ICICI Direct and Geojit are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. ICICI Direct is listed as a Public Discount Broker , established in 1994 and headquartered in Mumbai, while Geojit is listed as a Private Discount Broker , established in 1986 and headquartered in Kochi.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether ICICI Direct or Geojit is a better fit for your investment style, platform preference, and budget.
ICICI Direct is listed as a Public Discount Broker established in 1994 with headquarters in Mumbai and founded by Vjay Chandok. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading, desktop terminal access and algo trading support and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking. It follows a Neo Plan brokerage structure.
Geojit is listed as a Private Discount Broker established in 1986 with headquarters in Kochi and founded by Ramanathan Bupathy & C. J. George. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures using mobile app access, web trading and desktop terminal access and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, stock tips and live market tracking. Its brokerage model is structured as G-Trade Max.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
ICICI Direct vs Geojit — A Comprehensive Company Overview
| Company Overview | ICICI Direct | Geojit |
|---|---|---|
| Company Type | Public | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Mumbai | Kochi |
| Founder | Vjay Chandok | Ramanathan Bupathy & C. J. George |
| Establishment Year | 1994 | 1986 |
| Brokerage Plan | Neo Plan | G-Trade Max |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for ICICI Direct and Geojit.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. ICICI Direct charges 0.27% of Total Transaction while Geojit charges 0.30% of Transaction Value.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. ICICI Direct charges Rs.20 per Trade while Geojit charges Rs.20 per Trade or 0.03% (whichever is low).
Equity futures: This charge applies to futures contracts on stocks and indices. ICICI Direct charges Free while Geojit charges 0.01% of Transaction Value.
Equity options: This charge applies to equity option contracts. ICICI Direct charges Rs.20 per Trade while Geojit charges Rs.20 per Lot.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. ICICI Direct charges Rs.20 per Trade while Geojit charges 0.01% of Transaction Value.
Commodity options: This charge applies to option contracts on commodity instruments. ICICI Direct charges Rs.20 per Trade while Geojit charges Rs.20 per Lot.
Currency futures: This charge allows participation in forex price movements on the exchange. ICICI Direct charges Rs.20 per Trade while Geojit charges 0.01% of Transaction Value.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. ICICI Direct charges Rs.20 per Trade while Geojit charges Rs.20 per Lot.
ICICI Direct vs Geojit — Detailed Brokerage Comparison
| Brokerage | ICICI Direct | Geojit |
|---|---|---|
| Brokerage Plan | Neo Plan | G-Trade Max |
| Subscription Charges | Zero | Zero |
| Equity Delivery | 0.27% of Total Transaction | 0.30% of Transaction Value |
| Equity Intraday | Rs.20 per Trade | Rs.20 per Trade or 0.03% (whichever is low) |
| Equity Future | Free | 0.01% of Transaction Value |
| Equity Option | Rs.20 per Trade | Rs.20 per Lot |
| Commodity Future | Rs.20 per Trade | 0.01% of Transaction Value |
| Commodity Option | Rs.20 per Trade | Rs.20 per Lot |
| Currency Future | Rs.20 per Trade | 0.01% of Transaction Value |
| Currency Option | Rs.20 per Trade | Rs.20 per Lot |
ICICI Direct provides mobile app access, web trading, desktop terminal access and algo trading support for order placement, portfolio tracking, and market monitoring. Geojit provides mobile app access, web trading and desktop terminal access for its users.
Android app: ICICI Direct and Geojit both list an Android trading app.
iOS app: ICICI Direct and Geojit both list an iOS trading app.
Web trading platform: ICICI Direct and Geojit both list a web trading platform.
Desktop trading terminal: ICICI Direct and Geojit both list a desktop trading terminal.
Algo trading: ICICI Direct lists algo trading support, while Geojit does not currently mention it.
Basket trading: ICICI Direct lists basket trading, while Geojit does not currently mention it.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: ICICI Direct and Geojit both list a mutual fund investment platform.
Digital gold platform: ICICI Direct lists digital gold investing, while Geojit does not currently mention it.
Bonds platform: ICICI Direct lists a bonds investment platform, while Geojit does not currently mention it.
