Rupeezy and First Demat are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Rupeezy is listed as a Private Discount Broker , established in 2002 and headquartered in Madhya Pradeh, while First Demat is listed as a Private Discount Broker , established in 2026 and headquartered in Ranchi, Jharkhand.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Rupeezy or First Demat is a better fit for your investment style, platform preference, and budget.
Rupeezy is listed as a Private Discount Broker established in 2002 with headquarters in Madhya Pradeh and founded by Shauryam Gupta. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading, desktop terminal access and algo trading support and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. It follows a Standard brokerage structure.
First Demat is listed as a Private Discount Broker established in 2026 with headquarters in Ranchi, Jharkhand and founded by Sandhya Kumari. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds using mobile app access, web trading and algo trading support and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. Its brokerage model is structured as Single flat plan on site; file says 'multiple brokerage packs'.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Rupeezy vs First Demat — A Comprehensive Company Overview
| Company Overview | Rupeezy | First Demat |
|---|---|---|
| Company Type | Private | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Madhya Pradeh | Ranchi, Jharkhand |
| Founder | Shauryam Gupta | Sandhya Kumari |
| Establishment Year | 2002 | 2026 |
| Brokerage Plan | Standard | Single flat plan on site; file says 'multiple brokerage packs' |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Rupeezy and First Demat.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Rupeezy charges 0.1% while First Demat charges 0.1% or ₹20 per executed order, whichever is lower.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Rupeezy charges ₹20 or 0.1% while First Demat charges 0.1% or ₹20 per executed order, whichever is lower.
Equity futures: This charge applies to futures contracts on stocks and indices. Rupeezy charges ₹20 / order while First Demat charges Flat ₹20 per executed order.
Equity options: This charge applies to equity option contracts. Rupeezy charges ₹20 / order while First Demat charges Flat ₹20 per executed order.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Rupeezy charges ₹20 / order while First Demat charges Starting ₹20 per order (not on pricing page).
Commodity options: This charge applies to option contracts on commodity instruments. Rupeezy charges ₹20 / order while First Demat charges Starting ₹20 per order (not on pricing page).
Currency futures: This charge allows participation in forex price movements on the exchange. Rupeezy charges 0.1% buy & sell while First Demat charges Not offered.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Rupeezy charges ₹20 or 0.1% (lower) while First Demat charges Not offered.
Rupeezy vs First Demat — Detailed Brokerage Comparison
| Brokerage | Rupeezy | First Demat |
|---|---|---|
| Brokerage Plan | Standard | Single flat plan on site; file says 'multiple brokerage packs' |
| Subscription Charges | None listed; file says no monthly or yearly plans | |
| Equity Delivery | 0.1% | 0.1% or ₹20 per executed order, whichever is lower |
| Equity Intraday | ₹20 or 0.1% | 0.1% or ₹20 per executed order, whichever is lower |
| Equity Future | ₹20 / order | Flat ₹20 per executed order |
| Equity Option | ₹20 / order | Flat ₹20 per executed order |
| Commodity Future | ₹20 / order | Starting ₹20 per order (not on pricing page) |
| Commodity Option | ₹20 / order | Starting ₹20 per order (not on pricing page) |
| Currency Future | 0.1% buy & sell | Not offered |
| Currency Option | ₹20 or 0.1% (lower) | Not offered |
Rupeezy provides mobile app access, web trading, desktop terminal access and algo trading support for order placement, portfolio tracking, and market monitoring. First Demat provides mobile app access, web trading and algo trading support for its users.
Android app: Rupeezy and First Demat both list an Android trading app.
iOS app: Rupeezy and First Demat both list an iOS trading app.
Web trading platform: Rupeezy and First Demat both list a web trading platform.
Desktop trading terminal: Rupeezy lists a desktop trading terminal, while First Demat does not currently mention it.
Algo trading: Rupeezy and First Demat both list algo trading support.
Basket trading: Rupeezy and First Demat both list basket trading.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: Rupeezy and First Demat both list a mutual fund investment platform.
Digital gold platform: Rupeezy and First Demat both list digital gold investing.
Bonds platform: Rupeezy lists a bonds investment platform, while First Demat does not currently mention it.
