NJ Wealth and Lemonn are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. NJ Wealth is listed as a Private Discount Broker , established in 1994 and headquartered in Surat, while Lemonn is listed as a Private Discount Broker , established in 2020 and headquartered in Mumbai.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether NJ Wealth or Lemonn is a better fit for your investment style, platform preference, and budget.
NJ Wealth is listed as a Private Discount Broker established in 1994 with headquarters in Surat and founded by Neeraj Choksi. The broker highlights access to equity delivery, equity intraday, equity futures, equity options and mutual funds through mobile app access and web trading and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. It follows a Standard Plan brokerage structure.
Lemonn is listed as a Private Discount Broker established in 2020 with headquarters in Mumbai and founded by Ashish Singhal, Govind Soni, & Vimal Sagar Tiwari. It offers equity delivery, equity intraday, equity futures, equity options and mutual funds using mobile app access, web trading and desktop terminal access and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. Its brokerage model is structured as Standard.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
NJ Wealth vs Lemonn — A Comprehensive Company Overview
| Company Overview | NJ Wealth | Lemonn |
|---|---|---|
| Company Type | Private | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Surat | Mumbai |
| Founder | Neeraj Choksi | Ashish Singhal, Govind Soni, & Vimal Sagar Tiwari |
| Establishment Year | 1994 | 2020 |
| Brokerage Plan | Standard Plan | Standard |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for NJ Wealth and Lemonn.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. NJ Wealth charges 0.10 of Transaction Value while Lemonn charges Rs 20 per executed order.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. NJ Wealth charges 0.01 of Transaction Value while Lemonn charges Rs 20 per executed order.
Equity futures: This charge applies to futures contracts on stocks and indices. NJ Wealth charges 0.01 of Transaction Value while Lemonn charges Rs 20 per executed order.
Equity options: This charge applies to equity option contracts. NJ Wealth charges Rs.10 per Lot while Lemonn charges Rs 20 per executed order.
NJ Wealth vs Lemonn — Detailed Brokerage Comparison
| Brokerage | NJ Wealth | Lemonn |
|---|---|---|
| Brokerage Plan | Standard Plan | Standard |
| Subscription Charges | Zero | Zero |
| Equity Delivery | 0.10 of Transaction Value | Rs 20 per executed order |
| Equity Intraday | 0.01 of Transaction Value | Rs 20 per executed order |
| Equity Future | 0.01 of Transaction Value | Rs 20 per executed order |
| Equity Option | Rs.10 per Lot | Rs 20 per executed order |
| Commodity Future | NA | Not Available |
| Commodity Option | NA | Not Available |
| Currency Future | NA | Not Available |
| Currency Option | NA | Not Available |
NJ Wealth provides mobile app access and web trading for order placement, portfolio tracking, and market monitoring. Lemonn provides mobile app access, web trading and desktop terminal access for its users.
Android app: NJ Wealth and Lemonn both list an Android trading app.
iOS app: NJ Wealth and Lemonn both list an iOS trading app.
Web trading platform: NJ Wealth and Lemonn both list a web trading platform.
Desktop trading terminal: Lemonn lists a desktop trading terminal, while NJ Wealth does not currently mention it.
Algo trading: Neither broker currently highlights algo trading support.
Basket trading: Neither broker currently highlights basket trading.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: NJ Wealth and Lemonn both list a mutual fund investment platform.
Digital gold platform: Neither broker currently highlights digital gold investing.
Bonds platform: Neither broker currently highlights a bonds investment platform.
