HDFC Securities and Axis Direct are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. HDFC Securities is listed as a Private Discount Broker , established in 2000 and headquartered in Mumbai, while Axis Direct is listed as a Private Discount Broker , established in 2011 and headquartered in Mumbai.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether HDFC Securities or Axis Direct is a better fit for your investment style, platform preference, and budget.
HDFC Securities is listed as a Private Discount Broker established in 2000 with headquarters in Mumbai and founded by Dhiraj Relli. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading and desktop terminal access and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking. It follows a Starter Pack – Lite 199 brokerage structure.
Axis Direct is listed as a Private Discount Broker established in 2011 with headquarters in Mumbai and founded by Arun Thukral. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds using mobile app access, web trading and desktop terminal access and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. Its brokerage model is structured as Standard Plan.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
HDFC Securities vs Axis Direct — A Comprehensive Company Overview
| Company Overview | HDFC Securities | Axis Direct |
|---|---|---|
| Company Type | Private | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Mumbai | Mumbai |
| Founder | Dhiraj Relli | Arun Thukral |
| Establishment Year | 2000 | 2011 |
| Brokerage Plan | Starter Pack – Lite 199 | Standard Plan |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for HDFC Securities and Axis Direct.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. HDFC Securities charges 0.32% of Transaction Value while Axis Direct charges 0.5% of Transaction Value.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. HDFC Securities charges 0.032% of Transaction Value while Axis Direct charges 0.05% of Transaction Value.
Equity futures: This charge applies to futures contracts on stocks and indices. HDFC Securities charges Rs.20 per Trade while Axis Direct charges 0.05% of Transaction Value.
Equity options: This charge applies to equity option contracts. HDFC Securities charges Rs.20 per Trade while Axis Direct charges Rs.10 per Trade.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. HDFC Securities charges 0.025% of Transaction Value while Axis Direct charges 0.05% of Transaction Value.
Commodity options: This charge applies to option contracts on commodity instruments. HDFC Securities charges Rs.20 per Lot while Axis Direct charges Rs.10 per Trade.
Currency futures: This charge allows participation in forex price movements on the exchange. HDFC Securities charges 0.025% of Transaction Value . Axis Direct does not currently list a charge for this segment.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. HDFC Securities charges Rs.25 per Lot . Axis Direct does not currently list a charge for this segment.
HDFC Securities vs Axis Direct — Detailed Brokerage Comparison
| Brokerage | HDFC Securities | Axis Direct |
|---|---|---|
| Brokerage Plan | Starter Pack – Lite 199 | Standard Plan |
| Subscription Charges | Zero | Zero |
| Equity Delivery | 0.32% of Transaction Value | 0.5% of Transaction Value |
| Equity Intraday | 0.032% of Transaction Value | 0.05% of Transaction Value |
| Equity Future | Rs.20 per Trade | 0.05% of Transaction Value |
| Equity Option | Rs.20 per Trade | Rs.10 per Trade |
| Commodity Future | 0.025% of Transaction Value | 0.05% of Transaction Value |
| Commodity Option | Rs.20 per Lot | Rs.10 per Trade |
| Currency Future | 0.025% of Transaction Value | NA |
| Currency Option | Rs.25 per Lot | NA |
HDFC Securities provides mobile app access, web trading and desktop terminal access for order placement, portfolio tracking, and market monitoring. Axis Direct provides mobile app access, web trading and desktop terminal access for its users.
Android app: HDFC Securities and Axis Direct both list an Android trading app.
iOS app: HDFC Securities and Axis Direct both list an iOS trading app.
Web trading platform: HDFC Securities and Axis Direct both list a web trading platform.
Desktop trading terminal: HDFC Securities and Axis Direct both list a desktop trading terminal.
Algo trading: Neither broker currently highlights algo trading support.
Basket trading: HDFC Securities lists basket trading, while Axis Direct does not currently mention it.
Foreign stocks platform: HDFC Securities lists foreign stocks access, while Axis Direct does not currently mention it.
Mutual fund platform: HDFC Securities and Axis Direct both list a mutual fund investment platform.
