NJ Wealth and First Demat are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. NJ Wealth is listed as a Private Discount Broker , established in 1994 and headquartered in Surat, while First Demat is listed as a Private Discount Broker , established in 2026 and headquartered in Ranchi, Jharkhand.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether NJ Wealth or First Demat is a better fit for your investment style, platform preference, and budget.
NJ Wealth is listed as a Private Discount Broker established in 1994 with headquarters in Surat and founded by Neeraj Choksi. The broker highlights access to equity delivery, equity intraday, equity futures, equity options and mutual funds through mobile app access and web trading and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. It follows a Standard Plan brokerage structure.
First Demat is listed as a Private Discount Broker established in 2026 with headquarters in Ranchi, Jharkhand and founded by Sandhya Kumari. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds using mobile app access, web trading and algo trading support and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. Its brokerage model is structured as Single flat plan on site; file says 'multiple brokerage packs'.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
NJ Wealth vs First Demat — A Comprehensive Company Overview
| Company Overview | NJ Wealth | First Demat |
|---|---|---|
| Company Type | Private | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Surat | Ranchi, Jharkhand |
| Founder | Neeraj Choksi | Sandhya Kumari |
| Establishment Year | 1994 | 2026 |
| Brokerage Plan | Standard Plan | Single flat plan on site; file says 'multiple brokerage packs' |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for NJ Wealth and First Demat.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. NJ Wealth charges 0.10 of Transaction Value while First Demat charges 0.1% or ₹20 per executed order, whichever is lower.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. NJ Wealth charges 0.01 of Transaction Value while First Demat charges 0.1% or ₹20 per executed order, whichever is lower.
Equity futures: This charge applies to futures contracts on stocks and indices. NJ Wealth charges 0.01 of Transaction Value while First Demat charges Flat ₹20 per executed order.
Equity options: This charge applies to equity option contracts. NJ Wealth charges Rs.10 per Lot while First Demat charges Flat ₹20 per executed order.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. NJ Wealth charges N/A ; First Demat charges Starting ₹20 per order (not on pricing page).
Commodity options: This charge applies to option contracts on commodity instruments. NJ Wealth charges N/A ; First Demat charges Starting ₹20 per order (not on pricing page).
Currency futures: This charge allows participation in forex price movements on the exchange. NJ Wealth charges N/A ; First Demat charges Not offered.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. NJ Wealth charges N/A ; First Demat charges Not offered.
NJ Wealth vs First Demat — Detailed Brokerage Comparison
| Brokerage | NJ Wealth | First Demat |
|---|---|---|
| Brokerage Plan | Standard Plan | Single flat plan on site; file says 'multiple brokerage packs' |
| Subscription Charges | Zero | None listed; file says no monthly or yearly plans |
| Equity Delivery | 0.10 of Transaction Value | 0.1% or ₹20 per executed order, whichever is lower |
| Equity Intraday | 0.01 of Transaction Value | 0.1% or ₹20 per executed order, whichever is lower |
| Equity Future | 0.01 of Transaction Value | Flat ₹20 per executed order |
| Equity Option | Rs.10 per Lot | Flat ₹20 per executed order |
| Commodity Future | NA | Starting ₹20 per order (not on pricing page) |
| Commodity Option | NA | Starting ₹20 per order (not on pricing page) |
| Currency Future | NA | Not offered |
| Currency Option | NA | Not offered |
NJ Wealth provides mobile app access and web trading for order placement, portfolio tracking, and market monitoring. First Demat provides mobile app access, web trading and algo trading support for its users.
Android app: NJ Wealth and First Demat both list an Android trading app.
iOS app: NJ Wealth and First Demat both list an iOS trading app.
Web trading platform: NJ Wealth and First Demat both list a web trading platform.
Desktop trading terminal: Neither broker currently highlights a desktop trading terminal.
Algo trading: First Demat lists algo trading support, while NJ Wealth does not currently mention it.
Basket trading: First Demat lists basket trading, while NJ Wealth does not currently mention it.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: NJ Wealth and First Demat both list a mutual fund investment platform.
Digital gold platform: First Demat lists digital gold investing, while NJ Wealth does not currently mention it.
Bonds platform: Neither broker currently highlights a bonds investment platform.
