Rupeezy and Axis Direct are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Rupeezy is listed as a Private Discount Broker , established in 2002 and headquartered in Madhya Pradeh, while Axis Direct is listed as a Private Discount Broker , established in 2011 and headquartered in Mumbai.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Rupeezy or Axis Direct is a better fit for your investment style, platform preference, and budget.
Rupeezy is listed as a Private Discount Broker established in 2002 with headquarters in Madhya Pradeh and founded by Shauryam Gupta. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading, desktop terminal access and algo trading support and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. It follows a Standard brokerage structure.
Axis Direct is listed as a Private Discount Broker established in 2011 with headquarters in Mumbai and founded by Arun Thukral. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds using mobile app access, web trading and desktop terminal access and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. Its brokerage model is structured as Standard Plan.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Rupeezy vs Axis Direct — A Comprehensive Company Overview
| Company Overview | Rupeezy | Axis Direct |
|---|---|---|
| Company Type | Private | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Madhya Pradeh | Mumbai |
| Founder | Shauryam Gupta | Arun Thukral |
| Establishment Year | 2002 | 2011 |
| Brokerage Plan | Standard | Standard Plan |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Rupeezy and Axis Direct.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Rupeezy charges 0.1% while Axis Direct charges 0.5% of Transaction Value.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Rupeezy charges ₹20 or 0.1% while Axis Direct charges 0.05% of Transaction Value.
Equity futures: This charge applies to futures contracts on stocks and indices. Rupeezy charges ₹20 / order while Axis Direct charges 0.05% of Transaction Value.
Equity options: This charge applies to equity option contracts. Rupeezy charges ₹20 / order while Axis Direct charges Rs.10 per Trade.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Rupeezy charges ₹20 / order while Axis Direct charges 0.05% of Transaction Value.
Commodity options: This charge applies to option contracts on commodity instruments. Rupeezy charges ₹20 / order while Axis Direct charges Rs.10 per Trade.
Currency futures: This charge allows participation in forex price movements on the exchange. Rupeezy charges 0.1% buy & sell . Axis Direct does not currently list a charge for this segment.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Rupeezy charges ₹20 or 0.1% (lower) . Axis Direct does not currently list a charge for this segment.
Rupeezy vs Axis Direct — Detailed Brokerage Comparison
| Brokerage | Rupeezy | Axis Direct |
|---|---|---|
| Brokerage Plan | Standard | Standard Plan |
| Subscription Charges | Zero | |
| Equity Delivery | 0.1% | 0.5% of Transaction Value |
| Equity Intraday | ₹20 or 0.1% | 0.05% of Transaction Value |
| Equity Future | ₹20 / order | 0.05% of Transaction Value |
| Equity Option | ₹20 / order | Rs.10 per Trade |
| Commodity Future | ₹20 / order | 0.05% of Transaction Value |
| Commodity Option | ₹20 / order | Rs.10 per Trade |
| Currency Future | 0.1% buy & sell | NA |
| Currency Option | ₹20 or 0.1% (lower) | NA |
Rupeezy provides mobile app access, web trading, desktop terminal access and algo trading support for order placement, portfolio tracking, and market monitoring. Axis Direct provides mobile app access, web trading and desktop terminal access for its users.
Android app: Rupeezy and Axis Direct both list an Android trading app.
iOS app: Rupeezy and Axis Direct both list an iOS trading app.
Web trading platform: Rupeezy and Axis Direct both list a web trading platform.
Desktop trading terminal: Rupeezy and Axis Direct both list a desktop trading terminal.
Algo trading: Rupeezy lists algo trading support, while Axis Direct does not currently mention it.
Basket trading: Rupeezy lists basket trading, while Axis Direct does not currently mention it.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: Rupeezy and Axis Direct both list a mutual fund investment platform.
Digital gold platform: Rupeezy and Axis Direct both list digital gold investing.
Bonds platform: Rupeezy and Axis Direct both list a bonds investment platform.