Rupeezy vs First Demat — Complete Comparison of Trading Platforms
| Trading Platform | Rupeezy | First Demat |
|---|---|---|
| Android App | Rupeezy Android App Link | Yes |
| iOS App | Rupeezy iOS App Link | Yes |
| Web Trading Platform | Rupeezy | Yes |
| Trading Terminal | Available | N/A |
| Algo Trading Platform | Available | Yes |
| Foreign Stocks Platform | Not Available | No |
| Basket Trading Platform | Available | Yes (Baskets and basket orders) |
| Mutual Fund Platform | Available | Yes |
| Digital Gold Platform | Available | Not offered |
| Bonds Platform | Available | No |
Rupeezy highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations, while First Demat promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Rupeezy and First Demat offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Rupeezy and First Demat offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Rupeezy and First Demat offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Rupeezy and First Demat offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. Both Rupeezy and First Demat offer this feature.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Both Rupeezy and First Demat offer this feature.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Rupeezy offers this; First Demat does not currently highlight it.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Rupeezy and First Demat offer this feature.
Live market: Live updates on market movements and trends. Both Rupeezy and First Demat offer this feature.
Multi profile management: Manage multiple trading profiles from a single account. Rupeezy offers this; First Demat does not currently highlight it.
Secure platform: A secure trading environment with next-generation security controls. Both Rupeezy and First Demat offer this feature.
Rupeezy vs First Demat — Comprehensive Comparison of Trading Features
| Trading Feature | Rupeezy | First Demat |
|---|---|---|
| Wishlist | Yes | Yes (multiple watchlists) |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes (holdings and P&L reports) |
| Online MF Buy | Yes | Yes |
| Research Reports | Yes | Yes (AI research summaries) |
| Global Indices | No | N/A |
| Customised Recommendations | Yes | 'Personalised advisory' claimed on site |
| Stock Tips | Yes | N/A |
| Interactive Charts | Yes | Yes (TradingView integration, indicators) |
| Live Market | Yes | Yes |
| Multi Profile Management | Yes | N/A |
| Robust & Secure Platform | Yes | Yes ('Bank-grade security' claim) |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Rupeezy and First Demat.
Free account opening: Rupeezy and First Demat both list free account opening.
Free AMC: First Demat lists free Demat AMC, while Rupeezy does not currently mention it.
Free brokerage: Neither broker currently highlights free brokerage.
Flat brokerage: Rupeezy and First Demat both list flat brokerage pricing.
Flexible brokerage plans: Rupeezy lists flexible brokerage plans, while First Demat does not currently mention it.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Rupeezy lists free delivery trading, while First Demat does not currently mention it.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: Rupeezy and First Demat both list free research reports.
Free trading calls: Neither broker currently highlights free trading calls.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Rupeezy vs First Demat — Comparison of Latest Offers
| Offer | Rupeezy | First Demat |
|---|---|---|
| Free Account Opening | Yes | Yes (online); offline costs ₹500 |
| Free AMC | No | First year only |
| Free Brokerage | No | No |
| Flat Brokerage | Yes | Yes, ₹20 per order |
| Flexible Brokerage Plans | Yes | N/A |
| Happy Trading Hours | No | N/A |
| Free Delivery Trading | Yes | No |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | Yes | Yes |
| Free Trading Calls | No | N/A |
| Referral Offers | N/A | |
| Margin Funding / Pledging | Yes | MTF: No. Pledging available. |
| Brokerage Cashback | No | N/A |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. Rupeezy highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while First Demat highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, mutual funds, digital gold and bonds.
Rupeezy vs First Demat — Complete Comparison of Products
| Product | Rupeezy | First Demat |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | Yes (file; MCX member). Not in site FAQ. |
| Commodity Future | Yes | Yes (file; MCX member). Not in site FAQ. |
| Currency Option | Yes | No |
| Currency Future | Yes | No |
| Foreign Stocks | No | No |
| Mutual Funds | Yes | Yes (SIP too) |
| Banking | No | |
| Insurance | No | |
| Corporate Bonds | No | |
| Government Bonds | No | |
| Digital Gold | No |
Demat services: Rupeezy and First Demat both list Demat services.
Trading services: Rupeezy and First Demat both list trading services.
Intraday services: Rupeezy and First Demat both list intraday trading services.
F&O services: Rupeezy and First Demat both list F&O services.
IPO services: Rupeezy and First Demat both list IPO services.
3-in-1 account: Neither broker currently highlights 3-in-1 account support.
