ICICI Direct vs Bajaj Broking – Compare Charges, Trading Features, Offers & More

ICICI Direct and Bajaj Broking are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. ICICI Direct is listed as a Public Discount Broker , established in 1994 and headquartered in Mumbai, while Bajaj Broking is listed as a Public Discount Broker , established in 2010 and headquartered in Pune, Maharashtra.

This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether ICICI Direct or Bajaj Broking is a better fit for your investment style, platform preference, and budget.

Overview — ICICI Direct vs. Bajaj Broking

ICICI Direct is listed as a Public Discount Broker established in 1994 with headquarters in Mumbai and founded by Vjay Chandok. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading, desktop terminal access and algo trading support and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking. It follows a Neo Plan brokerage structure.

Bajaj Broking is listed as a Public Discount Broker established in 2010 with headquarters in Pune, Maharashtra and founded by Jamnalal Bajaj. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds using mobile app access, web trading, desktop terminal access and algo trading support and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips. Its brokerage model is structured as Freedom Pack, Professional Pack, Signature Pack.

Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.

ICICI Direct vs Bajaj Broking — A Comprehensive Company Overview

Company Overview ICICI Direct Bajaj Broking
Company TypePublicPublic
Broker TypeDiscount BrokerDiscount Broker
HeadquartersMumbaiPune, Maharashtra
FounderVjay ChandokJamnalal Bajaj
Establishment Year19942010
Brokerage PlanNeo PlanFreedom Pack, Professional Pack, Signature Pack

Brokerage charges comparison — ICICI Direct vs. Bajaj Broking

Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for ICICI Direct and Bajaj Broking.

Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. ICICI Direct charges 0.27% of Total Transaction while Bajaj Broking charges Starting ₹10 per order (Freedom Pack ₹20).

Equity intraday: This charge applies to buy-sell positions closed within the same trading day. ICICI Direct charges Rs.20 per Trade while Bajaj Broking charges Starting ₹10 per order (Freedom Pack ₹20).

Equity futures: This charge applies to futures contracts on stocks and indices. ICICI Direct charges Free while Bajaj Broking charges Starting ₹10 per order (Freedom Pack ₹20).

Equity options: This charge applies to equity option contracts. ICICI Direct charges Rs.20 per Trade while Bajaj Broking charges Starting ₹10 per order (Freedom Pack ₹20).

Commodity futures: This charge covers commodities such as gold, silver, and crude oil. ICICI Direct charges Rs.20 per Trade while Bajaj Broking charges Starting ₹10 per order (Freedom Pack ₹20).

Commodity options: This charge applies to option contracts on commodity instruments. ICICI Direct charges Rs.20 per Trade while Bajaj Broking charges Starting ₹10 per order (Freedom Pack ₹20).

Currency futures: This charge allows participation in forex price movements on the exchange. ICICI Direct charges Rs.20 per Trade . Bajaj Broking does not currently list a charge for this segment.

Currency options: This charge enables traders to hedge or speculate on currency fluctuations. ICICI Direct charges Rs.20 per Trade . Bajaj Broking does not currently list a charge for this segment.

ICICI Direct vs Bajaj Broking — Detailed Brokerage Comparison

Brokerage ICICI Direct Bajaj Broking
Brokerage PlanNeo PlanFreedom Pack, Professional Pack, Signature Pack
Subscription ChargesZeroFreedom: free for 1st year, then ₹431 per year | Professional: ₹2,500 per year
Equity Delivery0.27% of Total TransactionStarting ₹10 per order (Freedom Pack ₹20)
Equity IntradayRs.20 per TradeStarting ₹10 per order (Freedom Pack ₹20)
Equity FutureFreeStarting ₹10 per order (Freedom Pack ₹20)
Equity OptionRs.20 per TradeStarting ₹10 per order (Freedom Pack ₹20)
Commodity FutureRs.20 per TradeStarting ₹10 per order (Freedom Pack ₹20)
Commodity OptionRs.20 per TradeStarting ₹10 per order (Freedom Pack ₹20)
Currency FutureRs.20 per TradeN/A
Currency OptionRs.20 per TradeN/A

Trading platforms comparison — ICICI Direct vs. Bajaj Broking

ICICI Direct provides mobile app access, web trading, desktop terminal access and algo trading support for order placement, portfolio tracking, and market monitoring. Bajaj Broking provides mobile app access, web trading, desktop terminal access and algo trading support for its users.