NJ Wealth vs First Demat — Complete Comparison of Trading Platforms
| Trading Platform | NJ Wealth | First Demat |
|---|---|---|
| Android App | NJ Wealth Android App Link | Yes |
| iOS App | NJ Wealth iOS App Link | Yes |
| Web Trading Platform | NJ Wealth Web Trading Link | Yes |
| Trading Terminal | NA | N/A |
| Algo Trading Platform | NA | Yes |
| Foreign Stocks Platform | NA | No |
| Basket Trading Platform | NA | Yes (Baskets and basket orders) |
| Mutual Fund Platform | Available | Yes |
| Digital Gold Platform | NA | Not offered |
| Bonds Platform | NA | No |
NJ Wealth highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls, while First Demat promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both NJ Wealth and First Demat offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both NJ Wealth and First Demat offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both NJ Wealth and First Demat offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both NJ Wealth and First Demat offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. First Demat offers this; NJ Wealth does not currently highlight it.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. First Demat offers this; NJ Wealth does not currently highlight it.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. First Demat offers this; NJ Wealth does not currently highlight it.
Live market: Live updates on market movements and trends. Both NJ Wealth and First Demat offer this feature.
Secure platform: A secure trading environment with next-generation security controls. Both NJ Wealth and First Demat offer this feature.
NJ Wealth vs First Demat — Comprehensive Comparison of Trading Features
| Trading Feature | NJ Wealth | First Demat |
|---|---|---|
| Wishlist | Yes | Yes (multiple watchlists) |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes (holdings and P&L reports) |
| Online MF Buy | Yes | Yes |
| Research Reports | No | Yes (AI research summaries) |
| Global Indices | No | N/A |
| Customised Recommendations | No | 'Personalised advisory' claimed on site |
| Stock Tips | No | N/A |
| Interactive Charts | No | Yes (TradingView integration, indicators) |
| Live Market | Yes | Yes |
| Multi Profile Management | No | N/A |
| Robust & Secure Platform | Yes | Yes ('Bank-grade security' claim) |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by NJ Wealth and First Demat.
Free account opening: NJ Wealth and First Demat both list free account opening.
Free AMC: NJ Wealth and First Demat both list free Demat AMC.
Free brokerage: Neither broker currently highlights free brokerage.
Flat brokerage: First Demat lists flat brokerage pricing, while NJ Wealth does not currently mention it.
Flexible brokerage plans: Neither broker currently highlights flexible brokerage plans.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Neither broker currently highlights free delivery trading.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: NJ Wealth and First Demat both list free research reports.
Free trading calls: NJ Wealth lists free trading calls, while First Demat does not currently mention it.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: NJ Wealth offers Rs.250 per Client for referrals; First Demat does not currently list a referral offer.
NJ Wealth vs First Demat — Comparison of Latest Offers
| Offer | NJ Wealth | First Demat |
|---|---|---|
| Free Account Opening | Yes | Yes (online); offline costs ₹500 |
| Free AMC | Yes | First year only |
| Free Brokerage | No | No |
| Flat Brokerage | No | Yes, ₹20 per order |
| Flexible Brokerage Plans | No | N/A |
| Happy Trading Hours | No | N/A |
| Free Delivery Trading | No | No |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | Yes | Yes |
| Free Trading Calls | Yes | N/A |
| Referral Offers | Rs.250 per Client | N/A |
| Margin Funding / Pledging | Yes | MTF: No. Pledging available. |
| Brokerage Cashback | No | N/A |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. NJ Wealth highlights equity delivery, equity intraday, equity futures, equity options and mutual funds, while First Demat highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, mutual funds, commodity futures, commodity options and digital gold.
NJ Wealth vs First Demat — Complete Comparison of Products
| Product | NJ Wealth | First Demat |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | No | Yes (file; MCX member). Not in site FAQ. |
| Commodity Future | No | Yes (file; MCX member). Not in site FAQ. |
| Currency Option | No | No |
| Currency Future | No | No |
| Foreign Stocks | No | No |
| Mutual Funds | Yes | Yes (SIP too) |
| Banking | No | No |
| Insurance | No | No |
| Corporate Bonds | No | No |
| Government Bonds | No | No |
| Digital Gold | No | No |
Demat services: NJ Wealth and First Demat both list Demat services.
Trading services: NJ Wealth and First Demat both list trading services.
Intraday services: NJ Wealth and First Demat both list intraday trading services.
F&O services: NJ Wealth and First Demat both list F&O services.
IPO services: NJ Wealth and First Demat both list IPO services.