NJ Wealth vs Lemonn — Complete Comparison of Trading Platforms
| Trading Platform | NJ Wealth | Lemonn |
|---|---|---|
| Android App | NJ Wealth Android App Link | Download |
| iOS App | NJ Wealth iOS App Link | Download |
| Web Trading Platform | NJ Wealth Web Trading Link | Lemonn Trade |
| Trading Terminal | NA | Available |
| Algo Trading Platform | NA | Not Available |
| Foreign Stocks Platform | NA | Not Available |
| Basket Trading Platform | NA | Not Available |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | NA | Not Available |
| Bonds Platform | NA | Not Available |
NJ Wealth highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls, while Lemonn promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both NJ Wealth and Lemonn offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both NJ Wealth and Lemonn offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both NJ Wealth and Lemonn offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both NJ Wealth and Lemonn offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. Lemonn offers this; NJ Wealth does not currently highlight it.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Lemonn offers this; NJ Wealth does not currently highlight it.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Lemonn offers this; NJ Wealth does not currently highlight it.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Lemonn offers this; NJ Wealth does not currently highlight it.
Live market: Live updates on market movements and trends. Both NJ Wealth and Lemonn offer this feature.
Multi profile management: Manage multiple trading profiles from a single account. Lemonn offers this; NJ Wealth does not currently highlight it.
Secure platform: A secure trading environment with next-generation security controls. Both NJ Wealth and Lemonn offer this feature.
NJ Wealth vs Lemonn — Comprehensive Comparison of Trading Features
| Trading Feature | NJ Wealth | Lemonn |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | No | Yes |
| Global Indices | No | No |
| Customised Recommendations | No | Yes |
| Stock Tips | No | Yes |
| Interactive Charts | No | Yes |
| Live Market | Yes | Yes |
| Multi Profile Management | No | Yes |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by NJ Wealth and Lemonn.
Free account opening: NJ Wealth and Lemonn both list free account opening.
Free AMC: NJ Wealth and Lemonn both list free Demat AMC.
Free brokerage: Neither broker currently highlights free brokerage.
Flat brokerage: Lemonn lists flat brokerage pricing, while NJ Wealth does not currently mention it.
Flexible brokerage plans: Neither broker currently highlights flexible brokerage plans.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Lemonn lists free delivery trading, while NJ Wealth does not currently mention it.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: NJ Wealth lists free research reports, while Lemonn does not currently mention it.
Free trading calls: NJ Wealth lists free trading calls, while Lemonn does not currently mention it.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: NJ Wealth offers Rs.250 per Client for referrals; Lemonn does not currently list a referral offer.
NJ Wealth vs Lemonn — Comparison of Latest Offers
| Offer | NJ Wealth | Lemonn |
|---|---|---|
| Free Account Opening | Yes | Yes |
| Free AMC | Yes | Free for 1st Year, Rs 250+ Gst afterwards |
| Free Brokerage | No | No |
| Flat Brokerage | No | Yes |
| Flexible Brokerage Plans | No | No |
| Happy Trading Hours | No | No |
| Free Delivery Trading | No | Yes |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | Yes | No |
| Free Trading Calls | Yes | No |
| Referral Offers | Rs.250 per Client | No |
| Margin Funding / Pledging | Yes | No |
| Brokerage Cashback | No | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. NJ Wealth highlights equity delivery, equity intraday, equity futures, equity options and mutual funds, while Lemonn highlights equity delivery, equity intraday, equity futures, equity options and mutual funds.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options and mutual funds.
NJ Wealth vs Lemonn — Complete Comparison of Products
| Product | NJ Wealth | Lemonn |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | No | No |
| Commodity Future | No | No |
| Currency Option | No | No |
| Currency Future | No | No |
| Foreign Stocks | No | No |
| Mutual Funds | Yes | Yes |
| Banking | No | No |
| Insurance | No | No |
| Corporate Bonds | No | No |
| Government Bonds | No | No |
| Digital Gold | No | No |
Demat services: NJ Wealth and Lemonn both list Demat services.
Trading services: NJ Wealth and Lemonn both list trading services.
Intraday services: NJ Wealth and Lemonn both list intraday trading services.
F&O services: NJ Wealth and Lemonn both list F&O services.
IPO services: NJ Wealth and Lemonn both list IPO services.
