Anand Rathi and Axis Direct are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Anand Rathi is listed as a Public Discount Broker , established in 1994 and headquartered in Mumbai, while Axis Direct is listed as a Private Discount Broker , established in 2011 and headquartered in Mumbai.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Anand Rathi or Axis Direct is a better fit for your investment style, platform preference, and budget.
Anand Rathi is listed as a Public Discount Broker established in 1994 with headquarters in Mumbai and founded by Anand Rathi. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading, desktop terminal access and algo trading support and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips. It follows a Standard Plan brokerage structure.
Axis Direct is listed as a Private Discount Broker established in 2011 with headquarters in Mumbai and founded by Arun Thukral. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds using mobile app access, web trading and desktop terminal access and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. Its brokerage model is structured as Standard Plan.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Anand Rathi vs Axis Direct — A Comprehensive Company Overview
| Company Overview | Anand Rathi | Axis Direct |
|---|---|---|
| Company Type | Public | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Mumbai | Mumbai |
| Founder | Anand Rathi | Arun Thukral |
| Establishment Year | 1994 | 2011 |
| Brokerage Plan | Standard Plan | Standard Plan |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Anand Rathi and Axis Direct.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Anand Rathi charges 0.30% of Transaction Value while Axis Direct charges 0.5% of Transaction Value.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Anand Rathi charges 0.30% of Transaction Value while Axis Direct charges 0.05% of Transaction Value.
Equity futures: This charge applies to futures contracts on stocks and indices. Anand Rathi charges 0.30% of Transaction Value while Axis Direct charges 0.05% of Transaction Value.
Equity options: This charge applies to equity option contracts. Anand Rathi charges Rs.50 per Lot while Axis Direct charges Rs.10 per Trade.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Anand Rathi charges 0.03% of Transaction Value while Axis Direct charges 0.05% of Transaction Value.
Commodity options: This charge applies to option contracts on commodity instruments. Anand Rathi charges Rs.25 per Lot while Axis Direct charges Rs.10 per Trade.
Currency futures: This charge allows participation in forex price movements on the exchange. Anand Rathi charges 0.03% of Transaction Value . Axis Direct does not currently list a charge for this segment.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Anand Rathi charges Rs.25 per Lot . Axis Direct does not currently list a charge for this segment.
Anand Rathi vs Axis Direct — Detailed Brokerage Comparison
| Brokerage | Anand Rathi | Axis Direct |
|---|---|---|
| Brokerage Plan | Standard Plan | Standard Plan |
| Subscription Charges | Zero | Zero |
| Equity Delivery | 0.30% of Transaction Value | 0.5% of Transaction Value |
| Equity Intraday | 0.30% of Transaction Value | 0.05% of Transaction Value |
| Equity Future | 0.30% of Transaction Value | 0.05% of Transaction Value |
| Equity Option | Rs.50 per Lot | Rs.10 per Trade |
| Commodity Future | 0.03% of Transaction Value | 0.05% of Transaction Value |
| Commodity Option | Rs.25 per Lot | Rs.10 per Trade |
| Currency Future | 0.03% of Transaction Value | NA |
| Currency Option | Rs.25 per Lot | NA |
Anand Rathi provides mobile app access, web trading, desktop terminal access and algo trading support for order placement, portfolio tracking, and market monitoring. Axis Direct provides mobile app access, web trading and desktop terminal access for its users.
Android app: Anand Rathi and Axis Direct both list an Android trading app.
iOS app: Anand Rathi and Axis Direct both list an iOS trading app.
Web trading platform: Anand Rathi and Axis Direct both list a web trading platform.
Desktop trading terminal: Anand Rathi and Axis Direct both list a desktop trading terminal.
Algo trading: Anand Rathi lists algo trading support, while Axis Direct does not currently mention it.
Basket trading: Neither broker currently highlights basket trading.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: Anand Rathi and Axis Direct both list a mutual fund investment platform.
Digital gold platform: Axis Direct lists digital gold investing, while Anand Rathi does not currently mention it.
Bonds platform: Axis Direct lists a bonds investment platform, while Anand Rathi does not currently mention it.
