First Demat vs Alice Blue – Compare Charges, Trading Features, Offers & More

Overview — First Demat vs. Alice Blue

First Demat is listed as a Private Discount Broker established in 2026 with headquarters in Ranchi, Jharkhand and founded by Sandhya Kumari. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds through mobile app access, web trading and algo trading support and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. It follows a Single flat plan on site; file says 'multiple brokerage packs' brokerage structure.

Alice Blue is listed as a Private Discount Broker established in 2006 with headquarters in Bangalore and founded by Sidhavelayutham M. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures using mobile app access, web trading, desktop terminal access and algo trading support and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. Its brokerage model is structured as Standard Plan.

Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.

Brokerage charges comparison — First Demat vs. Alice Blue

Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for First Demat and Alice Blue.

Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. First Demat charges 0.1% or ₹20 per executed order, whichever is lower while Alice Blue charges Rs.15 per Trade or 0.05% (Whichever is Low).

Equity intraday: This charge applies to buy-sell positions closed within the same trading day. First Demat charges 0.1% or ₹20 per executed order, whichever is lower while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).

Equity futures: This charge applies to futures contracts on stocks and indices. First Demat charges Flat ₹20 per executed order while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).

Equity options: This charge applies to equity option contracts. First Demat charges Flat ₹20 per executed order while Alice Blue charges Rs.15 per Trade.

Commodity futures: This charge covers commodities such as gold, silver, and crude oil. First Demat charges Starting ₹20 per order (not on pricing page) while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).

Commodity options: This charge applies to option contracts on commodity instruments. First Demat charges Starting ₹20 per order (not on pricing page) while Alice Blue charges Rs.15 per Trade.

Currency futures: This charge allows participation in forex price movements on the exchange. First Demat charges Not offered while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).

Currency options: This charge enables traders to hedge or speculate on currency fluctuations. First Demat charges Not offered while Alice Blue charges Rs.15 per Trade.

Trading platforms comparison — First Demat vs. Alice Blue

First Demat provides mobile app access, web trading and algo trading support for order placement, portfolio tracking, and market monitoring. Alice Blue provides mobile app access, web trading, desktop terminal access and algo trading support for its users.

• Android app: First Demat and Alice Blue both list an Android trading app.

• iOS app: First Demat and Alice Blue both list an iOS trading app.

• Web trading platform: First Demat and Alice Blue both list a web trading platform.

• Desktop trading terminal: Alice Blue lists a desktop trading terminal, while First Demat does not currently mention it.

• Algo trading: First Demat and Alice Blue both list algo trading support.

• Basket trading: First Demat lists basket trading, while Alice Blue does not currently mention it.

• Foreign stocks platform: Neither broker currently highlights foreign stocks access.

• Mutual fund platform: First Demat and Alice Blue both list a mutual fund investment platform.

• Digital gold platform: First Demat lists digital gold investing, while Alice Blue does not currently mention it.

• Bonds platform: Neither broker currently highlights a bonds investment platform.

First Demat vs. Alice Blue — Comparison of trading features

First Demat highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations, while Alice Blue promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. The table below shows the full feature set for both brokers side by side.

• Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both First Demat and Alice Blue offer this feature.

• Real time updates: Get timely updates on market trends, stock prices, and other market data. Both First Demat and Alice Blue offer this feature.

• Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both First Demat and Alice Blue offer this feature.

• Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both First Demat and Alice Blue offer this feature.

• Research reports: A comprehensive overview of different stocks and sectors in the stock market. First Demat offers this; Alice Blue does not currently highlight it.

• Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. First Demat offers this; Alice Blue does not currently highlight it.

• Interactive charts: Visual price movement charts to help analyse when to buy or sell. First Demat offers this; Alice Blue does not currently highlight it.

• Live market: Live updates on market movements and trends. Both First Demat and Alice Blue offer this feature.

• Secure platform: A secure trading environment with next-generation security controls. Both First Demat and Alice Blue offer this feature.

