Lemonn and HDFC Securities are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Lemonn is listed as a Private Discount Broker , established in 2020 and headquartered in Mumbai, while HDFC Securities is listed as a Private Discount Broker , established in 2000 and headquartered in Mumbai.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Lemonn or HDFC Securities is a better fit for your investment style, platform preference, and budget.
Lemonn is listed as a Private Discount Broker established in 2020 with headquarters in Mumbai and founded by Ashish Singhal, Govind Soni, & Vimal Sagar Tiwari. The broker highlights access to equity delivery, equity intraday, equity futures, equity options and mutual funds through mobile app access, web trading and desktop terminal access and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. It follows a Standard brokerage structure.
HDFC Securities is listed as a Private Discount Broker established in 2000 with headquarters in Mumbai and founded by Dhiraj Relli. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures using mobile app access, web trading and desktop terminal access and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking. Its brokerage model is structured as Starter Pack – Lite 199.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Lemonn vs HDFC Securities — A Comprehensive Company Overview
| Company Overview | Lemonn | HDFC Securities |
|---|---|---|
| Company Type | Private | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Mumbai | Mumbai |
| Founder | Ashish Singhal, Govind Soni, & Vimal Sagar Tiwari | Dhiraj Relli |
| Establishment Year | 2020 | 2000 |
| Brokerage Plan | Standard | Starter Pack – Lite 199 |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Lemonn and HDFC Securities.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Lemonn charges Rs 20 per executed order while HDFC Securities charges 0.32% of Transaction Value.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Lemonn charges Rs 20 per executed order while HDFC Securities charges 0.032% of Transaction Value.
Equity futures: This charge applies to futures contracts on stocks and indices. Lemonn charges Rs 20 per executed order while HDFC Securities charges Rs.20 per Trade.
Equity options: This charge applies to equity option contracts. Lemonn charges Rs 20 per executed order while HDFC Securities charges Rs.20 per Trade.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Lemonn charges N/A ; HDFC Securities charges 0.025% of Transaction Value.
Commodity options: This charge applies to option contracts on commodity instruments. Lemonn charges N/A ; HDFC Securities charges Rs.20 per Lot.
Currency futures: This charge allows participation in forex price movements on the exchange. Lemonn charges N/A ; HDFC Securities charges 0.025% of Transaction Value.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Lemonn charges N/A ; HDFC Securities charges Rs.25 per Lot.
Lemonn vs HDFC Securities — Detailed Brokerage Comparison
| Brokerage | Lemonn | HDFC Securities |
|---|---|---|
| Brokerage Plan | Standard | Starter Pack – Lite 199 |
| Subscription Charges | Zero | Zero |
| Equity Delivery | Rs 20 per executed order | 0.32% of Transaction Value |
| Equity Intraday | Rs 20 per executed order | 0.032% of Transaction Value |
| Equity Future | Rs 20 per executed order | Rs.20 per Trade |
| Equity Option | Rs 20 per executed order | Rs.20 per Trade |
| Commodity Future | Not Available | 0.025% of Transaction Value |
| Commodity Option | Not Available | Rs.20 per Lot |
| Currency Future | Not Available | 0.025% of Transaction Value |
| Currency Option | Not Available | Rs.25 per Lot |
Lemonn provides mobile app access, web trading and desktop terminal access for order placement, portfolio tracking, and market monitoring. HDFC Securities provides mobile app access, web trading and desktop terminal access for its users.
Android app: Lemonn and HDFC Securities both list an Android trading app.
iOS app: Lemonn and HDFC Securities both list an iOS trading app.
Web trading platform: Lemonn and HDFC Securities both list a web trading platform.
Desktop trading terminal: Lemonn and HDFC Securities both list a desktop trading terminal.
Algo trading: Neither broker currently highlights algo trading support.
Basket trading: HDFC Securities lists basket trading, while Lemonn does not currently mention it.
Foreign stocks platform: HDFC Securities lists foreign stocks access, while Lemonn does not currently mention it.
Mutual fund platform: Lemonn and HDFC Securities both list a mutual fund investment platform.
Digital gold platform: Neither broker currently highlights digital gold investing.
