Bajaj Securities and Alice Blue are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Bajaj Securities is listed as a Public Discount Broker , established in 2010 and headquartered in Pune, while Alice Blue is listed as a Private Discount Broker , established in 2006 and headquartered in Bangalore.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Bajaj Securities or Alice Blue is a better fit for your investment style, platform preference, and budget.
Bajaj Securities is listed as a Public Discount Broker established in 2010 with headquarters in Pune and founded by Sanjiv Bajaj. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, foreign stocks, mutual funds and insurance through mobile app access and web trading and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, stock tips and interactive charts. It follows a Freedom Plan brokerage structure.
Alice Blue is listed as a Private Discount Broker established in 2006 with headquarters in Bangalore and founded by Sidhavelayutham M. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures using mobile app access, web trading, desktop terminal access and algo trading support and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. Its brokerage model is structured as Standard Plan.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Bajaj Securities vs Alice Blue — A Comprehensive Company Overview
| Company Overview | Bajaj Securities | Alice Blue |
|---|---|---|
| Company Type | Public | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Pune | Bangalore |
| Founder | Sanjiv Bajaj | Sidhavelayutham M |
| Establishment Year | 2010 | 2006 |
| Brokerage Plan | Freedom Plan | Standard Plan |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Bajaj Securities and Alice Blue.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Bajaj Securities charges Rs.20 per Trade while Alice Blue charges Rs.15 per Trade or 0.05% (Whichever is Low).
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Bajaj Securities charges Rs.20 per Trade while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Equity futures: This charge applies to futures contracts on stocks and indices. Bajaj Securities charges Rs.20 per Trade while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Equity options: This charge applies to equity option contracts. Bajaj Securities charges Rs.20 per Trade while Alice Blue charges Rs.15 per Trade.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Bajaj Securities charges N/A ; Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Commodity options: This charge applies to option contracts on commodity instruments. Bajaj Securities charges N/A ; Alice Blue charges Rs.15 per Trade.
Currency futures: This charge allows participation in forex price movements on the exchange. Bajaj Securities charges N/A ; Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Bajaj Securities charges N/A ; Alice Blue charges Rs.15 per Trade.
Bajaj Securities vs Alice Blue — Detailed Brokerage Comparison
| Brokerage | Bajaj Securities | Alice Blue |
|---|---|---|
| Brokerage Plan | Freedom Plan | Standard Plan |
| Subscription Charges | Rs.431 per Year (1st Year Free) | Zero |
| Equity Delivery | Rs.20 per Trade | Rs.15 per Trade or 0.05% (Whichever is Low) |
| Equity Intraday | Rs.20 per Trade | Rs.15 per Trade or 0.05% (whichever is low) |
| Equity Future | Rs.20 per Trade | Rs.15 per Trade or 0.05% (whichever is low) |
| Equity Option | Rs.20 per Trade | Rs.15 per Trade |
| Commodity Future | NA | Rs.15 per Trade or 0.05% (whichever is low) |
| Commodity Option | NA | Rs.15 per Trade |
| Currency Future | NA | Rs.15 per Trade or 0.05% (whichever is low) |
| Currency Option | NA | Rs.15 per Trade |
Bajaj Securities provides mobile app access and web trading for order placement, portfolio tracking, and market monitoring. Alice Blue provides mobile app access, web trading, desktop terminal access and algo trading support for its users.
Android app: Bajaj Securities and Alice Blue both list an Android trading app.
iOS app: Bajaj Securities and Alice Blue both list an iOS trading app.
Web trading platform: Bajaj Securities and Alice Blue both list a web trading platform.
Desktop trading terminal: Alice Blue lists a desktop trading terminal, while Bajaj Securities does not currently mention it.
Algo trading: Alice Blue lists algo trading support, while Bajaj Securities does not currently mention it.
Basket trading: Neither broker currently highlights basket trading.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: Bajaj Securities and Alice Blue both list a mutual fund investment platform.
Digital gold platform: Neither broker currently highlights digital gold investing.
Bonds platform: Neither broker currently highlights a bonds investment platform.
