No | No |
| Customised Recommendations | No | No |
| Stock Tips | No | Yes |
| Interactive Charts | Yes | Yes |
| Live Market | Yes | Yes |
| Multi Profile Management | No | No |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Upstox and BlinkX.
Free account opening: Upstox and BlinkX both list free account opening.
Free AMC: BlinkX lists free Demat AMC, while Upstox does not currently mention it.
Free brokerage: Neither broker currently highlights free brokerage.
Flat brokerage: Upstox and BlinkX both list flat brokerage pricing.
Flexible brokerage plans: Neither broker currently highlights flexible brokerage plans.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Neither broker currently highlights free delivery trading.
Free intraday trading: BlinkX lists free intraday trading, while Upstox does not currently mention it.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: Neither broker currently highlights free research reports.
Free trading calls: Neither broker currently highlights free trading calls.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: Upstox offers Upto Rs.700 per Client while BlinkX offers Rs.500 per Client for referrals.
Upstox vs BlinkX — Comparison of Latest Offers
| Offer | Upstox | BlinkX |
|---|---|---|
| Free Account Opening | Yes | Yes |
| Free AMC | No | Yes |
| Free Brokerage | No | No |
| Flat Brokerage | Yes | Yes |
| Flexible Brokerage Plans | No | No |
| Happy Trading Hours | No | No |
| Free Delivery Trading | No | No |
| Free Intraday Trading | No | Yes |
| Free F&O Trading | No | No |
| Free Research Reports | No | No |
| Free Trading Calls | No | No |
| Referral Offers | Upto Rs.700 per Client | Rs.500 per Client |
| Margin Funding / Pledging | Yes | Yes |
| Brokerage Cashback | No | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. Upstox highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while BlinkX highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, mutual funds, foreign stocks, corporate bonds and government bonds.
Upstox vs BlinkX — Complete Comparison of Products
| Product | Upstox | BlinkX |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | Yes |
| Commodity Future | Yes | Yes |
| Currency Option | Yes | Yes |
| Currency Future | Yes | Yes |
| Foreign Stocks | No | Yes |
| Mutual Funds | Yes | Yes |
| Banking | No | No |
| Insurance | No | No |
| Corporate Bonds | No | Yes |
| Government Bonds | No | Yes |
| Digital Gold | No | No |
Demat services: Upstox and BlinkX both list Demat services.
Trading services: Upstox and BlinkX both list trading services.
Intraday services: Upstox and BlinkX both list intraday trading services.
F&O services: Upstox and BlinkX both list F&O services.
IPO services: Upstox and BlinkX both list IPO services.
3-in-1 account: Neither broker currently highlights 3-in-1 account support.
Stock research: BlinkX lists stock research, while Upstox does not currently mention it.
Stock recommendations: BlinkX lists stock recommendations, while Upstox does not currently mention it.
Trading education: Upstox and BlinkX both list trading education.
Share pledging: Upstox and BlinkX both list share pledging.
PMS or PCG: Neither broker currently highlights PMS or PCG support.
NRI services: Neither broker currently highlights NRI services.
Upstox provides Demat services, trading services, intraday trading, F&O trading, IPO access and trading education, while BlinkX offers Demat services, trading services, intraday trading, F&O trading, IPO access and stock research.
Upstox vs BlinkX — In-Depth Comparison of Services
| Service | Upstox | BlinkX |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | No | No |
| Stock Research | No | Yes |
| Stock Recommendations | No | Yes |
| Trading Education | Yes, UpLearn | Yes |
| Share Pledging | Yes | Yes |
| PMS or PCG | No | No |
| NRI Services | No | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Upstox and BlinkX.
Upstox and BlinkX — Detailed Comparison of Advisory Services
| Advisory | Upstox | BlinkX |
|---|---|---|
| Fundamental Reports | Yes | Yes, Chargeable |
| Research Reports | No | No |
| Company Reports | No | Yes, Chargeable |
| Annual Reports | No | No |
| IPO Reports | Yes | No |
| Technical Reports | No | Yes |
| Stock Tips | No | Yes |
| Daily Top Stock Picks | No | Yes |
| Daily Market Review | No | Yes |
| Monthly Review | No | Yes |
| Weekly Review | No | Yes |
| Relationship Manager | No | No |
| Robo Advisory | No | No |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Upstox and BlinkX across different segments.
Upstox and BlinkX — Comprehensive Comparison of Trading Exposure
| Exposure | Upstox | BlinkX |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x | 1x |
| Equity F&O Intraday | 1.3x | 1.3x |
| Commodity F&O Carry Forward | 1x | 1x |
| Commodity F&O Intraday | 1.3x | 1.3x |
| Currency F&O | 1.3x | 1x |
Upstox lists a sub-broker program, while BlinkX does not currently mention it. Upstox lists a partner program, while BlinkX does not currently mention it. Upstox lists a referral program, while BlinkX does not currently mention it.
Upstox vs BlinkX — Comparative Analysis of Programs
| Program | Upstox | BlinkX |
|---|---|---|
| Sub-Broker Program | Yes, Limited | |
| Partner Program | Yes | |
| Referral Program | Yes |
Upstox provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. BlinkX provides support through call support, email support, website support, Facebook support and Twitter/X support.
