ICICI Direct and NJ Wealth are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. ICICI Direct is listed as a Public Discount Broker , established in 1994 and headquartered in Mumbai, while NJ Wealth is listed as a Private Discount Broker , established in 1994 and headquartered in Surat.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether ICICI Direct or NJ Wealth is a better fit for your investment style, platform preference, and budget.
ICICI Direct is listed as a Public Discount Broker established in 1994 with headquarters in Mumbai and founded by Vjay Chandok. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading, desktop terminal access and algo trading support and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking. It follows a Neo Plan brokerage structure.
NJ Wealth is listed as a Private Discount Broker established in 1994 with headquarters in Surat and founded by Neeraj Choksi. It offers equity delivery, equity intraday, equity futures, equity options and mutual funds using mobile app access and web trading and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. Its brokerage model is structured as Standard Plan.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
ICICI Direct vs NJ Wealth — A Comprehensive Company Overview
| Company Overview | ICICI Direct | NJ Wealth |
|---|---|---|
| Company Type | Public | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Mumbai | Surat |
| Founder | Vjay Chandok | Neeraj Choksi |
| Establishment Year | 1994 | 1994 |
| Brokerage Plan | Neo Plan | Standard Plan |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for ICICI Direct and NJ Wealth.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. ICICI Direct charges 0.27% of Total Transaction while NJ Wealth charges 0.10 of Transaction Value.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. ICICI Direct charges Rs.20 per Trade while NJ Wealth charges 0.01 of Transaction Value.
Equity futures: This charge applies to futures contracts on stocks and indices. ICICI Direct charges Free while NJ Wealth charges 0.01 of Transaction Value.
Equity options: This charge applies to equity option contracts. ICICI Direct charges Rs.20 per Trade while NJ Wealth charges Rs.10 per Lot.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. ICICI Direct charges Rs.20 per Trade . NJ Wealth does not currently list a charge for this segment.
Commodity options: This charge applies to option contracts on commodity instruments. ICICI Direct charges Rs.20 per Trade . NJ Wealth does not currently list a charge for this segment.
Currency futures: This charge allows participation in forex price movements on the exchange. ICICI Direct charges Rs.20 per Trade . NJ Wealth does not currently list a charge for this segment.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. ICICI Direct charges Rs.20 per Trade . NJ Wealth does not currently list a charge for this segment.
ICICI Direct vs NJ Wealth — Detailed Brokerage Comparison
| Brokerage | ICICI Direct | NJ Wealth |
|---|---|---|
| Brokerage Plan | Neo Plan | Standard Plan |
| Subscription Charges | Zero | Zero |
| Equity Delivery | 0.27% of Total Transaction | 0.10 of Transaction Value |
| Equity Intraday | Rs.20 per Trade | 0.01 of Transaction Value |
| Equity Future | Free | 0.01 of Transaction Value |
| Equity Option | Rs.20 per Trade | Rs.10 per Lot |
| Commodity Future | Rs.20 per Trade | NA |
| Commodity Option | Rs.20 per Trade | NA |
| Currency Future | Rs.20 per Trade | NA |
| Currency Option | Rs.20 per Trade | NA |
ICICI Direct provides mobile app access, web trading, desktop terminal access and algo trading support for order placement, portfolio tracking, and market monitoring. NJ Wealth provides mobile app access and web trading for its users.
Android app: ICICI Direct and NJ Wealth both list an Android trading app.
iOS app: ICICI Direct and NJ Wealth both list an iOS trading app.
Web trading platform: ICICI Direct and NJ Wealth both list a web trading platform.
Desktop trading terminal: ICICI Direct lists a desktop trading terminal, while NJ Wealth does not currently mention it.
Algo trading: ICICI Direct lists algo trading support, while NJ Wealth does not currently mention it.
Basket trading: ICICI Direct lists basket trading, while NJ Wealth does not currently mention it.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: ICICI Direct and NJ Wealth both list a mutual fund investment platform.
Digital gold platform: ICICI Direct lists digital gold investing, while NJ Wealth does not currently mention it.
Bonds platform: ICICI Direct lists a bonds investment platform, while NJ Wealth does not currently mention it.
