Bajaj Securities and Axis Direct are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Bajaj Securities is listed as a Public Discount Broker , established in 2010 and headquartered in Pune, while Axis Direct is listed as a Private Discount Broker , established in 2011 and headquartered in Mumbai.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Bajaj Securities or Axis Direct is a better fit for your investment style, platform preference, and budget.
Bajaj Securities is listed as a Public Discount Broker established in 2010 with headquarters in Pune and founded by Sanjiv Bajaj. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, foreign stocks, mutual funds and insurance through mobile app access and web trading and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, stock tips and interactive charts. It follows a Freedom Plan brokerage structure.
Axis Direct is listed as a Private Discount Broker established in 2011 with headquarters in Mumbai and founded by Arun Thukral. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds using mobile app access, web trading and desktop terminal access and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. Its brokerage model is structured as Standard Plan.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Bajaj Securities vs Axis Direct — A Comprehensive Company Overview
| Company Overview | Bajaj Securities | Axis Direct |
|---|---|---|
| Company Type | Public | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Pune | Mumbai |
| Founder | Sanjiv Bajaj | Arun Thukral |
| Establishment Year | 2010 | 2011 |
| Brokerage Plan | Freedom Plan | Standard Plan |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Bajaj Securities and Axis Direct.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Bajaj Securities charges Rs.20 per Trade while Axis Direct charges 0.5% of Transaction Value.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Bajaj Securities charges Rs.20 per Trade while Axis Direct charges 0.05% of Transaction Value.
Equity futures: This charge applies to futures contracts on stocks and indices. Bajaj Securities charges Rs.20 per Trade while Axis Direct charges 0.05% of Transaction Value.
Equity options: This charge applies to equity option contracts. Bajaj Securities charges Rs.20 per Trade while Axis Direct charges Rs.10 per Trade.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Bajaj Securities charges N/A ; Axis Direct charges 0.05% of Transaction Value.
Commodity options: This charge applies to option contracts on commodity instruments. Bajaj Securities charges N/A ; Axis Direct charges Rs.10 per Trade.
Bajaj Securities vs Axis Direct — Detailed Brokerage Comparison
| Brokerage | Bajaj Securities | Axis Direct |
|---|---|---|
| Brokerage Plan | Freedom Plan | Standard Plan |
| Subscription Charges | Rs.431 per Year (1st Year Free) | Zero |
| Equity Delivery | Rs.20 per Trade | 0.5% of Transaction Value |
| Equity Intraday | Rs.20 per Trade | 0.05% of Transaction Value |
| Equity Future | Rs.20 per Trade | 0.05% of Transaction Value |
| Equity Option | Rs.20 per Trade | Rs.10 per Trade |
| Commodity Future | NA | 0.05% of Transaction Value |
| Commodity Option | NA | Rs.10 per Trade |
| Currency Future | NA | NA |
| Currency Option | NA | NA |
Bajaj Securities provides mobile app access and web trading for order placement, portfolio tracking, and market monitoring. Axis Direct provides mobile app access, web trading and desktop terminal access for its users.
Android app: Bajaj Securities and Axis Direct both list an Android trading app.
iOS app: Bajaj Securities and Axis Direct both list an iOS trading app.
Web trading platform: Bajaj Securities and Axis Direct both list a web trading platform.
Desktop trading terminal: Axis Direct lists a desktop trading terminal, while Bajaj Securities does not currently mention it.
Algo trading: Neither broker currently highlights algo trading support.
Basket trading: Neither broker currently highlights basket trading.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: Bajaj Securities and Axis Direct both list a mutual fund investment platform.
Digital gold platform: Axis Direct lists digital gold investing, while Bajaj Securities does not currently mention it.
Bonds platform: Axis Direct lists a bonds investment platform, while Bajaj Securities does not currently mention it.
Bajaj Securities vs Axis Direct — Complete Comparison of Trading Platforms
| Trading Platform | Bajaj Securities | Axis Direct |
|---|---|---|
| Android App | Bajaj Securities Android App Link | Axis Securities Android App Link |
| iOS App | Bajaj Securities iOS App Link | Axis Securities iOS App Link |
| Web Trading Platform | Bajaj Securities Web Trading Link | Axis Securities Web Trading Link |
| Trading Terminal | NA | Available |
| Algo Trading Platform | NA | NA |
| Foreign Stocks Platform | NA | NA |
| Basket Trading Platform | NA | NA |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | NA | Available |
| Bonds Platform | NA | Available |
Bajaj Securities highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, stock tips and interactive charts, while Axis Direct promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Bajaj Securities and Axis Direct offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Bajaj Securities and Axis Direct offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Bajaj Securities and Axis Direct offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Bajaj Securities and Axis Direct offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. Axis Direct offers this; Bajaj Securities does not currently highlight it.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Axis Direct offers this; Bajaj Securities does not currently highlight it.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Both Bajaj Securities and Axis Direct offer this feature.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Bajaj Securities and Axis Direct offer this feature.
Live market: Live updates on market movements and trends. Both Bajaj Securities and Axis Direct offer this feature.