Bonds platform: HDFC Securities lists a bonds investment platform, while Lemonn does not currently mention it.
Lemonn vs HDFC Securities — Complete Comparison of Trading Platforms
| Trading Platform | Lemonn | HDFC Securities |
|---|---|---|
| Android App | Download | HDFC Securities Android App Link |
| iOS App | Download | HDFC Securities iOS App Link |
| Web Trading Platform | Lemonn Trade | HDFC Securities Web Trading Link |
| Trading Terminal | Available | Available |
| Algo Trading Platform | Not Available | NA |
| Foreign Stocks Platform | Not Available | Available |
| Basket Trading Platform | Not Available | Available |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | Not Available | NA |
| Bonds Platform | Not Available | Available |
Lemonn highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations, while HDFC Securities promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Lemonn and HDFC Securities offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Lemonn and HDFC Securities offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Lemonn and HDFC Securities offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Lemonn and HDFC Securities offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. Both Lemonn and HDFC Securities offer this feature.
Global indices: Real-time data on leading global stock market indices. HDFC Securities offers this; Lemonn does not currently highlight it.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Lemonn offers this; HDFC Securities does not currently highlight it.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Lemonn offers this; HDFC Securities does not currently highlight it.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Lemonn and HDFC Securities offer this feature.
Live market: Live updates on market movements and trends. Both Lemonn and HDFC Securities offer this feature.
Multi profile management: Manage multiple trading profiles from a single account. Lemonn offers this; HDFC Securities does not currently highlight it.
Secure platform: A secure trading environment with next-generation security controls. Both Lemonn and HDFC Securities offer this feature.
Lemonn vs HDFC Securities — Comprehensive Comparison of Trading Features
| Trading Feature | Lemonn | HDFC Securities |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | Yes | Yes |
| Global Indices | No | Yes |
| Customised Recommendations | Yes | No |
| Stock Tips | Yes | No |
| Interactive Charts | Yes | Yes |
| Live Market | Yes | Yes |
| Multi Profile Management | Yes | No |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Lemonn and HDFC Securities.
Free account opening: Lemonn lists free account opening, while HDFC Securities does not currently mention it.
Free AMC: Lemonn lists free Demat AMC, while HDFC Securities does not currently mention it.
Free brokerage: Neither broker currently highlights free brokerage.
Flat brokerage: Lemonn and HDFC Securities both list flat brokerage pricing.
Flexible brokerage plans: HDFC Securities lists flexible brokerage plans, while Lemonn does not currently mention it.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Lemonn lists free delivery trading, while HDFC Securities does not currently mention it.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: HDFC Securities lists free research reports, while Lemonn does not currently mention it.
Free trading calls: HDFC Securities lists free trading calls, while Lemonn does not currently mention it.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: HDFC Securities offers Rs.200 per Client for referrals; Lemonn does not currently list a referral offer.
Lemonn vs HDFC Securities — Comparison of Latest Offers
| Offer | Lemonn | HDFC Securities |
|---|---|---|
| Free Account Opening | Yes | No |
| Free AMC | Free for 1st Year, Rs 250+ Gst afterwards | No |
| Free Brokerage | No | No |
| Flat Brokerage | Yes | Yes, Limited |
| Flexible Brokerage Plans | No | Yes |
| Happy Trading Hours | No | No |
| Free Delivery Trading | Yes | No |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | No | Yes |
| Free Trading Calls | No | Yes |
| Referral Offers | No | Rs.200 per Client |
| Margin Funding / Pledging | No | Yes |
| Brokerage Cashback | No | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. Lemonn highlights equity delivery, equity intraday, equity futures, equity options and mutual funds, while HDFC Securities highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, mutual funds, commodity futures, commodity options, currency futures, currency options, foreign stocks, banking services, insurance, corporate bonds, government bonds and bonds.
Lemonn vs HDFC Securities — Complete Comparison of Products
| Product | Lemonn | HDFC Securities |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | No | Yes |
| Commodity Future | No | Yes |
| Currency Option | No | Yes |
| Currency Future | No | Yes |
| Foreign Stocks | No | Yes |
| Mutual Funds | Yes | Yes |
| Banking | No | Yes |
| Insurance | No | Yes |
| Corporate Bonds | No | Yes |
| Government Bonds | No | Yes |
| Digital Gold | No | No |
Demat services: Lemonn and HDFC Securities both list Demat services.