ICICI Direct vs Geojit — Complete Comparison of Trading Platforms
| Trading Platform | ICICI Direct | Geojit |
|---|---|---|
| Android App | ICICI Direct Android App Link | Geojit Android App Link |
| iOS App | ICICI Direct iOS App Link | Geojit iOS App Link |
| Web Trading Platform | ICICI Direct Web Trading Link | Geojit Web Trading Link |
| Trading Terminal | Available | Available |
| Algo Trading Platform | Available | NA |
| Foreign Stocks Platform | NA | NA |
| Basket Trading Platform | Available | NA |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | Available | NA |
| Bonds Platform | Available | NA |
ICICI Direct highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking, while Geojit promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, stock tips and live market tracking. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both ICICI Direct and Geojit offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both ICICI Direct and Geojit offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both ICICI Direct and Geojit offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both ICICI Direct and Geojit offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. ICICI Direct offers this; Geojit does not currently highlight it.
Global indices: Real-time data on leading global stock market indices. ICICI Direct offers this; Geojit does not currently highlight it.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. ICICI Direct offers this; Geojit does not currently highlight it.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Both ICICI Direct and Geojit offer this feature.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. ICICI Direct offers this; Geojit does not currently highlight it.
Live market: Live updates on market movements and trends. Both ICICI Direct and Geojit offer this feature.
Secure platform: A secure trading environment with next-generation security controls. Both ICICI Direct and Geojit offer this feature.
ICICI Direct vs Geojit — Comprehensive Comparison of Trading Features
| Trading Feature | ICICI Direct | Geojit |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | Yes | No |
| Global Indices | Yes | No |
| Customised Recommendations | Yes | No |
| Stock Tips | Yes | Yes |
| Interactive Charts | Yes | No |
| Live Market | Yes | Yes |
| Multi Profile Management | No | No |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by ICICI Direct and Geojit.
Free account opening: ICICI Direct and Geojit both list free account opening.
Free AMC: Geojit lists free Demat AMC, while ICICI Direct does not currently mention it.
Free brokerage: ICICI Direct lists free brokerage, while Geojit does not currently mention it.
Flat brokerage: ICICI Direct and Geojit both list flat brokerage pricing.
Flexible brokerage plans: ICICI Direct and Geojit both list flexible brokerage plans.
Happy trading hours: ICICI Direct lists happy trading hours, while Geojit does not currently mention it.
Free delivery trading: Neither broker currently highlights free delivery trading.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: ICICI Direct lists free F&O trading, while Geojit does not currently mention it.
Free research reports: ICICI Direct and Geojit both list free research reports.
Free trading calls: ICICI Direct and Geojit both list free trading calls.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: ICICI Direct offers Rs.500 per Client while Geojit offers Rs.1,000 Vouchers per Client for referrals.
ICICI Direct vs Geojit — Comparison of Latest Offers
| Offer | ICICI Direct | Geojit |
|---|---|---|
| Free Account Opening | Yes | Yes |
| Free AMC | No | Yes |
| Free Brokerage | Yes | No |
| Flat Brokerage | Yes, Limited | Yes, Limited |
| Flexible Brokerage Plans | Yes | Yes |
| Happy Trading Hours | Yes | No |
| Free Delivery Trading | No | No |
| Free Intraday Trading | No | No |
| Free F&O Trading | Yes | No |
| Free Research Reports | Yes | Yes |
| Free Trading Calls | Yes | Yes |
| Referral Offers | Rs.500 per Client | Rs.1,000 Vouchers per Client |
| Margin Funding / Pledging | Yes | Yes |
| Brokerage Cashback | Yes | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. ICICI Direct highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while Geojit highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, mutual funds, banking services, insurance, corporate bonds, government bonds, digital gold and bonds.
ICICI Direct vs Geojit — Complete Comparison of Products
| Product | ICICI Direct | Geojit |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | Yes |
| Commodity Future | Yes | Yes |
| Currency Option | Yes | Yes |
| Currency Future | Yes | Yes |
| Foreign Stocks | No | No |
| Mutual Funds | Yes | Yes |
| Banking | Yes | No |
| Insurance | Yes | No |
| Corporate Bonds | Yes | No |
| Government Bonds | Yes | No |
| Digital Gold | No | No |
Demat services: ICICI Direct and Geojit both list Demat services.