Multi profile management: Manage multiple trading profiles from a single account. Axis Direct offers this; Bajaj Securities does not currently highlight it.
Secure platform: A secure trading environment with next-generation security controls. Both Bajaj Securities and Axis Direct offer this feature.
Bajaj Securities vs Axis Direct — Comprehensive Comparison of Trading Features
| Trading Feature | Bajaj Securities | Axis Direct |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | No | Yes |
| Global Indices | No | No |
| Customised Recommendations | No | Yes |
| Stock Tips | Yes | Yes |
| Interactive Charts | Yes | Yes |
| Live Market | Yes | Yes |
| Multi Profile Management | No | Yes |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Bajaj Securities and Axis Direct.
Free account opening: Bajaj Securities and Axis Direct both list free account opening.
Free AMC: Bajaj Securities lists free Demat AMC, while Axis Direct does not currently mention it.
Free brokerage: Neither broker currently highlights free brokerage.
Flat brokerage: Bajaj Securities and Axis Direct both list flat brokerage pricing.
Flexible brokerage plans: Bajaj Securities and Axis Direct both list flexible brokerage plans.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Neither broker currently highlights free delivery trading.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: Axis Direct lists free research reports, while Bajaj Securities does not currently mention it.
Free trading calls: Axis Direct lists free trading calls, while Bajaj Securities does not currently mention it.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: Bajaj Securities offers Rs.200 per Client while Axis Direct offers Upto Rs.500 per Client for referrals.
Bajaj Securities vs Axis Direct — Comparison of Latest Offers
| Offer | Bajaj Securities | Axis Direct |
|---|---|---|
| Free Account Opening | Yes | Yes |
| Free AMC | Yes | No |
| Free Brokerage | No | No |
| Flat Brokerage | Yes | Yes, Limited |
| Flexible Brokerage Plans | Yes | Yes |
| Happy Trading Hours | No | No |
| Free Delivery Trading | No | No |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | No | Yes |
| Free Trading Calls | No | Yes |
| Referral Offers | Rs.200 per Client | Upto Rs.500 per Client |
| Margin Funding / Pledging | Yes | Yes |
| Brokerage Cashback | No | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. Bajaj Securities highlights equity delivery, equity intraday, equity futures, equity options, foreign stocks, mutual funds and insurance, while Axis Direct highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, foreign stocks, mutual funds, insurance, corporate bonds, government bonds, commodity futures, commodity options, banking services, digital gold and bonds.
Bajaj Securities vs Axis Direct — Complete Comparison of Products
| Product | Bajaj Securities | Axis Direct |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | No | Yes |
| Commodity Future | No | Yes |
| Currency Option | No | No |
| Currency Future | No | No |
| Foreign Stocks | Yes | No |
| Mutual Funds | Yes | Yes |
| Banking | No | Yes |
| Insurance | Yes | Yes |
| Corporate Bonds | Yes | Yes |
| Government Bonds | Yes | Yes |
| Digital Gold | No | Yes |
Demat services: Bajaj Securities and Axis Direct both list Demat services.
Trading services: Bajaj Securities and Axis Direct both list trading services.
Intraday services: Bajaj Securities and Axis Direct both list intraday trading services.
F&O services: Bajaj Securities and Axis Direct both list F&O services.
IPO services: Bajaj Securities and Axis Direct both list IPO services.
3-in-1 account: Axis Direct lists 3-in-1 account support, while Bajaj Securities does not currently mention it.
Stock research: Axis Direct lists stock research, while Bajaj Securities does not currently mention it.
Stock recommendations: Axis Direct lists stock recommendations, while Bajaj Securities does not currently mention it.
Trading education: Bajaj Securities and Axis Direct both list trading education.
Share pledging: Bajaj Securities and Axis Direct both list share pledging.
PMS or PCG: Axis Direct lists PMS or PCG support, while Bajaj Securities does not currently mention it.
NRI services: Axis Direct lists NRI services, while Bajaj Securities does not currently mention it.
Bajaj Securities provides Demat services, trading services, intraday trading, F&O trading, IPO access and trading education, while Axis Direct offers Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support.
Bajaj Securities vs Axis Direct — In-Depth Comparison of Services
| Service | Bajaj Securities | Axis Direct |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | No | Yes |
| Stock Research | No | Yes |
| Stock Recommendations | No | Yes |
| Trading Education | Yes, Samadhan | Yes, Learn |
| Share Pledging | Yes | Yes |
| PMS or PCG | No | Yes |
| NRI Services | No | Yes |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Bajaj Securities and Axis Direct.
Bajaj Securities and Axis Direct — Detailed Comparison of Advisory Services
| Advisory | Bajaj Securities | Axis Direct |
|---|---|---|
| Fundamental Reports | No | Yes |
| Research Reports | Yes, chargeable | Yes |
| Company Reports | No | Yes |
| Annual Reports | No | Yes |
| IPO Reports | Yes | Yes |
| Technical Reports | No | Yes |
| Stock Tips | Yes, chargeable | Yes |
| Daily Top Stock Picks | No | Yes |
| Daily Market Review | No | Yes |
| Monthly Review | No | Yes |
| Weekly Review | No | Yes |
| Relationship Manager | Yes, chargeable | Yes |
| Robo Advisory | No | No |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Bajaj Securities and Axis Direct across different segments.
