Axis Direct vs IIFL Securities – Compare Charges, Trading Features, Offers & More

Axis Direct and IIFL Securities are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Axis Direct is listed as a Private Discount Broker , established in 2011 and headquartered in Mumbai, while IIFL Securities is listed as a Private Discount Broker , established in 1995 and headquartered in Mumbai.

This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Axis Direct or IIFL Securities is a better fit for your investment style, platform preference, and budget.

Overview — Axis Direct vs. IIFL Securities

Axis Direct is listed as a Private Discount Broker established in 2011 with headquarters in Mumbai and founded by Arun Thukral. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds through mobile app access, web trading and desktop terminal access and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. It follows a Standard Plan brokerage structure.

IIFL Securities is listed as a Private Discount Broker established in 1995 with headquarters in Mumbai and founded by Nirmal Jain. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures using mobile app access and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips. Its brokerage model is structured as iValue Brokerage.

Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.

Axis Direct vs IIFL Securities — A Comprehensive Company Overview

Company Overview Axis Direct IIFL Securities
Company TypePrivatePrivate
Broker TypeDiscount BrokerDiscount Broker
HeadquartersMumbaiMumbai
FounderArun ThukralNirmal Jain
Establishment Year20111995
Brokerage PlanStandard PlaniValue Brokerage

Brokerage charges comparison — Axis Direct vs. IIFL Securities

Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Axis Direct and IIFL Securities.

Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Axis Direct charges 0.5% of Transaction Value while IIFL Securities charges 0.25% of Transaction Value.

Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Axis Direct charges 0.05% of Transaction Value while IIFL Securities charges 0.025% of Transaction Value.

Equity futures: This charge applies to futures contracts on stocks and indices. Axis Direct charges 0.05% of Transaction Value while IIFL Securities charges 0.25% of Transaction Value.

Equity options: This charge applies to equity option contracts. Axis Direct charges Rs.10 per Trade while IIFL Securities charges Rs.25 per Lot.

Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Axis Direct charges 0.05% of Transaction Value while IIFL Securities charges 0.25% of Transaction Value.

Commodity options: This charge applies to option contracts on commodity instruments. Axis Direct charges Rs.10 per Trade while IIFL Securities charges Rs.25 per Lot.

Currency futures: This charge allows participation in forex price movements on the exchange. Axis Direct charges N/A ; IIFL Securities charges 0.25% of Transaction Value.

Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Axis Direct charges N/A ; IIFL Securities charges Rs.25 per Lot.

Axis Direct vs IIFL Securities — Detailed Brokerage Comparison

Brokerage Axis Direct IIFL Securities
Brokerage PlanStandard PlaniValue Brokerage
Subscription ChargesZeroZero
Equity Delivery0.5% of Transaction Value0.25% of Transaction Value
Equity Intraday0.05% of Transaction Value0.025% of Transaction Value
Equity Future0.05% of Transaction Value0.25% of Transaction Value
Equity OptionRs.10 per TradeRs.25 per Lot
Commodity Future0.05% of Transaction Value0.25% of Transaction Value
Commodity OptionRs.10 per TradeRs.25 per Lot
Currency FutureNA0.25% of Transaction Value
Currency OptionNARs.25 per Lot

Trading platforms comparison — Axis Direct vs. IIFL Securities

Axis Direct provides mobile app access, web trading and desktop terminal access for order placement, portfolio tracking, and market monitoring. IIFL Securities provides mobile app access for its users.

  • Android app: Axis Direct and IIFL Securities both list an Android trading app.

  • iOS app: Axis Direct and IIFL Securities both list an iOS trading app.

  • Web trading platform: Axis Direct lists a web trading platform, while IIFL Securities does not currently mention it.

  • Desktop trading terminal: Axis Direct lists a desktop trading terminal, while IIFL Securities does not currently mention it.

  • Algo trading: Neither broker currently highlights algo trading support.

  • Basket trading: Neither broker currently highlights basket trading.

  • Foreign stocks platform: Neither broker currently highlights foreign stocks access.

  • Mutual fund platform: Axis Direct and IIFL Securities both list a mutual fund investment platform.