Anand Rathi vs Axis Direct — Complete Comparison of Trading Platforms
| Trading Platform | Anand Rathi | Axis Direct |
|---|---|---|
| Android App | Anand Rathi Android App Link | Axis Securities Android App Link |
| iOS App | Anand Rathi iOS App Link | Axis Securities iOS App Link |
| Web Trading Platform | Anand Rathi Web Trading Link | Axis Securities Web Trading Link |
| Trading Terminal | Available | Available |
| Algo Trading Platform | Available | NA |
| Foreign Stocks Platform | NA | NA |
| Basket Trading Platform | NA | NA |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | NA | Available |
| Bonds Platform | NA | Available |
Anand Rathi highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips, while Axis Direct promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Anand Rathi and Axis Direct offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Anand Rathi and Axis Direct offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Anand Rathi and Axis Direct offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Anand Rathi and Axis Direct offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. Both Anand Rathi and Axis Direct offer this feature.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Axis Direct offers this; Anand Rathi does not currently highlight it.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Both Anand Rathi and Axis Direct offer this feature.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Anand Rathi and Axis Direct offer this feature.
Live market: Live updates on market movements and trends. Both Anand Rathi and Axis Direct offer this feature.
Multi profile management: Manage multiple trading profiles from a single account. Both Anand Rathi and Axis Direct offer this feature.
Secure platform: A secure trading environment with next-generation security controls. Both Anand Rathi and Axis Direct offer this feature.
Anand Rathi vs Axis Direct — Comprehensive Comparison of Trading Features
| Trading Feature | Anand Rathi | Axis Direct |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | Yes | Yes |
| Global Indices | No | No |
| Customised Recommendations | No | Yes |
| Stock Tips | Yes | Yes |
| Interactive Charts | Yes | Yes |
| Live Market | Yes | Yes |
| Multi Profile Management | Yes | Yes |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Anand Rathi and Axis Direct.
Free account opening: Anand Rathi and Axis Direct both list free account opening.
Free AMC: Anand Rathi lists free Demat AMC, while Axis Direct does not currently mention it.
Free brokerage: Neither broker currently highlights free brokerage.
Flat brokerage: Anand Rathi and Axis Direct both list flat brokerage pricing.
Flexible brokerage plans: Anand Rathi and Axis Direct both list flexible brokerage plans.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Neither broker currently highlights free delivery trading.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: Anand Rathi and Axis Direct both list free research reports.
Free trading calls: Anand Rathi and Axis Direct both list free trading calls.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: Anand Rathi offers Rs.250 per Client while Axis Direct offers Upto Rs.500 per Client for referrals.
Anand Rathi vs Axis Direct — Comparison of Latest Offers
| Offer | Anand Rathi | Axis Direct |
|---|---|---|
| Free Account Opening | Yes | Yes |
| Free AMC | Yes, Limited | No |
| Free Brokerage | No | No |
| Flat Brokerage | Yes | Yes, Limited |
| Flexible Brokerage Plans | Yes | Yes |
| Happy Trading Hours | No | No |
| Free Delivery Trading | No | No |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | Yes | Yes |
| Free Trading Calls | Yes | Yes |
| Referral Offers | Rs.250 per Client | Upto Rs.500 per Client |
| Margin Funding / Pledging | Yes | Yes |
| Brokerage Cashback | No | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. Anand Rathi highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while Axis Direct highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, foreign stocks, mutual funds, insurance, corporate bonds, government bonds, banking services, digital gold and bonds.
Anand Rathi vs Axis Direct — Complete Comparison of Products
| Product | Anand Rathi | Axis Direct |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | Yes |
| Commodity Future | Yes | Yes |
| Currency Option | Yes | No |
| Currency Future | Yes | No |
| Foreign Stocks | Yes | No |
| Mutual Funds | Yes | Yes |
| Banking | No | Yes |
| Insurance | Yes | Yes |
| Corporate Bonds | Yes | Yes |
| Government Bonds | Yes | Yes |
| Digital Gold | No | Yes |
Demat services: Anand Rathi and Axis Direct both list Demat services.