Rupeezy vs Axis Direct — Complete Comparison of Trading Platforms
| Trading Platform | Rupeezy | Axis Direct |
|---|---|---|
| Android App | Rupeezy Android App Link | Axis Securities Android App Link |
| iOS App | Rupeezy iOS App Link | Axis Securities iOS App Link |
| Web Trading Platform | Rupeezy | Axis Securities Web Trading Link |
| Trading Terminal | Available | Available |
| Algo Trading Platform | Available | NA |
| Foreign Stocks Platform | Not Available | NA |
| Basket Trading Platform | Available | NA |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | Available | Available |
| Bonds Platform | Available | Available |
Rupeezy highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations, while Axis Direct promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Rupeezy and Axis Direct offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Rupeezy and Axis Direct offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Rupeezy and Axis Direct offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Rupeezy and Axis Direct offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. Both Rupeezy and Axis Direct offer this feature.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Both Rupeezy and Axis Direct offer this feature.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Both Rupeezy and Axis Direct offer this feature.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Rupeezy and Axis Direct offer this feature.
Live market: Live updates on market movements and trends. Both Rupeezy and Axis Direct offer this feature.
Multi profile management: Manage multiple trading profiles from a single account. Both Rupeezy and Axis Direct offer this feature.
Secure platform: A secure trading environment with next-generation security controls. Both Rupeezy and Axis Direct offer this feature.
Rupeezy vs Axis Direct — Comprehensive Comparison of Trading Features
| Trading Feature | Rupeezy | Axis Direct |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | Yes | Yes |
| Global Indices | No | No |
| Customised Recommendations | Yes | Yes |
| Stock Tips | Yes | Yes |
| Interactive Charts | Yes | Yes |
| Live Market | Yes | Yes |
| Multi Profile Management | Yes | Yes |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Rupeezy and Axis Direct.
Free account opening: Rupeezy and Axis Direct both list free account opening.
Free AMC: Neither broker currently highlights free Demat AMC.
Free brokerage: Neither broker currently highlights free brokerage.
Flat brokerage: Rupeezy and Axis Direct both list flat brokerage pricing.
Flexible brokerage plans: Rupeezy and Axis Direct both list flexible brokerage plans.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Rupeezy lists free delivery trading, while Axis Direct does not currently mention it.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: Rupeezy and Axis Direct both list free research reports.
Free trading calls: Axis Direct lists free trading calls, while Rupeezy does not currently mention it.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: Axis Direct offers Upto Rs.500 per Client for referrals; Rupeezy does not currently list a referral offer.
Rupeezy vs Axis Direct — Comparison of Latest Offers
| Offer | Rupeezy | Axis Direct |
|---|---|---|
| Free Account Opening | Yes | Yes |
| Free AMC | No | No |
| Free Brokerage | No | No |
| Flat Brokerage | Yes | Yes, Limited |
| Flexible Brokerage Plans | Yes | Yes |
| Happy Trading Hours | No | No |
| Free Delivery Trading | Yes | No |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | Yes | Yes |
| Free Trading Calls | No | Yes |
| Referral Offers | Upto Rs.500 per Client | |
| Margin Funding / Pledging | Yes | Yes |
| Brokerage Cashback | No | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. Rupeezy highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while Axis Direct highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, mutual funds, digital gold, bonds, banking services, insurance, corporate bonds and government bonds.
Rupeezy vs Axis Direct — Complete Comparison of Products
| Product | Rupeezy | Axis Direct |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | Yes |
| Commodity Future | Yes | Yes |
| Currency Option | Yes | No |
| Currency Future | Yes | No |
| Foreign Stocks | No | No |
| Mutual Funds | Yes | Yes |
| Banking | Yes | |
| Insurance | Yes | |
| Corporate Bonds | Yes | |
| Government Bonds | Yes | |
| Digital Gold | Yes |
Demat services: Rupeezy and Axis Direct both list Demat services.
Trading services: Rupeezy and Axis Direct both list trading services.
Intraday services: Rupeezy and Axis Direct both list intraday trading services.
F&O services: Rupeezy and Axis Direct both list F&O services.
