Lemonn vs ICICI Direct – Compare Charges, Trading Features, Offers & More

Overview — Lemonn vs. ICICI Direct

Lemonn is listed as a Private Discount Broker established in 2020 with headquarters in Mumbai and founded by Ashish Singhal, Govind Soni, & Vimal Sagar Tiwari. The broker highlights access to equity delivery, equity intraday, equity futures, equity options and mutual funds through mobile app access, web trading and desktop terminal access and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. It follows a Standard brokerage structure.

ICICI Direct is listed as a Public Discount Broker established in 1994 with headquarters in Mumbai and founded by Vjay Chandok. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures using mobile app access, web trading, desktop terminal access and algo trading support and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking. Its brokerage model is structured as Neo Plan.

Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.

Brokerage charges comparison — Lemonn vs. ICICI Direct

Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Lemonn and ICICI Direct.

Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Lemonn charges Rs 20 per executed order while ICICI Direct charges 0.27% of Total Transaction.

Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Lemonn charges Rs 20 per executed order while ICICI Direct charges Rs.20 per Trade.

Equity futures: This charge applies to futures contracts on stocks and indices. Lemonn charges Rs 20 per executed order while ICICI Direct charges Free.

Equity options: This charge applies to equity option contracts. Lemonn charges Rs 20 per executed order while ICICI Direct charges Rs.20 per Trade.

Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Lemonn charges N/A ; ICICI Direct charges Rs.20 per Trade.

Commodity options: This charge applies to option contracts on commodity instruments. Lemonn charges N/A ; ICICI Direct charges Rs.20 per Trade.

Currency futures: This charge allows participation in forex price movements on the exchange. Lemonn charges N/A ; ICICI Direct charges Rs.20 per Trade.

Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Lemonn charges N/A ; ICICI Direct charges Rs.20 per Trade.

Trading platforms comparison — Lemonn vs. ICICI Direct

Lemonn provides mobile app access, web trading and desktop terminal access for order placement, portfolio tracking, and market monitoring. ICICI Direct provides mobile app access, web trading, desktop terminal access and algo trading support for its users.

• Android app: Lemonn and ICICI Direct both list an Android trading app.

• iOS app: Lemonn and ICICI Direct both list an iOS trading app.

• Web trading platform: Lemonn and ICICI Direct both list a web trading platform.

• Desktop trading terminal: Lemonn and ICICI Direct both list a desktop trading terminal.

• Algo trading: ICICI Direct lists algo trading support, while Lemonn does not currently mention it.

• Basket trading: ICICI Direct lists basket trading, while Lemonn does not currently mention it.

• Foreign stocks platform: Neither broker currently highlights foreign stocks access.

• Mutual fund platform: Lemonn and ICICI Direct both list a mutual fund investment platform.

• Digital gold platform: ICICI Direct lists digital gold investing, while Lemonn does not currently mention it.

• Bonds platform: ICICI Direct lists a bonds investment platform, while Lemonn does not currently mention it.

Lemonn vs. ICICI Direct — Comparison of trading features

Lemonn highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations, while ICICI Direct promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking. The table below shows the full feature set for both brokers side by side.

• Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Lemonn and ICICI Direct offer this feature.

• Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Lemonn and ICICI Direct offer this feature.

• Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Lemonn and ICICI Direct offer this feature.

• Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Lemonn and ICICI Direct offer this feature.

• Research reports: A comprehensive overview of different stocks and sectors in the stock market. Both Lemonn and ICICI Direct offer this feature.

• Global indices: Real-time data on leading global stock market indices. ICICI Direct offers this; Lemonn does not currently highlight it.

• Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Both Lemonn and ICICI Direct offer this feature.

• Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Both Lemonn and ICICI Direct offer this feature.

• Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Lemonn and ICICI Direct offer this feature.

• Live market: Live updates on market movements and trends. Both Lemonn and ICICI Direct offer this feature.

• Multi profile management: Manage multiple trading profiles from a single account. Lemonn offers this; ICICI Direct does not currently highlight it.

• Secure platform: A secure trading environment with next-generation security controls. Both Lemonn and ICICI Direct offer this feature.

Lemonn vs. ICICI Direct — Comparison of offers

Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Lemonn and ICICI Direct.

