Groww vs Axis Direct – Compare Charges, Trading Features, Offers & More

Overview — Groww vs. Axis Direct

Groww is listed as a Private Discount Broker established in 2016 with headquarters in Bangalore and founded by Lalit Keshre. The broker highlights access to equity delivery, equity intraday, equity futures, equity options and mutual funds through mobile app access and web trading and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, interactive charts and live market tracking. It follows a Standard Plan brokerage structure.

Axis Direct is listed as a Private Discount Broker established in 2011 with headquarters in Mumbai and founded by Arun Thukral. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds using mobile app access, web trading and desktop terminal access and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. Its brokerage model is structured as Standard Plan.

Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.

Brokerage charges comparison — Groww vs. Axis Direct

Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Groww and Axis Direct.

Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Groww charges Rs.20 per Order or 0.05% (whichever is low) while Axis Direct charges 0.5% of Transaction Value.

Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Groww charges Rs.20 per Order or 0.05% (whichever is low) while Axis Direct charges 0.05% of Transaction Value.

Equity futures: This charge applies to futures contracts on stocks and indices. Groww charges Rs.20 per Order or 0.05% (whichever is low) while Axis Direct charges 0.05% of Transaction Value.

Equity options: This charge applies to equity option contracts. Groww charges Rs.20 per Order while Axis Direct charges Rs.10 per Trade.

Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Groww charges Rs.20 per Order while Axis Direct charges 0.05% of Transaction Value.

Commodity options: This charge applies to option contracts on commodity instruments. Groww charges Rs.20 per Order while Axis Direct charges Rs.10 per Trade.

Currency futures: This charge allows participation in forex price movements on the exchange. Groww charges Rs.20 per Order . Axis Direct does not currently list a charge for this segment.

Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Groww charges Rs.20 per Order . Axis Direct does not currently list a charge for this segment.

Trading platforms comparison — Groww vs. Axis Direct

Groww provides mobile app access and web trading for order placement, portfolio tracking, and market monitoring. Axis Direct provides mobile app access, web trading and desktop terminal access for its users.

• Android app: Groww and Axis Direct both list an Android trading app.

• iOS app: Groww and Axis Direct both list an iOS trading app.

• Web trading platform: Groww and Axis Direct both list a web trading platform.

• Desktop trading terminal: Axis Direct lists a desktop trading terminal, while Groww does not currently mention it.

• Algo trading: Neither broker currently highlights algo trading support.

• Basket trading: Neither broker currently highlights basket trading.

• Foreign stocks platform: Neither broker currently highlights foreign stocks access.

• Mutual fund platform: Groww and Axis Direct both list a mutual fund investment platform.

• Digital gold platform: Axis Direct lists digital gold investing, while Groww does not currently mention it.

• Bonds platform: Axis Direct lists a bonds investment platform, while Groww does not currently mention it.

Groww vs. Axis Direct — Comparison of trading features

Groww highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, interactive charts and live market tracking, while Axis Direct promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. The table below shows the full feature set for both brokers side by side.

• Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Groww and Axis Direct offer this feature.

• Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Groww and Axis Direct offer this feature.

• Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Groww and Axis Direct offer this feature.

• Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Groww and Axis Direct offer this feature.

• Research reports: A comprehensive overview of different stocks and sectors in the stock market. Axis Direct offers this; Groww does not currently highlight it.

• Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Axis Direct offers this; Groww does not currently highlight it.

• Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Axis Direct offers this; Groww does not currently highlight it.

• Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Groww and Axis Direct offer this feature.

• Live market: Live updates on market movements and trends. Both Groww and Axis Direct offer this feature.

• Multi profile management: Manage multiple trading profiles from a single account. Axis Direct offers this; Groww does not currently highlight it.

• Secure platform: A secure trading environment with next-generation security controls. Both Groww and Axis Direct offer this feature.

Groww vs. Axis Direct — Comparison of offers

Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Groww and Axis Direct.