  • Android app: ICICI Direct and Bajaj Broking both list an Android trading app.

  • iOS app: ICICI Direct and Bajaj Broking both list an iOS trading app.

  • Web trading platform: ICICI Direct and Bajaj Broking both list a web trading platform.

  • Desktop trading terminal: ICICI Direct and Bajaj Broking both list a desktop trading terminal.

  • Algo trading: ICICI Direct and Bajaj Broking both list algo trading support.

  • Basket trading: ICICI Direct lists basket trading, while Bajaj Broking does not currently mention it.

  • Foreign stocks platform: Neither broker currently highlights foreign stocks access.

  • Mutual fund platform: ICICI Direct and Bajaj Broking both list a mutual fund investment platform.

  • Digital gold platform: ICICI Direct lists digital gold investing, while Bajaj Broking does not currently mention it.

  • Bonds platform: ICICI Direct and Bajaj Broking both list a bonds investment platform.

ICICI Direct vs Bajaj Broking — Complete Comparison of Trading Platforms

Trading Platform ICICI Direct Bajaj Broking
Android App ICICI Direct Android App Link Yes
iOS App ICICI Direct iOS App Link Yes
Web Trading Platform ICICI Direct Web Trading Link Yes
Trading Terminal Available Yes
Algo Trading Platform Available Yes
Foreign Stocks Platform NA N/A
Basket Trading Platform Available N/A
Mutual Fund Platform Available Yes
Digital Gold Platform Available N/A
Bonds Platform Available Yes

ICICI Direct vs. Bajaj Broking — Comparison of trading features

ICICI Direct highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking, while Bajaj Broking promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips. The table below shows the full feature set for both brokers side by side.

  • Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both ICICI Direct and Bajaj Broking offer this feature.

  • Real time updates: Get timely updates on market trends, stock prices, and other market data. Both ICICI Direct and Bajaj Broking offer this feature.

  • Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both ICICI Direct and Bajaj Broking offer this feature.

  • Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both ICICI Direct and Bajaj Broking offer this feature.

  • Research reports: A comprehensive overview of different stocks and sectors in the stock market. Both ICICI Direct and Bajaj Broking offer this feature.

  • Global indices: Real-time data on leading global stock market indices. ICICI Direct offers this; Bajaj Broking does not currently highlight it.

  • Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. ICICI Direct offers this; Bajaj Broking does not currently highlight it.

  • Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Both ICICI Direct and Bajaj Broking offer this feature.

  • Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both ICICI Direct and Bajaj Broking offer this feature.

  • Live market: Live updates on market movements and trends. Both ICICI Direct and Bajaj Broking offer this feature.

  • Secure platform: A secure trading environment with next-generation security controls. ICICI Direct offers this; Bajaj Broking does not currently highlight it.

ICICI Direct vs Bajaj Broking — Comprehensive Comparison of Trading Features

Trading Feature ICICI Direct Bajaj Broking
Wishlist Yes Yes
Real-Time Updates Yes Yes
Portfolio Details Yes Yes
Online MF Buy Yes Yes
Research Reports Yes Yes
Global Indices Yes N/A
Customised Recommendations Yes N/A
Stock Tips Yes Yes
Interactive Charts Yes Yes
Live Market Yes Yes
Multi Profile Management No N/A
Robust & Secure Platform Yes N/A

ICICI Direct vs. Bajaj Broking — Comparison of offers

Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by ICICI Direct and Bajaj Broking.

  • Free account opening: ICICI Direct and Bajaj Broking both list free account opening.

  • Free AMC: Bajaj Broking lists free Demat AMC, while ICICI Direct does not currently mention it.

  • Free brokerage: ICICI Direct lists free brokerage, while Bajaj Broking does not currently mention it.

  • Flat brokerage: ICICI Direct and Bajaj Broking both list flat brokerage pricing.

  • Flexible brokerage plans: ICICI Direct and Bajaj Broking both list flexible brokerage plans.

  • Happy trading hours: ICICI Direct lists happy trading hours, while Bajaj Broking does not currently mention it.

