Choice Broking and Shoonya are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Choice Broking is listed as a Private Discount Broker , established in 2010 and headquartered in Mumbai, while Shoonya is listed as a Private Discount Broker , established in 2020 and headquartered in Punjab.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Choice Broking or Shoonya is a better fit for your investment style, platform preference, and budget.
Choice Broking is listed as a Private Discount Broker established in 2010 with headquarters in Mumbai and founded by Kamal Poddar. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access and web trading and promotes features such as watchlists, real-time updates, portfolio tracking, research reports, customised recommendations and stock tips. It follows a Standard Plan brokerage structure.
Shoonya is listed as a Private Discount Broker established in 2020 with headquarters in Punjab and founded by Sarvjeet Singh Virk and Tajinder Virk. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures using mobile app access, web trading, desktop terminal access and algo trading support and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. Its brokerage model is structured as Standard.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Choice Broking vs Shoonya — A Comprehensive Company Overview
| Company Overview | Choice Broking | Shoonya |
|---|---|---|
| Company Type | Private | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Mumbai | Punjab |
| Founder | Kamal Poddar | Sarvjeet Singh Virk and Tajinder Virk |
| Establishment Year | 2010 | 2020 |
| Brokerage Plan | Standard Plan | Standard |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Choice Broking and Shoonya.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Choice Broking charges 0.2% of Transaction Value while Shoonya charges Zero.
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Choice Broking charges 0.2% of Transaction Value while Shoonya charges 0.03% or Rs. 5.00 whichever is low.
Equity futures: This charge applies to futures contracts on stocks and indices. Choice Broking charges 0.2% of Transaction Value while Shoonya charges 0.03% or Rs. 5.00 whichever is low.
Equity options: This charge applies to equity option contracts. Choice Broking charges Rs.25 per lot while Shoonya charges Flat ₹5 plus GST on per executed order.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Choice Broking charges 0.02% of Transaction Value while Shoonya charges 0.03% or Rs. 5.00 whichever is low.
Commodity options: This charge applies to option contracts on commodity instruments. Choice Broking charges Rs.50 per lot while Shoonya charges Flat ₹5 plus GST on per executed order.
Currency futures: This charge allows participation in forex price movements on the exchange. Choice Broking charges 0.02% of Transaction Value while Shoonya charges 0.03% or Rs. 5.00 whichever is low.
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Choice Broking charges Rs.20 per lot while Shoonya charges Flat ₹5 plus GST on per executed order.
Choice Broking vs Shoonya — Detailed Brokerage Comparison
| Brokerage | Choice Broking | Shoonya |
|---|---|---|
| Brokerage Plan | Standard Plan | Standard |
| Subscription Charges | Zero | Zero |
| Equity Delivery | 0.2% of Transaction Value | Zero |
| Equity Intraday | 0.2% of Transaction Value | 0.03% or Rs. 5.00 whichever is low |
| Equity Future | 0.2% of Transaction Value | 0.03% or Rs. 5.00 whichever is low |
| Equity Option | Rs.25 per lot | Flat ₹5 plus GST on per executed order |
| Commodity Future | 0.02% of Transaction Value | 0.03% or Rs. 5.00 whichever is low |
| Commodity Option | Rs.50 per lot | Flat ₹5 plus GST on per executed order |
| Currency Future | 0.02% of Transaction Value | 0.03% or Rs. 5.00 whichever is low |
| Currency Option | Rs.20 per lot | Flat ₹5 plus GST on per executed order |
Choice Broking provides mobile app access and web trading for order placement, portfolio tracking, and market monitoring. Shoonya provides mobile app access, web trading, desktop terminal access and algo trading support for its users.
Android app: Choice Broking and Shoonya both list an Android trading app.
iOS app: Choice Broking and Shoonya both list an iOS trading app.
Web trading platform: Choice Broking and Shoonya both list a web trading platform.
Desktop trading terminal: Shoonya lists a desktop trading terminal, while Choice Broking does not currently mention it.
Algo trading: Shoonya lists algo trading support, while Choice Broking does not currently mention it.
Basket trading: Shoonya lists basket trading, while Choice Broking does not currently mention it.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: Shoonya lists a mutual fund investment platform, while Choice Broking does not currently mention it.
Digital gold platform: Neither broker currently highlights digital gold investing.
Bonds platform: Neither broker currently highlights a bonds investment platform.