Bajaj Securities vs Alice Blue — Complete Comparison of Trading Platforms
| Trading Platform | Bajaj Securities | Alice Blue |
|---|---|---|
| Android App | Bajaj Securities Android App Link | Alice Blue Android App Link |
| iOS App | Bajaj Securities iOS App Link | Alice Blue iOS App Link |
| Web Trading Platform | Bajaj Securities Web Trading Link | Alice Blue Web Trading Link |
| Trading Terminal | NA | Available |
| Algo Trading Platform | NA | Available |
| Foreign Stocks Platform | NA | NA |
| Basket Trading Platform | NA | NA |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | NA | NA |
| Bonds Platform | NA | NA |
Bajaj Securities highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, stock tips and interactive charts, while Alice Blue promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Bajaj Securities and Alice Blue offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Bajaj Securities and Alice Blue offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Bajaj Securities and Alice Blue offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Bajaj Securities and Alice Blue offer this feature.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Bajaj Securities offers this; Alice Blue does not currently highlight it.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Bajaj Securities offers this; Alice Blue does not currently highlight it.
Live market: Live updates on market movements and trends. Both Bajaj Securities and Alice Blue offer this feature.
Secure platform: A secure trading environment with next-generation security controls. Both Bajaj Securities and Alice Blue offer this feature.
Bajaj Securities vs Alice Blue — Comprehensive Comparison of Trading Features
| Trading Feature | Bajaj Securities | Alice Blue |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | No | No |
| Global Indices | No | No |
| Customised Recommendations | No | No |
| Stock Tips | Yes | No |
| Interactive Charts | Yes | No |
| Live Market | Yes | Yes |
| Multi Profile Management | No | No |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Bajaj Securities and Alice Blue.
Free account opening: Bajaj Securities and Alice Blue both list free account opening.
Free AMC: Bajaj Securities lists free Demat AMC, while Alice Blue does not currently mention it.
Free brokerage: Alice Blue lists free brokerage, while Bajaj Securities does not currently mention it.
Flat brokerage: Bajaj Securities and Alice Blue both list flat brokerage pricing.
Flexible brokerage plans: Bajaj Securities lists flexible brokerage plans, while Alice Blue does not currently mention it.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Alice Blue lists free delivery trading, while Bajaj Securities does not currently mention it.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: Neither broker currently highlights free research reports.
Free trading calls: Neither broker currently highlights free trading calls.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: Bajaj Securities offers Rs.200 per Client while Alice Blue offers 20% + Rs.500 per new Client for referrals.
Bajaj Securities vs Alice Blue — Comparison of Latest Offers
| Offer | Bajaj Securities | Alice Blue |
|---|---|---|
| Free Account Opening | Yes | Yes |
| Free AMC | Yes | No |
| Free Brokerage | No | Yes, Limited |
| Flat Brokerage | Yes | Yes |
| Flexible Brokerage Plans | Yes | No |
| Happy Trading Hours | No | No |
| Free Delivery Trading | No | Yes |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | No | No |
| Free Trading Calls | No | No |
| Referral Offers | Rs.200 per Client | 20% + Rs.500 per new Client |
| Margin Funding / Pledging | Yes | 20% + Rs.500 per new Client |
| Brokerage Cashback | No | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. Bajaj Securities highlights equity delivery, equity intraday, equity futures, equity options, foreign stocks, mutual funds and insurance, while Alice Blue highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, foreign stocks, mutual funds, insurance, corporate bonds, government bonds, commodity futures, commodity options, currency futures and currency options.
Bajaj Securities vs Alice Blue — Complete Comparison of Products
| Product | Bajaj Securities | Alice Blue |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | No | Yes |
| Commodity Future | No | Yes |
| Currency Option | No | Yes |
| Currency Future | No | Yes |
| Foreign Stocks | Yes | No |
| Mutual Funds | Yes | Yes |
| Banking | No | No |
| Insurance | Yes | No |
| Corporate Bonds | Yes | No |
| Government Bonds | Yes | No |
| Digital Gold | No | No |
Demat services: Bajaj Securities and Alice Blue both list Demat services.