  • Digital gold platform: Axis Direct and IIFL Securities both list digital gold investing.

  • Bonds platform: Axis Direct lists a bonds investment platform, while IIFL Securities does not currently mention it.

Axis Direct vs IIFL Securities — Complete Comparison of Trading Platforms

Trading Platform Axis Direct IIFL Securities
Android App Axis Securities Android App Link IIFL Securities Android App Link
iOS App Axis Securities iOS App Link IIFL Securities iOS App Link
Web Trading Platform Axis Securities Web Trading Link —
Trading Terminal Available NA
Algo Trading Platform NA NA
Foreign Stocks Platform NA NA
Basket Trading Platform NA NA
Mutual Fund Platform Available Available
Digital Gold Platform Available Available
Bonds Platform Available NA

Axis Direct vs. IIFL Securities — Comparison of trading features

Axis Direct highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations, while IIFL Securities promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips. The table below shows the full feature set for both brokers side by side.

  • Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Axis Direct and IIFL Securities offer this feature.

  • Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Axis Direct and IIFL Securities offer this feature.

  • Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Axis Direct and IIFL Securities offer this feature.

  • Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Axis Direct and IIFL Securities offer this feature.

  • Research reports: A comprehensive overview of different stocks and sectors in the stock market. Both Axis Direct and IIFL Securities offer this feature.

  • Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Axis Direct offers this; IIFL Securities does not currently highlight it.

  • Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Both Axis Direct and IIFL Securities offer this feature.

  • Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Axis Direct and IIFL Securities offer this feature.

  • Live market: Live updates on market movements and trends. Both Axis Direct and IIFL Securities offer this feature.

  • Multi profile management: Manage multiple trading profiles from a single account. Both Axis Direct and IIFL Securities offer this feature.

  • Secure platform: A secure trading environment with next-generation security controls. Both Axis Direct and IIFL Securities offer this feature.

Axis Direct vs IIFL Securities — Comprehensive Comparison of Trading Features

Trading Feature Axis Direct IIFL Securities
Wishlist Yes Yes
Real-Time Updates Yes Yes
Portfolio Details Yes Yes
Online MF Buy Yes Yes
Research Reports Yes Yes
Global Indices No No
Customised Recommendations Yes No
Stock Tips Yes Yes
Interactive Charts Yes Yes
Live Market Yes Yes
Multi Profile Management Yes Yes
Robust & Secure Platform Yes Yes

Axis Direct vs. IIFL Securities — Comparison of offers

Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Axis Direct and IIFL Securities.

  • Free account opening: Axis Direct and IIFL Securities both list free account opening.

  • Free AMC: IIFL Securities lists free Demat AMC, while Axis Direct does not currently mention it.

  • Free brokerage: Neither broker currently highlights free brokerage.

  • Flat brokerage: Axis Direct lists flat brokerage pricing, while IIFL Securities does not currently mention it.

  • Flexible brokerage plans: Axis Direct and IIFL Securities both list flexible brokerage plans.

  • Happy trading hours: Neither broker currently highlights happy trading hours.

  • Free delivery trading: Neither broker currently highlights free delivery trading.

  • Free intraday trading: Neither broker currently highlights free intraday trading.

  • Free F&O trading: Neither broker currently highlights free F&O trading.

  • Free research reports: Axis Direct and IIFL Securities both list free research reports.

  • Free trading calls: Axis Direct and IIFL Securities both list free trading calls.

  • Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.

  • Referral offers: Axis Direct offers Upto Rs.500 per Client while IIFL Securities offers Upto Rs.1000 per Client for referrals.

Axis Direct vs IIFL Securities — Comparison of Latest Offers

Offer Axis Direct IIFL Securities
Free Account Opening Yes Yes
Free AMC No 1st Year Free
Free Brokerage No No
Flat Brokerage Yes, Limited No
Flexible Brokerage Plans Yes Yes
Happy Trading Hours No No
Free Delivery Trading No No
Free Intraday Trading No No
Free F&O Trading No No
Free Research Reports Yes Yes
Free Trading Calls Yes Yes
Referral Offers Upto Rs.500 per Client Upto Rs.1000 per Client
Margin Funding / Pledging Yes Yes
Brokerage Cashback No No
Zero Brokerage for Loss-Making Trades No No

Offered products comparison — IIFL Securities vs. Axis Direct

Product availability determines whether a broker can support your preferred markets. Axis Direct highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds, while IIFL Securities highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.

