m.Stock and Lemonn are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. m.Stock is listed as a Private Discount Broker , established in 1997 and headquartered in Mumbai, while Lemonn is listed as a Private Discount Broker , established in 2020 and headquartered in Mumbai.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether m.Stock or Lemonn is a better fit for your investment style, platform preference, and budget.
m.Stock is listed as a Private Discount Broker established in 1997 with headquarters in Mumbai and founded by Park Hyeon-Joo. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, currency futures, currency options and mutual funds through mobile app access and web trading and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, stock tips and interactive charts. It follows a Zero Delivery Plan brokerage structure.
Lemonn is listed as a Private Discount Broker established in 2020 with headquarters in Mumbai and founded by Ashish Singhal, Govind Soni, & Vimal Sagar Tiwari. It offers equity delivery, equity intraday, equity futures, equity options and mutual funds using mobile app access, web trading and desktop terminal access and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. Its brokerage model is structured as Standard.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
m.Stock vs Lemonn — A Comprehensive Company Overview
| Company Overview | m.Stock | Lemonn |
|---|---|---|
| Company Type | Private | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Mumbai | Mumbai |
| Founder | Park Hyeon-Joo | Ashish Singhal, Govind Soni, & Vimal Sagar Tiwari |
| Establishment Year | 1997 | 2020 |
| Brokerage Plan | Zero Delivery Plan | Standard |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for m.Stock and Lemonn.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. m.Stock charges Free while Lemonn charges Rs 20 per executed order.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. m.Stock charges Rs. 5 per Trade while Lemonn charges Rs 20 per executed order.
Equity futures: This charge applies to futures contracts on stocks and indices. m.Stock charges Rs. 5 per Trade while Lemonn charges Rs 20 per executed order.
Equity options: This charge applies to equity option contracts. m.Stock charges Rs. 5 per Trade while Lemonn charges Rs 20 per executed order.
Currency futures: This charge allows participation in forex price movements on the exchange. m.Stock charges Rs. 5 per Trade . Lemonn does not currently list a charge for this segment.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. m.Stock charges Rs. 5 per Trade . Lemonn does not currently list a charge for this segment.
m.Stock vs Lemonn — Detailed Brokerage Comparison
| Brokerage | m.Stock | Lemonn |
|---|---|---|
| Brokerage Plan | Zero Delivery Plan | Standard |
| Subscription Charges | Zero | Zero |
| Equity Delivery | Free | Rs 20 per executed order |
| Equity Intraday | Rs. 5 per Trade | Rs 20 per executed order |
| Equity Future | Rs. 5 per Trade | Rs 20 per executed order |
| Equity Option | Rs. 5 per Trade | Rs 20 per executed order |
| Commodity Future | NA | Not Available |
| Commodity Option | NA | Not Available |
| Currency Future | Rs. 5 per Trade | Not Available |
| Currency Option | Rs. 5 per Trade | Not Available |
m.Stock provides mobile app access and web trading for order placement, portfolio tracking, and market monitoring. Lemonn provides mobile app access, web trading and desktop terminal access for its users.
Android app: m.Stock and Lemonn both list an Android trading app.
iOS app: m.Stock and Lemonn both list an iOS trading app.
Web trading platform: m.Stock and Lemonn both list a web trading platform.
Desktop trading terminal: Lemonn lists a desktop trading terminal, while m.Stock does not currently mention it.
Algo trading: Neither broker currently highlights algo trading support.
Basket trading: Neither broker currently highlights basket trading.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: m.Stock and Lemonn both list a mutual fund investment platform.
Digital gold platform: Neither broker currently highlights digital gold investing.