IPO services: Rupeezy and Axis Direct both list IPO services.
3-in-1 account: Axis Direct lists 3-in-1 account support, while Rupeezy does not currently mention it.
Stock research: Rupeezy and Axis Direct both list stock research.
Stock recommendations: Rupeezy and Axis Direct both list stock recommendations.
Trading education: Axis Direct lists trading education, while Rupeezy does not currently mention it.
Share pledging: Rupeezy and Axis Direct both list share pledging.
PMS or PCG: Axis Direct lists PMS or PCG support, while Rupeezy does not currently mention it.
NRI services: Axis Direct lists NRI services, while Rupeezy does not currently mention it.
Rupeezy provides Demat services, trading services, intraday trading, F&O trading, IPO access and stock research, while Axis Direct offers Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support.
Rupeezy vs Axis Direct — In-Depth Comparison of Services
| Service | Rupeezy | Axis Direct |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | No | Yes |
| Stock Research | Yes | Yes |
| Stock Recommendations | Yes | Yes |
| Trading Education | No | Yes, Learn |
| Share Pledging | Yes | Yes |
| PMS or PCG | No | Yes |
| NRI Services | No | Yes |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Rupeezy and Axis Direct.
Rupeezy and Axis Direct — Detailed Comparison of Advisory Services
| Advisory | Rupeezy | Axis Direct |
|---|---|---|
| Fundamental Reports | Yes | Yes |
| Research Reports | Yes | Yes |
| Company Reports | Yes | Yes |
| Annual Reports | Yes | Yes |
| IPO Reports | Yes | Yes |
| Technical Reports | Yes | Yes |
| Stock Tips | Yes | Yes |
| Daily Top Stock Picks | Yes | Yes |
| Daily Market Review | Yes | Yes |
| Monthly Review | Yes | Yes |
| Weekly Review | Yes | Yes |
| Relationship Manager | No | Yes |
| Robo Advisory | No |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Rupeezy and Axis Direct across different segments.
Rupeezy and Axis Direct — Comprehensive Comparison of Trading Exposure
| Exposure | Rupeezy | Axis Direct |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | 2x | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x | 1X |
| Equity F&O Intraday | 2x | 1.3x |
| Commodity F&O Carry Forward | 1.5x | 1x |
| Commodity F&O Intraday | N/A | 1.3x |
| Currency F&O | 1.5x | 1x |
Axis Direct lists a sub-broker program, while Rupeezy does not currently mention it. Axis Direct lists a partner program, while Rupeezy does not currently mention it. Axis Direct lists a referral program, while Rupeezy does not currently mention it.
Rupeezy vs Axis Direct — Comparative Analysis of Programs
| Program | Rupeezy | Axis Direct |
|---|---|---|
| Sub-Broker Program | Yes | |
| Partner Program | Yes | |
| Referral Program | Yes |
Rupeezy provides support through trading desk support, call support, email support, website support and Twitter/X support. Axis Direct provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Axis Direct operates Available branches.
Rupeezy and Axis Direct — Comprehensive Comparison of Customer Support
| Support Channel | Rupeezy | Axis Direct |
|---|---|---|
| Trading Support | 07556693320 | Available, Free |
| Dedicated Dealer | Available, Free | |
| Call Support | 07556693322 | 1800-210-0808 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | |
| Website Support | https://rupeezy.in/ | Website Link |
| Facebook Support | — | Facebook Support Link |
| Twitter / X Support | Twitter Support Link | Twitter Support Link |
| Telegram Support | https://t.me/Rupeezy_Official | — |
| Branches / Offices | Available |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Rupeezy carries an overall rating of 4/5, while Axis Direct carries an overall rating of 8.74 / 10.