The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, mutual funds, banking services, insurance, corporate bonds, government bonds, digital gold, bonds, currency futures and currency options.

Axis Direct vs IIFL Securities — Complete Comparison of Products

Product Axis Direct IIFL Securities
Equity Delivery Yes Yes
Equity Intraday Yes Yes
Equity Option Yes Yes
Equity Future Yes Yes
Commodity Option Yes Yes
Commodity Future Yes Yes
Currency Option No Yes
Currency Future No Yes
Foreign Stocks No No
Mutual Funds Yes Yes
Banking Yes No
Insurance Yes No
Corporate Bonds Yes No
Government Bonds Yes No
Digital Gold Yes Yes

  • Demat services: Axis Direct and IIFL Securities both list Demat services.

  • Trading services: Axis Direct and IIFL Securities both list trading services.

  • Intraday services: Axis Direct and IIFL Securities both list intraday trading services.

  • F&O services: Axis Direct and IIFL Securities both list F&O services.

  • IPO services: Axis Direct and IIFL Securities both list IPO services.

  • 3-in-1 account: Axis Direct lists 3-in-1 account support, while IIFL Securities does not currently mention it.

  • Stock research: Axis Direct and IIFL Securities both list stock research.

  • Stock recommendations: Axis Direct and IIFL Securities both list stock recommendations.

  • Trading education: Axis Direct lists trading education, while IIFL Securities does not currently mention it.

  • Share pledging: Axis Direct and IIFL Securities both list share pledging.

  • PMS or PCG: Axis Direct and IIFL Securities both list PMS or PCG support.

  • NRI services: Axis Direct and IIFL Securities both list NRI services.

Offered services comparison — Axis Direct vs. IIFL Securities

Axis Direct provides Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support, while IIFL Securities offers Demat services, trading services, intraday trading, F&O trading, IPO access and stock research.

Axis Direct vs IIFL Securities — In-Depth Comparison of Services

Service Axis Direct IIFL Securities
Demat Services Yes Yes
Trading Services Yes Yes
Intraday Services Yes Yes
F&O Services Yes Yes
IPO Services Yes Yes
3-in-1 Account Yes No
Stock Research Yes Yes
Stock Recommendations Yes Yes
Trading Education Yes, Learn No
Share Pledging Yes Yes
PMS or PCG Yes Yes
NRI Services Yes Yes

Stock advisory service comparison — Axis Direct vs. IIFL Securities

Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Axis Direct and IIFL Securities.

Axis Direct and IIFL Securities — Detailed Comparison of Advisory Services

Advisory Axis Direct IIFL Securities
Fundamental Reports Yes Yes
Research Reports Yes Yes
Company Reports Yes Yes
Annual Reports Yes Yes
IPO Reports Yes Yes
Technical Reports Yes Yes
Stock Tips Yes Yes
Daily Top Stock Picks Yes Yes
Daily Market Review Yes Yes
Monthly Review Yes Yes
Weekly Review Yes Yes
Relationship Manager Yes Yes
Robo Advisory No No

Exposure comparison — Axis Direct vs. IIFL Securities

Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Axis Direct and IIFL Securities across different segments.

Axis Direct and IIFL Securities — Comprehensive Comparison of Trading Exposure

Exposure Axis Direct IIFL Securities
Equity Delivery 1x 1x
Equity Intraday Upto 5x (Depends on Stocks) Upto 5x (Depends on Stocks)
Equity F&O Carry Forward 1X 1x
Equity F&O Intraday 1.3x 1.3x
Commodity F&O Carry Forward 1x 1x
Commodity F&O Intraday 1.3x 1.3x
Currency F&O 1x 1x

Comparison of programs — Axis Direct vs. IIFL Securities

Axis Direct and IIFL Securities both list a sub-broker program. Axis Direct and IIFL Securities both list a partner program. Axis Direct and IIFL Securities both list a referral program.