Trading services: Lemonn and HDFC Securities both list trading services.
Intraday services: Lemonn and HDFC Securities both list intraday trading services.
F&O services: Lemonn and HDFC Securities both list F&O services.
IPO services: Lemonn and HDFC Securities both list IPO services.
3-in-1 account: Lemonn and HDFC Securities both list 3-in-1 account support.
Stock research: Lemonn and HDFC Securities both list stock research.
Stock recommendations: Lemonn and HDFC Securities both list stock recommendations.
Trading education: Neither broker currently highlights trading education.
Share pledging: Lemonn and HDFC Securities both list share pledging.
PMS or PCG: Lemonn and HDFC Securities both list PMS or PCG support.
NRI services: HDFC Securities lists NRI services, while Lemonn does not currently mention it.
Lemonn provides Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support, while HDFC Securities offers Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support.
Lemonn vs HDFC Securities — In-Depth Comparison of Services
| Service | Lemonn | HDFC Securities |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | Yes | Yes |
| Stock Research | Yes | Yes |
| Stock Recommendations | Yes | Yes |
| Trading Education | No | No |
| Share Pledging | Yes | Yes |
| PMS or PCG | Yes | Yes |
| NRI Services | No | Yes |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Lemonn and HDFC Securities.
Lemonn and HDFC Securities — Detailed Comparison of Advisory Services
| Advisory | Lemonn | HDFC Securities |
|---|---|---|
| Fundamental Reports | Yes | Yes |
| Research Reports | Yes | Yes |
| Company Reports | Yes | Yes |
| Annual Reports | Yes | Yes |
| IPO Reports | Yes | Yes |
| Technical Reports | Yes | Yes |
| Stock Tips | Yes | Yes |
| Daily Top Stock Picks | Yes | Yes |
| Daily Market Review | Yes | Yes |
| Monthly Review | Yes | Yes |
| Weekly Review | Yes | Yes |
| Relationship Manager | Yes | No |
| Robo Advisory | Yes | No |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Lemonn and HDFC Securities across different segments.
Lemonn and HDFC Securities — Comprehensive Comparison of Trading Exposure
| Exposure | Lemonn | HDFC Securities |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | 2x | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x | 1x |
| Equity F&O Intraday | 2x | 1.3x |
| Commodity F&O Carry Forward | N/A | 1x |
| Commodity F&O Intraday | N/A | 1.3x |
| Currency F&O | N/A | 1x |
Lemonn and HDFC Securities both list a sub-broker program. Lemonn and HDFC Securities both list a partner program. Lemonn and HDFC Securities both list a referral program.
Lemonn vs HDFC Securities — Comparative Analysis of Programs
| Program | Lemonn | HDFC Securities |
|---|---|---|
| Sub-Broker Program | Yes | Yes, Limited |
| Partner Program | Yes | Yes |
| Referral Program | Yes | Yes |
Lemonn provides support through trading desk support, call support, email support, website support and Facebook support. HDFC Securities provides support through trading desk support, dedicated dealer assistance, call support, website support and Facebook support. HDFC Securities operates Available branches.
Lemonn and HDFC Securities — Comprehensive Comparison of Customer Support
| Support Channel | Lemonn | HDFC Securities |
|---|---|---|
| Trading Support | +918035769929 | Available, Free |
| Dedicated Dealer | Available, Free | |
| Call Support | +918040011310 | 022-39019400 |
| Email Support | [email protected] | NA |
| WhatsApp Support | NA | |
| Website Support | https://lemonn.co.in/ | Website Link |
| Facebook Support | https://www.facebook.com/lemonnhq | Facebook Support Link |
| Twitter / X Support | https://twitter.com/LemonnHQ | Twitter Support Link |
| Telegram Support | — | Telegram Support Link |
| Branches / Offices | Available |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Lemonn carries an overall rating of 4/5, while HDFC Securities carries an overall rating of 9.50 / 10.
