Anand Rathi and First Demat are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Anand Rathi is listed as a Public Discount Broker , established in 1994 and headquartered in Mumbai, while First Demat is listed as a Private Discount Broker , established in 2026 and headquartered in Ranchi, Jharkhand.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Anand Rathi or First Demat is a better fit for your investment style, platform preference, and budget.
Anand Rathi is listed as a Public Discount Broker established in 1994 with headquarters in Mumbai and founded by Anand Rathi. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading, desktop terminal access and algo trading support and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips. It follows a Standard Plan brokerage structure.
First Demat is listed as a Private Discount Broker established in 2026 with headquarters in Ranchi, Jharkhand and founded by Sandhya Kumari. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds using mobile app access, web trading and algo trading support and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. Its brokerage model is structured as Single flat plan on site; file says 'multiple brokerage packs'.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Anand Rathi vs First Demat — A Comprehensive Company Overview
| Company Overview | Anand Rathi | First Demat |
|---|---|---|
| Company Type | Public | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Mumbai | Ranchi, Jharkhand |
| Founder | Anand Rathi | Sandhya Kumari |
| Establishment Year | 1994 | 2026 |
| Brokerage Plan | Standard Plan | Single flat plan on site; file says 'multiple brokerage packs' |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Anand Rathi and First Demat.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Anand Rathi charges 0.30% of Transaction Value while First Demat charges 0.1% or ₹20 per executed order, whichever is lower.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Anand Rathi charges 0.30% of Transaction Value while First Demat charges 0.1% or ₹20 per executed order, whichever is lower.
Equity futures: This charge applies to futures contracts on stocks and indices. Anand Rathi charges 0.30% of Transaction Value while First Demat charges Flat ₹20 per executed order.
Equity options: This charge applies to equity option contracts. Anand Rathi charges Rs.50 per Lot while First Demat charges Flat ₹20 per executed order.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Anand Rathi charges 0.03% of Transaction Value while First Demat charges Starting ₹20 per order (not on pricing page).
Commodity options: This charge applies to option contracts on commodity instruments. Anand Rathi charges Rs.25 per Lot while First Demat charges Starting ₹20 per order (not on pricing page).
Currency futures: This charge allows participation in forex price movements on the exchange. Anand Rathi charges 0.03% of Transaction Value while First Demat charges Not offered.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Anand Rathi charges Rs.25 per Lot while First Demat charges Not offered.
Anand Rathi vs First Demat — Detailed Brokerage Comparison
| Brokerage | Anand Rathi | First Demat |
|---|---|---|
| Brokerage Plan | Standard Plan | Single flat plan on site; file says 'multiple brokerage packs' |
| Subscription Charges | Zero | None listed; file says no monthly or yearly plans |
| Equity Delivery | 0.30% of Transaction Value | 0.1% or ₹20 per executed order, whichever is lower |
| Equity Intraday | 0.30% of Transaction Value | 0.1% or ₹20 per executed order, whichever is lower |
| Equity Future | 0.30% of Transaction Value | Flat ₹20 per executed order |
| Equity Option | Rs.50 per Lot | Flat ₹20 per executed order |
| Commodity Future | 0.03% of Transaction Value | Starting ₹20 per order (not on pricing page) |
| Commodity Option | Rs.25 per Lot | Starting ₹20 per order (not on pricing page) |
| Currency Future | 0.03% of Transaction Value | Not offered |
| Currency Option | Rs.25 per Lot | Not offered |
Anand Rathi provides mobile app access, web trading, desktop terminal access and algo trading support for order placement, portfolio tracking, and market monitoring. First Demat provides mobile app access, web trading and algo trading support for its users.
Android app: Anand Rathi and First Demat both list an Android trading app.
iOS app: Anand Rathi and First Demat both list an iOS trading app.
Web trading platform: Anand Rathi and First Demat both list a web trading platform.
Desktop trading terminal: Anand Rathi lists a desktop trading terminal, while First Demat does not currently mention it.
Algo trading: Anand Rathi and First Demat both list algo trading support.
Basket trading: First Demat lists basket trading, while Anand Rathi does not currently mention it.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: Anand Rathi and First Demat both list a mutual fund investment platform.
Digital gold platform: First Demat lists digital gold investing, while Anand Rathi does not currently mention it.
Bonds platform: Neither broker currently highlights a bonds investment platform.
