Sharekhan and Axis Direct are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Sharekhan is listed as a Private Discount Broker , established in 2000 and headquartered in Mumbai, while Axis Direct is listed as a Private Discount Broker , established in 2011 and headquartered in Mumbai.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Sharekhan or Axis Direct is a better fit for your investment style, platform preference, and budget.
Sharekhan is listed as a Private Discount Broker established in 2000 with headquarters in Mumbai and founded by Mukesh meena Dayalpura. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading and desktop terminal access and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. It follows a Freedom Pricing brokerage structure.
Axis Direct is listed as a Private Discount Broker established in 2011 with headquarters in Mumbai and founded by Arun Thukral. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds using mobile app access, web trading and desktop terminal access and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. Its brokerage model is structured as Standard Plan.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Sharekhan vs Axis Direct — A Comprehensive Company Overview
| Company Overview | Sharekhan | Axis Direct |
|---|---|---|
| Company Type | Private | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Mumbai | Mumbai |
| Founder | Mukesh meena Dayalpura | Arun Thukral |
| Establishment Year | 2000 | 2011 |
| Brokerage Plan | Freedom Pricing | Standard Plan |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Sharekhan and Axis Direct.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Sharekhan charges 0.30% of Transaction Value or 1 paisa per share (whichever is higher) while Axis Direct charges 0.5% of Transaction Value.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Sharekhan charges 0.02% of Transaction Value or 1 paisa per share (whichever is higher) while Axis Direct charges 0.05% of Transaction Value.
Equity futures: This charge applies to futures contracts on stocks and indices. Sharekhan charges 0.03% of Transaction Value while Axis Direct charges 0.05% of Transaction Value.
Equity options: This charge applies to equity option contracts. Sharekhan charges Rs.30 per Lot while Axis Direct charges Rs.10 per Trade.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Sharekhan charges 0.03% of Transaction Value while Axis Direct charges 0.05% of Transaction Value.
Commodity options: This charge applies to option contracts on commodity instruments. Sharekhan charges Rs.75 per Lot while Axis Direct charges Rs.10 per Trade.
Currency futures: This charge allows participation in forex price movements on the exchange. Sharekhan charges 0.03% of Transaction Value . Axis Direct does not currently list a charge for this segment.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Sharekhan charges Rs.20 per Lot . Axis Direct does not currently list a charge for this segment.
Sharekhan vs Axis Direct — Detailed Brokerage Comparison
| Brokerage | Sharekhan | Axis Direct |
|---|---|---|
| Brokerage Plan | Freedom Pricing | Standard Plan |
| Subscription Charges | Zero | Zero |
| Equity Delivery | 0.30% of Transaction Value or 1 paisa per share (whichever is higher) | 0.5% of Transaction Value |
| Equity Intraday | 0.02% of Transaction Value or 1 paisa per share (whichever is higher) | 0.05% of Transaction Value |
| Equity Future | 0.03% of Transaction Value | 0.05% of Transaction Value |
| Equity Option | Rs.30 per Lot | Rs.10 per Trade |
| Commodity Future | 0.03% of Transaction Value | 0.05% of Transaction Value |
| Commodity Option | Rs.75 per Lot | Rs.10 per Trade |
| Currency Future | 0.03% of Transaction Value | NA |
| Currency Option | Rs.20 per Lot | NA |
Sharekhan provides mobile app access, web trading and desktop terminal access for order placement, portfolio tracking, and market monitoring. Axis Direct provides mobile app access, web trading and desktop terminal access for its users.
Android app: Sharekhan and Axis Direct both list an Android trading app.
iOS app: Sharekhan and Axis Direct both list an iOS trading app.
Web trading platform: Sharekhan and Axis Direct both list a web trading platform.
Desktop trading terminal: Sharekhan and Axis Direct both list a desktop trading terminal.
Algo trading: Neither broker currently highlights algo trading support.
Basket trading: Sharekhan lists basket trading, while Axis Direct does not currently mention it.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: Sharekhan and Axis Direct both list a mutual fund investment platform.
