Axis Direct vs Lemonn – Compare Charges, Trading Features, Offers & More

Overview — Axis Direct vs. Lemonn

Axis Direct is listed as a Private Discount Broker established in 2011 with headquarters in Mumbai and founded by Arun Thukral. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds through mobile app access, web trading and desktop terminal access and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. It follows a Standard Plan brokerage structure.

Lemonn is listed as a Private Discount Broker established in 2020 with headquarters in Mumbai and founded by Ashish Singhal, Govind Soni, & Vimal Sagar Tiwari. It offers equity delivery, equity intraday, equity futures, equity options and mutual funds using mobile app access, web trading and desktop terminal access and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. Its brokerage model is structured as Standard.

Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.

Brokerage charges comparison — Axis Direct vs. Lemonn

Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Axis Direct and Lemonn.

Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Axis Direct charges 0.5% of Transaction Value while Lemonn charges Rs 20 per executed order.

Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Axis Direct charges 0.05% of Transaction Value while Lemonn charges Rs 20 per executed order.

Equity futures: This charge applies to futures contracts on stocks and indices. Axis Direct charges 0.05% of Transaction Value while Lemonn charges Rs 20 per executed order.

Equity options: This charge applies to equity option contracts. Axis Direct charges Rs.10 per Trade while Lemonn charges Rs 20 per executed order.

Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Axis Direct charges 0.05% of Transaction Value . Lemonn does not currently list a charge for this segment.

Commodity options: This charge applies to option contracts on commodity instruments. Axis Direct charges Rs.10 per Trade . Lemonn does not currently list a charge for this segment.

Trading platforms comparison — Axis Direct vs. Lemonn

Axis Direct provides mobile app access, web trading and desktop terminal access for order placement, portfolio tracking, and market monitoring. Lemonn provides mobile app access, web trading and desktop terminal access for its users.

• Android app: Axis Direct and Lemonn both list an Android trading app.

• iOS app: Axis Direct and Lemonn both list an iOS trading app.

• Web trading platform: Axis Direct and Lemonn both list a web trading platform.

• Desktop trading terminal: Axis Direct and Lemonn both list a desktop trading terminal.

• Algo trading: Neither broker currently highlights algo trading support.

• Basket trading: Neither broker currently highlights basket trading.

• Foreign stocks platform: Neither broker currently highlights foreign stocks access.

• Mutual fund platform: Axis Direct and Lemonn both list a mutual fund investment platform.

• Digital gold platform: Axis Direct lists digital gold investing, while Lemonn does not currently mention it.

• Bonds platform: Axis Direct lists a bonds investment platform, while Lemonn does not currently mention it.

Axis Direct vs. Lemonn — Comparison of trading features

Axis Direct highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations, while Lemonn promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. The table below shows the full feature set for both brokers side by side.

• Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Axis Direct and Lemonn offer this feature.

• Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Axis Direct and Lemonn offer this feature.

• Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Axis Direct and Lemonn offer this feature.

• Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Axis Direct and Lemonn offer this feature.

• Research reports: A comprehensive overview of different stocks and sectors in the stock market. Both Axis Direct and Lemonn offer this feature.

• Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Both Axis Direct and Lemonn offer this feature.

• Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Both Axis Direct and Lemonn offer this feature.

• Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Axis Direct and Lemonn offer this feature.

• Live market: Live updates on market movements and trends. Both Axis Direct and Lemonn offer this feature.

• Multi profile management: Manage multiple trading profiles from a single account. Both Axis Direct and Lemonn offer this feature.

• Secure platform: A secure trading environment with next-generation security controls. Both Axis Direct and Lemonn offer this feature.

Axis Direct vs. Lemonn — Comparison of offers

Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Axis Direct and Lemonn.

• Free account opening: Axis Direct and Lemonn both list free account opening.

• Free AMC: Lemonn lists free Demat AMC, while Axis Direct does not currently mention it.

• Free brokerage: Neither broker currently highlights free brokerage.

• Flat brokerage: Axis Direct and Lemonn both list flat brokerage pricing.

• Flexible brokerage plans: Axis Direct lists flexible brokerage plans, while Lemonn does not currently mention it.

• Happy trading hours: Neither broker currently highlights happy trading hours.

• Free delivery trading: Lemonn lists free delivery trading, while Axis Direct does not currently mention it.

• Free intraday trading: Neither broker currently highlights free intraday trading.

• Free F&O trading: Neither broker currently highlights free F&O trading.

• Free research reports: Axis Direct lists free research reports, while Lemonn does not currently mention it.

• Free trading calls: Axis Direct lists free trading calls, while Lemonn does not currently mention it.

• Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.

• Referral offers: Axis Direct offers Upto Rs.500 per Client for referrals; Lemonn does not currently list a referral offer.

Offered products comparison — Lemonn vs. Axis Direct

Product availability determines whether a broker can support your preferred markets. Axis Direct highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds, while Lemonn highlights equity delivery, equity intraday, equity futures, equity options and mutual funds.

The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, mutual funds, banking services, insurance, corporate bonds, government bonds, digital gold and bonds.

• Demat services: Axis Direct and Lemonn both list Demat services.

• Trading services: Axis Direct and Lemonn both list trading services.

• Intraday services: Axis Direct and Lemonn both list intraday trading services.

• F&O services: Axis Direct and Lemonn both list F&O services.

• IPO services: Axis Direct and Lemonn both list IPO services.

• 3-in-1 account: Axis Direct and Lemonn both list 3-in-1 account support.

• Stock research: Axis Direct and Lemonn both list stock research.

• Stock recommendations: Axis Direct and Lemonn both list stock recommendations.

• Trading education: Axis Direct lists trading education, while Lemonn does not currently mention it.

• Share pledging: Axis Direct and Lemonn both list share pledging.

• PMS or PCG: Axis Direct and Lemonn both list PMS or PCG support.

• NRI services: Axis Direct lists NRI services, while Lemonn does not currently mention it.

Offered services comparison — Axis Direct vs. Lemonn

Axis Direct provides Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support, while Lemonn offers Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support.

Stock advisory service comparison — Axis Direct vs. Lemonn

Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Axis Direct and Lemonn.

Exposure comparison — Axis Direct vs. Lemonn

Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Axis Direct and Lemonn across different segments.

Comparison of programs — Axis Direct vs. Lemonn

Axis Direct and Lemonn both list a sub-broker program. Axis Direct and Lemonn both list a partner program. Axis Direct and Lemonn both list a referral program.

Customer support comparison — Axis Direct vs. Lemonn

Axis Direct provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Lemonn provides support through trading desk support, call support, email support, website support and Facebook support. Axis Direct operates Available branches.

Ratings — Axis Direct vs. Lemonn

Both brokers have been evaluated across key parameters to help investors make an informed comparison. Axis Direct carries an overall rating of 8.74 / 10, while Lemonn carries an overall rating of 4/5.

Complaints — Axis Direct vs. Lemonn

SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.

Transaction charges comparison — Axis Direct vs. Lemonn

Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Axis Direct and Lemonn.

Pledge charges comparison — Axis Direct vs. Lemonn

Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.

Hidden charges comparison — Axis Direct vs. Lemonn

Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.

Compare Demat charges — Axis Direct vs Lemonn

Axis Direct lists account opening charges of Free and Demat AMC of Rs.750 (Rs.350 for first year). Lemonn lists account opening charges of Free and Demat AMC of Rs 250+ GST.

Axis Direct vs Lemonn — Compare STT & CTT

Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.

Compare stamp duty — Axis Direct and Lemonn

Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.

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