Anand Rathi vs First Demat — Complete Comparison of Trading Platforms
| Trading Platform | Anand Rathi | First Demat |
|---|---|---|
| Android App | Anand Rathi Android App Link | Yes |
| iOS App | Anand Rathi iOS App Link | Yes |
| Web Trading Platform | Anand Rathi Web Trading Link | Yes |
| Trading Terminal | Available | N/A |
| Algo Trading Platform | Available | Yes |
| Foreign Stocks Platform | NA | No |
| Basket Trading Platform | NA | Yes (Baskets and basket orders) |
| Mutual Fund Platform | Available | Yes |
| Digital Gold Platform | NA | Not offered |
| Bonds Platform | NA | No |
Anand Rathi highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips, while First Demat promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Anand Rathi and First Demat offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Anand Rathi and First Demat offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Anand Rathi and First Demat offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Anand Rathi and First Demat offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. Both Anand Rathi and First Demat offer this feature.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. First Demat offers this; Anand Rathi does not currently highlight it.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Anand Rathi offers this; First Demat does not currently highlight it.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Anand Rathi and First Demat offer this feature.
Live market: Live updates on market movements and trends. Both Anand Rathi and First Demat offer this feature.
Multi profile management: Manage multiple trading profiles from a single account. Anand Rathi offers this; First Demat does not currently highlight it.
Secure platform: A secure trading environment with next-generation security controls. Both Anand Rathi and First Demat offer this feature.
Anand Rathi vs First Demat — Comprehensive Comparison of Trading Features
| Trading Feature | Anand Rathi | First Demat |
|---|---|---|
| Wishlist | Yes | Yes (multiple watchlists) |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes (holdings and P&L reports) |
| Online MF Buy | Yes | Yes |
| Research Reports | Yes | Yes (AI research summaries) |
| Global Indices | No | N/A |
| Customised Recommendations | No | 'Personalised advisory' claimed on site |
| Stock Tips | Yes | N/A |
| Interactive Charts | Yes | Yes (TradingView integration, indicators) |
| Live Market | Yes | Yes |
| Multi Profile Management | Yes | N/A |
| Robust & Secure Platform | Yes | Yes ('Bank-grade security' claim) |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Anand Rathi and First Demat.
Free account opening: Anand Rathi and First Demat both list free account opening.
Free AMC: Anand Rathi and First Demat both list free Demat AMC.
Free brokerage: Neither broker currently highlights free brokerage.
Flat brokerage: Anand Rathi and First Demat both list flat brokerage pricing.
Flexible brokerage plans: Anand Rathi lists flexible brokerage plans, while First Demat does not currently mention it.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Neither broker currently highlights free delivery trading.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: Anand Rathi and First Demat both list free research reports.
Free trading calls: Anand Rathi lists free trading calls, while First Demat does not currently mention it.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: Anand Rathi offers Rs.250 per Client for referrals; First Demat does not currently list a referral offer.
Anand Rathi vs First Demat — Comparison of Latest Offers
| Offer | Anand Rathi | First Demat |
|---|---|---|
| Free Account Opening | Yes | Yes (online); offline costs ₹500 |
| Free AMC | Yes, Limited | First year only |
| Free Brokerage | No | No |
| Flat Brokerage | Yes | Yes, ₹20 per order |
| Flexible Brokerage Plans | Yes | N/A |
| Happy Trading Hours | No | N/A |
| Free Delivery Trading | No | No |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | Yes | Yes |
| Free Trading Calls | Yes | N/A |
| Referral Offers | Rs.250 per Client | N/A |
| Margin Funding / Pledging | Yes | MTF: No. Pledging available. |
| Brokerage Cashback | No | N/A |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. Anand Rathi highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while First Demat highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, foreign stocks, mutual funds, insurance, corporate bonds, government bonds and digital gold.
Anand Rathi vs First Demat — Complete Comparison of Products
| Product | Anand Rathi | First Demat |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | Yes (file; MCX member). Not in site FAQ. |
| Commodity Future | Yes | Yes (file; MCX member). Not in site FAQ. |
| Currency Option | Yes | No |
| Currency Future | Yes | No |
| Foreign Stocks | Yes | No |
| Mutual Funds | Yes | Yes (SIP too) |
| Banking | No | No |
| Insurance | Yes | No |
| Corporate Bonds | Yes | No |
| Government Bonds | Yes | No |
| Digital Gold | No | No |
Demat services: Anand Rathi and First Demat both list Demat services.
Trading services: Anand Rathi and First Demat both list trading services.
Intraday services: Anand Rathi and First Demat both list intraday trading services.
F&O services: Anand Rathi and First Demat both list F&O services.
IPO services: Anand Rathi and First Demat both list IPO services.
3-in-1 account: Neither broker currently highlights 3-in-1 account support.