Stock research: Rupeezy and First Demat both list stock research.
Stock recommendations: Rupeezy and First Demat both list stock recommendations.
Trading education: Neither broker currently highlights trading education.
Share pledging: Rupeezy and First Demat both list share pledging.
PMS or PCG: Neither broker currently highlights PMS or PCG support.
NRI services: Neither broker currently highlights NRI services.
Rupeezy provides Demat services, trading services, intraday trading, F&O trading, IPO access and stock research, while First Demat offers Demat services, trading services, intraday trading, F&O trading, IPO access and stock research.
Rupeezy vs First Demat — In-Depth Comparison of Services
| Service | Rupeezy | First Demat |
|---|---|---|
| Demat Services | Yes | Yes (NSDL, DP ID IN303921 via Ashlar Securities Pvt Ltd) |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes (UPI application) |
| 3-in-1 Account | No | No |
| Stock Research | Yes | Yes (AI summaries) |
| Stock Recommendations | Yes | Not provided (T&C disclaimer) |
| Trading Education | No | N/A |
| Share Pledging | Yes | Yes |
| PMS or PCG | No | No |
| NRI Services | No | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Rupeezy and First Demat.
Rupeezy and First Demat — Detailed Comparison of Advisory Services
| Advisory | Rupeezy | First Demat |
|---|---|---|
| Fundamental Reports | Yes | AI fundamental insights |
| Research Reports | Yes | Yes |
| Company Reports | Yes | N/A |
| Annual Reports | Yes | N/A |
| IPO Reports | Yes | IPO insights on site |
| Technical Reports | Yes | N/A |
| Stock Tips | Yes | N/A |
| Daily Top Stock Picks | Yes | N/A |
| Daily Market Review | Yes | Yes |
| Monthly Review | Yes | N/A |
| Weekly Review | Yes | N/A |
| Relationship Manager | No | N/A |
| Robo Advisory | N/A |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Rupeezy and First Demat across different segments.
Rupeezy and First Demat — Comprehensive Comparison of Trading Exposure
| Exposure | Rupeezy | First Demat |
|---|---|---|
| Equity Delivery | 1x | N/A |
| Equity Intraday | 2x | N/A |
| Equity F&O Carry Forward | 1x | N/A |
| Equity F&O Intraday | 2x | N/A |
| Commodity F&O Carry Forward | 1.5x | N/A |
| Commodity F&O Intraday | N/A | N/A |
| Currency F&O | 1.5x | N/A |
Rupeezy provides support through trading desk support, call support, email support, website support and Twitter/X support. First Demat provides support through trading desk support, call support, email support and website support. First Demat operates Only Ranchi head office listed branches.
Rupeezy and First Demat — Comprehensive Comparison of Customer Support
| Support Channel | Rupeezy | First Demat |
|---|---|---|
| Trading Support | 07556693320 | Yes |
| Dedicated Dealer | N/A | |
| Call Support | 07556693322 | +91 9240256357 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | N/A | |
| Website Support | https://rupeezy.in/ | Yes |
| Facebook Support | — | — |
| Twitter / X Support | Twitter Support Link | — |
| Telegram Support | https://t.me/Rupeezy_Official | — |
| Branches / Offices | Only Ranchi head office listed |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Rupeezy carries an overall rating of 4/5, while First Demat carries an overall rating of 5/5.
Rupeezy vs First Demat — Ratings Comparison
| Rating Parameter | Rupeezy | First Demat |
|---|---|---|
| Overall Rating | 4/5 | 5/5 |
| Customer Support | 4/5 | 5 / 5 |
| Technology | 4/5 | 4.5 / 5 |
| Charges | 4/5 | 4.5 / 5 |
| Products & Services | 4/5 | 4.0 / 5 |
| Experience | 4/5 | 5 / 5 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Rupeezy & First Demat — Comparison of Customer Complaints
| Complaint Metric | Rupeezy | First Demat |
|---|---|---|
| Total Complaints Lodged | N/A | |
| Total Complaints Resolved | N/A | |
| % of Resolved Complaints | N/A | |
| Non-Actionable Complaints | N/A | |
| % of Non-Actionable Complaints | N/A |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Rupeezy and First Demat.