  • Free delivery trading: Neither broker currently highlights free delivery trading.

  • Free intraday trading: Neither broker currently highlights free intraday trading.

  • Free F&O trading: ICICI Direct lists free F&O trading, while Bajaj Broking does not currently mention it.

  • Free research reports: ICICI Direct lists free research reports, while Bajaj Broking does not currently mention it.

  • Free trading calls: ICICI Direct and Bajaj Broking both list free trading calls.

  • Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.

  • Referral offers: ICICI Direct offers Rs.500 per Client for referrals; Bajaj Broking does not currently list a referral offer.

ICICI Direct vs Bajaj Broking — Comparison of Latest Offers

Offer ICICI Direct Bajaj Broking
Free Account Opening Yes Yes
Free AMC No Yes
Free Brokerage Yes No
Flat Brokerage Yes, Limited Yes
Flexible Brokerage Plans Yes Yes
Happy Trading Hours Yes N/A
Free Delivery Trading No N/A
Free Intraday Trading No No
Free F&O Trading Yes No
Free Research Reports Yes N/A
Free Trading Calls Yes Yes
Referral Offers Rs.500 per Client N/A
Margin Funding / Pledging Yes Yes
Brokerage Cashback Yes N/A
Zero Brokerage for Loss-Making Trades No N/A

Offered products comparison — Bajaj Broking vs. ICICI Direct

Product availability determines whether a broker can support your preferred markets. ICICI Direct highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while Bajaj Broking highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds.

The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, mutual funds, banking services, insurance, corporate bonds, government bonds, digital gold and bonds.

ICICI Direct vs Bajaj Broking — Complete Comparison of Products

Product ICICI Direct Bajaj Broking
Equity Delivery Yes Yes
Equity Intraday Yes Yes
Equity Option Yes Yes
Equity Future Yes Yes
Commodity Option Yes Yes
Commodity Future Yes Yes
Currency Option Yes N/A
Currency Future Yes N/A
Foreign Stocks No N/A
Mutual Funds Yes Yes
Banking Yes No
Insurance Yes No
Corporate Bonds Yes Yes
Government Bonds Yes N/A
Digital Gold No N/A
  • Demat services: ICICI Direct and Bajaj Broking both list Demat services.

  • Trading services: ICICI Direct and Bajaj Broking both list trading services.

  • Intraday services: ICICI Direct and Bajaj Broking both list intraday trading services.

  • F&O services: ICICI Direct and Bajaj Broking both list F&O services.

  • IPO services: ICICI Direct and Bajaj Broking both list IPO services.

  • 3-in-1 account: ICICI Direct lists 3-in-1 account support, while Bajaj Broking does not currently mention it.

  • Stock research: ICICI Direct and Bajaj Broking both list stock research.

  • Stock recommendations: ICICI Direct lists stock recommendations, while Bajaj Broking does not currently mention it.

  • Trading education: ICICI Direct lists trading education, while Bajaj Broking does not currently mention it.

  • Share pledging: ICICI Direct and Bajaj Broking both list share pledging.

  • PMS or PCG: ICICI Direct and Bajaj Broking both list PMS or PCG support.

  • NRI services: ICICI Direct and Bajaj Broking both list NRI services.

Offered services comparison — ICICI Direct vs. Bajaj Broking

ICICI Direct provides Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support, while Bajaj Broking offers Demat services, trading services, intraday trading, F&O trading, IPO access and stock research.

ICICI Direct vs Bajaj Broking — In-Depth Comparison of Services

Service ICICI Direct Bajaj Broking
Demat Services Yes Yes
Trading Services Yes Yes
Intraday Services Yes Yes
F&O Services Yes Yes
IPO Services Yes Yes
3-in-1 Account Yes No
Stock Research Yes Yes
Stock Recommendations Yes N/A
Trading Education Yes, iLearn N/A
Share Pledging Yes Yes
PMS or PCG Yes Yes
NRI Services Yes Yes

Stock advisory service comparison — ICICI Direct vs. Bajaj Broking

Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from ICICI Direct and Bajaj Broking.

