SBI Securities and Alice Blue are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. SBI Securities is listed as a Public Discount Broker , established in Arun Mehta and headquartered in Mumbai, while Alice Blue is listed as a Private Discount Broker , established in 2006 and headquartered in Bangalore.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether SBI Securities or Alice Blue is a better fit for your investment style, platform preference, and budget.
SBI Securities is listed as a Public Discount Broker established in Arun Mehta with headquarters in Mumbai and founded by Arun Mehta. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading and desktop terminal access and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips. It follows a Standard Plan brokerage structure.
Alice Blue is listed as a Private Discount Broker established in 2006 with headquarters in Bangalore and founded by Sidhavelayutham M. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures using mobile app access, web trading, desktop terminal access and algo trading support and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. Its brokerage model is structured as Standard Plan.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
SBI Securities vs Alice Blue — A Comprehensive Company Overview
| Company Overview | SBI Securities | Alice Blue |
|---|---|---|
| Company Type | Public | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Mumbai | Bangalore |
| Founder | Arun Mehta | Sidhavelayutham M |
| Establishment Year | Arun Mehta | 2006 |
| Brokerage Plan | Standard Plan | Standard Plan |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for SBI Securities and Alice Blue.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. SBI Securities charges 0.50% of Transaction Value while Alice Blue charges Rs.15 per Trade or 0.05% (Whichever is Low).
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. SBI Securities charges 0.075% of Transaction Value while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Equity futures: This charge applies to futures contracts on stocks and indices. SBI Securities charges 0.05% of Transaction Value while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Equity options: This charge applies to equity option contracts. SBI Securities charges Rs.50 to Rs.100 per lot while Alice Blue charges Rs.15 per Trade.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. SBI Securities charges 0.05% of Transaction Value while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Commodity options: This charge applies to option contracts on commodity instruments. SBI Securities charges Rs.50 to Rs.100 per lot while Alice Blue charges Rs.15 per Trade.
Currency futures: This charge allows participation in forex price movements on the exchange. SBI Securities charges 0.05% of Transaction Value while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. SBI Securities charges Rs.20 to Rs.30 per lot while Alice Blue charges Rs.15 per Trade.
SBI Securities vs Alice Blue — Detailed Brokerage Comparison
| Brokerage | SBI Securities | Alice Blue |
|---|---|---|
| Brokerage Plan | Standard Plan | Standard Plan |
| Subscription Charges | Zero | Zero |
| Equity Delivery | 0.50% of Transaction Value | Rs.15 per Trade or 0.05% (Whichever is Low) |
| Equity Intraday | 0.075% of Transaction Value | Rs.15 per Trade or 0.05% (whichever is low) |
| Equity Future | 0.05% of Transaction Value | Rs.15 per Trade or 0.05% (whichever is low) |
| Equity Option | Rs.50 to Rs.100 per lot | Rs.15 per Trade |
| Commodity Future | 0.05% of Transaction Value | Rs.15 per Trade or 0.05% (whichever is low) |
| Commodity Option | Rs.50 to Rs.100 per lot | Rs.15 per Trade |
| Currency Future | 0.05% of Transaction Value | Rs.15 per Trade or 0.05% (whichever is low) |
| Currency Option | Rs.20 to Rs.30 per lot | Rs.15 per Trade |
SBI Securities provides mobile app access, web trading and desktop terminal access for order placement, portfolio tracking, and market monitoring. Alice Blue provides mobile app access, web trading, desktop terminal access and algo trading support for its users.
Android app: SBI Securities and Alice Blue both list an Android trading app.
iOS app: SBI Securities and Alice Blue both list an iOS trading app.
Web trading platform: SBI Securities and Alice Blue both list a web trading platform.
Desktop trading terminal: SBI Securities and Alice Blue both list a desktop trading terminal.
Algo trading: Alice Blue lists algo trading support, while SBI Securities does not currently mention it.
Basket trading: SBI Securities lists basket trading, while Alice Blue does not currently mention it.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: SBI Securities and Alice Blue both list a mutual fund investment platform.
Digital gold platform: Neither broker currently highlights digital gold investing.