Digital gold platform: Axis Direct lists digital gold investing, while HDFC Securities does not currently mention it.
Bonds platform: HDFC Securities and Axis Direct both list a bonds investment platform.
HDFC Securities vs Axis Direct — Complete Comparison of Trading Platforms
| Trading Platform | HDFC Securities | Axis Direct |
|---|---|---|
| Android App | HDFC Securities Android App Link | Axis Securities Android App Link |
| iOS App | HDFC Securities iOS App Link | Axis Securities iOS App Link |
| Web Trading Platform | HDFC Securities Web Trading Link | Axis Securities Web Trading Link |
| Trading Terminal | Available | Available |
| Algo Trading Platform | NA | NA |
| Foreign Stocks Platform | Available | NA |
| Basket Trading Platform | Available | NA |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | NA | Available |
| Bonds Platform | Available | Available |
HDFC Securities highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking, while Axis Direct promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both HDFC Securities and Axis Direct offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both HDFC Securities and Axis Direct offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both HDFC Securities and Axis Direct offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both HDFC Securities and Axis Direct offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. Both HDFC Securities and Axis Direct offer this feature.
Global indices: Real-time data on leading global stock market indices. HDFC Securities offers this; Axis Direct does not currently highlight it.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Axis Direct offers this; HDFC Securities does not currently highlight it.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Axis Direct offers this; HDFC Securities does not currently highlight it.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both HDFC Securities and Axis Direct offer this feature.
Live market: Live updates on market movements and trends. Both HDFC Securities and Axis Direct offer this feature.
Multi profile management: Manage multiple trading profiles from a single account. Axis Direct offers this; HDFC Securities does not currently highlight it.
Secure platform: A secure trading environment with next-generation security controls. Both HDFC Securities and Axis Direct offer this feature.
HDFC Securities vs Axis Direct — Comprehensive Comparison of Trading Features
| Trading Feature | HDFC Securities | Axis Direct |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | Yes | Yes |
| Global Indices | Yes | No |
| Customised Recommendations | No | Yes |
| Stock Tips | No | Yes |
| Interactive Charts | Yes | Yes |
| Live Market | Yes | Yes |
| Multi Profile Management | No | Yes |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by HDFC Securities and Axis Direct.
Free account opening: Axis Direct lists free account opening, while HDFC Securities does not currently mention it.
Free AMC: Neither broker currently highlights free Demat AMC.
Free brokerage: Neither broker currently highlights free brokerage.
Flat brokerage: HDFC Securities and Axis Direct both list flat brokerage pricing.
Flexible brokerage plans: HDFC Securities and Axis Direct both list flexible brokerage plans.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Neither broker currently highlights free delivery trading.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: HDFC Securities and Axis Direct both list free research reports.
Free trading calls: HDFC Securities and Axis Direct both list free trading calls.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: HDFC Securities offers Rs.200 per Client while Axis Direct offers Upto Rs.500 per Client for referrals.
HDFC Securities vs Axis Direct — Comparison of Latest Offers
| Offer | HDFC Securities | Axis Direct |
|---|---|---|
| Free Account Opening | No | Yes |
| Free AMC | No | No |
| Free Brokerage | No | No |
| Flat Brokerage | Yes, Limited | Yes, Limited |
| Flexible Brokerage Plans | Yes | Yes |
| Happy Trading Hours | No | No |
| Free Delivery Trading | No | No |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | Yes | Yes |
| Free Trading Calls | Yes | Yes |
| Referral Offers | Rs.200 per Client | Upto Rs.500 per Client |
| Margin Funding / Pledging | Yes | Yes |
| Brokerage Cashback | No | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. HDFC Securities highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while Axis Direct highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, foreign stocks, mutual funds, banking services, insurance, corporate bonds, government bonds, bonds and digital gold.
HDFC Securities vs Axis Direct — Complete Comparison of Products
| Product | HDFC Securities | Axis Direct |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | Yes |
| Commodity Future | Yes | Yes |
| Currency Option | Yes | No |
| Currency Future | Yes | No |
| Foreign Stocks | Yes | No |
| Mutual Funds | Yes | Yes |
| Banking | Yes | Yes |
| Insurance | Yes | Yes |
| Corporate Bonds | Yes | Yes |
| Government Bonds | Yes | Yes |
| Digital Gold | No | Yes |
Demat services: HDFC Securities and Axis Direct both list Demat services.