3-in-1 account: Neither broker currently highlights 3-in-1 account support.
Stock research: First Demat lists stock research, while NJ Wealth does not currently mention it.
Stock recommendations: First Demat lists stock recommendations, while NJ Wealth does not currently mention it.
Trading education: NJ Wealth lists trading education, while First Demat does not currently mention it.
Share pledging: NJ Wealth and First Demat both list share pledging.
PMS or PCG: Neither broker currently highlights PMS or PCG support.
NRI services: Neither broker currently highlights NRI services.
NJ Wealth provides Demat services, trading services, intraday trading, F&O trading, IPO access and trading education, while First Demat offers Demat services, trading services, intraday trading, F&O trading, IPO access and stock research.
NJ Wealth vs First Demat — In-Depth Comparison of Services
| Service | NJ Wealth | First Demat |
|---|---|---|
| Demat Services | Yes | Yes (NSDL, DP ID IN303921 via Ashlar Securities Pvt Ltd) |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes (UPI application) |
| 3-in-1 Account | No | No |
| Stock Research | No | Yes (AI summaries) |
| Stock Recommendations | No | Not provided (T&C disclaimer) |
| Trading Education | Yes, NJ Flap | N/A |
| Share Pledging | Yes | Yes |
| PMS or PCG | No | No |
| NRI Services | No | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from NJ Wealth and First Demat.
NJ Wealth and First Demat — Detailed Comparison of Advisory Services
| Advisory | NJ Wealth | First Demat |
|---|---|---|
| Fundamental Reports | No | AI fundamental insights |
| Research Reports | No | Yes |
| Company Reports | No | N/A |
| Annual Reports | No | N/A |
| IPO Reports | No | IPO insights on site |
| Technical Reports | No | N/A |
| Stock Tips | No | N/A |
| Daily Top Stock Picks | No | N/A |
| Daily Market Review | No | Yes |
| Monthly Review | No | N/A |
| Weekly Review | No | N/A |
| Relationship Manager | No | N/A |
| Robo Advisory | Yes | N/A |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from NJ Wealth and First Demat across different segments.
NJ Wealth and First Demat — Comprehensive Comparison of Trading Exposure
| Exposure | NJ Wealth | First Demat |
|---|---|---|
| Equity Delivery | 1x | N/A |
| Equity Intraday | Upto 5x (Depends on Stocks) | N/A |
| Equity F&O Carry Forward | 1x | N/A |
| Equity F&O Intraday | 1.3x | N/A |
| Commodity F&O Carry Forward | 1x | N/A |
| Commodity F&O Intraday | 1.3x | N/A |
| Currency F&O | 1x | N/A |
NJ Wealth lists a sub-broker program, while First Demat does not currently mention it. NJ Wealth lists a partner program, while First Demat does not currently mention it. NJ Wealth lists a referral program, while First Demat does not currently mention it.
NJ Wealth vs First Demat — Comparative Analysis of Programs
| Program | NJ Wealth | First Demat |
|---|---|---|
| Sub-Broker Program | Yes, Limited | N/A |
| Partner Program | Yes, Limited | N/A |
| Referral Program | Yes | N/A |
NJ Wealth provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. First Demat provides support through trading desk support, call support, email support and website support. NJ Wealth operates Available branches. First Demat operates Only Ranchi head office listed branches.
NJ Wealth and First Demat — Comprehensive Comparison of Customer Support
| Support Channel | NJ Wealth | First Demat |
|---|---|---|
| Trading Support | Available, Chargeable | Yes |
| Dedicated Dealer | Available, Chargeable | N/A |
| Call Support | 0261-4025000 | +91 9240256357 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | N/A |
| Website Support | Website Link | Yes |
| Facebook Support | Facebook Support Link | — |
| Twitter / X Support | Twitter Support Link | — |
| Telegram Support | — | — |
| Branches / Offices | Available | Only Ranchi head office listed |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. NJ Wealth carries an overall rating of 7.70 / 10, while First Demat carries an overall rating of 5/5.