Bonds platform: SBI Securities lists a bonds investment platform, while Alice Blue does not currently mention it.
SBI Securities vs Alice Blue — Complete Comparison of Trading Platforms
| Trading Platform | SBI Securities | Alice Blue |
|---|---|---|
| Android App | SBI Securities Android App Link | Alice Blue Android App Link |
| iOS App | SBI Securities iOS App Link | Alice Blue iOS App Link |
| Web Trading Platform | SBI Securities Web Trading Link | Alice Blue Web Trading Link |
| Trading Terminal | Available | Available |
| Algo Trading Platform | NA | Available |
| Foreign Stocks Platform | NA | NA |
| Basket Trading Platform | Available | NA |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | NA | NA |
| Bonds Platform | Available | NA |
SBI Securities highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips, while Alice Blue promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both SBI Securities and Alice Blue offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both SBI Securities and Alice Blue offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both SBI Securities and Alice Blue offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both SBI Securities and Alice Blue offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. SBI Securities offers this; Alice Blue does not currently highlight it.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. SBI Securities offers this; Alice Blue does not currently highlight it.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. SBI Securities offers this; Alice Blue does not currently highlight it.
Live market: Live updates on market movements and trends. Both SBI Securities and Alice Blue offer this feature.
Multi profile management: Manage multiple trading profiles from a single account. SBI Securities offers this; Alice Blue does not currently highlight it.
Secure platform: A secure trading environment with next-generation security controls. Both SBI Securities and Alice Blue offer this feature.
SBI Securities vs Alice Blue — Comprehensive Comparison of Trading Features
| Trading Feature | SBI Securities | Alice Blue |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | Yes | No |
| Global Indices | No | No |
| Customised Recommendations | No | No |
| Stock Tips | Yes | No |
| Interactive Charts | Yes | No |
| Live Market | Yes | Yes |
| Multi Profile Management | Yes | No |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by SBI Securities and Alice Blue.
Free account opening: Alice Blue lists free account opening, while SBI Securities does not currently mention it.
Free AMC: Neither broker currently highlights free Demat AMC.
Free brokerage: Alice Blue lists free brokerage, while SBI Securities does not currently mention it.
Flat brokerage: Alice Blue lists flat brokerage pricing, while SBI Securities does not currently mention it.
Flexible brokerage plans: SBI Securities lists flexible brokerage plans, while Alice Blue does not currently mention it.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Alice Blue lists free delivery trading, while SBI Securities does not currently mention it.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: SBI Securities lists free research reports, while Alice Blue does not currently mention it.
Free trading calls: SBI Securities lists free trading calls, while Alice Blue does not currently mention it.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: SBI Securities offers Upto Rs.700 per Client while Alice Blue offers 20% + Rs.500 per new Client for referrals.
SBI Securities vs Alice Blue — Comparison of Latest Offers
| Offer | SBI Securities | Alice Blue |
|---|---|---|
| Free Account Opening | No | Yes |
| Free AMC | No | No |
| Free Brokerage | No | Yes, Limited |
| Flat Brokerage | No | Yes |
| Flexible Brokerage Plans | Yes | No |
| Happy Trading Hours | No | No |
| Free Delivery Trading | No | Yes |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | Yes | No |
| Free Trading Calls | Yes | No |
| Referral Offers | Upto Rs.700 per Client | 20% + Rs.500 per new Client |
| Margin Funding / Pledging | Yes | 20% + Rs.500 per new Client |
| Brokerage Cashback | Yes | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. SBI Securities highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while Alice Blue highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, mutual funds, banking services, insurance, corporate bonds, government bonds and bonds.
SBI Securities vs Alice Blue — Complete Comparison of Products
| Product | SBI Securities | Alice Blue |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | Yes |
| Commodity Future | Yes | Yes |
| Currency Option | Yes | Yes |
| Currency Future | Yes | Yes |
| Foreign Stocks | No | No |
| Mutual Funds | Yes | Yes |
| Banking | Yes | No |
| Insurance | Yes | No |
| Corporate Bonds | Yes | No |
| Government Bonds | Yes | No |
| Digital Gold | No | No |
Demat services: SBI Securities and Alice Blue both list Demat services.