Trading services: Anand Rathi and Axis Direct both list trading services.
Intraday services: Anand Rathi and Axis Direct both list intraday trading services.
F&O services: Anand Rathi and Axis Direct both list F&O services.
IPO services: Anand Rathi and Axis Direct both list IPO services.
3-in-1 account: Axis Direct lists 3-in-1 account support, while Anand Rathi does not currently mention it.
Stock research: Anand Rathi and Axis Direct both list stock research.
Stock recommendations: Anand Rathi and Axis Direct both list stock recommendations.
Trading education: Axis Direct lists trading education, while Anand Rathi does not currently mention it.
Share pledging: Anand Rathi and Axis Direct both list share pledging.
PMS or PCG: Anand Rathi and Axis Direct both list PMS or PCG support.
NRI services: Anand Rathi and Axis Direct both list NRI services.
Anand Rathi provides Demat services, trading services, intraday trading, F&O trading, IPO access and stock research, while Axis Direct offers Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support.
Anand Rathi vs Axis Direct — In-Depth Comparison of Services
| Service | Anand Rathi | Axis Direct |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | No | Yes |
| Stock Research | Yes | Yes |
| Stock Recommendations | Yes | Yes |
| Trading Education | No | Yes, Learn |
| Share Pledging | Yes | Yes |
| PMS or PCG | Yes | Yes |
| NRI Services | Yes | Yes |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Anand Rathi and Axis Direct.
Anand Rathi and Axis Direct — Detailed Comparison of Advisory Services
| Advisory | Anand Rathi | Axis Direct |
|---|---|---|
| Fundamental Reports | Yes | Yes |
| Research Reports | Yes | Yes |
| Company Reports | Yes | Yes |
| Annual Reports | No | Yes |
| IPO Reports | Yes | Yes |
| Technical Reports | Yes | Yes |
| Stock Tips | Yes | Yes |
| Daily Top Stock Picks | Yes | Yes |
| Daily Market Review | No | Yes |
| Monthly Review | No | Yes |
| Weekly Review | No | Yes |
| Relationship Manager | Yes | Yes |
| Robo Advisory | No | No |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Anand Rathi and Axis Direct across different segments.
Anand Rathi and Axis Direct — Comprehensive Comparison of Trading Exposure
| Exposure | Anand Rathi | Axis Direct |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x | 1X |
| Equity F&O Intraday | 1.3x | 1.3x |
| Commodity F&O Carry Forward | 1x | 1x |
| Commodity F&O Intraday | 1.3x | 1.3x |
| Currency F&O | 1x | 1x |
Anand Rathi and Axis Direct both list a sub-broker program. Anand Rathi and Axis Direct both list a partner program. Anand Rathi and Axis Direct both list a referral program.
Anand Rathi vs Axis Direct — Comparative Analysis of Programs
| Program | Anand Rathi | Axis Direct |
|---|---|---|
| Sub-Broker Program | Yes | Yes |
| Partner Program | Yes | Yes |
| Referral Program | Yes | Yes |
Anand Rathi provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Axis Direct provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Anand Rathi operates Available branches. Axis Direct operates Available branches.
Anand Rathi and Axis Direct — Comprehensive Comparison of Customer Support
| Support Channel | Anand Rathi | Axis Direct |
|---|---|---|
| Trading Support | Available, Free | Available, Free |
| Dedicated Dealer | Available, Free | Available, Free |
| Call Support | 0291-6661001 | 1800-210-0808 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | NA |
| Website Support | Website Link | Website Link |
| Facebook Support | Facebook Support Link | Facebook Support Link |
| Twitter / X Support | Twitter Support Link | Twitter Support Link |
| Telegram Support | Telegram Support Link | — |
| Branches / Offices | Available | Available |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Anand Rathi carries an overall rating of 7.90 / 10, while Axis Direct carries an overall rating of 8.74 / 10.