Choice Broking vs Shoonya — Complete Comparison of Trading Platforms
| Trading Platform | Choice Broking | Shoonya |
|---|---|---|
| Android App | Choice Broking Android App Link | Download |
| iOS App | Choice Broking iOS App Link | Download |
| Web Trading Platform | Choice Broking Web Trading Link | Shoonya Trade |
| Trading Terminal | NA | Available |
| Algo Trading Platform | NA | Available |
| Foreign Stocks Platform | NA | No |
| Basket Trading Platform | NA | Available |
| Mutual Fund Platform | NA | Available |
| Digital Gold Platform | NA | No |
| Bonds Platform | NA | No |
Choice Broking highlights trading features including watchlists, real-time updates, portfolio tracking, research reports, customised recommendations and stock tips, while Shoonya promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and customised recommendations. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Choice Broking and Shoonya offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Choice Broking and Shoonya offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Choice Broking and Shoonya offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Shoonya offers this; Choice Broking does not currently highlight it.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. Both Choice Broking and Shoonya offer this feature.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Both Choice Broking and Shoonya offer this feature.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Both Choice Broking and Shoonya offer this feature.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Both Choice Broking and Shoonya offer this feature.
Live market: Live updates on market movements and trends. Both Choice Broking and Shoonya offer this feature.
Multi profile management: Manage multiple trading profiles from a single account. Shoonya offers this; Choice Broking does not currently highlight it.
Secure platform: A secure trading environment with next-generation security controls. Both Choice Broking and Shoonya offer this feature.
Choice Broking vs Shoonya — Comprehensive Comparison of Trading Features
| Trading Feature | Choice Broking | Shoonya |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | No | Yes |
| Research Reports | Yes | Yes |
| Global Indices | No | |
| Customised Recommendations | Yes | Yes |
| Stock Tips | Yes | Yes |
| Interactive Charts | Yes | Yes |
| Live Market | Yes | Yes |
| Multi Profile Management | No | Yes |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Choice Broking and Shoonya.
Free account opening: Choice Broking and Shoonya both list free account opening.
Free AMC: Neither broker currently highlights free Demat AMC.
Free brokerage: Neither broker currently highlights free brokerage.
Flat brokerage: Neither broker currently highlights flat brokerage pricing.
Flexible brokerage plans: Shoonya lists flexible brokerage plans, while Choice Broking does not currently mention it.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Shoonya lists free delivery trading, while Choice Broking does not currently mention it.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: Shoonya lists free research reports, while Choice Broking does not currently mention it.
Free trading calls: Neither broker currently highlights free trading calls.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: Choice Broking offers Upto Rs. 100 per Client for referrals; Shoonya does not currently list a referral offer.
Choice Broking vs Shoonya — Comparison of Latest Offers
| Offer | Choice Broking | Shoonya |
|---|---|---|
| Free Account Opening | Yes | Yes |
| Free AMC | No | |
| Free Brokerage | No | No |
| Flat Brokerage | No | No |
| Flexible Brokerage Plans | No | Yes |
| Happy Trading Hours | No | |
| Free Delivery Trading | No | Yes |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | No | Yes |
| Free Trading Calls | No | |
| Referral Offers | Upto Rs. 100 per Client | |
| Margin Funding / Pledging | Yes | Yes |
| Brokerage Cashback | No | |
| Zero Brokerage for Loss-Making Trades | No |
Product availability determines whether a broker can support your preferred markets. Choice Broking highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while Shoonya highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, insurance, foreign stocks and mutual funds.
Choice Broking vs Shoonya — Complete Comparison of Products
| Product | Choice Broking | Shoonya |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | Yes |
| Commodity Future | Yes | Yes |
| Currency Option | Yes | Yes |
| Currency Future | Yes | Yes |
| Foreign Stocks | No | Yes |
| Mutual Funds | No | Yes |
| Banking | No | |
| Insurance | Yes | No |
| Corporate Bonds | No | No |
| Government Bonds | No | No |
| Digital Gold | No | No |
Demat services: Choice Broking and Shoonya both list Demat services.
Trading services: Choice Broking and Shoonya both list trading services.
Intraday services: Choice Broking and Shoonya both list intraday trading services.
F&O services: Choice Broking and Shoonya both list F&O services.
IPO services: Shoonya lists IPO services, while Choice Broking does not currently mention it.
3-in-1 account: Neither broker currently highlights 3-in-1 account support.
Stock research: Choice Broking and Shoonya both list stock research.
Stock recommendations: Choice Broking and Shoonya both list stock recommendations.
Trading education: Neither broker currently highlights trading education.