Trading services: SBI Securities and Alice Blue both list trading services.
Intraday services: SBI Securities and Alice Blue both list intraday trading services.
F&O services: SBI Securities and Alice Blue both list F&O services.
IPO services: SBI Securities and Alice Blue both list IPO services.
3-in-1 account: SBI Securities lists 3-in-1 account support, while Alice Blue does not currently mention it.
Stock research: SBI Securities lists stock research, while Alice Blue does not currently mention it.
Stock recommendations: SBI Securities lists stock recommendations, while Alice Blue does not currently mention it.
Trading education: SBI Securities and Alice Blue both list trading education.
Share pledging: SBI Securities and Alice Blue both list share pledging.
PMS or PCG: SBI Securities lists PMS or PCG support, while Alice Blue does not currently mention it.
NRI services: SBI Securities lists NRI services, while Alice Blue does not currently mention it.
SBI Securities provides Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support, while Alice Blue offers Demat services, trading services, intraday trading, F&O trading, IPO access and trading education.
SBI Securities vs Alice Blue — In-Depth Comparison of Services
| Service | SBI Securities | Alice Blue |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | Yes | No |
| Stock Research | Yes | No |
| Stock Recommendations | Yes | No |
| Trading Education | Yes, Investor Sarathi | Yes, ANT IQ |
| Share Pledging | Yes | Yes |
| PMS or PCG | Yes | No |
| NRI Services | Yes | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from SBI Securities and Alice Blue.
SBI Securities and Alice Blue — Detailed Comparison of Advisory Services
| Advisory | SBI Securities | Alice Blue |
|---|---|---|
| Fundamental Reports | Yes | No |
| Research Reports | Yes | Yes, chargeable |
| Company Reports | Yes | No |
| Annual Reports | Yes | No |
| IPO Reports | Yes | No |
| Technical Reports | Yes | Yes, chargeable |
| Stock Tips | Yes | Yes, chargeable |
| Daily Top Stock Picks | Yes | Yes, chargeable |
| Daily Market Review | Yes | No |
| Monthly Review | Yes | No |
| Weekly Review | Yes | No |
| Relationship Manager | Yes | Yes, chargeable |
| Robo Advisory | No | Yes |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from SBI Securities and Alice Blue across different segments.
SBI Securities and Alice Blue — Comprehensive Comparison of Trading Exposure
| Exposure | SBI Securities | Alice Blue |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1X | 1x |
| Equity F&O Intraday | 1.3x | 1.3x |
| Commodity F&O Carry Forward | 1x | 1x |
| Commodity F&O Intraday | 1.3x | 1.3x |
| Currency F&O | 1x | 1x |
SBI Securities and Alice Blue both list a sub-broker program. SBI Securities and Alice Blue both list a partner program. SBI Securities and Alice Blue both list a referral program.
SBI Securities vs Alice Blue — Comparative Analysis of Programs
| Program | SBI Securities | Alice Blue |
|---|---|---|
| Sub-Broker Program | Yes | Yes, Limited |
| Partner Program | Yes | Yes |
| Referral Program | Yes | Yes |
SBI Securities provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Alice Blue provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. SBI Securities operates Available branches.
SBI Securities and Alice Blue — Comprehensive Comparison of Customer Support
| Support Channel | SBI Securities | Alice Blue |
|---|---|---|
| Trading Support | Available, Free | Available, Chargeable |
| Dedicated Dealer | Available, Free | Available, Chargeable |
| Call Support | 022-68545555 | 080-35215000, 080-45490850 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | |
| Website Support | Website Link | Website Link |
| Facebook Support | Facebook Support Link | Facebook Support Link |
| Twitter / X Support | Twitter Support Link | Twitter Support Link |
| Telegram Support | Telegram Support Link | Telegram Support Link |
| Branches / Offices | Available | NA |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. SBI Securities carries an overall rating of 8.95 / 10, while Alice Blue carries an overall rating of 8.05 / 10.