• Free account opening: Groww and Axis Direct both list free account opening.

• Free AMC: Groww lists free Demat AMC, while Axis Direct does not currently mention it.

• Free brokerage: Neither broker currently highlights free brokerage.

• Flat brokerage: Groww and Axis Direct both list flat brokerage pricing.

• Flexible brokerage plans: Axis Direct lists flexible brokerage plans, while Groww does not currently mention it.

• Happy trading hours: Neither broker currently highlights happy trading hours.

• Free delivery trading: Neither broker currently highlights free delivery trading.

• Free intraday trading: Neither broker currently highlights free intraday trading.

• Free F&O trading: Neither broker currently highlights free F&O trading.

• Free research reports: Axis Direct lists free research reports, while Groww does not currently mention it.

• Free trading calls: Axis Direct lists free trading calls, while Groww does not currently mention it.

• Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.

• Referral offers: Groww offers Rs.300 per Client while Axis Direct offers Upto Rs.500 per Client for referrals.

Offered products comparison — Axis Direct vs. Groww

Product availability determines whether a broker can support your preferred markets. Groww highlights equity delivery, equity intraday, equity futures, equity options and mutual funds, while Axis Direct highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds.

The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, mutual funds, commodity futures, commodity options, banking services, insurance, corporate bonds, government bonds, digital gold and bonds.

• Demat services: Groww and Axis Direct both list Demat services.

• Trading services: Groww and Axis Direct both list trading services.

• Intraday services: Groww and Axis Direct both list intraday trading services.

• F&O services: Groww and Axis Direct both list F&O services.

• IPO services: Groww and Axis Direct both list IPO services.

• 3-in-1 account: Axis Direct lists 3-in-1 account support, while Groww does not currently mention it.

• Stock research: Axis Direct lists stock research, while Groww does not currently mention it.

• Stock recommendations: Axis Direct lists stock recommendations, while Groww does not currently mention it.

• Trading education: Axis Direct lists trading education, while Groww does not currently mention it.

• Share pledging: Groww and Axis Direct both list share pledging.

• PMS or PCG: Axis Direct lists PMS or PCG support, while Groww does not currently mention it.

• NRI services: Axis Direct lists NRI services, while Groww does not currently mention it.

Offered services comparison — Groww vs. Axis Direct

Groww provides Demat services, trading services, intraday trading, F&O trading, IPO access and share pledging, while Axis Direct offers Demat services, trading services, intraday trading, F&O trading, IPO access and 3-in-1 account support.

Stock advisory service comparison — Groww vs. Axis Direct

Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Groww and Axis Direct.

Exposure comparison — Groww vs. Axis Direct

Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Groww and Axis Direct across different segments.

Comparison of programs — Groww vs. Axis Direct

Groww and Axis Direct both list a sub-broker program. Groww and Axis Direct both list a partner program. Groww and Axis Direct both list a referral program.

Customer support comparison — Groww vs. Axis Direct

Groww provides support through call support, email support, website support, Facebook support and Twitter/X support. Axis Direct provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Axis Direct operates Available branches.

Ratings — Groww vs. Axis Direct

Both brokers have been evaluated across key parameters to help investors make an informed comparison. Groww carries an overall rating of 9.75 / 10, while Axis Direct carries an overall rating of 8.74 / 10.

Complaints — Groww vs. Axis Direct

SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.

Transaction charges comparison — Groww vs. Axis Direct

Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Groww and Axis Direct.

Pledge charges comparison — Groww vs. Axis Direct

Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.

Hidden charges comparison — Groww vs. Axis Direct

Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.

Compare Demat charges — Groww vs Axis Direct

Groww lists account opening charges of Free and Demat AMC of Free. Axis Direct lists account opening charges of Free and Demat AMC of Rs.750 (Rs.350 for first year).

Groww vs Axis Direct — Compare STT & CTT

Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.

Compare stamp duty — Groww and Axis Direct

Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.

User experience: buying stocks