3-in-1 account: Lemonn lists 3-in-1 account support, while NJ Wealth does not currently mention it.
Stock research: Lemonn lists stock research, while NJ Wealth does not currently mention it.
Stock recommendations: Lemonn lists stock recommendations, while NJ Wealth does not currently mention it.
Trading education: NJ Wealth lists trading education, while Lemonn does not currently mention it.
Share pledging: NJ Wealth and Lemonn both list share pledging.
PMS or PCG: Lemonn lists PMS or PCG support, while NJ Wealth does not currently mention it.
NRI services: Neither broker currently highlights NRI services.
NJ Wealth provides Demat services, trading services, intraday trading, F&O trading, IPO access and trading education, while Lemonn offers Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support.
NJ Wealth vs Lemonn — In-Depth Comparison of Services
| Service | NJ Wealth | Lemonn |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | No | Yes |
| Stock Research | No | Yes |
| Stock Recommendations | No | Yes |
| Trading Education | Yes, NJ Flap | No |
| Share Pledging | Yes | Yes |
| PMS or PCG | No | Yes |
| NRI Services | No | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from NJ Wealth and Lemonn.
NJ Wealth and Lemonn — Detailed Comparison of Advisory Services
| Advisory | NJ Wealth | Lemonn |
|---|---|---|
| Fundamental Reports | No | Yes |
| Research Reports | No | Yes |
| Company Reports | No | Yes |
| Annual Reports | No | Yes |
| IPO Reports | No | Yes |
| Technical Reports | No | Yes |
| Stock Tips | No | Yes |
| Daily Top Stock Picks | No | Yes |
| Daily Market Review | No | Yes |
| Monthly Review | No | Yes |
| Weekly Review | No | Yes |
| Relationship Manager | No | Yes |
| Robo Advisory | Yes | Yes |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from NJ Wealth and Lemonn across different segments.
NJ Wealth and Lemonn — Comprehensive Comparison of Trading Exposure
| Exposure | NJ Wealth | Lemonn |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | 2x |
| Equity F&O Carry Forward | 1x | 1x |
| Equity F&O Intraday | 1.3x | 2x |
| Commodity F&O Carry Forward | 1x | N/A |
| Commodity F&O Intraday | 1.3x | N/A |
| Currency F&O | 1x | N/A |
NJ Wealth and Lemonn both list a sub-broker program. NJ Wealth and Lemonn both list a partner program. NJ Wealth and Lemonn both list a referral program.
NJ Wealth vs Lemonn — Comparative Analysis of Programs
| Program | NJ Wealth | Lemonn |
|---|---|---|
| Sub-Broker Program | Yes, Limited | Yes |
| Partner Program | Yes, Limited | Yes |
| Referral Program | Yes | Yes |
NJ Wealth provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Lemonn provides support through trading desk support, call support, email support, website support and Facebook support. NJ Wealth operates Available branches.
NJ Wealth and Lemonn — Comprehensive Comparison of Customer Support
| Support Channel | NJ Wealth | Lemonn |
|---|---|---|
| Trading Support | Available, Chargeable | +918035769929 |
| Dedicated Dealer | Available, Chargeable | |
| Call Support | 0261-4025000 | +918040011310 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | |
| Website Support | Website Link | https://lemonn.co.in/ |
| Facebook Support | Facebook Support Link | https://www.facebook.com/lemonnhq |
| Twitter / X Support | Twitter Support Link | https://twitter.com/LemonnHQ |
| Telegram Support | — | — |
| Branches / Offices | Available |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. NJ Wealth carries an overall rating of 7.70 / 10, while Lemonn carries an overall rating of 4/5.