Rupeezy vs First Demat — Detailed Comparison of Transaction Charges
| Transaction Charges | Rupeezy | First Demat |
|---|---|---|
| Equity Delivery | NSE: 0.00297% | BSE: 0.00375% | NSE: 0.00307%; BSE: 0.00375% |
| Equity Intraday | NSE: 0.00297% | BSE: 0.00375% | NSE: 0.00307%; BSE: 0.00375% |
| Equity Future | NSE: 0.0019% | BSE: 0 | NSE: 0.00183%; BSE: 0 |
| Equity Option | NSE: 0.03503% (premium) | BSE: 0.0325% (premium) | NSE: 0.03553% (on premium); BSE: 0.0325% (on premium) |
| Commodity Future | Exchange: 0.0021% | N/A |
| Commodity Option | Exchange: 0.0418% | N/A |
| Currency Future | NSE: 0.00297% | BSE: 0.00375% | N/A |
| Currency Option | NSE: 0.00297% | BSE: 0.00375% | N/A |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
Rupeezy & First Demat — Comprehensive Comparison of Pledge Charges
| Pledge Charge | Rupeezy | First Demat |
|---|---|---|
| Pledge Creation Charges | ₹25 + GST | ₹3 + GST (margin pledge); site demat tariff table is empty |
| Pledge Invocation Charges | ₹25 + GST | ₹25 + GST per transaction (pledge/unpledge) |
| Margin Trading Interest | N/A (no MTF) |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Rupeezy and First Demat — Detailed Comparison of Hidden / Other Charges
| Charge | Rupeezy | First Demat |
|---|---|---|
| SEBI Turnover Charges | ₹10 / Cr | ₹10 per crore |
| DP Charges | ₹20 + GST per ISIN debit | |
| GST | 18% on (brokerage + txn + SEBI) | 18% on brokerage + SEBI charges + transaction charges |
| Account Closure Charges | Nil | N/A |
| Reactivation Charges | Nil | N/A |
| Dematerialisation Charges | ₹20 per DRF + ₹3 per certificate | |
| Call & Trade Charges | ₹25 per order + GST | ₹50 per trade (site); file says ₹50 + GST |
Rupeezy lists account opening charges of Free and Demat AMC of ₹25 + GST Monthly. First Demat lists account opening charges of Online ₹0; offline ₹500 and Demat AMC of ₹0 for first year; later years not disclosed.
Rupeezy vs First Demat — Detailed Comparison of Demat Charges
| Demat Charges | Rupeezy | First Demat |
|---|---|---|
| Account Opening Charges | Free | Online ₹0; offline ₹500 |
| Annual Maintenance Charges (AMC) | ₹25 + GST Monthly | ₹0 for first year; later years not disclosed |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Rupeezy vs First Demat — Comparative Analysis of STT and CTT Charges
| STT & CTT | Rupeezy | First Demat |
|---|---|---|
| Equity Delivery | 0.1% buy & sell | 0.1% on buy and sell |
| Equity Intraday | 0.025% sell side | 0.025% on sell |
| Equity Future | 0.02% sell side | 0.05% on sell |
| Equity Option | 0.0125% intrinsic (buy & exercise) | 0.1% sell side (premium) | 0.15% on sell (premium); 0.15% of intrinsic value on exercise |
| Commodity Future | 0.01% sell side (Non-Agri) | N/A |
| Commodity Option | 0.05% sell side | N/A |
| Currency Future | 0.1% buy & sell | N/A |
| Currency Option | 0.025% sell side | N/A |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Rupeezy and First Demat — Comparison of Stamp Duty Charges
| Stamp Duty | Rupeezy | First Demat |
|---|---|---|
| Equity Delivery | 0.015% or ₹1500 / Cr (buy) | 0.015% or ₹1500/crore |
| Equity Intraday | 0.003% or ₹300 / Cr (buy) | 0.003% or ₹300/crore |
| Equity Future | 0.002% or ₹200 / Cr (buy) | 0.002% or ₹200/crore |
| Equity Option | 0.003% or ₹300 / Cr (buy) | 0.003% or ₹300/crore |
| Commodity Future | 0.015% or ₹1500 / Cr (buy) | N/A |
| Commodity Option | 0.015% or ₹1500 / Cr (buy) | N/A |
| Currency Future | 0.015% or ₹1500 / Cr (buy) | N/A |
| Currency Option | 0.003% or ₹300 / cr (buy) | N/A |