Stock research: Anand Rathi and First Demat both list stock research.
Stock recommendations: Anand Rathi and First Demat both list stock recommendations.
Trading education: Neither broker currently highlights trading education.
Share pledging: Anand Rathi and First Demat both list share pledging.
PMS or PCG: Anand Rathi lists PMS or PCG support, while First Demat does not currently mention it.
NRI services: Anand Rathi lists NRI services, while First Demat does not currently mention it.
Anand Rathi provides Demat services, trading services, intraday trading, F&O trading, IPO access and stock research, while First Demat offers Demat services, trading services, intraday trading, F&O trading, IPO access and stock research.
Anand Rathi vs First Demat — In-Depth Comparison of Services
| Service | Anand Rathi | First Demat |
|---|---|---|
| Demat Services | Yes | Yes (NSDL, DP ID IN303921 via Ashlar Securities Pvt Ltd) |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes (UPI application) |
| 3-in-1 Account | No | No |
| Stock Research | Yes | Yes (AI summaries) |
| Stock Recommendations | Yes | Not provided (T&C disclaimer) |
| Trading Education | No | N/A |
| Share Pledging | Yes | Yes |
| PMS or PCG | Yes | No |
| NRI Services | Yes | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Anand Rathi and First Demat.
Anand Rathi and First Demat — Detailed Comparison of Advisory Services
| Advisory | Anand Rathi | First Demat |
|---|---|---|
| Fundamental Reports | Yes | AI fundamental insights |
| Research Reports | Yes | Yes |
| Company Reports | Yes | N/A |
| Annual Reports | No | N/A |
| IPO Reports | Yes | IPO insights on site |
| Technical Reports | Yes | N/A |
| Stock Tips | Yes | N/A |
| Daily Top Stock Picks | Yes | N/A |
| Daily Market Review | No | Yes |
| Monthly Review | No | N/A |
| Weekly Review | No | N/A |
| Relationship Manager | Yes | N/A |
| Robo Advisory | No | N/A |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Anand Rathi and First Demat across different segments.
Anand Rathi and First Demat — Comprehensive Comparison of Trading Exposure
| Exposure | Anand Rathi | First Demat |
|---|---|---|
| Equity Delivery | 1x | N/A |
| Equity Intraday | Upto 5x (Depends on Stocks) | N/A |
| Equity F&O Carry Forward | 1x | N/A |
| Equity F&O Intraday | 1.3x | N/A |
| Commodity F&O Carry Forward | 1x | N/A |
| Commodity F&O Intraday | 1.3x | N/A |
| Currency F&O | 1x | N/A |
Anand Rathi lists a sub-broker program, while First Demat does not currently mention it. Anand Rathi lists a partner program, while First Demat does not currently mention it. Anand Rathi lists a referral program, while First Demat does not currently mention it.
Anand Rathi vs First Demat — Comparative Analysis of Programs
| Program | Anand Rathi | First Demat |
|---|---|---|
| Sub-Broker Program | Yes | N/A |
| Partner Program | Yes | N/A |
| Referral Program | Yes | N/A |
Anand Rathi provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. First Demat provides support through trading desk support, call support, email support and website support. Anand Rathi operates Available branches. First Demat operates Only Ranchi head office listed branches.
Anand Rathi and First Demat — Comprehensive Comparison of Customer Support
| Support Channel | Anand Rathi | First Demat |
|---|---|---|
| Trading Support | Available, Free | Yes |
| Dedicated Dealer | Available, Free | N/A |
| Call Support | 0291-6661001 | +91 9240256357 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | N/A |
| Website Support | Website Link | Yes |
| Facebook Support | Facebook Support Link | — |
| Twitter / X Support | Twitter Support Link | — |
| Telegram Support | Telegram Support Link | — |
| Branches / Offices | Available | Only Ranchi head office listed |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Anand Rathi carries an overall rating of 7.90 / 10, while First Demat carries an overall rating of 5/5.
Anand Rathi vs First Demat — Ratings Comparison
| Rating Parameter | Anand Rathi | First Demat |
|---|---|---|
| Overall Rating | 7.90 / 10 | 5/5 |
| Customer Support | 7.87 / 10 | 5 / 5 |
| Technology | 7.99 / 10 | 4.5 / 5 |
| Charges | 7.93 / 10 | 4.5 / 5 |
| Products & Services | 7.85 / 10 | 4.0 / 5 |
| Experience | 7.84 / 10 | 5 / 5 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Anand Rathi & First Demat — Comparison of Customer Complaints
| Complaint Metric | Anand Rathi | First Demat |
|---|---|---|
| Total Complaints Lodged | 35 | N/A |
| Total Complaints Resolved | 30 | N/A |
| % of Resolved Complaints | 85.71% | N/A |
| Non-Actionable Complaints | 3 | N/A |
| % of Non-Actionable Complaints | 8.57% | N/A |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Anand Rathi and First Demat.