Bonds platform: Neither broker currently highlights a bonds investment platform.
m.Stock vs Lemonn — Complete Comparison of Trading Platforms
| Trading Platform | m.Stock | Lemonn |
|---|---|---|
| Android App | m.Stock Android App Link | Download |
| iOS App | m.Stock iOS App Link | Download |
| Web Trading Platform | m.Stock Web Trading Link | Lemonn Trade |
| Trading Terminal | NA | Available |
| Algo Trading Platform | NA | Not Available |
| Foreign Stocks Platform | NA | Not Available |
| Basket Trading Platform | NA | Not Available |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | NA | Not Available |
| Bonds Platform | NA | Not Available |
m.Stock highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, stock tips and interactive charts, while Lemonn promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both m.Stock and Lemonn offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both m.Stock and Lemonn offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both m.Stock and Lemonn offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both m.Stock and Lemonn offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. Lemonn offers this; m.Stock does not currently highlight it.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Lemonn offers this; m.Stock does not currently highlight it.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Both m.Stock and Lemonn offer this feature.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both m.Stock and Lemonn offer this feature.
Live market: Live updates on market movements and trends. Both m.Stock and Lemonn offer this feature.
Multi profile management: Manage multiple trading profiles from a single account. Lemonn offers this; m.Stock does not currently highlight it.
Secure platform: A secure trading environment with next-generation security controls. Both m.Stock and Lemonn offer this feature.
m.Stock vs Lemonn — Comprehensive Comparison of Trading Features
| Trading Feature | m.Stock | Lemonn |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | No | Yes |
| Global Indices | No | No |
| Customised Recommendations | No | Yes |
| Stock Tips | Yes | Yes |
| Interactive Charts | Yes | Yes |
| Live Market | Yes | Yes |
| Multi Profile Management | No | Yes |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by m.Stock and Lemonn.
Free account opening: Lemonn lists free account opening, while m.Stock does not currently mention it.
Free AMC: Lemonn lists free Demat AMC, while m.Stock does not currently mention it.
Free brokerage: m.Stock lists free brokerage, while Lemonn does not currently mention it.
Flat brokerage: m.Stock and Lemonn both list flat brokerage pricing.
Flexible brokerage plans: m.Stock lists flexible brokerage plans, while Lemonn does not currently mention it.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: m.Stock and Lemonn both list free delivery trading.
Free intraday trading: m.Stock lists free intraday trading, while Lemonn does not currently mention it.
Free F&O trading: m.Stock lists free F&O trading, while Lemonn does not currently mention it.
Free research reports: m.Stock lists free research reports, while Lemonn does not currently mention it.
Free trading calls: m.Stock lists free trading calls, while Lemonn does not currently mention it.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: m.Stock offers Upto Rs.500 per Client for referrals; Lemonn does not currently list a referral offer.
m.Stock vs Lemonn — Comparison of Latest Offers
| Offer | m.Stock | Lemonn |
|---|---|---|
| Free Account Opening | No | Yes |
| Free AMC | No | Free for 1st Year, Rs 250+ Gst afterwards |
| Free Brokerage | Yes, Limited | No |
| Flat Brokerage | Yes | Yes |
| Flexible Brokerage Plans | Yes | No |
| Happy Trading Hours | No | No |
| Free Delivery Trading | Yes | Yes |
| Free Intraday Trading | Yes, Limited | No |
| Free F&O Trading | Yes, Limited | No |
| Free Research Reports | Yes | No |
| Free Trading Calls | Yes | No |
| Referral Offers | Upto Rs.500 per Client | No |
| Margin Funding / Pledging | Yes | No |
| Brokerage Cashback | No | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. m.Stock highlights equity delivery, equity intraday, equity futures, equity options, currency futures, currency options and mutual funds, while Lemonn highlights equity delivery, equity intraday, equity futures, equity options and mutual funds.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, currency futures, currency options and mutual funds.
m.Stock vs Lemonn — Complete Comparison of Products
| Product | m.Stock | Lemonn |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | No | No |
| Commodity Future | No | No |
| Currency Option | Yes | No |
| Currency Future | Yes | No |
| Foreign Stocks | No | No |
| Mutual Funds | Yes | Yes |
| Banking | No | No |
| Insurance | No | No |
| Corporate Bonds | No | No |
| Government Bonds | No | No |
| Digital Gold | No | No |
Demat services: m.Stock and Lemonn both list Demat services.