ICICI Direct and Bajaj Broking — Detailed Comparison of Advisory Services

Advisory ICICI Direct Bajaj Broking
Fundamental Reports Yes N/A
Research Reports Yes Yes
Company Reports Yes N/A
Annual Reports Yes N/A
IPO Reports Yes N/A
Technical Reports Yes N/A
Stock Tips Yes Yes
Daily Top Stock Picks Yes N/A
Daily Market Review Yes Yes
Monthly Review Yes N/A
Weekly Review Yes N/A
Relationship Manager Yes N/A
Robo Advisory No N/A

Exposure comparison — ICICI Direct vs. Bajaj Broking

Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from ICICI Direct and Bajaj Broking across different segments.

ICICI Direct and Bajaj Broking — Comprehensive Comparison of Trading Exposure

Exposure ICICI Direct Bajaj Broking
Equity Delivery 1x 1x (MTF up to 3.5x in selected stocks)
Equity Intraday Upto 5x (Depends on Stocks) Up to 5x
Equity F&O Carry Forward 1x 1x (no additional margin)
Equity F&O Intraday 1.3x 1.3x
Commodity F&O Carry Forward 1x 1x (no additional margin)
Commodity F&O Intraday 1.3x 1.3x
Currency F&O 1x N/A

Comparison of programs — ICICI Direct vs. Bajaj Broking

ICICI Direct lists a sub-broker program, while Bajaj Broking does not currently mention it. ICICI Direct lists a partner program, while Bajaj Broking does not currently mention it. ICICI Direct lists a referral program, while Bajaj Broking does not currently mention it.

ICICI Direct vs Bajaj Broking — Comparative Analysis of Programs

Program ICICI Direct Bajaj Broking
Sub-Broker ProgramYesN/A
Partner ProgramYesN/A
Referral ProgramYesN/A

Customer support comparison — ICICI Direct vs. Bajaj Broking

ICICI Direct provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Bajaj Broking provides support through trading desk support, call support, email support and website support. ICICI Direct operates Available branches. Bajaj Broking operates Head office: 4th Floor, Bajaj Finserv House, Off Pune–Ahmednagar Road, Viman Nagar, Pune – 411014, Maharashtra branches.

ICICI Direct and Bajaj Broking — Comprehensive Comparison of Customer Support

Support Channel ICICI Direct Bajaj Broking
Trading SupportAvailable, FreeYes
Dedicated DealerAvailable, FreeN/A
Call Support1860-123-1122Yes (1800-833-8888)
Email Support[email protected]Yes ([email protected])
WhatsApp SupportNAN/A
Website SupportWebsite LinkYes (https://www.bajajbroking.in/knowledge-center)
Facebook SupportFacebook Support Link—
Twitter / X SupportTwitter Support Link—
Telegram SupportTelegram Support Link—
Branches / OfficesAvailableHead office: 4th Floor, Bajaj Finserv House, Off Pune–Ahmednagar Road, Viman Nagar, Pune – 411014, Maharashtra

Ratings — ICICI Direct vs. Bajaj Broking

Both brokers have been evaluated across key parameters to help investors make an informed comparison. ICICI Direct carries an overall rating of 9.65 / 10, while Bajaj Broking carries an overall rating of 3.6 / 5.

ICICI Direct vs Bajaj Broking — Ratings Comparison

Rating Parameter ICICI Direct Bajaj Broking
Overall Rating 9.65 / 10 3.6 / 5
Customer Support 9.61 / 10 3.5 / 5
Technology 9.77 / 10 3.5 / 5
Charges 9.69 / 10 3.5 / 5
Products & Services 9.60 / 10 4.0 / 5
Experience 9.58 / 10 N/A

Complaints — ICICI Direct vs. Bajaj Broking

SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.

ICICI Direct & Bajaj Broking — Comparison of Customer Complaints

Complaint Metric ICICI Direct Bajaj Broking
Total Complaints Lodged 402 34 (NSE, FY 2026-27, against 65,587 active clients)
Total Complaints Resolved 337 N/A
% of Resolved Complaints 83.83% N/A
Non-Actionable Complaints 16 N/A
% of Non-Actionable Complaints 3.98% N/A

Transaction charges comparison — ICICI Direct vs. Bajaj Broking

Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for ICICI Direct and Bajaj Broking.