Trading services: HDFC Securities and Axis Direct both list trading services.
Intraday services: HDFC Securities and Axis Direct both list intraday trading services.
F&O services: HDFC Securities and Axis Direct both list F&O services.
IPO services: HDFC Securities and Axis Direct both list IPO services.
3-in-1 account: HDFC Securities and Axis Direct both list 3-in-1 account support.
Stock research: HDFC Securities and Axis Direct both list stock research.
Stock recommendations: HDFC Securities and Axis Direct both list stock recommendations.
Trading education: Axis Direct lists trading education, while HDFC Securities does not currently mention it.
Share pledging: HDFC Securities and Axis Direct both list share pledging.
PMS or PCG: HDFC Securities and Axis Direct both list PMS or PCG support.
NRI services: HDFC Securities and Axis Direct both list NRI services.
HDFC Securities provides Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support, while Axis Direct offers Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support.
HDFC Securities vs Axis Direct — In-Depth Comparison of Services
| Service | HDFC Securities | Axis Direct |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | Yes | Yes |
| Stock Research | Yes | Yes |
| Stock Recommendations | Yes | Yes |
| Trading Education | No | Yes, Learn |
| Share Pledging | Yes | Yes |
| PMS or PCG | Yes | Yes |
| NRI Services | Yes | Yes |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from HDFC Securities and Axis Direct.
HDFC Securities and Axis Direct — Detailed Comparison of Advisory Services
| Advisory | HDFC Securities | Axis Direct |
|---|---|---|
| Fundamental Reports | Yes | Yes |
| Research Reports | Yes | Yes |
| Company Reports | Yes | Yes |
| Annual Reports | Yes | Yes |
| IPO Reports | Yes | Yes |
| Technical Reports | Yes | Yes |
| Stock Tips | Yes | Yes |
| Daily Top Stock Picks | Yes | Yes |
| Daily Market Review | Yes | Yes |
| Monthly Review | Yes | Yes |
| Weekly Review | Yes | Yes |
| Relationship Manager | No | Yes |
| Robo Advisory | No | No |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from HDFC Securities and Axis Direct across different segments.
HDFC Securities and Axis Direct — Comprehensive Comparison of Trading Exposure
| Exposure | HDFC Securities | Axis Direct |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x | 1X |
| Equity F&O Intraday | 1.3x | 1.3x |
| Commodity F&O Carry Forward | 1x | 1x |
| Commodity F&O Intraday | 1.3x | 1.3x |
| Currency F&O | 1x | 1x |
HDFC Securities and Axis Direct both list a sub-broker program. HDFC Securities and Axis Direct both list a partner program. HDFC Securities and Axis Direct both list a referral program.
HDFC Securities vs Axis Direct — Comparative Analysis of Programs
| Program | HDFC Securities | Axis Direct |
|---|---|---|
| Sub-Broker Program | Yes, Limited | Yes |
| Partner Program | Yes | Yes |
| Referral Program | Yes | Yes |
HDFC Securities provides support through trading desk support, dedicated dealer assistance, call support, website support and Facebook support. Axis Direct provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. HDFC Securities operates Available branches. Axis Direct operates Available branches.
HDFC Securities and Axis Direct — Comprehensive Comparison of Customer Support
| Support Channel | HDFC Securities | Axis Direct |
|---|---|---|
| Trading Support | Available, Free | Available, Free |
| Dedicated Dealer | Available, Free | Available, Free |
| Call Support | 022-39019400 | 1800-210-0808 |
| Email Support | NA | [email protected] |
| WhatsApp Support | NA | NA |
| Website Support | Website Link | Website Link |
| Facebook Support | Facebook Support Link | Facebook Support Link |
| Twitter / X Support | Twitter Support Link | Twitter Support Link |
| Telegram Support | Telegram Support Link | — |
| Branches / Offices | Available | Available |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. HDFC Securities carries an overall rating of 9.50 / 10, while Axis Direct carries an overall rating of 8.74 / 10.