Trading services: Bajaj Securities and Alice Blue both list trading services.
Intraday services: Bajaj Securities and Alice Blue both list intraday trading services.
F&O services: Bajaj Securities and Alice Blue both list F&O services.
IPO services: Bajaj Securities and Alice Blue both list IPO services.
3-in-1 account: Neither broker currently highlights 3-in-1 account support.
Stock research: Neither broker currently highlights stock research.
Stock recommendations: Neither broker currently highlights stock recommendations.
Trading education: Bajaj Securities and Alice Blue both list trading education.
Share pledging: Bajaj Securities and Alice Blue both list share pledging.
PMS or PCG: Neither broker currently highlights PMS or PCG support.
NRI services: Neither broker currently highlights NRI services.
Bajaj Securities provides Demat services, trading services, intraday trading, F&O trading, IPO access and trading education, while Alice Blue offers Demat services, trading services, intraday trading, F&O trading, IPO access and trading education.
Bajaj Securities vs Alice Blue — In-Depth Comparison of Services
| Service | Bajaj Securities | Alice Blue |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | No | No |
| Stock Research | No | No |
| Stock Recommendations | No | No |
| Trading Education | Yes, Samadhan | Yes, ANT IQ |
| Share Pledging | Yes | Yes |
| PMS or PCG | No | No |
| NRI Services | No | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Bajaj Securities and Alice Blue.
Bajaj Securities and Alice Blue — Detailed Comparison of Advisory Services
| Advisory | Bajaj Securities | Alice Blue |
|---|---|---|
| Fundamental Reports | No | No |
| Research Reports | Yes, chargeable | Yes, chargeable |
| Company Reports | No | No |
| Annual Reports | No | No |
| IPO Reports | Yes | No |
| Technical Reports | No | Yes, chargeable |
| Stock Tips | Yes, chargeable | Yes, chargeable |
| Daily Top Stock Picks | No | Yes, chargeable |
| Daily Market Review | No | No |
| Monthly Review | No | No |
| Weekly Review | No | No |
| Relationship Manager | Yes, chargeable | Yes, chargeable |
| Robo Advisory | No | Yes |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Bajaj Securities and Alice Blue across different segments.
Bajaj Securities and Alice Blue — Comprehensive Comparison of Trading Exposure
| Exposure | Bajaj Securities | Alice Blue |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x | 1x |
| Equity F&O Intraday | 1.3x | 1.3x |
| Commodity F&O Carry Forward | 1x | 1x |
| Commodity F&O Intraday | 1.3x | 1.3x |
| Currency F&O | 1x | 1x |
Bajaj Securities and Alice Blue both list a sub-broker program. Bajaj Securities and Alice Blue both list a partner program. Bajaj Securities and Alice Blue both list a referral program.
Bajaj Securities vs Alice Blue — Comparative Analysis of Programs
| Program | Bajaj Securities | Alice Blue |
|---|---|---|
| Sub-Broker Program | Yes, Limited | Yes, Limited |
| Partner Program | Yes | Yes |
| Referral Program | Yes | Yes |
Bajaj Securities provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Alice Blue provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Bajaj Securities operates Available branches.
Bajaj Securities and Alice Blue — Comprehensive Comparison of Customer Support
| Support Channel | Bajaj Securities | Alice Blue |
|---|---|---|
| Trading Support | Available, Chargeable | Available, Chargeable |
| Dedicated Dealer | Available, Chargeable | Available, Chargeable |
| Call Support | 1800-833-8888 | 080-35215000, 080-45490850 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | NA |
| Website Support | Website Link | Website Link |
| Facebook Support | Facebook Support Link | Facebook Support Link |
| Twitter / X Support | Twitter Support Link | Twitter Support Link |
| Telegram Support | Telegram Support Link | Telegram Support Link |
| Branches / Offices | Available | NA |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Bajaj Securities carries an overall rating of 7.75 / 10, while Alice Blue carries an overall rating of 8.05 / 10.