Trading services: m.Stock and Lemonn both list trading services.
Intraday services: m.Stock and Lemonn both list intraday trading services.
F&O services: m.Stock and Lemonn both list F&O services.
IPO services: m.Stock and Lemonn both list IPO services.
3-in-1 account: Lemonn lists 3-in-1 account support, while m.Stock does not currently mention it.
Stock research: m.Stock and Lemonn both list stock research.
Stock recommendations: m.Stock and Lemonn both list stock recommendations.
Trading education: Neither broker currently highlights trading education.
Share pledging: m.Stock and Lemonn both list share pledging.
PMS or PCG: Lemonn lists PMS or PCG support, while m.Stock does not currently mention it.
NRI services: Neither broker currently highlights NRI services.
m.Stock provides Demat services, trading services, intraday trading, F&O trading, IPO access and stock research, while Lemonn offers Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support.
m.Stock vs Lemonn — In-Depth Comparison of Services
| Service | m.Stock | Lemonn |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | No | Yes |
| Stock Research | Yes | Yes |
| Stock Recommendations | Yes | Yes |
| Trading Education | No | No |
| Share Pledging | Yes | Yes |
| PMS or PCG | No | Yes |
| NRI Services | No | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from m.Stock and Lemonn.
m.Stock and Lemonn — Detailed Comparison of Advisory Services
| Advisory | m.Stock | Lemonn |
|---|---|---|
| Fundamental Reports | No | Yes |
| Research Reports | No | Yes |
| Company Reports | No | Yes |
| Annual Reports | No | Yes |
| IPO Reports | No | Yes |
| Technical Reports | No | Yes |
| Stock Tips | Yes | Yes |
| Daily Top Stock Picks | Yes | Yes |
| Daily Market Review | Yes | Yes |
| Monthly Review | Yes | Yes |
| Weekly Review | Yes | Yes |
| Relationship Manager | No | Yes |
| Robo Advisory | No | Yes |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from m.Stock and Lemonn across different segments.
m.Stock and Lemonn — Comprehensive Comparison of Trading Exposure
| Exposure | m.Stock | Lemonn |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | 2x |
| Equity F&O Carry Forward | 1x | 1x |
| Equity F&O Intraday | 1.3x | 2x |
| Commodity F&O Carry Forward | 1x | N/A |
| Commodity F&O Intraday | 1.3x | N/A |
| Currency F&O | 1x | N/A |
m.Stock and Lemonn both list a sub-broker program. m.Stock and Lemonn both list a partner program. m.Stock and Lemonn both list a referral program.
m.Stock vs Lemonn — Comparative Analysis of Programs
| Program | m.Stock | Lemonn |
|---|---|---|
| Sub-Broker Program | Yes, Limited | Yes |
| Partner Program | Yes, Limited | Yes |
| Referral Program | Yes | Yes |
m.Stock provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Lemonn provides support through trading desk support, call support, email support, website support and Facebook support.
m.Stock and Lemonn — Comprehensive Comparison of Customer Support
| Support Channel | m.Stock | Lemonn |
|---|---|---|
| Trading Support | Available, Chargeable | +918035769929 |
| Dedicated Dealer | Available, Chargeable | |
| Call Support | 1800-2100-818 | +918040011310 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | |
| Website Support | Website Link | https://lemonn.co.in/ |
| Facebook Support | Facebook Support Link | https://www.facebook.com/lemonnhq |
| Twitter / X Support | Twitter Support Link | https://twitter.com/LemonnHQ |
| Telegram Support | — | — |
| Branches / Offices | NA |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. m.Stock carries an overall rating of 7.28/10, while Lemonn carries an overall rating of 4/5.