Bajaj Securities and Axis Direct — Comprehensive Comparison of Trading Exposure
| Exposure | Bajaj Securities | Axis Direct |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x | 1X |
| Equity F&O Intraday | 1.3x | 1.3x |
| Commodity F&O Carry Forward | 1x | 1x |
| Commodity F&O Intraday | 1.3x | 1.3x |
| Currency F&O | 1x | 1x |
Bajaj Securities and Axis Direct both list a sub-broker program. Bajaj Securities and Axis Direct both list a partner program. Bajaj Securities and Axis Direct both list a referral program.
Bajaj Securities vs Axis Direct — Comparative Analysis of Programs
| Program | Bajaj Securities | Axis Direct |
|---|---|---|
| Sub-Broker Program | Yes, Limited | Yes |
| Partner Program | Yes | Yes |
| Referral Program | Yes | Yes |
Bajaj Securities provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Axis Direct provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Bajaj Securities operates Available branches. Axis Direct operates Available branches.
Bajaj Securities and Axis Direct — Comprehensive Comparison of Customer Support
| Support Channel | Bajaj Securities | Axis Direct |
|---|---|---|
| Trading Support | Available, Chargeable | Available, Free |
| Dedicated Dealer | Available, Chargeable | Available, Free |
| Call Support | 1800-833-8888 | 1800-210-0808 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | NA |
| Website Support | Website Link | Website Link |
| Facebook Support | Facebook Support Link | Facebook Support Link |
| Twitter / X Support | Twitter Support Link | Twitter Support Link |
| Telegram Support | Telegram Support Link | — |
| Branches / Offices | Available | Available |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Bajaj Securities carries an overall rating of 7.75 / 10, while Axis Direct carries an overall rating of 8.74 / 10.
Bajaj Securities vs Axis Direct — Ratings Comparison
| Rating Parameter | Bajaj Securities | Axis Direct |
|---|---|---|
| Overall Rating | 7.75 / 10 | 8.74 / 10 |
| Customer Support | 7.72 / 10 | 8.70 / 10 |
| Technology | 7.84 / 10 | 8.84 / 10 |
| Charges | 7.78 / 10 | 8.77 / 10 |
| Products & Services | 7.71 / 10 | 8.68 / 10 |
| Experience | 7.69 / 10 | 8.67 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Bajaj Securities & Axis Direct — Comparison of Customer Complaints
| Complaint Metric | Bajaj Securities | Axis Direct |
|---|---|---|
| Total Complaints Lodged | 21 | 76 |
| Total Complaints Resolved | 14 | 60 |
| % of Resolved Complaints | 66.67% | 78.95% |
| Non-Actionable Complaints | 4 | 12 |
| % of Non-Actionable Complaints | 19.05% | 15.79% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Bajaj Securities and Axis Direct.
Bajaj Securities vs Axis Direct — Detailed Comparison of Transaction Charges
| Transaction Charges | Bajaj Securities | Axis Direct |
|---|---|---|
| Equity Delivery | ||
| Equity Intraday | ||
| Equity Future | ||
| Equity Option | ||
| Commodity Future | ||
| Commodity Option | ||
| Currency Future | ||
| Currency Option |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Bajaj Securities and Axis Direct — Detailed Comparison of Hidden / Other Charges
| Charge | Bajaj Securities | Axis Direct |
|---|---|---|
| SEBI Turnover Charges | ||
| DP Charges | ||
| GST | ||
| Account Closure Charges | ||
| Reactivation Charges | ||
| Dematerialisation Charges | ||
| Call & Trade Charges |
Bajaj Securities lists account opening charges of Free and Demat AMC of Free. Axis Direct lists account opening charges of Free and Demat AMC of Rs.750 (Rs.350 for first year).
Bajaj Securities vs Axis Direct — Detailed Comparison of Demat Charges
| Demat Charges | Bajaj Securities | Axis Direct |
|---|---|---|
| Account Opening Charges | Free | Free |
| Annual Maintenance Charges (AMC) | Free | Rs.750 (Rs.350 for first year) |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Bajaj Securities vs Axis Direct — Comparative Analysis of STT and CTT Charges
| STT & CTT | Bajaj Securities | Axis Direct |
|---|---|---|
| Equity Delivery | ||
| Equity Intraday | ||
| Equity Future | ||
| Equity Option | ||
| Commodity Future | ||
| Commodity Option | ||
| Currency Future | ||
| Currency Option |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Bajaj Securities and Axis Direct — Comparison of Stamp Duty Charges
| Stamp Duty | Bajaj Securities | Axis Direct |
|---|---|---|
| Equity Delivery | ||
| Equity Intraday | ||
| Equity Future | ||
| Equity Option | ||
| Commodity Future | ||
| Commodity Option | ||
| Currency Future | ||
| Currency Option |