Upstox and BlinkX — Comprehensive Comparison of Customer Support
| Support Channel | Upstox | BlinkX |
|---|---|---|
| Trading Support | Available, Chargeable | |
| Dedicated Dealer | Available, Chargeable | |
| Call Support | 022-41792999 | 8880303459 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | |
| Website Support | Website Link | Website Link |
| Facebook Support | Facebook Support Link | Facebook Support Link |
| Twitter / X Support | Twitter Support Link | Twitter Support Link |
| Telegram Support | Telegram Support Link | Telegram Support Link |
| Branches / Offices | NA |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Upstox carries an overall rating of 9.80 / 10, while BlinkX carries an overall rating of not listed.
Upstox vs BlinkX — Ratings Comparison
| Rating Parameter | Upstox | BlinkX |
|---|---|---|
| Overall Rating | 9.80 / 10 | |
| Customer Support | 9.76 / 10 | |
| Technology | 9.92 / 10 | |
| Charges | 9.84 / 10 | |
| Products & Services | 9.84 / 10 | |
| Experience | 9.72 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Upstox & BlinkX — Comparison of Customer Complaints
| Complaint Metric | Upstox | BlinkX |
|---|---|---|
| Total Complaints Lodged | 299 | |
| Total Complaints Resolved | 258 | |
| % of Resolved Complaints | 86.29% | |
| Non-Actionable Complaints | 28 | |
| % of Non-Actionable Complaints | 9.36% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Upstox and BlinkX.
Upstox vs BlinkX — Detailed Comparison of Transaction Charges
| Transaction Charges | Upstox | BlinkX |
|---|---|---|
| Equity Delivery | 0.00325% (NSE) & 0.00375% (BSE) | 0.00325% on both sides |
| Equity Intraday | 0.00325% (NSE) & 0.00375% (BSE) | 0.00325% on both sides |
| Equity Future | 0.0019% (NSE & BSE) | 0.0019% on both sides |
| Equity Option | 0.05% (on premium) | 0.05% on both sides |
| Commodity Future | 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) | |
| Commodity Option | 0.05% (Non Agri) | |
| Currency Future | 0.0009% (NSE) & 0.00022% (BSE) | |
| Currency Option | 0.035% (NSE) & 0.001% (BSE) |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
Upstox & BlinkX — Comprehensive Comparison of Pledge Charges
| Pledge Charge | Upstox | BlinkX |
|---|---|---|
| Pledge Creation Charges | Rs.50 per Request | |
| Pledge Invocation Charges | Rs.50 per Request | |
| Margin Trading Interest | 0.048% per day |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Upstox and BlinkX — Detailed Comparison of Hidden / Other Charges
| Charge | Upstox | BlinkX |
|---|---|---|
| SEBI Turnover Charges | Rs.10/ Crore (All Segment) | 0.0001% on both side |
| DP Charges | Rs.18.5 per Scrip only on Sell | Rs.20 per Script |
| GST | 18% on (Brokerage + SEBI + Transaction charges) | Goods & Service Tax (GST) / other levies would be extra as applicable |
| Account Closure Charges | Free | No |
| Reactivation Charges | Free | No |
| Dematerialisation Charges | Rs.20 per Certificate | |
| Call & Trade Charges | Rs.50 + 18% GST per Trade |
Upstox lists account opening charges of Free and Demat AMC of Rs.150 per Year + GST. BlinkX lists account opening charges of Free and Demat AMC of as per broker policy.
Upstox vs BlinkX — Detailed Comparison of Demat Charges
| Demat Charges | Upstox | BlinkX |
|---|---|---|
| Account Opening Charges | Free | Free |
| Annual Maintenance Charges (AMC) | Rs.150 per Year + GST |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Upstox vs BlinkX — Comparative Analysis of STT and CTT Charges
| STT & CTT | Upstox | BlinkX |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | 0.10% on both sides |
| Equity Intraday | 0.025% on sell | 0.025% on sell side |
| Equity Future | 0.0125% on sell | 0.0125% on sell side |
| Equity Option | 0.0625% on sell (on premium) | 0.0625% on sell side & 0.125 (only on exercise) on Buy Side |
| Commodity Future | 0.01% on sell (Non-Agri) | |
| Commodity Option | 0.05% on sell | |
| Currency Future | Nil | |
| Currency Option | Nil |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Upstox and BlinkX — Comparison of Stamp Duty Charges
| Stamp Duty | Upstox | BlinkX |
|---|---|---|
| Equity Delivery | 0.015% on buy | 0.015% on buy side |
| Equity Intraday | 0.003% on buy | 0.003% on buy side |
| Equity Future | 0.002% on buy | 0.002% on buy side |
| Equity Option | 0.003% on buy | 0.003% on buy side |
| Commodity Future | 0.002% on buy | |
| Commodity Option | 0.003% on buy | |
| Currency Future | 0.0001% on buy | |
| Currency Option | 0.0001% on buy |