NJ Wealth vs Lemonn — Ratings Comparison
| Rating Parameter | NJ Wealth | Lemonn |
|---|---|---|
| Overall Rating | 7.70 / 10 | 4/5 |
| Customer Support | 7.67 / 10 | 4/5 |
| Technology | 7.80 / 10 | 4/5 |
| Charges | 7.73 / 10 | 4/5 |
| Products & Services | 7.66 / 10 | 4/5 |
| Experience | 7.64 / 10 | 4/5 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
NJ Wealth & Lemonn — Comparison of Customer Complaints
| Complaint Metric | NJ Wealth | Lemonn |
|---|---|---|
| Total Complaints Lodged | 10 | |
| Total Complaints Resolved | 7 | |
| % of Resolved Complaints | 70.00% | |
| Non-Actionable Complaints | 3 | |
| % of Non-Actionable Complaints | 30.00% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for NJ Wealth and Lemonn.
NJ Wealth vs Lemonn — Detailed Comparison of Transaction Charges
| Transaction Charges | NJ Wealth | Lemonn |
|---|---|---|
| Equity Delivery | 0.00335% (NSE) & As per Stock (BSE) | ₹1500 per crore on buy orders |
| Equity Intraday | 0.00335% (NSE) & As per Stock (BSE) | ₹300 per crore on buy orders |
| Equity Future | 0.002% (NSE & BSE) | ₹200 per crore on buy orders |
| Equity Option | 0.053% (on premium) | ₹200 per crore on buy orders |
| Commodity Future | NA | - |
| Commodity Option | NA | - |
| Currency Future | NA | - |
| Currency Option | NA | - |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
NJ Wealth & Lemonn — Comprehensive Comparison of Pledge Charges
| Pledge Charge | NJ Wealth | Lemonn |
|---|---|---|
| Pledge Creation Charges | Rs.15 per Request | Rs 20 + GST per ISIN |
| Pledge Invocation Charges | Rs.15 per Request | ₹50 per ISIN |
| Margin Trading Interest | NA | ₹20 |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
NJ Wealth and Lemonn — Detailed Comparison of Hidden / Other Charges
| Charge | NJ Wealth | Lemonn |
|---|---|---|
| SEBI Turnover Charges | Rs.10/ Crore (All Segment) | 0.0001% |
| DP Charges | Rs.20 per Scrip on Sell | Rs 20 |
| GST | 18% on (Brokerage + SEBI + Transaction charges) | 18% on (transaction charges) |
| Account Closure Charges | Nil | |
| Reactivation Charges | Nil | |
| Dematerialisation Charges | NA | |
| Call & Trade Charges | Rs.30 per Trade | ₹50 per ISIN |
NJ Wealth lists account opening charges of Free and Demat AMC of Free. Lemonn lists account opening charges of Free and Demat AMC of Rs 250+ GST.
NJ Wealth vs Lemonn — Detailed Comparison of Demat Charges
| Demat Charges | NJ Wealth | Lemonn |
|---|---|---|
| Account Opening Charges | Free | Free |
| Annual Maintenance Charges (AMC) | Free | Rs 250+ GST |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
NJ Wealth vs Lemonn — Comparative Analysis of STT and CTT Charges
| STT & CTT | NJ Wealth | Lemonn |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | 0.1% on buy & sell |
| Equity Intraday | 0.025% on sell | 0.025% on the sell side |
| Equity Future | 0.0125% on sell | 0.01% on the sell side |
| Equity Option | 0.0625% on sell (on premium) | 0.5% on sell side |
| Commodity Future | NA | - |
| Commodity Option | NA | - |
| Currency Future | NA | - |
| Currency Option | NA | - |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
NJ Wealth and Lemonn — Comparison of Stamp Duty Charges
| Stamp Duty | NJ Wealth | Lemonn |
|---|---|---|
| Equity Delivery | 0.015% on buy | |
| Equity Intraday | 0.003% on buy | |
| Equity Future | 0.002% on buy | |
| Equity Option | 0.003% on buy | |
| Commodity Future | NA | |
| Commodity Option | NA | |
| Currency Future | NA | |
| Currency Option | NA |