m.Stock vs Lemonn — Ratings Comparison
| Rating Parameter | m.Stock | Lemonn |
|---|---|---|
| Overall Rating | 7.28/10 | 4/5 |
| Customer Support | 7.25/10 | 4/5 |
| Technology | 7.37/10 | 4/5 |
| Charges | 7.31/10 | 4/5 |
| Products & Services | 7.24/10 | 4/5 |
| Experience | 7.22/10 | 4/5 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
m.Stock & Lemonn — Comparison of Customer Complaints
| Complaint Metric | m.Stock | Lemonn |
|---|---|---|
| Total Complaints Lodged | 113 | |
| Total Complaints Resolved | 101 | |
| % of Resolved Complaints | 89.38% | |
| Non-Actionable Complaints | 6 | |
| % of Non-Actionable Complaints | 5.31% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for m.Stock and Lemonn.
m.Stock vs Lemonn — Detailed Comparison of Transaction Charges
| Transaction Charges | m.Stock | Lemonn |
|---|---|---|
| Equity Delivery | 0.00325% (NSE) & 0.00375% (BSE) | ₹1500 per crore on buy orders |
| Equity Intraday | 0.00325% (NSE) & 0.00375% (BSE) | ₹300 per crore on buy orders |
| Equity Future | 0.0019% (NSE & BSE) | ₹200 per crore on buy orders |
| Equity Option | 0.05% (on premium) | ₹200 per crore on buy orders |
| Commodity Future | NA | - |
| Commodity Option | NA | - |
| Currency Future | 0.0009% (NSE) | - |
| Currency Option | 0.035% (NSE) | - |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
m.Stock & Lemonn — Comprehensive Comparison of Pledge Charges
| Pledge Charge | m.Stock | Lemonn |
|---|---|---|
| Pledge Creation Charges | Rs.32 per Request | Rs 20 + GST per ISIN |
| Pledge Invocation Charges | Rs.32 per Request | ₹50 per ISIN |
| Margin Trading Interest | 0.05% per day | ₹20 |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
m.Stock and Lemonn — Detailed Comparison of Hidden / Other Charges
| Charge | m.Stock | Lemonn |
|---|---|---|
| SEBI Turnover Charges | Rs.10/ Crore (All Segment) | 0.0001% |
| DP Charges | Rs.12 per Scrip on Sell | Rs 20 |
| GST | 18% on (Brokerage + SEBI + Transaction charges) | 18% on (transaction charges) |
| Account Closure Charges | Nil | |
| Reactivation Charges | Nil | |
| Dematerialisation Charges | Rs.150 per Certificate | |
| Call & Trade Charges | Free | ₹50 per ISIN |
m.Stock lists account opening charges of Rs.149 and Demat AMC of Rs.999. Lemonn lists account opening charges of Free and Demat AMC of Rs 250+ GST.
m.Stock vs Lemonn — Detailed Comparison of Demat Charges
| Demat Charges | m.Stock | Lemonn |
|---|---|---|
| Account Opening Charges | Rs.149 | Free |
| Annual Maintenance Charges (AMC) | Rs.999 | Rs 250+ GST |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
m.Stock vs Lemonn — Comparative Analysis of STT and CTT Charges
| STT & CTT | m.Stock | Lemonn |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | 0.1% on buy & sell |
| Equity Intraday | 0.025% on sell | 0.025% on the sell side |
| Equity Future | 0.0125% on sell | 0.01% on the sell side |
| Equity Option | 0.0625% on sell (on premium) | 0.5% on sell side |
| Commodity Future | 0.01% on sell (Non-Agri) | - |
| Commodity Option | 0.05% on sell | - |
| Currency Future | Nil | - |
| Currency Option | Nil | - |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
m.Stock and Lemonn — Comparison of Stamp Duty Charges
| Stamp Duty | m.Stock | Lemonn |
|---|---|---|
| Equity Delivery | 0.015% on buy | |
| Equity Intraday | 0.003% on buy | |
| Equity Future | 0.002% on buy | |
| Equity Option | 0.003% on buy | |
| Commodity Future | 0.002% on buy | |
| Commodity Option | 0.003% on buy | |
| Currency Future | 0.0001% on buy | |
| Currency Option | 0.0001% on buy |