First Demat vs. Alice Blue — Comparison of offers

Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by First Demat and Alice Blue.

• Free account opening: First Demat and Alice Blue both list free account opening.

• Free AMC: First Demat lists free Demat AMC, while Alice Blue does not currently mention it.

• Free brokerage: Alice Blue lists free brokerage, while First Demat does not currently mention it.

• Flat brokerage: First Demat and Alice Blue both list flat brokerage pricing.

• Flexible brokerage plans: Neither broker currently highlights flexible brokerage plans.

• Happy trading hours: Neither broker currently highlights happy trading hours.

• Free delivery trading: Alice Blue lists free delivery trading, while First Demat does not currently mention it.

• Free intraday trading: Neither broker currently highlights free intraday trading.

• Free F&O trading: Neither broker currently highlights free F&O trading.

• Free research reports: First Demat lists free research reports, while Alice Blue does not currently mention it.

• Free trading calls: Neither broker currently highlights free trading calls.

• Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.

• Referral offers: Alice Blue offers 20% + Rs.500 per new Client for referrals; First Demat does not currently list a referral offer.

Offered products comparison — Alice Blue vs. First Demat

Product availability determines whether a broker can support your preferred markets. First Demat highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds, while Alice Blue highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.

The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, mutual funds, digital gold, currency futures and currency options.

• Demat services: First Demat and Alice Blue both list Demat services.

• Trading services: First Demat and Alice Blue both list trading services.

• Intraday services: First Demat and Alice Blue both list intraday trading services.

• F&O services: First Demat and Alice Blue both list F&O services.

• IPO services: First Demat and Alice Blue both list IPO services.

• 3-in-1 account: Neither broker currently highlights 3-in-1 account support.

• Stock research: First Demat lists stock research, while Alice Blue does not currently mention it.

• Stock recommendations: First Demat lists stock recommendations, while Alice Blue does not currently mention it.

• Trading education: Alice Blue lists trading education, while First Demat does not currently mention it.

• Share pledging: First Demat and Alice Blue both list share pledging.

• PMS or PCG: Neither broker currently highlights PMS or PCG support.

• NRI services: Neither broker currently highlights NRI services.

Offered services comparison — First Demat vs. Alice Blue

First Demat provides Demat services, trading services, intraday trading, F&O trading, IPO access and stock research, while Alice Blue offers Demat services, trading services, intraday trading, F&O trading, IPO access and trading education.

Stock advisory service comparison — First Demat vs. Alice Blue

Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from First Demat and Alice Blue.

Exposure comparison — First Demat vs. Alice Blue

Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from First Demat and Alice Blue across different segments.

Comparison of programs — First Demat vs. Alice Blue

Alice Blue lists a sub-broker program, while First Demat does not currently mention it. Alice Blue lists a partner program, while First Demat does not currently mention it. Alice Blue lists a referral program, while First Demat does not currently mention it.

Customer support comparison — First Demat vs. Alice Blue

First Demat provides support through trading desk support, call support, email support and website support. Alice Blue provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. First Demat operates Only Ranchi head office listed branches.

Ratings — First Demat vs. Alice Blue

Both brokers have been evaluated across key parameters to help investors make an informed comparison. First Demat carries an overall rating of 5/5, while Alice Blue carries an overall rating of 8.05 / 10.

Complaints — First Demat vs. Alice Blue

SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.

Transaction charges comparison — First Demat vs. Alice Blue

Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for First Demat and Alice Blue.

Pledge charges comparison — First Demat vs. Alice Blue

Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.

Hidden charges comparison — First Demat vs. Alice Blue

Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.

Compare Demat charges — First Demat vs Alice Blue

First Demat lists account opening charges of Online ₹0; offline ₹500 and Demat AMC of ₹0 for first year; later years not disclosed. Alice Blue lists account opening charges of Free and Demat AMC of Rs.400 per Year.

First Demat vs Alice Blue — Compare STT & CTT

Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.

Compare stamp duty — First Demat and Alice Blue

Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.

User experience: buying stocks