Trading services: ICICI Direct and Geojit both list trading services.
Intraday services: ICICI Direct and Geojit both list intraday trading services.
F&O services: ICICI Direct and Geojit both list F&O services.
IPO services: ICICI Direct and Geojit both list IPO services.
3-in-1 account: ICICI Direct lists 3-in-1 account support, while Geojit does not currently mention it.
Stock research: ICICI Direct and Geojit both list stock research.
Stock recommendations: ICICI Direct and Geojit both list stock recommendations.
Trading education: ICICI Direct lists trading education, while Geojit does not currently mention it.
Share pledging: ICICI Direct and Geojit both list share pledging.
PMS or PCG: ICICI Direct and Geojit both list PMS or PCG support.
NRI services: ICICI Direct lists NRI services, while Geojit does not currently mention it.
ICICI Direct provides Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support, while Geojit offers Demat services, trading services, intraday trading, F&O trading, IPO access and stock research.
ICICI Direct vs Geojit — In-Depth Comparison of Services
| Service | ICICI Direct | Geojit |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | Yes | No |
| Stock Research | Yes | Yes |
| Stock Recommendations | Yes | Yes |
| Trading Education | Yes, iLearn | No |
| Share Pledging | Yes | Yes |
| PMS or PCG | Yes | Yes |
| NRI Services | Yes | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from ICICI Direct and Geojit.
ICICI Direct and Geojit — Detailed Comparison of Advisory Services
| Advisory | ICICI Direct | Geojit |
|---|---|---|
| Fundamental Reports | Yes | Yes |
| Research Reports | Yes | Yes |
| Company Reports | Yes | Yes |
| Annual Reports | Yes | No |
| IPO Reports | Yes | Yes |
| Technical Reports | Yes | Yes |
| Stock Tips | Yes | Yes |
| Daily Top Stock Picks | Yes | Yes |
| Daily Market Review | Yes | Yes |
| Monthly Review | Yes | No |
| Weekly Review | Yes | Yes |
| Relationship Manager | Yes | Yes |
| Robo Advisory | No | No |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from ICICI Direct and Geojit across different segments.
ICICI Direct and Geojit — Comprehensive Comparison of Trading Exposure
| Exposure | ICICI Direct | Geojit |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x | 1X |
| Equity F&O Intraday | 1.3x | 1.3x |
| Commodity F&O Carry Forward | 1x | 1x |
| Commodity F&O Intraday | 1.3x | 1.3x |
| Currency F&O | 1x | 1x |
ICICI Direct and Geojit both list a sub-broker program. ICICI Direct and Geojit both list a partner program. ICICI Direct and Geojit both list a referral program.
ICICI Direct vs Geojit — Comparative Analysis of Programs
| Program | ICICI Direct | Geojit |
|---|---|---|
| Sub-Broker Program | Yes | Yes |
| Partner Program | Yes | Yes |
| Referral Program | Yes | Yes |
ICICI Direct provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Geojit provides support through trading desk support, dedicated dealer assistance, call support, email support and WhatsApp support. ICICI Direct operates Available branches. Geojit operates Available branches.
ICICI Direct and Geojit — Comprehensive Comparison of Customer Support
| Support Channel | ICICI Direct | Geojit |
|---|---|---|
| Trading Support | Available, Free | Available, Free |
| Dedicated Dealer | Available, Free | Available, Free |
| Call Support | 1860-123-1122 | 1800-425-5501, 1800-103-5501 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | 9995500044, 9995810001 |
| Website Support | Website Link | Website Link |
| Facebook Support | Facebook Support Link | Facebook Support Link |
| Twitter / X Support | Twitter Support Link | Twitter Support Link |
| Telegram Support | Telegram Support Link | Telegram Support Link |
| Branches / Offices | Available | Available |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. ICICI Direct carries an overall rating of 9.65 / 10, while Geojit carries an overall rating of 8.52 / 10.