ICICI Direct vs Bajaj Broking — Detailed Comparison of Transaction Charges

Transaction Charges ICICI Direct Bajaj Broking
Equity Delivery 0.00325% (NSE) & As per Stock (BSE) NSE 0.00345% | BSE varies by scrip group
Equity Intraday 0.00325% (NSE) & As per Stock (BSE) NSE 0.00345% | BSE varies by scrip group
Equity Future 0.0019% (NSE & BSE) NSE 0.002% | BSE Nil or 0.05% of traded value
Equity Option 0.053% (on premium) NSE 0.053% on premium | BSE Nil or 0.05% of traded value
Commodity Future 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) N/A
Commodity Option 0.05% (Non Agri) N/A
Currency Future 0.0009% (NSE) & 0.00022% (BSE) N/A
Currency Option 0.035% (NSE) & 0.001% (BSE) N/A

Pledge charges comparison — ICICI Direct vs. Bajaj Broking

Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.

ICICI Direct & Bajaj Broking — Comprehensive Comparison of Pledge Charges

Pledge Charge ICICI Direct Bajaj Broking
Pledge Creation Charges 0.02% of Value₹40 + GST
Pledge Invocation Charges 0.02% of Value₹50 + GST per ISIN
Margin Trading Interest 0.07% per day14.99% p.a. (Freedom) | 11.99% p.a. (Professional)

Hidden charges comparison — ICICI Direct vs. Bajaj Broking

Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.

ICICI Direct and Bajaj Broking — Detailed Comparison of Hidden / Other Charges

Charge ICICI Direct Bajaj Broking
SEBI Turnover Charges Rs.10/ Crore (All Segment) ₹10 per crore (0.0001%)
DP Charges Rs.13.5 per Scrip only on Sell ₹30 per ISIN per debit transaction
GST 18% on (Brokerage + SEBI + Transaction charges) 18% on brokerage, transaction charges and SEBI fees
Account Closure Charges Free N/A
Reactivation Charges Free N/A
Dematerialisation Charges Rs.50 per Certificate ₹100 per request + ₹100 per certificate + GST
Call & Trade Charges Free – 1st 20 Calls per Month ₹20 + GST per executed order

Compare Demat charges — ICICI Direct vs Bajaj Broking

ICICI Direct lists account opening charges of Free and Demat AMC of Rs.300 per Year. Bajaj Broking lists account opening charges of ₹0 and Demat AMC of ₹0.

ICICI Direct vs Bajaj Broking — Detailed Comparison of Demat Charges

Demat Charges ICICI Direct Bajaj Broking
Account Opening ChargesFree₹0
Annual Maintenance Charges (AMC)Rs.300 per Year₹0

ICICI Direct vs Bajaj Broking — Compare STT & CTT

Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.

ICICI Direct vs Bajaj Broking — Comparative Analysis of STT and CTT Charges

STT & CTT ICICI Direct Bajaj Broking
Equity Delivery 0.1% on buy & sell 0.1% on both buy and sell
Equity Intraday 0.025% on sell 0.025% on sell side
Equity Future 0.0125% on sell 0.05% on sell side
Equity Option 0.0625% on sell (on premium) 0.15% of premium on sell side
Commodity Future 0.01% on sell (Non-Agri) 0.01% on sell side (non-agri)
Commodity Option 0.05% on sell 0.01% on sell side (non-agri)
Currency Future Nil No STT
Currency Option Nil No STT

Compare stamp duty — ICICI Direct and Bajaj Broking

Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.

ICICI Direct and Bajaj Broking — Comparison of Stamp Duty Charges

Stamp Duty ICICI Direct Bajaj Broking
Equity Delivery 0.015% on buy 0.015% (buy side)
Equity Intraday 0.003% on buy 0.003% (buy side)
Equity Future 0.002% on buy 0.002% (buy side)
Equity Option 0.003% on buy 0.003% (buy side)
Commodity Future 0.002% on buy 0.002% (buy side)
Commodity Option 0.003% on buy 0.003% (buy side)
Currency Future 0.0001% on buy 0.0001% (buy side)
Currency Option 0.0001% on buy 0.0001% (buy side)