Anand Rathi vs First Demat — Detailed Comparison of Transaction Charges
| Transaction Charges | Anand Rathi | First Demat |
|---|---|---|
| Equity Delivery | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (each side) | NSE: 0.00307%; BSE: 0.00375% |
| Equity Intraday | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) | NSE: 0.00307%; BSE: 0.00375% |
| Equity Future | NSE Rs 173 per Cr (0.00173%) | BSE Rs 0 | NSE: 0.00183%; BSE: 0 |
| Equity Option | NSE Rs 3503 per Cr (0.03503%) | BSE Rs 325 per Cr (0.00325%) (on premium) | NSE: 0.03553% (on premium); BSE: 0.0325% (on premium) |
| Commodity Future | N/A | |
| Commodity Option | N/A | |
| Currency Future | NSE Rs 35 per Cr (0.00035%) | BSE Rs 45 per Cr (0.00045%) | N/A |
| Currency Option | NSE Rs 3110 per Cr (0.0311%) | BSE Rs 100 per Cr (0.001%) (on premium) | N/A |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
Anand Rathi & First Demat — Comprehensive Comparison of Pledge Charges
| Pledge Charge | Anand Rathi | First Demat |
|---|---|---|
| Pledge Creation Charges | - | ₹3 + GST (margin pledge); site demat tariff table is empty |
| Pledge Invocation Charges | - | ₹25 + GST per transaction (pledge/unpledge) |
| Margin Trading Interest | - | N/A (no MTF) |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Anand Rathi and First Demat — Detailed Comparison of Hidden / Other Charges
| Charge | Anand Rathi | First Demat |
|---|---|---|
| SEBI Turnover Charges | 0.0001% (₹10/Crore) of the turnover | ₹10 per crore |
| DP Charges | - | ₹20 + GST per ISIN debit |
| GST | 18% on (Brokerage + Transaction Charge + SEBI Fee) | 18% on brokerage + SEBI charges + transaction charges |
| Account Closure Charges | - | N/A |
| Reactivation Charges | - | N/A |
| Dematerialisation Charges | - | ₹20 per DRF + ₹3 per certificate |
| Call & Trade Charges | - | ₹50 per trade (site); file says ₹50 + GST |
Anand Rathi lists account opening charges of Free and Demat AMC of Rs.450 per Year (1st Year Free). First Demat lists account opening charges of Online ₹0; offline ₹500 and Demat AMC of ₹0 for first year; later years not disclosed.
Anand Rathi vs First Demat — Detailed Comparison of Demat Charges
| Demat Charges | Anand Rathi | First Demat |
|---|---|---|
| Account Opening Charges | Free | Online ₹0; offline ₹500 |
| Annual Maintenance Charges (AMC) | Rs.450 per Year (1st Year Free) | ₹0 for first year; later years not disclosed |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Anand Rathi vs First Demat — Comparative Analysis of STT and CTT Charges
| STT & CTT | Anand Rathi | First Demat |
|---|---|---|
| Equity Delivery | 0.1% on both Buy & Sell sides | 0.1% on buy and sell |
| Equity Intraday | 0.025% on the Sell side only | 0.025% on sell |
| Equity Future | 0.0125% on the Sell side | 0.05% on sell |
| Equity Option | 0.0625% on premium value | 0.15% on sell (premium); 0.15% of intrinsic value on exercise |
| Commodity Future | 0.01% on sell side (Non-Agri) | N/A |
| Commodity Option | 0.05% on sell side | N/A |
| Currency Future | NA | N/A |
| Currency Option | NA | N/A |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Anand Rathi and First Demat — Comparison of Stamp Duty Charges
| Stamp Duty | Anand Rathi | First Demat |
|---|---|---|
| Equity Delivery | 0.015% | 0.015% or ₹1500/crore |
| Equity Intraday | 0.003% | 0.003% or ₹300/crore |
| Equity Future | 0.002% | 0.002% or ₹200/crore |
| Equity Option | 0.003% | 0.003% or ₹300/crore |
| Commodity Future | 0.002% | N/A |
| Commodity Option | 0.003% | N/A |
| Currency Future | 0.0001% | N/A |
| Currency Option | 0.0001% | N/A |