Digital gold platform: Axis Direct lists digital gold investing, while Sharekhan does not currently mention it.
Bonds platform: Axis Direct lists a bonds investment platform, while Sharekhan does not currently mention it.
Sharekhan vs Axis Direct — Complete Comparison of Trading Platforms
| Trading Platform | Sharekhan | Axis Direct |
|---|---|---|
| Android App | Sharekhan Android App Link | Axis Securities Android App Link |
| iOS App | Sharekhan iOS App Link | Axis Securities iOS App Link |
| Web Trading Platform | Sharekhan Web Trading Link | Axis Securities Web Trading Link |
| Trading Terminal | Available | Available |
| Algo Trading Platform | NA | NA |
| Foreign Stocks Platform | NA | NA |
| Basket Trading Platform | Available | NA |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | NA | Available |
| Bonds Platform | NA | Available |
Sharekhan highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations, while Axis Direct promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Sharekhan and Axis Direct offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Sharekhan and Axis Direct offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Sharekhan and Axis Direct offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Sharekhan and Axis Direct offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. Both Sharekhan and Axis Direct offer this feature.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Both Sharekhan and Axis Direct offer this feature.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Both Sharekhan and Axis Direct offer this feature.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Sharekhan and Axis Direct offer this feature.
Live market: Live updates on market movements and trends. Both Sharekhan and Axis Direct offer this feature.
Multi profile management: Manage multiple trading profiles from a single account. Both Sharekhan and Axis Direct offer this feature.
Secure platform: A secure trading environment with next-generation security controls. Both Sharekhan and Axis Direct offer this feature.
Sharekhan vs Axis Direct — Comprehensive Comparison of Trading Features
| Trading Feature | Sharekhan | Axis Direct |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | Yes | Yes |
| Global Indices | No | No |
| Customised Recommendations | Yes | Yes |
| Stock Tips | Yes | Yes |
| Interactive Charts | Yes | Yes |
| Live Market | Yes | Yes |
| Multi Profile Management | Yes | Yes |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Sharekhan and Axis Direct.
Free account opening: Sharekhan and Axis Direct both list free account opening.
Free AMC: Sharekhan lists free Demat AMC, while Axis Direct does not currently mention it.
Free brokerage: Neither broker currently highlights free brokerage.
Flat brokerage: Axis Direct lists flat brokerage pricing, while Sharekhan does not currently mention it.
Flexible brokerage plans: Sharekhan and Axis Direct both list flexible brokerage plans.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Neither broker currently highlights free delivery trading.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: Axis Direct lists free research reports, while Sharekhan does not currently mention it.
Free trading calls: Sharekhan and Axis Direct both list free trading calls.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: Sharekhan offers Upto Rs.400 per Client while Axis Direct offers Upto Rs.500 per Client for referrals.
Sharekhan vs Axis Direct — Comparison of Latest Offers
| Offer | Sharekhan | Axis Direct |
|---|---|---|
| Free Account Opening | Yes | Yes |
| Free AMC | 1st Year Free | No |
| Free Brokerage | No | No |
| Flat Brokerage | No | Yes, Limited |
| Flexible Brokerage Plans | Yes | Yes |
| Happy Trading Hours | No | No |
| Free Delivery Trading | No | No |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | No | Yes |
| Free Trading Calls | Yes | Yes |
| Referral Offers | Upto Rs.400 per Client | Upto Rs.500 per Client |
| Margin Funding / Pledging | Yes | Yes |
| Brokerage Cashback | No | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. Sharekhan highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while Axis Direct highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, mutual funds, banking services, insurance, corporate bonds, government bonds, digital gold and bonds.
Sharekhan vs Axis Direct — Complete Comparison of Products
| Product | Sharekhan | Axis Direct |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | Yes |
| Commodity Future | Yes | Yes |
| Currency Option | Yes | No |
| Currency Future | Yes | No |
| Foreign Stocks | No | No |
| Mutual Funds | Yes | Yes |
| Banking | No | Yes |
| Insurance | No | Yes |
| Corporate Bonds | No | Yes |
| Government Bonds | No | Yes |
| Digital Gold | No | Yes |
Demat services: Sharekhan and Axis Direct both list Demat services.