User experience: buying stocks

ICICI Direct — User Trading Experience

  • Account Opening Experience: ICICI Direct lists account opening charges of Free and Demat AMC of Rs.300 per Year.
  • Platform & Order Execution: ICICI Direct provides mobile app access, web trading, desktop terminal access and algo trading support for market access and order execution.
  • Brokerage Transparency: Key charges include equity intraday brokerage of Rs.20 per Trade and equity delivery charges of 0.27% of Total Transaction. The broker follows a Neo Plan brokerage structure.
  • Trading Tools & Features: The broker highlights watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking to support research, monitoring, and execution.
  • Research & Investment Access: Available products may include equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.
  • Customer Support: Support options listed for ICICI Direct include trading desk support, dedicated dealer assistance, call support, email support and website support.
  • Overall Rating: ICICI Direct carries an overall rating of 9.65 / 10.
  • Overall Fit: ICICI Direct may suit investors who want Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support through mobile app access, web trading, desktop terminal access and algo trading support.

Bajaj Broking — User Trading Experience

  • Account Opening Experience: Bajaj Broking lists account opening charges of ₹0 and Demat AMC of ₹0.
  • Platform & Order Execution: Bajaj Broking provides mobile app access, web trading, desktop terminal access and algo trading support for market access and order execution.
  • Brokerage Transparency: Key charges include equity intraday brokerage of Starting ₹10 per order (Freedom Pack ₹20) and equity delivery charges of Starting ₹10 per order (Freedom Pack ₹20). The broker follows a Freedom Pack, Professional Pack, Signature Pack brokerage structure.
  • Trading Tools & Features: The broker highlights watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips to support research, monitoring, and execution.
  • Research & Investment Access: Available products may include equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds.
  • Customer Support: Support options listed for Bajaj Broking include trading desk support, call support, email support and website support.
  • Overall Rating: Bajaj Broking carries an overall rating of 3.6 / 5.
  • Overall Fit: Bajaj Broking may suit investors who want Demat services, trading services, intraday trading, F&O trading, IPO access and stock research through mobile app access, web trading, desktop terminal access and algo trading support.

Frequently Asked Questions


Is ICICI Direct better than Bajaj Broking?
ICICI Direct may suit traders looking for equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading, desktop terminal access and algo trading support, while Bajaj Broking may appeal to investors who prefer equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds and mobile app access, web trading, desktop terminal access and algo trading support. Compare brokerage, account charges, features, and support tables above before choosing.

Is Bajaj Broking better than ICICI Direct?
Bajaj Broking may suit traders looking for equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds through mobile app access, web trading, desktop terminal access and algo trading support, while ICICI Direct may appeal to investors who prefer equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures and mobile app access, web trading, desktop terminal access and algo trading support. Review segment-wise pricing, platform access, and service availability before selecting a broker.

Is ICICI Direct cheaper than Bajaj Broking?
The lower-cost option depends on the segment you trade most. Compare equity delivery (0.27% of Total Transaction vs Starting ₹10 per order (Freedom Pack ₹20)), intraday (Rs.20 per Trade vs Starting ₹10 per order (Freedom Pack ₹20)), options (Rs.20 per Trade vs Starting ₹10 per order (Freedom Pack ₹20)), and AMC (Rs.300 per Year vs ₹0) before deciding.

Is Bajaj Broking cheaper than ICICI Direct?
Pricing should be checked segment by segment. Review delivery, intraday, F&O, currency, commodity, and Demat charges in the tables above to see whether Bajaj Broking or ICICI Direct is more cost-effective for your trading style.

Which is better, Bajaj Broking vs. ICICI Direct?
The better broker is the one that fits your needs on brokerage, Demat charges, products, platforms, service availability, ratings, and support. This comparison page helps you evaluate ICICI Direct and Bajaj Broking side by side before opening an account.

What segments does ICICI Direct support?
ICICI Direct supports equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures and currency options.

What segments does Bajaj Broking support?
Bajaj Broking supports equity delivery, equity intraday, equity futures, equity options, commodity futures and commodity options.

What is the account opening charge for ICICI Direct vs Bajaj Broking?
ICICI Direct lists account opening charges of Free and Demat AMC of Rs.300 per Year. Bajaj Broking lists account opening charges of ₹0 and Demat AMC of ₹0.

ICICI Direct Broker Comparison with Top Stock Brokers in India (2026)

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