Axis Direct vs Sharekhan – Compare Charges, Trading Features, Offers & More

Overview — Axis Direct vs. Sharekhan

Axis Direct is listed as a Private Discount Broker established in 2011 with headquarters in Mumbai and founded by Arun Thukral. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds through mobile app access, web trading and desktop terminal access and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. It follows a Standard Plan brokerage structure.

Sharekhan is listed as a Private Discount Broker established in 2000 with headquarters in Mumbai and founded by Mukesh meena Dayalpura. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures using mobile app access, web trading and desktop terminal access and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. Its brokerage model is structured as Freedom Pricing.

Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.

Brokerage charges comparison — Axis Direct vs. Sharekhan

Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Axis Direct and Sharekhan.

Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Axis Direct charges 0.5% of Transaction Value while Sharekhan charges 0.30% of Transaction Value or 1 paisa per share (whichever is higher).

Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Axis Direct charges 0.05% of Transaction Value while Sharekhan charges 0.02% of Transaction Value or 1 paisa per share (whichever is higher).

Equity futures: This charge applies to futures contracts on stocks and indices. Axis Direct charges 0.05% of Transaction Value while Sharekhan charges 0.03% of Transaction Value.

Equity options: This charge applies to equity option contracts. Axis Direct charges Rs.10 per Trade while Sharekhan charges Rs.30 per Lot.

Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Axis Direct charges 0.05% of Transaction Value while Sharekhan charges 0.03% of Transaction Value.

Commodity options: This charge applies to option contracts on commodity instruments. Axis Direct charges Rs.10 per Trade while Sharekhan charges Rs.75 per Lot.

Currency futures: This charge allows participation in forex price movements on the exchange. Axis Direct charges N/A ; Sharekhan charges 0.03% of Transaction Value.

Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Axis Direct charges N/A ; Sharekhan charges Rs.20 per Lot.

Trading platforms comparison — Axis Direct vs. Sharekhan

Axis Direct provides mobile app access, web trading and desktop terminal access for order placement, portfolio tracking, and market monitoring. Sharekhan provides mobile app access, web trading and desktop terminal access for its users.

• Android app: Axis Direct and Sharekhan both list an Android trading app.

• iOS app: Axis Direct and Sharekhan both list an iOS trading app.

• Web trading platform: Axis Direct and Sharekhan both list a web trading platform.

• Desktop trading terminal: Axis Direct and Sharekhan both list a desktop trading terminal.

• Algo trading: Neither broker currently highlights algo trading support.

• Basket trading: Sharekhan lists basket trading, while Axis Direct does not currently mention it.

• Foreign stocks platform: Neither broker currently highlights foreign stocks access.

• Mutual fund platform: Axis Direct and Sharekhan both list a mutual fund investment platform.

• Digital gold platform: Axis Direct lists digital gold investing, while Sharekhan does not currently mention it.

• Bonds platform: Axis Direct lists a bonds investment platform, while Sharekhan does not currently mention it.

Axis Direct vs. Sharekhan — Comparison of trading features

Axis Direct highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations, while Sharekhan promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. The table below shows the full feature set for both brokers side by side.

• Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Axis Direct and Sharekhan offer this feature.

• Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Axis Direct and Sharekhan offer this feature.

• Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Axis Direct and Sharekhan offer this feature.

• Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Axis Direct and Sharekhan offer this feature.

• Research reports: A comprehensive overview of different stocks and sectors in the stock market. Both Axis Direct and Sharekhan offer this feature.

• Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Both Axis Direct and Sharekhan offer this feature.

• Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Both Axis Direct and Sharekhan offer this feature.

• Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Axis Direct and Sharekhan offer this feature.

• Live market: Live updates on market movements and trends. Both Axis Direct and Sharekhan offer this feature.

• Multi profile management: Manage multiple trading profiles from a single account. Both Axis Direct and Sharekhan offer this feature.

• Secure platform: A secure trading environment with next-generation security controls. Both Axis Direct and Sharekhan offer this feature.

Axis Direct vs. Sharekhan — Comparison of offers

Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Axis Direct and Sharekhan.