ICICI Direct vs NJ Wealth — Complete Comparison of Trading Platforms
| Trading Platform | ICICI Direct | NJ Wealth |
|---|---|---|
| Android App | ICICI Direct Android App Link | NJ Wealth Android App Link |
| iOS App | ICICI Direct iOS App Link | NJ Wealth iOS App Link |
| Web Trading Platform | ICICI Direct Web Trading Link | NJ Wealth Web Trading Link |
| Trading Terminal | Available | NA |
| Algo Trading Platform | Available | NA |
| Foreign Stocks Platform | NA | NA |
| Basket Trading Platform | Available | NA |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | Available | NA |
| Bonds Platform | Available | NA |
ICICI Direct highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking, while NJ Wealth promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both ICICI Direct and NJ Wealth offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both ICICI Direct and NJ Wealth offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both ICICI Direct and NJ Wealth offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both ICICI Direct and NJ Wealth offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. ICICI Direct offers this; NJ Wealth does not currently highlight it.
Global indices: Real-time data on leading global stock market indices. ICICI Direct offers this; NJ Wealth does not currently highlight it.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. ICICI Direct offers this; NJ Wealth does not currently highlight it.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. ICICI Direct offers this; NJ Wealth does not currently highlight it.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. ICICI Direct offers this; NJ Wealth does not currently highlight it.
Live market: Live updates on market movements and trends. Both ICICI Direct and NJ Wealth offer this feature.
Secure platform: A secure trading environment with next-generation security controls. Both ICICI Direct and NJ Wealth offer this feature.
ICICI Direct vs NJ Wealth — Comprehensive Comparison of Trading Features
| Trading Feature | ICICI Direct | NJ Wealth |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | Yes | No |
| Global Indices | Yes | No |
| Customised Recommendations | Yes | No |
| Stock Tips | Yes | No |
| Interactive Charts | Yes | No |
| Live Market | Yes | Yes |
| Multi Profile Management | No | No |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by ICICI Direct and NJ Wealth.
Free account opening: ICICI Direct and NJ Wealth both list free account opening.
Free AMC: NJ Wealth lists free Demat AMC, while ICICI Direct does not currently mention it.
Free brokerage: ICICI Direct lists free brokerage, while NJ Wealth does not currently mention it.
Flat brokerage: ICICI Direct lists flat brokerage pricing, while NJ Wealth does not currently mention it.
Flexible brokerage plans: ICICI Direct lists flexible brokerage plans, while NJ Wealth does not currently mention it.
Happy trading hours: ICICI Direct lists happy trading hours, while NJ Wealth does not currently mention it.
Free delivery trading: Neither broker currently highlights free delivery trading.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: ICICI Direct lists free F&O trading, while NJ Wealth does not currently mention it.
Free research reports: ICICI Direct and NJ Wealth both list free research reports.
Free trading calls: ICICI Direct and NJ Wealth both list free trading calls.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: ICICI Direct offers Rs.500 per Client while NJ Wealth offers Rs.250 per Client for referrals.
ICICI Direct vs NJ Wealth — Comparison of Latest Offers
| Offer | ICICI Direct | NJ Wealth |
|---|---|---|
| Free Account Opening | Yes | Yes |
| Free AMC | No | Yes |
| Free Brokerage | Yes | No |
| Flat Brokerage | Yes, Limited | No |
| Flexible Brokerage Plans | Yes | No |
| Happy Trading Hours | Yes | No |
| Free Delivery Trading | No | No |
| Free Intraday Trading | No | No |
| Free F&O Trading | Yes | No |
| Free Research Reports | Yes | Yes |
| Free Trading Calls | Yes | Yes |
| Referral Offers | Rs.500 per Client | Rs.250 per Client |
| Margin Funding / Pledging | Yes | Yes |
| Brokerage Cashback | Yes | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. ICICI Direct highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while NJ Wealth highlights equity delivery, equity intraday, equity futures, equity options and mutual funds.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, mutual funds, banking services, insurance, corporate bonds, government bonds, digital gold and bonds.
ICICI Direct vs NJ Wealth — Complete Comparison of Products
| Product | ICICI Direct | NJ Wealth |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | No |
| Commodity Future | Yes | No |
| Currency Option | Yes | No |
| Currency Future | Yes | No |
| Foreign Stocks | No | No |
| Mutual Funds | Yes | Yes |
| Banking | Yes | No |
| Insurance | Yes | No |
| Corporate Bonds | Yes | No |
| Government Bonds | Yes | No |
| Digital Gold | No | No |
Demat services: ICICI Direct and NJ Wealth both list Demat services.
Trading services: ICICI Direct and NJ Wealth both list trading services.