Lemonn vs HDFC Securities — Ratings Comparison
| Rating Parameter | Lemonn | HDFC Securities |
|---|---|---|
| Overall Rating | 4/5 | 9.50 / 10 |
| Customer Support | 4/5 | 9.46 / 10 |
| Technology | 4/5 | 9.61 / 10 |
| Charges | 4/5 | 9.53 / 10 |
| Products & Services | 4/5 | 9.44 / 10 |
| Experience | 4/5 | 9.42 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Lemonn & HDFC Securities — Comparison of Customer Complaints
| Complaint Metric | Lemonn | HDFC Securities |
|---|---|---|
| Total Complaints Lodged | 129 | |
| Total Complaints Resolved | 104 | |
| % of Resolved Complaints | 80.62% | |
| Non-Actionable Complaints | 8 | |
| % of Non-Actionable Complaints | 6.20% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Lemonn and HDFC Securities.
Lemonn vs HDFC Securities — Detailed Comparison of Transaction Charges
| Transaction Charges | Lemonn | HDFC Securities |
|---|---|---|
| Equity Delivery | ₹1500 per crore on buy orders | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (each side) |
| Equity Intraday | ₹300 per crore on buy orders | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) |
| Equity Future | ₹200 per crore on buy orders | NSE Rs 173 per Cr (0.00173%) | BSE Rs 0 |
| Equity Option | ₹200 per crore on buy orders | NSE Rs 3503 per Cr (0.03503%) | BSE Rs 325 per Cr (0.00325%) (on premium) |
| Commodity Future | - | |
| Commodity Option | - | |
| Currency Future | - | NSE Rs 35 per Cr (0.00035%) | BSE Rs 45 per Cr (0.00045%) |
| Currency Option | - | NSE Rs 3110 per Cr (0.0311%) | BSE Rs 100 per Cr (0.001%) (on premium) |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
Lemonn & HDFC Securities — Comprehensive Comparison of Pledge Charges
| Pledge Charge | Lemonn | HDFC Securities |
|---|---|---|
| Pledge Creation Charges | Rs 20 + GST per ISIN | |
| Pledge Invocation Charges | ₹50 per ISIN | |
| Margin Trading Interest | ₹20 |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Lemonn and HDFC Securities — Detailed Comparison of Hidden / Other Charges
| Charge | Lemonn | HDFC Securities |
|---|---|---|
| SEBI Turnover Charges | 0.0001% | 0.0001% (₹10/Crore) of the turnover |
| DP Charges | Rs 20 | |
| GST | 18% on (transaction charges) | 18% on (Brokerage + Transaction Charge + SEBI Fee) |
| Account Closure Charges | ||
| Reactivation Charges | ||
| Dematerialisation Charges | ||
| Call & Trade Charges | ₹50 per ISIN |
Lemonn lists account opening charges of Free and Demat AMC of Rs 250+ GST. HDFC Securities lists account opening charges of Rs.199 and Demat AMC of Rs.750 per Year.
Lemonn vs HDFC Securities — Detailed Comparison of Demat Charges
| Demat Charges | Lemonn | HDFC Securities |
|---|---|---|
| Account Opening Charges | Free | Rs.199 |
| Annual Maintenance Charges (AMC) | Rs 250+ GST | Rs.750 per Year |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Lemonn vs HDFC Securities — Comparative Analysis of STT and CTT Charges
| STT & CTT | Lemonn | HDFC Securities |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | 0.1% of total transaction value |
| Equity Intraday | 0.025% on the sell side | 0.025% of turnover |
| Equity Future | 0.01% on the sell side | 0.01% of turnover |
| Equity Option | 0.5% on sell side | 0.05% |
| Commodity Future | - | 0.01% |
| Commodity Option | - | 0.05% |
| Currency Future | - | - |
| Currency Option | - | - |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Lemonn and HDFC Securities — Comparison of Stamp Duty Charges
| Stamp Duty | Lemonn | HDFC Securities |
|---|---|---|
| Equity Delivery | 0.015% | |
| Equity Intraday | 0.003% | |
| Equity Future | 0.002% | |
| Equity Option | 0.003% | |
| Commodity Future | 0.002% | |
| Commodity Option | 0.003% (MCX) | |
| Currency Future | 0.0001% | |
| Currency Option | 0.0001% |