• Free account opening: Axis Direct and Sharekhan both list free account opening.

• Free AMC: Sharekhan lists free Demat AMC, while Axis Direct does not currently mention it.

• Free brokerage: Neither broker currently highlights free brokerage.

• Flat brokerage: Axis Direct lists flat brokerage pricing, while Sharekhan does not currently mention it.

• Flexible brokerage plans: Axis Direct and Sharekhan both list flexible brokerage plans.

• Happy trading hours: Neither broker currently highlights happy trading hours.

• Free delivery trading: Neither broker currently highlights free delivery trading.

• Free intraday trading: Neither broker currently highlights free intraday trading.

• Free F&O trading: Neither broker currently highlights free F&O trading.

• Free research reports: Axis Direct lists free research reports, while Sharekhan does not currently mention it.

• Free trading calls: Axis Direct and Sharekhan both list free trading calls.

• Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.

• Referral offers: Axis Direct offers Upto Rs.500 per Client while Sharekhan offers Upto Rs.400 per Client for referrals.

Offered products comparison — Sharekhan vs. Axis Direct

Product availability determines whether a broker can support your preferred markets. Axis Direct highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds, while Sharekhan highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.

The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, mutual funds, banking services, insurance, corporate bonds, government bonds, digital gold, bonds, currency futures and currency options.

• Demat services: Axis Direct and Sharekhan both list Demat services.

• Trading services: Axis Direct and Sharekhan both list trading services.

• Intraday services: Axis Direct and Sharekhan both list intraday trading services.

• F&O services: Axis Direct and Sharekhan both list F&O services.

• IPO services: Axis Direct and Sharekhan both list IPO services.

• 3-in-1 account: Axis Direct lists 3-in-1 account support, while Sharekhan does not currently mention it.

• Stock research: Axis Direct and Sharekhan both list stock research.

• Stock recommendations: Axis Direct and Sharekhan both list stock recommendations.

• Trading education: Axis Direct and Sharekhan both list trading education.

• Share pledging: Axis Direct and Sharekhan both list share pledging.

• PMS or PCG: Axis Direct lists PMS or PCG support, while Sharekhan does not currently mention it.

• NRI services: Axis Direct and Sharekhan both list NRI services.

Offered services comparison — Axis Direct vs. Sharekhan

Axis Direct provides Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support, while Sharekhan offers Demat services, trading services, intraday trading, F&O trading, IPO access and stock research.

Stock advisory service comparison — Axis Direct vs. Sharekhan

Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Axis Direct and Sharekhan.

Exposure comparison — Axis Direct vs. Sharekhan

Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Axis Direct and Sharekhan across different segments.

Comparison of programs — Axis Direct vs. Sharekhan

Axis Direct and Sharekhan both list a sub-broker program. Axis Direct and Sharekhan both list a partner program. Axis Direct and Sharekhan both list a referral program.

Customer support comparison — Axis Direct vs. Sharekhan

Axis Direct provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Sharekhan provides support through trading desk support, dedicated dealer assistance, call support, email support and WhatsApp support. Axis Direct operates Available branches. Sharekhan operates - branches.

Ratings — Axis Direct vs. Sharekhan

Both brokers have been evaluated across key parameters to help investors make an informed comparison. Axis Direct carries an overall rating of 8.74 / 10, while Sharekhan carries an overall rating of 9.06 / 10.

Complaints — Axis Direct vs. Sharekhan

SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.

Transaction charges comparison — Axis Direct vs. Sharekhan

Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Axis Direct and Sharekhan.

Pledge charges comparison — Axis Direct vs. Sharekhan

Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.

Hidden charges comparison — Axis Direct vs. Sharekhan

Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.

Compare Demat charges — Axis Direct vs Sharekhan

Axis Direct lists account opening charges of Free and Demat AMC of Rs.750 (Rs.350 for first year). Sharekhan lists account opening charges of Free and Demat AMC of Free (1st Year).

Axis Direct vs Sharekhan — Compare STT & CTT

Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.

Compare stamp duty — Axis Direct and Sharekhan

Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.

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