ICICI Direct vs Geojit — Ratings Comparison
| Rating Parameter | ICICI Direct | Geojit |
|---|---|---|
| Overall Rating | 9.65 / 10 | 8.52 / 10 |
| Customer Support | 9.61 / 10 | 8.49 / 10 |
| Technology | 9.77 / 10 | 8.62 / 10 |
| Charges | 9.69 / 10 | 8.55 / 10 |
| Products & Services | 9.60 / 10 | 8.47 / 10 |
| Experience | 9.58 / 10 | 8.45 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
ICICI Direct & Geojit — Comparison of Customer Complaints
| Complaint Metric | ICICI Direct | Geojit |
|---|---|---|
| Total Complaints Lodged | 402 | 9 |
| Total Complaints Resolved | 337 | 5 |
| % of Resolved Complaints | 83.83% | 55.56% |
| Non-Actionable Complaints | 16 | 2 |
| % of Non-Actionable Complaints | 3.98% | 22.22% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for ICICI Direct and Geojit.
ICICI Direct vs Geojit — Detailed Comparison of Transaction Charges
| Transaction Charges | ICICI Direct | Geojit |
|---|---|---|
| Equity Delivery | 0.00325% (NSE) & As per Stock (BSE) | |
| Equity Intraday | 0.00325% (NSE) & As per Stock (BSE) | |
| Equity Future | 0.0019% (NSE & BSE) | |
| Equity Option | 0.053% (on premium) | |
| Commodity Future | 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) | |
| Commodity Option | 0.05% (Non Agri) | |
| Currency Future | 0.0009% (NSE) & 0.00022% (BSE) | |
| Currency Option | 0.035% (NSE) & 0.001% (BSE) |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
ICICI Direct & Geojit — Comprehensive Comparison of Pledge Charges
| Pledge Charge | ICICI Direct | Geojit |
|---|---|---|
| Pledge Creation Charges | 0.02% of Value | |
| Pledge Invocation Charges | 0.02% of Value | |
| Margin Trading Interest | 0.07% per day |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
ICICI Direct and Geojit — Detailed Comparison of Hidden / Other Charges
| Charge | ICICI Direct | Geojit |
|---|---|---|
| SEBI Turnover Charges | Rs.10/ Crore (All Segment) | |
| DP Charges | Rs.13.5 per Scrip only on Sell | |
| GST | 18% on (Brokerage + SEBI + Transaction charges) | |
| Account Closure Charges | Free | |
| Reactivation Charges | Free | |
| Dematerialisation Charges | Rs.50 per Certificate | |
| Call & Trade Charges | Free – 1st 20 Calls per Month |
ICICI Direct lists account opening charges of Free and Demat AMC of Rs.300 per Year. Geojit lists account opening charges of Free and Demat AMC of Free.
ICICI Direct vs Geojit — Detailed Comparison of Demat Charges
| Demat Charges | ICICI Direct | Geojit |
|---|---|---|
| Account Opening Charges | Free | Free |
| Annual Maintenance Charges (AMC) | Rs.300 per Year | Free |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
ICICI Direct vs Geojit — Comparative Analysis of STT and CTT Charges
| STT & CTT | ICICI Direct | Geojit |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | 0.1% on both Buy and Sell sides |
| Equity Intraday | 0.025% on sell | 0.025% on the Sell side only |
| Equity Future | 0.0125% on sell | 0.02% on the Sell side only |
| Equity Option | 0.0625% on sell (on premium) | 0.1% on the Sell side (on premium) |
| Commodity Future | 0.01% on sell (Non-Agri) | |
| Commodity Option | 0.05% on sell | |
| Currency Future | Nil | |
| Currency Option | Nil |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
ICICI Direct and Geojit — Comparison of Stamp Duty Charges
| Stamp Duty | ICICI Direct | Geojit |
|---|---|---|
| Equity Delivery | 0.015% on buy | |
| Equity Intraday | 0.003% on buy | |
| Equity Future | 0.002% on buy | |
| Equity Option | 0.003% on buy | |
| Commodity Future | 0.002% on buy | |
| Commodity Option | 0.003% on buy | |
| Currency Future | 0.0001% on buy | |
| Currency Option | 0.0001% on buy |