Intraday services: ICICI Direct and NJ Wealth both list intraday trading services.
F&O services: ICICI Direct and NJ Wealth both list F&O services.
IPO services: ICICI Direct and NJ Wealth both list IPO services.
3-in-1 account: ICICI Direct lists 3-in-1 account support, while NJ Wealth does not currently mention it.
Stock research: ICICI Direct lists stock research, while NJ Wealth does not currently mention it.
Stock recommendations: ICICI Direct lists stock recommendations, while NJ Wealth does not currently mention it.
Trading education: ICICI Direct and NJ Wealth both list trading education.
Share pledging: ICICI Direct and NJ Wealth both list share pledging.
PMS or PCG: ICICI Direct lists PMS or PCG support, while NJ Wealth does not currently mention it.
NRI services: ICICI Direct lists NRI services, while NJ Wealth does not currently mention it.
ICICI Direct provides Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support, while NJ Wealth offers Demat services, trading services, intraday trading, F&O trading, IPO access and trading education.
ICICI Direct vs NJ Wealth — In-Depth Comparison of Services
| Service | ICICI Direct | NJ Wealth |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | Yes | No |
| Stock Research | Yes | No |
| Stock Recommendations | Yes | No |
| Trading Education | Yes, iLearn | Yes, NJ Flap |
| Share Pledging | Yes | Yes |
| PMS or PCG | Yes | No |
| NRI Services | Yes | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from ICICI Direct and NJ Wealth.
ICICI Direct and NJ Wealth — Detailed Comparison of Advisory Services
| Advisory | ICICI Direct | NJ Wealth |
|---|---|---|
| Fundamental Reports | Yes | No |
| Research Reports | Yes | No |
| Company Reports | Yes | No |
| Annual Reports | Yes | No |
| IPO Reports | Yes | No |
| Technical Reports | Yes | No |
| Stock Tips | Yes | No |
| Daily Top Stock Picks | Yes | No |
| Daily Market Review | Yes | No |
| Monthly Review | Yes | No |
| Weekly Review | Yes | No |
| Relationship Manager | Yes | No |
| Robo Advisory | No | Yes |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from ICICI Direct and NJ Wealth across different segments.
ICICI Direct and NJ Wealth — Comprehensive Comparison of Trading Exposure
| Exposure | ICICI Direct | NJ Wealth |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x | 1x |
| Equity F&O Intraday | 1.3x | 1.3x |
| Commodity F&O Carry Forward | 1x | 1x |
| Commodity F&O Intraday | 1.3x | 1.3x |
| Currency F&O | 1x | 1x |
ICICI Direct and NJ Wealth both list a sub-broker program. ICICI Direct and NJ Wealth both list a partner program. ICICI Direct and NJ Wealth both list a referral program.
ICICI Direct vs NJ Wealth — Comparative Analysis of Programs
| Program | ICICI Direct | NJ Wealth |
|---|---|---|
| Sub-Broker Program | Yes | Yes, Limited |
| Partner Program | Yes | Yes, Limited |
| Referral Program | Yes | Yes |
ICICI Direct provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. NJ Wealth provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. ICICI Direct operates Available branches. NJ Wealth operates Available branches.
ICICI Direct and NJ Wealth — Comprehensive Comparison of Customer Support
| Support Channel | ICICI Direct | NJ Wealth |
|---|---|---|
| Trading Support | Available, Free | Available, Chargeable |
| Dedicated Dealer | Available, Free | Available, Chargeable |
| Call Support | 1860-123-1122 | 0261-4025000 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | NA |
| Website Support | Website Link | Website Link |
| Facebook Support | Facebook Support Link | Facebook Support Link |
| Twitter / X Support | Twitter Support Link | Twitter Support Link |
| Telegram Support | Telegram Support Link | — |
| Branches / Offices | Available | Available |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. ICICI Direct carries an overall rating of 9.65 / 10, while NJ Wealth carries an overall rating of 7.70 / 10.