Axis Direct vs IIFL Securities — Comparative Analysis of Programs

Program Axis Direct IIFL Securities
Sub-Broker ProgramYesYes
Partner ProgramYesYes
Referral ProgramYesYes

Customer support comparison — Axis Direct vs. IIFL Securities

Axis Direct provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. IIFL Securities provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Axis Direct operates Available branches. IIFL Securities operates Available branches.

Axis Direct and IIFL Securities — Comprehensive Comparison of Customer Support

Support Channel Axis Direct IIFL Securities
Trading SupportAvailable, FreeAvailable, Free
Dedicated DealerAvailable, FreeAvailable, Free
Call Support1800-210-0808022-40071000
Email Support[email protected][email protected]
WhatsApp SupportNANA
Website SupportWebsite LinkWebsite Link
Facebook SupportFacebook Support LinkFacebook Support Link
Twitter / X SupportTwitter Support LinkTwitter Support Link
Telegram Support—Telegram Support Link
Branches / OfficesAvailableAvailable

Ratings — Axis Direct vs. IIFL Securities

Both brokers have been evaluated across key parameters to help investors make an informed comparison. Axis Direct carries an overall rating of 8.74 / 10, while IIFL Securities carries an overall rating of 9.28 / 10.

Axis Direct vs IIFL Securities — Ratings Comparison

Rating Parameter Axis Direct IIFL Securities
Overall Rating 8.74 / 10 9.28 / 10
Customer Support 8.70 / 10 9.24 / 10
Technology 8.84 / 10 9.39 / 10
Charges 8.77 / 10 9.32 / 10
Products & Services 8.68 / 10 9.22 / 10
Experience 8.67 / 10 9.20 / 10

Complaints — Axis Direct vs. IIFL Securities

SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.

Axis Direct & IIFL Securities — Comparison of Customer Complaints

Complaint Metric Axis Direct IIFL Securities
Total Complaints Lodged 76 240
Total Complaints Resolved 60 201
% of Resolved Complaints 78.95% 83.75%
Non-Actionable Complaints 12 24
% of Non-Actionable Complaints 15.79% 10.00%

Transaction charges comparison — Axis Direct vs. IIFL Securities

Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Axis Direct and IIFL Securities.

Axis Direct vs IIFL Securities — Detailed Comparison of Transaction Charges

Transaction Charges Axis Direct IIFL Securities
Equity Delivery
Equity Intraday
Equity Future
Equity Option
Commodity Future
Commodity Option
Currency Future
Currency Option

Hidden charges comparison — Axis Direct vs. IIFL Securities

Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.

Axis Direct and IIFL Securities — Detailed Comparison of Hidden / Other Charges

Charge Axis Direct IIFL Securities
SEBI Turnover Charges
DP Charges
GST
Account Closure Charges
Reactivation Charges
Dematerialisation Charges
Call & Trade Charges

Compare Demat charges — Axis Direct vs IIFL Securities

Axis Direct lists account opening charges of Free and Demat AMC of Rs.750 (Rs.350 for first year). IIFL Securities lists account opening charges of Free and Demat AMC of Rs.250 per Year (1st Year Free).

Axis Direct vs IIFL Securities — Detailed Comparison of Demat Charges

Demat Charges Axis Direct IIFL Securities
Account Opening ChargesFreeFree
Annual Maintenance Charges (AMC)Rs.750 (Rs.350 for first year)Rs.250 per Year (1st Year Free)

Axis Direct vs IIFL Securities — Compare STT & CTT

Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.

Axis Direct vs IIFL Securities — Comparative Analysis of STT and CTT Charges

STT & CTT Axis Direct IIFL Securities
Equity Delivery
Equity Intraday
Equity Future
Equity Option
Commodity Future
Commodity Option
Currency Future
Currency Option

Compare stamp duty — Axis Direct and IIFL Securities

Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.