Trading services: Sharekhan and Axis Direct both list trading services.
Intraday services: Sharekhan and Axis Direct both list intraday trading services.
F&O services: Sharekhan and Axis Direct both list F&O services.
IPO services: Sharekhan and Axis Direct both list IPO services.
3-in-1 account: Axis Direct lists 3-in-1 account support, while Sharekhan does not currently mention it.
Stock research: Sharekhan and Axis Direct both list stock research.
Stock recommendations: Sharekhan and Axis Direct both list stock recommendations.
Trading education: Sharekhan and Axis Direct both list trading education.
Share pledging: Sharekhan and Axis Direct both list share pledging.
PMS or PCG: Axis Direct lists PMS or PCG support, while Sharekhan does not currently mention it.
NRI services: Sharekhan and Axis Direct both list NRI services.
Sharekhan provides Demat services, trading services, intraday trading, F&O trading, IPO access and stock research, while Axis Direct offers Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support.
Sharekhan vs Axis Direct — In-Depth Comparison of Services
| Service | Sharekhan | Axis Direct |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | No | Yes |
| Stock Research | Yes | Yes |
| Stock Recommendations | Yes | Yes |
| Trading Education | Yes, Education First | Yes, Learn |
| Share Pledging | Yes | Yes |
| PMS or PCG | No | Yes |
| NRI Services | Yes | Yes |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Sharekhan and Axis Direct.
Sharekhan and Axis Direct — Detailed Comparison of Advisory Services
| Advisory | Sharekhan | Axis Direct |
|---|---|---|
| Fundamental Reports | Yes | Yes |
| Research Reports | Yes | Yes |
| Company Reports | Yes | Yes |
| Annual Reports | Yes | Yes |
| IPO Reports | Yes | Yes |
| Technical Reports | Yes | Yes |
| Stock Tips | Yes | Yes |
| Daily Top Stock Picks | Yes | Yes |
| Daily Market Review | Yes | Yes |
| Monthly Review | Yes | Yes |
| Weekly Review | Yes | Yes |
| Relationship Manager | Yes | Yes |
| Robo Advisory | Yes | No |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Sharekhan and Axis Direct across different segments.
Sharekhan and Axis Direct — Comprehensive Comparison of Trading Exposure
| Exposure | Sharekhan | Axis Direct |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x | 1X |
| Equity F&O Intraday | 1.3x | 1.3x |
| Commodity F&O Carry Forward | 1x | 1x |
| Commodity F&O Intraday | 1.3x | 1.3x |
| Currency F&O | 1x | 1x |
Sharekhan and Axis Direct both list a sub-broker program. Sharekhan and Axis Direct both list a partner program. Sharekhan and Axis Direct both list a referral program.
Sharekhan vs Axis Direct — Comparative Analysis of Programs
| Program | Sharekhan | Axis Direct |
|---|---|---|
| Sub-Broker Program | Yes | Yes |
| Partner Program | Yes | Yes |
| Referral Program | Yes | Yes |
Sharekhan provides support through trading desk support, dedicated dealer assistance, call support, email support and WhatsApp support. Axis Direct provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Sharekhan operates - branches. Axis Direct operates Available branches.
Sharekhan and Axis Direct — Comprehensive Comparison of Customer Support
| Support Channel | Sharekhan | Axis Direct |
|---|---|---|
| Trading Support | Available, Free | Available, Free |
| Dedicated Dealer | Available, Free | Available, Free |
| Call Support | 9620206565 | 1800-210-0808 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | - | NA |
| Website Support | Website Link | Website Link |
| Facebook Support | Facebook Support Link | Facebook Support Link |
| Twitter / X Support | Twitter Support Link | Twitter Support Link |
| Telegram Support | — | — |
| Branches / Offices | - | Available |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Sharekhan carries an overall rating of 9.06 / 10, while Axis Direct carries an overall rating of 8.74 / 10.