SBI Securities vs Alice Blue — Ratings Comparison
| Rating Parameter | SBI Securities | Alice Blue |
|---|---|---|
| Overall Rating | 8.95 / 10 | 8.05 / 10 |
| Customer Support | 8.92 / 10 | 8.02 / 10 |
| Technology | 9.06 / 10 | 8.14 / 10 |
| Charges | 8.99 / 10 | 8.08 / 10 |
| Products & Services | 8.90 / 10 | 8.00 / 10 |
| Experience | 8.88 / 10 | 8.00 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
SBI Securities & Alice Blue — Comparison of Customer Complaints
| Complaint Metric | SBI Securities | Alice Blue |
|---|---|---|
| Total Complaints Lodged | 182 | 77 |
| Total Complaints Resolved | 162 | 65 |
| % of Resolved Complaints | 89.01% | 84.42% |
| Non-Actionable Complaints | 11 | 2 |
| % of Non-Actionable Complaints | 6.04% | 2.60% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for SBI Securities and Alice Blue.
SBI Securities vs Alice Blue — Detailed Comparison of Transaction Charges
| Transaction Charges | SBI Securities | Alice Blue |
|---|---|---|
| Equity Delivery | 0.00325% (NSE) 0.00375% (BSE) | |
| Equity Intraday | 0.00325% (NSE) 0.00375% (BSE) | |
| Equity Future | 0.0019% (NSE & BSE) | |
| Equity Option | 0.05% (on premium) | |
| Commodity Future | 0.0026% (Non-Agri) | |
| Commodity Option | 0.05% (Non Agri) | |
| Currency Future | 0.0009% (NSE) | |
| Currency Option | 0.035% (NSE) |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
SBI Securities & Alice Blue — Comprehensive Comparison of Pledge Charges
| Pledge Charge | SBI Securities | Alice Blue |
|---|---|---|
| Pledge Creation Charges | Rs.15 per Request | |
| Pledge Invocation Charges | Rs.15 per Request | |
| Margin Trading Interest | 0.96% per Day |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
SBI Securities and Alice Blue — Detailed Comparison of Hidden / Other Charges
| Charge | SBI Securities | Alice Blue |
|---|---|---|
| SEBI Turnover Charges | Rs.10/ Crore (All Segment) | |
| DP Charges | Rs.15 per Scrip on Sell | |
| GST | 18% on (Brokerage + SEBI + Transaction charges) | |
| Account Closure Charges | Nil | |
| Reactivation Charges | Nil | |
| Dematerialisation Charges | Rs.25 per Certificate | |
| Call & Trade Charges | Rs.50 per Trade |
SBI Securities lists account opening charges of Rs.850 and Demat AMC of Rs.750. Alice Blue lists account opening charges of Free and Demat AMC of Rs.400 per Year.
SBI Securities vs Alice Blue — Detailed Comparison of Demat Charges
| Demat Charges | SBI Securities | Alice Blue |
|---|---|---|
| Account Opening Charges | Rs.850 | Free |
| Annual Maintenance Charges (AMC) | Rs.750 | Rs.400 per Year |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
SBI Securities vs Alice Blue — Comparative Analysis of STT and CTT Charges
| STT & CTT | SBI Securities | Alice Blue |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | |
| Equity Intraday | 0.025% on sell | |
| Equity Future | 0.0125% on sell | |
| Equity Option | 0.0625% on sell (on premium) | |
| Commodity Future | 0.01% on sell (Non-Agri) | |
| Commodity Option | 0.05% on sell | |
| Currency Future | Nil | |
| Currency Option | Nil |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
SBI Securities and Alice Blue — Comparison of Stamp Duty Charges
| Stamp Duty | SBI Securities | Alice Blue |
|---|---|---|
| Equity Delivery | 0.015% on buy | |
| Equity Intraday | 0.003% on buy | |
| Equity Future | 0.002% on buy | |
| Equity Option | 0.003% on buy | |
| Commodity Future | 0.002% on buy | |
| Commodity Option | 0.003% on buy | |
| Currency Future | 0.0001% on buy | |
| Currency Option | 0.0001% on buy |