Anand Rathi vs Axis Direct — Ratings Comparison
| Rating Parameter | Anand Rathi | Axis Direct |
|---|---|---|
| Overall Rating | 7.90 / 10 | 8.74 / 10 |
| Customer Support | 7.87 / 10 | 8.70 / 10 |
| Technology | 7.99 / 10 | 8.84 / 10 |
| Charges | 7.93 / 10 | 8.77 / 10 |
| Products & Services | 7.85 / 10 | 8.68 / 10 |
| Experience | 7.84 / 10 | 8.67 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Anand Rathi & Axis Direct — Comparison of Customer Complaints
| Complaint Metric | Anand Rathi | Axis Direct |
|---|---|---|
| Total Complaints Lodged | 35 | 76 |
| Total Complaints Resolved | 30 | 60 |
| % of Resolved Complaints | 85.71% | 78.95% |
| Non-Actionable Complaints | 3 | 12 |
| % of Non-Actionable Complaints | 8.57% | 15.79% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Anand Rathi and Axis Direct.
Anand Rathi vs Axis Direct — Detailed Comparison of Transaction Charges
| Transaction Charges | Anand Rathi | Axis Direct |
|---|---|---|
| Equity Delivery | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (each side) | |
| Equity Intraday | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) | |
| Equity Future | NSE Rs 173 per Cr (0.00173%) | BSE Rs 0 | |
| Equity Option | NSE Rs 3503 per Cr (0.03503%) | BSE Rs 325 per Cr (0.00325%) (on premium) | |
| Commodity Future | ||
| Commodity Option | ||
| Currency Future | NSE Rs 35 per Cr (0.00035%) | BSE Rs 45 per Cr (0.00045%) | |
| Currency Option | NSE Rs 3110 per Cr (0.0311%) | BSE Rs 100 per Cr (0.001%) (on premium) |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
Anand Rathi & Axis Direct — Comprehensive Comparison of Pledge Charges
| Pledge Charge | Anand Rathi | Axis Direct |
|---|---|---|
| Pledge Creation Charges | - | |
| Pledge Invocation Charges | - | |
| Margin Trading Interest | - |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Anand Rathi and Axis Direct — Detailed Comparison of Hidden / Other Charges
| Charge | Anand Rathi | Axis Direct |
|---|---|---|
| SEBI Turnover Charges | 0.0001% (₹10/Crore) of the turnover | |
| DP Charges | - | |
| GST | 18% on (Brokerage + Transaction Charge + SEBI Fee) | |
| Account Closure Charges | - | |
| Reactivation Charges | - | |
| Dematerialisation Charges | - | |
| Call & Trade Charges | - |
Anand Rathi lists account opening charges of Free and Demat AMC of Rs.450 per Year (1st Year Free). Axis Direct lists account opening charges of Free and Demat AMC of Rs.750 (Rs.350 for first year).
Anand Rathi vs Axis Direct — Detailed Comparison of Demat Charges
| Demat Charges | Anand Rathi | Axis Direct |
|---|---|---|
| Account Opening Charges | Free | Free |
| Annual Maintenance Charges (AMC) | Rs.450 per Year (1st Year Free) | Rs.750 (Rs.350 for first year) |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Anand Rathi vs Axis Direct — Comparative Analysis of STT and CTT Charges
| STT & CTT | Anand Rathi | Axis Direct |
|---|---|---|
| Equity Delivery | 0.1% on both Buy & Sell sides | |
| Equity Intraday | 0.025% on the Sell side only | |
| Equity Future | 0.0125% on the Sell side | |
| Equity Option | 0.0625% on premium value | |
| Commodity Future | 0.01% on sell side (Non-Agri) | |
| Commodity Option | 0.05% on sell side | |
| Currency Future | NA | |
| Currency Option | NA |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Anand Rathi and Axis Direct — Comparison of Stamp Duty Charges
| Stamp Duty | Anand Rathi | Axis Direct |
|---|---|---|
| Equity Delivery | 0.015% | |
| Equity Intraday | 0.003% | |
| Equity Future | 0.002% | |
| Equity Option | 0.003% | |
| Commodity Future | 0.002% | |
| Commodity Option | 0.003% | |
| Currency Future | 0.0001% | |
| Currency Option | 0.0001% |