ICICI Direct vs NJ Wealth — Ratings Comparison
| Rating Parameter | ICICI Direct | NJ Wealth |
|---|---|---|
| Overall Rating | 9.65 / 10 | 7.70 / 10 |
| Customer Support | 9.61 / 10 | 7.67 / 10 |
| Technology | 9.77 / 10 | 7.80 / 10 |
| Charges | 9.69 / 10 | 7.73 / 10 |
| Products & Services | 9.60 / 10 | 7.66 / 10 |
| Experience | 9.58 / 10 | 7.64 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
ICICI Direct & NJ Wealth — Comparison of Customer Complaints
| Complaint Metric | ICICI Direct | NJ Wealth |
|---|---|---|
| Total Complaints Lodged | 402 | 10 |
| Total Complaints Resolved | 337 | 7 |
| % of Resolved Complaints | 83.83% | 70.00% |
| Non-Actionable Complaints | 16 | 3 |
| % of Non-Actionable Complaints | 3.98% | 30.00% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for ICICI Direct and NJ Wealth.
ICICI Direct vs NJ Wealth — Detailed Comparison of Transaction Charges
| Transaction Charges | ICICI Direct | NJ Wealth |
|---|---|---|
| Equity Delivery | 0.00325% (NSE) & As per Stock (BSE) | 0.00335% (NSE) & As per Stock (BSE) |
| Equity Intraday | 0.00325% (NSE) & As per Stock (BSE) | 0.00335% (NSE) & As per Stock (BSE) |
| Equity Future | 0.0019% (NSE & BSE) | 0.002% (NSE & BSE) |
| Equity Option | 0.053% (on premium) | 0.053% (on premium) |
| Commodity Future | 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) | NA |
| Commodity Option | 0.05% (Non Agri) | NA |
| Currency Future | 0.0009% (NSE) & 0.00022% (BSE) | NA |
| Currency Option | 0.035% (NSE) & 0.001% (BSE) | NA |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
ICICI Direct & NJ Wealth — Comprehensive Comparison of Pledge Charges
| Pledge Charge | ICICI Direct | NJ Wealth |
|---|---|---|
| Pledge Creation Charges | 0.02% of Value | Rs.15 per Request |
| Pledge Invocation Charges | 0.02% of Value | Rs.15 per Request |
| Margin Trading Interest | 0.07% per day | NA |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
ICICI Direct and NJ Wealth — Detailed Comparison of Hidden / Other Charges
| Charge | ICICI Direct | NJ Wealth |
|---|---|---|
| SEBI Turnover Charges | Rs.10/ Crore (All Segment) | Rs.10/ Crore (All Segment) |
| DP Charges | Rs.13.5 per Scrip only on Sell | Rs.20 per Scrip on Sell |
| GST | 18% on (Brokerage + SEBI + Transaction charges) | 18% on (Brokerage + SEBI + Transaction charges) |
| Account Closure Charges | Free | Nil |
| Reactivation Charges | Free | Nil |
| Dematerialisation Charges | Rs.50 per Certificate | NA |
| Call & Trade Charges | Free – 1st 20 Calls per Month | Rs.30 per Trade |
ICICI Direct lists account opening charges of Free and Demat AMC of Rs.300 per Year. NJ Wealth lists account opening charges of Free and Demat AMC of Free.
ICICI Direct vs NJ Wealth — Detailed Comparison of Demat Charges
| Demat Charges | ICICI Direct | NJ Wealth |
|---|---|---|
| Account Opening Charges | Free | Free |
| Annual Maintenance Charges (AMC) | Rs.300 per Year | Free |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
ICICI Direct vs NJ Wealth — Comparative Analysis of STT and CTT Charges
| STT & CTT | ICICI Direct | NJ Wealth |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | 0.1% on buy & sell |
| Equity Intraday | 0.025% on sell | 0.025% on sell |
| Equity Future | 0.0125% on sell | 0.0125% on sell |
| Equity Option | 0.0625% on sell (on premium) | 0.0625% on sell (on premium) |
| Commodity Future | 0.01% on sell (Non-Agri) | NA |
| Commodity Option | 0.05% on sell | NA |
| Currency Future | Nil | NA |
| Currency Option | Nil | NA |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
ICICI Direct and NJ Wealth — Comparison of Stamp Duty Charges
| Stamp Duty | ICICI Direct | NJ Wealth |
|---|---|---|
| Equity Delivery | 0.015% on buy | 0.015% on buy |
| Equity Intraday | 0.003% on buy | 0.003% on buy |
| Equity Future | 0.002% on buy | 0.002% on buy |
| Equity Option | 0.003% on buy | 0.003% on buy |
| Commodity Future | 0.002% on buy | NA |
| Commodity Option | 0.003% on buy | NA |
| Currency Future | 0.0001% on buy | NA |
| Currency Option | 0.0001% on buy | NA |