Bajaj Securities vs Alice Blue — Ratings Comparison
| Rating Parameter | Bajaj Securities | Alice Blue |
|---|---|---|
| Overall Rating | 7.75 / 10 | 8.05 / 10 |
| Customer Support | 7.72 / 10 | 8.02 / 10 |
| Technology | 7.84 / 10 | 8.14 / 10 |
| Charges | 7.78 / 10 | 8.08 / 10 |
| Products & Services | 7.71 / 10 | 8.00 / 10 |
| Experience | 7.69 / 10 | 8.00 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Bajaj Securities & Alice Blue — Comparison of Customer Complaints
| Complaint Metric | Bajaj Securities | Alice Blue |
|---|---|---|
| Total Complaints Lodged | 21 | 77 |
| Total Complaints Resolved | 14 | 65 |
| % of Resolved Complaints | 66.67% | 84.42% |
| Non-Actionable Complaints | 4 | 2 |
| % of Non-Actionable Complaints | 19.05% | 2.60% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Bajaj Securities and Alice Blue.
Bajaj Securities vs Alice Blue — Detailed Comparison of Transaction Charges
| Transaction Charges | Bajaj Securities | Alice Blue |
|---|---|---|
| Equity Delivery | 0.00325% (NSE) 0.00375% (BSE) | |
| Equity Intraday | 0.00325% (NSE) 0.00375% (BSE) | |
| Equity Future | 0.0019% (NSE & BSE) | |
| Equity Option | 0.05% (on premium) | |
| Commodity Future | 0.0026% (Non-Agri) | |
| Commodity Option | 0.05% (Non Agri) | |
| Currency Future | 0.0009% (NSE) | |
| Currency Option | 0.035% (NSE) |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
Bajaj Securities & Alice Blue — Comprehensive Comparison of Pledge Charges
| Pledge Charge | Bajaj Securities | Alice Blue |
|---|---|---|
| Pledge Creation Charges | Rs.15 per Request | |
| Pledge Invocation Charges | Rs.15 per Request | |
| Margin Trading Interest | 0.96% per Day |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Bajaj Securities and Alice Blue — Detailed Comparison of Hidden / Other Charges
| Charge | Bajaj Securities | Alice Blue |
|---|---|---|
| SEBI Turnover Charges | Rs.10/ Crore (All Segment) | |
| DP Charges | Rs.15 per Scrip on Sell | |
| GST | 18% on (Brokerage + SEBI + Transaction charges) | |
| Account Closure Charges | Nil | |
| Reactivation Charges | Nil | |
| Dematerialisation Charges | Rs.25 per Certificate | |
| Call & Trade Charges | Rs.50 per Trade |
Bajaj Securities lists account opening charges of Free and Demat AMC of Free. Alice Blue lists account opening charges of Free and Demat AMC of Rs.400 per Year.
Bajaj Securities vs Alice Blue — Detailed Comparison of Demat Charges
| Demat Charges | Bajaj Securities | Alice Blue |
|---|---|---|
| Account Opening Charges | Free | Free |
| Annual Maintenance Charges (AMC) | Free | Rs.400 per Year |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Bajaj Securities vs Alice Blue — Comparative Analysis of STT and CTT Charges
| STT & CTT | Bajaj Securities | Alice Blue |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | |
| Equity Intraday | 0.025% on sell | |
| Equity Future | 0.0125% on sell | |
| Equity Option | 0.0625% on sell (on premium) | |
| Commodity Future | 0.01% on sell (Non-Agri) | |
| Commodity Option | 0.05% on sell | |
| Currency Future | Nil | |
| Currency Option | Nil |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Bajaj Securities and Alice Blue — Comparison of Stamp Duty Charges
| Stamp Duty | Bajaj Securities | Alice Blue |
|---|---|---|
| Equity Delivery | 0.015% on buy | |
| Equity Intraday | 0.003% on buy | |
| Equity Future | 0.002% on buy | |
| Equity Option | 0.003% on buy | |
| Commodity Future | 0.002% on buy | |
| Commodity Option | 0.003% on buy | |
| Currency Future | 0.0001% on buy | |
| Currency Option | 0.0001% on buy |