Axis Direct and IIFL Securities — Comparison of Stamp Duty Charges

Stamp Duty Axis Direct IIFL Securities
Equity Delivery
Equity Intraday
Equity Future
Equity Option
Commodity Future
Commodity Option
Currency Future
Currency Option

User experience: buying stocks

Axis Direct — User Trading Experience

  • Account Opening Experience: Axis Direct lists account opening charges of Free and Demat AMC of Rs.750 (Rs.350 for first year).
  • Platform & Order Execution: Axis Direct provides mobile app access, web trading and desktop terminal access for market access and order execution.
  • Brokerage Transparency: Key charges include equity intraday brokerage of 0.05% of Transaction Value and equity delivery charges of 0.5% of Transaction Value. The broker follows a Standard Plan brokerage structure.
  • Trading Tools & Features: The broker highlights watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations to support research, monitoring, and execution.
  • Research & Investment Access: Available products may include equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds.
  • Customer Support: Support options listed for Axis Direct include trading desk support, dedicated dealer assistance, call support, email support and website support.
  • Overall Rating: Axis Direct carries an overall rating of 8.74 / 10.
  • Overall Fit: Axis Direct may suit investors who want Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support through mobile app access, web trading and desktop terminal access.

IIFL Securities — User Trading Experience

  • Account Opening Experience: IIFL Securities lists account opening charges of Free and Demat AMC of Rs.250 per Year (1st Year Free).
  • Platform & Order Execution: IIFL Securities provides mobile app access for market access and order execution.
  • Brokerage Transparency: Key charges include equity intraday brokerage of 0.025% of Transaction Value and equity delivery charges of 0.25% of Transaction Value. The broker follows a iValue Brokerage brokerage structure.
  • Trading Tools & Features: The broker highlights watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips to support research, monitoring, and execution.
  • Research & Investment Access: Available products may include equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.
  • Customer Support: Support options listed for IIFL Securities include trading desk support, dedicated dealer assistance, call support, email support and website support.
  • Overall Rating: IIFL Securities carries an overall rating of 9.28 / 10.
  • Overall Fit: IIFL Securities may suit investors who want Demat services, trading services, intraday trading, F&O trading, IPO access and stock research through mobile app access.

Frequently Asked Questions

Is Axis Direct better than IIFL Securities?
Axis Direct may suit traders looking for equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds through mobile app access, web trading and desktop terminal access, while IIFL Securities may appeal to investors who prefer equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures and mobile app access. Compare brokerage, account charges, features, and support tables above before choosing.
Is IIFL Securities better than Axis Direct?
IIFL Securities may suit traders looking for equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, while Axis Direct may appeal to investors who prefer equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds and mobile app access, web trading and desktop terminal access. Review segment-wise pricing, platform access, and service availability before selecting a broker.
Is Axis Direct cheaper than IIFL Securities?
The lower-cost option depends on the segment you trade most. Compare equity delivery (0.5% of Transaction Value vs 0.25% of Transaction Value), intraday (0.05% of Transaction Value vs 0.025% of Transaction Value), options (Rs.10 per Trade vs Rs.25 per Lot), and AMC (Rs.750 (Rs.350 for first year) vs Rs.250 per Year (1st Year Free)) before deciding.
Is IIFL Securities cheaper than Axis Direct?
Pricing should be checked segment by segment. Review delivery, intraday, F&O, currency, commodity, and Demat charges in the tables above to see whether IIFL Securities or Axis Direct is more cost-effective for your trading style.
Which is better, IIFL Securities vs. Axis Direct?
The better broker is the one that fits your needs on brokerage, Demat charges, products, platforms, service availability, ratings, and support. This comparison page helps you evaluate Axis Direct and IIFL Securities side by side before opening an account.
What segments does Axis Direct support?
Axis Direct supports equity delivery, equity intraday, equity futures, equity options, commodity futures and commodity options.
What segments does IIFL Securities support?
IIFL Securities supports equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures and currency options.
What is the account opening charge for Axis Direct vs IIFL Securities?
Axis Direct lists account opening charges of Free and Demat AMC of Rs.750 (Rs.350 for first year). IIFL Securities lists account opening charges of Free and Demat AMC of Rs.250 per Year (1st Year Free).

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