HDFC Securities vs Axis Direct — Ratings Comparison
| Rating Parameter | HDFC Securities | Axis Direct |
|---|---|---|
| Overall Rating | 9.50 / 10 | 8.74 / 10 |
| Customer Support | 9.46 / 10 | 8.70 / 10 |
| Technology | 9.61 / 10 | 8.84 / 10 |
| Charges | 9.53 / 10 | 8.77 / 10 |
| Products & Services | 9.44 / 10 | 8.68 / 10 |
| Experience | 9.42 / 10 | 8.67 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
HDFC Securities & Axis Direct — Comparison of Customer Complaints
| Complaint Metric | HDFC Securities | Axis Direct |
|---|---|---|
| Total Complaints Lodged | 129 | 76 |
| Total Complaints Resolved | 104 | 60 |
| % of Resolved Complaints | 80.62% | 78.95% |
| Non-Actionable Complaints | 8 | 12 |
| % of Non-Actionable Complaints | 6.20% | 15.79% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for HDFC Securities and Axis Direct.
HDFC Securities vs Axis Direct — Detailed Comparison of Transaction Charges
| Transaction Charges | HDFC Securities | Axis Direct |
|---|---|---|
| Equity Delivery | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (each side) | |
| Equity Intraday | NSE Rs 297 per Cr (0.00297%) | BSE Rs 375 per Cr (0.00375%) (sell side) | |
| Equity Future | NSE Rs 173 per Cr (0.00173%) | BSE Rs 0 | |
| Equity Option | NSE Rs 3503 per Cr (0.03503%) | BSE Rs 325 per Cr (0.00325%) (on premium) | |
| Commodity Future | ||
| Commodity Option | ||
| Currency Future | NSE Rs 35 per Cr (0.00035%) | BSE Rs 45 per Cr (0.00045%) | |
| Currency Option | NSE Rs 3110 per Cr (0.0311%) | BSE Rs 100 per Cr (0.001%) (on premium) |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
HDFC Securities and Axis Direct — Detailed Comparison of Hidden / Other Charges
| Charge | HDFC Securities | Axis Direct |
|---|---|---|
| SEBI Turnover Charges | 0.0001% (₹10/Crore) of the turnover | |
| DP Charges | ||
| GST | 18% on (Brokerage + Transaction Charge + SEBI Fee) | |
| Account Closure Charges | ||
| Reactivation Charges | ||
| Dematerialisation Charges | ||
| Call & Trade Charges |
HDFC Securities lists account opening charges of Rs.199 and Demat AMC of Rs.750 per Year. Axis Direct lists account opening charges of Free and Demat AMC of Rs.750 (Rs.350 for first year).
HDFC Securities vs Axis Direct — Detailed Comparison of Demat Charges
| Demat Charges | HDFC Securities | Axis Direct |
|---|---|---|
| Account Opening Charges | Rs.199 | Free |
| Annual Maintenance Charges (AMC) | Rs.750 per Year | Rs.750 (Rs.350 for first year) |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
HDFC Securities vs Axis Direct — Comparative Analysis of STT and CTT Charges
| STT & CTT | HDFC Securities | Axis Direct |
|---|---|---|
| Equity Delivery | 0.1% of total transaction value | |
| Equity Intraday | 0.025% of turnover | |
| Equity Future | 0.01% of turnover | |
| Equity Option | 0.05% | |
| Commodity Future | 0.01% | |
| Commodity Option | 0.05% | |
| Currency Future | - | |
| Currency Option | - |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
HDFC Securities and Axis Direct — Comparison of Stamp Duty Charges
| Stamp Duty | HDFC Securities | Axis Direct |
|---|---|---|
| Equity Delivery | 0.015% | |
| Equity Intraday | 0.003% | |
| Equity Future | 0.002% | |
| Equity Option | 0.003% | |
| Commodity Future | 0.002% | |
| Commodity Option | 0.003% (MCX) | |
| Currency Future | 0.0001% | |
| Currency Option | 0.0001% |