Sharekhan vs Axis Direct — Ratings Comparison
| Rating Parameter | Sharekhan | Axis Direct |
|---|---|---|
| Overall Rating | 9.06 / 10 | 8.74 / 10 |
| Customer Support | 9.03 / 10 | 8.70 / 10 |
| Technology | 9.17 / 10 | 8.84 / 10 |
| Charges | 9.10 / 10 | 8.77 / 10 |
| Products & Services | 9.01 / 10 | 8.68 / 10 |
| Experience | 8.99 / 10 | 8.67 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Sharekhan & Axis Direct — Comparison of Customer Complaints
| Complaint Metric | Sharekhan | Axis Direct |
|---|---|---|
| Total Complaints Lodged | 140 | 76 |
| Total Complaints Resolved | 122 | 60 |
| % of Resolved Complaints | 87.14% | 78.95% |
| Non-Actionable Complaints | 12 | 12 |
| % of Non-Actionable Complaints | 8.57% | 15.79% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Sharekhan and Axis Direct.
Sharekhan vs Axis Direct — Detailed Comparison of Transaction Charges
| Transaction Charges | Sharekhan | Axis Direct |
|---|---|---|
| Equity Delivery | NSE: 0.00297% | BSE: 0.00375% | |
| Equity Intraday | NSE: 0.00297% | BSE: 0.00375% | |
| Equity Future | NSE: 0.00173% | |
| Equity Option | NSE: 0.03503% on Premium | |
| Commodity Future | 0.0021% (MCX) | |
| Commodity Option | 0.0418% | |
| Currency Future | NSE: 0.00035% | |
| Currency Option | NSE: 0.0311% |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
Sharekhan & Axis Direct — Comprehensive Comparison of Pledge Charges
| Pledge Charge | Sharekhan | Axis Direct |
|---|---|---|
| Pledge Creation Charges | - | |
| Pledge Invocation Charges | - | |
| Margin Trading Interest | - |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Sharekhan and Axis Direct — Detailed Comparison of Hidden / Other Charges
| Charge | Sharekhan | Axis Direct |
|---|---|---|
| SEBI Turnover Charges | ₹10/crore (w.e.f. 1st April, 2021) | |
| DP Charges | - | |
| GST | 18% on (Brokerage + SEBI + Transaction charges) | |
| Account Closure Charges | - | |
| Reactivation Charges | - | |
| Dematerialisation Charges | - | |
| Call & Trade Charges | - |
Sharekhan lists account opening charges of Free and Demat AMC of Free (1st Year). Axis Direct lists account opening charges of Free and Demat AMC of Rs.750 (Rs.350 for first year).
Sharekhan vs Axis Direct — Detailed Comparison of Demat Charges
| Demat Charges | Sharekhan | Axis Direct |
|---|---|---|
| Account Opening Charges | Free | Free |
| Annual Maintenance Charges (AMC) | Free (1st Year) | Rs.750 (Rs.350 for first year) |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Sharekhan vs Axis Direct — Comparative Analysis of STT and CTT Charges
| STT & CTT | Sharekhan | Axis Direct |
|---|---|---|
| Equity Delivery | 0.1% (both buy and sell sides) | |
| Equity Intraday | 0.025% (sell-side on the avg. rate of buy and sell) | |
| Equity Future | 0.02% (sell side) | |
| Equity Option | 0.10% on the sell side (on premium) | 0.125% on the exercised trade (on premium) | |
| Commodity Future | 0.01% (sell side, non-Agri) | |
| Commodity Option | 0.05% (sell side) | |
| Currency Future | NA | |
| Currency Option | NA |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Sharekhan and Axis Direct — Comparison of Stamp Duty Charges
| Stamp Duty | Sharekhan | Axis Direct |
|---|---|---|
| Equity Delivery | 0.015% | |
| Equity Intraday | 0.003% | |
| Equity Future | 0.002% | |
| Equity Option | 0.003% | |
| Commodity Future | 0.002% | |
| Commodity Option | 0.003% | |
| Currency Future | 0.0001% | |
| Currency Option | 0.0001% |