• Free account opening: Lemonn and ICICI Direct both list free account opening.

• Free AMC: Lemonn lists free Demat AMC, while ICICI Direct does not currently mention it.

• Free brokerage: ICICI Direct lists free brokerage, while Lemonn does not currently mention it.

• Flat brokerage: Lemonn and ICICI Direct both list flat brokerage pricing.

• Flexible brokerage plans: ICICI Direct lists flexible brokerage plans, while Lemonn does not currently mention it.

• Happy trading hours: ICICI Direct lists happy trading hours, while Lemonn does not currently mention it.

• Free delivery trading: Lemonn lists free delivery trading, while ICICI Direct does not currently mention it.

• Free intraday trading: Neither broker currently highlights free intraday trading.

• Free F&O trading: ICICI Direct lists free F&O trading, while Lemonn does not currently mention it.

• Free research reports: ICICI Direct lists free research reports, while Lemonn does not currently mention it.

• Free trading calls: ICICI Direct lists free trading calls, while Lemonn does not currently mention it.

• Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.

• Referral offers: ICICI Direct offers Rs.500 per Client for referrals; Lemonn does not currently list a referral offer.

Offered products comparison — ICICI Direct vs. Lemonn

Product availability determines whether a broker can support your preferred markets. Lemonn highlights equity delivery, equity intraday, equity futures, equity options and mutual funds, while ICICI Direct highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.

The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, mutual funds, commodity futures, commodity options, currency futures, currency options, banking services, insurance, corporate bonds, government bonds, digital gold and bonds.

• Demat services: Lemonn and ICICI Direct both list Demat services.

• Trading services: Lemonn and ICICI Direct both list trading services.

• Intraday services: Lemonn and ICICI Direct both list intraday trading services.

• F&O services: Lemonn and ICICI Direct both list F&O services.

• IPO services: Lemonn and ICICI Direct both list IPO services.

• 3-in-1 account: Lemonn and ICICI Direct both list 3-in-1 account support.

• Stock research: Lemonn and ICICI Direct both list stock research.

• Stock recommendations: Lemonn and ICICI Direct both list stock recommendations.

• Trading education: ICICI Direct lists trading education, while Lemonn does not currently mention it.

• Share pledging: Lemonn and ICICI Direct both list share pledging.

• PMS or PCG: Lemonn and ICICI Direct both list PMS or PCG support.

• NRI services: ICICI Direct lists NRI services, while Lemonn does not currently mention it.

Offered services comparison — Lemonn vs. ICICI Direct

Lemonn provides Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support, while ICICI Direct offers Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support.

Stock advisory service comparison — Lemonn vs. ICICI Direct

Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Lemonn and ICICI Direct.

Exposure comparison — Lemonn vs. ICICI Direct

Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Lemonn and ICICI Direct across different segments.

Comparison of programs — Lemonn vs. ICICI Direct

Lemonn and ICICI Direct both list a sub-broker program. Lemonn and ICICI Direct both list a partner program. Lemonn and ICICI Direct both list a referral program.

Customer support comparison — Lemonn vs. ICICI Direct

Lemonn provides support through trading desk support, call support, email support, website support and Facebook support. ICICI Direct provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. ICICI Direct operates Available branches.

Ratings — Lemonn vs. ICICI Direct

Both brokers have been evaluated across key parameters to help investors make an informed comparison. Lemonn carries an overall rating of 4/5, while ICICI Direct carries an overall rating of 9.65 / 10.

Complaints — Lemonn vs. ICICI Direct

SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.

Transaction charges comparison — Lemonn vs. ICICI Direct

Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Lemonn and ICICI Direct.

Pledge charges comparison — Lemonn vs. ICICI Direct

Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.

Hidden charges comparison — Lemonn vs. ICICI Direct

Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.

Compare Demat charges — Lemonn vs ICICI Direct

Lemonn lists account opening charges of Free and Demat AMC of Rs 250+ GST. ICICI Direct lists account opening charges of Free and Demat AMC of Rs.300 per Year.

Lemonn vs ICICI Direct — Compare STT & CTT

Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.

Compare stamp duty — Lemonn and ICICI Direct

Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.

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