Rupeezy vs Axis Direct — Ratings Comparison
| Rating Parameter | Rupeezy | Axis Direct |
|---|---|---|
| Overall Rating | 4/5 | 8.74 / 10 |
| Customer Support | 4/5 | 8.70 / 10 |
| Technology | 4/5 | 8.84 / 10 |
| Charges | 4/5 | 8.77 / 10 |
| Products & Services | 4/5 | 8.68 / 10 |
| Experience | 4/5 | 8.67 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Rupeezy & Axis Direct — Comparison of Customer Complaints
| Complaint Metric | Rupeezy | Axis Direct |
|---|---|---|
| Total Complaints Lodged | 76 | |
| Total Complaints Resolved | 60 | |
| % of Resolved Complaints | 78.95% | |
| Non-Actionable Complaints | 12 | |
| % of Non-Actionable Complaints | 15.79% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Rupeezy and Axis Direct.
Rupeezy vs Axis Direct — Detailed Comparison of Transaction Charges
| Transaction Charges | Rupeezy | Axis Direct |
|---|---|---|
| Equity Delivery | NSE: 0.00297% | BSE: 0.00375% | |
| Equity Intraday | NSE: 0.00297% | BSE: 0.00375% | |
| Equity Future | NSE: 0.0019% | BSE: 0 | |
| Equity Option | NSE: 0.03503% (premium) | BSE: 0.0325% (premium) | |
| Commodity Future | Exchange: 0.0021% | |
| Commodity Option | Exchange: 0.0418% | |
| Currency Future | NSE: 0.00297% | BSE: 0.00375% | |
| Currency Option | NSE: 0.00297% | BSE: 0.00375% |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
Rupeezy & Axis Direct — Comprehensive Comparison of Pledge Charges
| Pledge Charge | Rupeezy | Axis Direct |
|---|---|---|
| Pledge Creation Charges | ₹25 + GST | |
| Pledge Invocation Charges | ₹25 + GST | |
| Margin Trading Interest |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Rupeezy and Axis Direct — Detailed Comparison of Hidden / Other Charges
| Charge | Rupeezy | Axis Direct |
|---|---|---|
| SEBI Turnover Charges | ₹10 / Cr | |
| DP Charges | ||
| GST | 18% on (brokerage + txn + SEBI) | |
| Account Closure Charges | Nil | |
| Reactivation Charges | Nil | |
| Dematerialisation Charges | ||
| Call & Trade Charges | ₹25 per order + GST |
Rupeezy lists account opening charges of Free and Demat AMC of ₹25 + GST Monthly. Axis Direct lists account opening charges of Free and Demat AMC of Rs.750 (Rs.350 for first year).
Rupeezy vs Axis Direct — Detailed Comparison of Demat Charges
| Demat Charges | Rupeezy | Axis Direct |
|---|---|---|
| Account Opening Charges | Free | Free |
| Annual Maintenance Charges (AMC) | ₹25 + GST Monthly | Rs.750 (Rs.350 for first year) |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Rupeezy vs Axis Direct — Comparative Analysis of STT and CTT Charges
| STT & CTT | Rupeezy | Axis Direct |
|---|---|---|
| Equity Delivery | 0.1% buy & sell | |
| Equity Intraday | 0.025% sell side | |
| Equity Future | 0.02% sell side | |
| Equity Option | 0.0125% intrinsic (buy & exercise) | 0.1% sell side (premium) | |
| Commodity Future | 0.01% sell side (Non-Agri) | |
| Commodity Option | 0.05% sell side | |
| Currency Future | 0.1% buy & sell | |
| Currency Option | 0.025% sell side |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Rupeezy and Axis Direct — Comparison of Stamp Duty Charges
| Stamp Duty | Rupeezy | Axis Direct |
|---|---|---|
| Equity Delivery | 0.015% or ₹1500 / Cr (buy) | |
| Equity Intraday | 0.003% or ₹300 / Cr (buy) | |
| Equity Future | 0.002% or ₹200 / Cr (buy) | |
| Equity Option | 0.003% or ₹300 / Cr (buy) | |
| Commodity Future | 0.015% or ₹1500 / Cr (buy) | |
| Commodity Option | 0.015% or ₹1500 / Cr (buy) | |
| Currency Future | 0.015% or ₹1500 / Cr (buy) | |
| Currency Option | 0.003% or ₹300 / cr (buy) |