NJ Wealth vs First Demat — Ratings Comparison
| Rating Parameter | NJ Wealth | First Demat |
|---|---|---|
| Overall Rating | 7.70 / 10 | 5/5 |
| Customer Support | 7.67 / 10 | 5 / 5 |
| Technology | 7.80 / 10 | 4.5 / 5 |
| Charges | 7.73 / 10 | 4.5 / 5 |
| Products & Services | 7.66 / 10 | 4.0 / 5 |
| Experience | 7.64 / 10 | 5 / 5 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
NJ Wealth & First Demat — Comparison of Customer Complaints
| Complaint Metric | NJ Wealth | First Demat |
|---|---|---|
| Total Complaints Lodged | 10 | N/A |
| Total Complaints Resolved | 7 | N/A |
| % of Resolved Complaints | 70.00% | N/A |
| Non-Actionable Complaints | 3 | N/A |
| % of Non-Actionable Complaints | 30.00% | N/A |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for NJ Wealth and First Demat.
NJ Wealth vs First Demat — Detailed Comparison of Transaction Charges
| Transaction Charges | NJ Wealth | First Demat |
|---|---|---|
| Equity Delivery | 0.00335% (NSE) & As per Stock (BSE) | NSE: 0.00307%; BSE: 0.00375% |
| Equity Intraday | 0.00335% (NSE) & As per Stock (BSE) | NSE: 0.00307%; BSE: 0.00375% |
| Equity Future | 0.002% (NSE & BSE) | NSE: 0.00183%; BSE: 0 |
| Equity Option | 0.053% (on premium) | NSE: 0.03553% (on premium); BSE: 0.0325% (on premium) |
| Commodity Future | NA | N/A |
| Commodity Option | NA | N/A |
| Currency Future | NA | N/A |
| Currency Option | NA | N/A |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
NJ Wealth & First Demat — Comprehensive Comparison of Pledge Charges
| Pledge Charge | NJ Wealth | First Demat |
|---|---|---|
| Pledge Creation Charges | Rs.15 per Request | ₹3 + GST (margin pledge); site demat tariff table is empty |
| Pledge Invocation Charges | Rs.15 per Request | ₹25 + GST per transaction (pledge/unpledge) |
| Margin Trading Interest | NA | N/A (no MTF) |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
NJ Wealth and First Demat — Detailed Comparison of Hidden / Other Charges
| Charge | NJ Wealth | First Demat |
|---|---|---|
| SEBI Turnover Charges | Rs.10/ Crore (All Segment) | ₹10 per crore |
| DP Charges | Rs.20 per Scrip on Sell | ₹20 + GST per ISIN debit |
| GST | 18% on (Brokerage + SEBI + Transaction charges) | 18% on brokerage + SEBI charges + transaction charges |
| Account Closure Charges | Nil | N/A |
| Reactivation Charges | Nil | N/A |
| Dematerialisation Charges | NA | ₹20 per DRF + ₹3 per certificate |
| Call & Trade Charges | Rs.30 per Trade | ₹50 per trade (site); file says ₹50 + GST |
NJ Wealth lists account opening charges of Free and Demat AMC of Free. First Demat lists account opening charges of Online ₹0; offline ₹500 and Demat AMC of ₹0 for first year; later years not disclosed.
NJ Wealth vs First Demat — Detailed Comparison of Demat Charges
| Demat Charges | NJ Wealth | First Demat |
|---|---|---|
| Account Opening Charges | Free | Online ₹0; offline ₹500 |
| Annual Maintenance Charges (AMC) | Free | ₹0 for first year; later years not disclosed |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
NJ Wealth vs First Demat — Comparative Analysis of STT and CTT Charges
| STT & CTT | NJ Wealth | First Demat |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | 0.1% on buy and sell |
| Equity Intraday | 0.025% on sell | 0.025% on sell |
| Equity Future | 0.0125% on sell | 0.05% on sell |
| Equity Option | 0.0625% on sell (on premium) | 0.15% on sell (premium); 0.15% of intrinsic value on exercise |
| Commodity Future | NA | N/A |
| Commodity Option | NA | N/A |
| Currency Future | NA | N/A |
| Currency Option | NA | N/A |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
NJ Wealth and First Demat — Comparison of Stamp Duty Charges
| Stamp Duty | NJ Wealth | First Demat |
|---|---|---|
| Equity Delivery | 0.015% on buy | 0.015% or ₹1500/crore |
| Equity Intraday | 0.003% on buy | 0.003% or ₹300/crore |
| Equity Future | 0.002% on buy | 0.002% or ₹200/crore |
| Equity Option | 0.003% on buy | 0.003% or ₹300/crore |
| Commodity Future | NA | N/A |
| Commodity Option | NA | N/A |
| Currency Future | NA | N/A |
| Currency Option | NA | N/A |