Share pledging: Choice Broking and Shoonya both list share pledging.
PMS or PCG: Neither broker currently highlights PMS or PCG support.
NRI services: Neither broker currently highlights NRI services.
Choice Broking provides Demat services, trading services, intraday trading, F&O trading, stock research and stock recommendations, while Shoonya offers Demat services, trading services, intraday trading, F&O trading, IPO access and stock research.
Choice Broking vs Shoonya — In-Depth Comparison of Services
| Service | Choice Broking | Shoonya |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | No | Yes |
| 3-in-1 Account | No | |
| Stock Research | Yes | Yes |
| Stock Recommendations | Yes | Yes |
| Trading Education | No | |
| Share Pledging | Yes | Yes |
| PMS or PCG | No | |
| NRI Services | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Choice Broking and Shoonya.
Choice Broking and Shoonya — Detailed Comparison of Advisory Services
| Advisory | Choice Broking | Shoonya |
|---|---|---|
| Fundamental Reports | Yes | Yes |
| Research Reports | Yes | Yes |
| Company Reports | Yes | Yes |
| Annual Reports | Yes | Yes |
| IPO Reports | No | Yes |
| Technical Reports | No | Yes |
| Stock Tips | Yes | Yes |
| Daily Top Stock Picks | Yes | Yes |
| Daily Market Review | No | Yes |
| Monthly Review | Yes | |
| Weekly Review | No | |
| Relationship Manager | Yes | |
| Robo Advisory | No |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Choice Broking and Shoonya across different segments.
Choice Broking and Shoonya — Comprehensive Comparison of Trading Exposure
| Exposure | Choice Broking | Shoonya |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | 2x |
| Equity F&O Carry Forward | 1X | 1x |
| Equity F&O Intraday | 1.3x | 2x |
| Commodity F&O Carry Forward | 1x | 1.5x |
| Commodity F&O Intraday | 1.3x | 1.5x |
| Currency F&O | 1x | 1.5x |
Choice Broking lists a sub-broker program, while Shoonya does not currently mention it. Choice Broking lists a partner program, while Shoonya does not currently mention it. Choice Broking lists a referral program, while Shoonya does not currently mention it.
Choice Broking vs Shoonya — Comparative Analysis of Programs
| Program | Choice Broking | Shoonya |
|---|---|---|
| Sub-Broker Program | Yes | |
| Partner Program | Yes | |
| Referral Program | Yes |
Choice Broking provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Shoonya provides support through trading desk support, call support, email support, website support and Facebook support. Choice Broking operates Available branches. Shoonya operates Mumbai branches.
Choice Broking and Shoonya — Comprehensive Comparison of Customer Support
| Support Channel | Choice Broking | Shoonya |
|---|---|---|
| Trading Support | Available, Free | +91 9779 902 002 |
| Dedicated Dealer | Available, Free | |
| Call Support | 022-67079999 | +91 1726 670 000 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | |
| Website Support | Website Link | https://shoonya.com/ |
| Facebook Support | Facebook Support Link | https://www.facebook.com/ShoonyaApp/ |
| Twitter / X Support | Twitter Support Link | https://twitter.com/shoonyaapp |
| Telegram Support | Telegram Support Link | https://t.me/Shoonya_App |
| Branches / Offices | Available | Mumbai |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Choice Broking carries an overall rating of 8.63 / 10, while Shoonya carries an overall rating of 4/5.
Choice Broking vs Shoonya — Ratings Comparison
| Rating Parameter | Choice Broking | Shoonya |
|---|---|---|
| Overall Rating | 8.63 / 10 | 4/5 |
| Customer Support | 8.59 / 10 | 4/5 |
| Technology | 8.73 / 10 | 4/5 |
| Charges | 8.66 / 10 | 4/5 |
| Products & Services | 8.58 / 10 | 4/5 |
| Experience | 8.56 / 10 | 4/5 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Choice Broking & Shoonya — Comparison of Customer Complaints
| Complaint Metric | Choice Broking | Shoonya |
|---|---|---|
| Total Complaints Lodged | 78 | |
| Total Complaints Resolved | 69 | |
| % of Resolved Complaints | 88.46% | |
| Non-Actionable Complaints | 6 | |
| % of Non-Actionable Complaints | 7.69% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Choice Broking and Shoonya.
Choice Broking vs Shoonya — Detailed Comparison of Transaction Charges
| Transaction Charges | Choice Broking | Shoonya |
|---|---|---|
| Equity Delivery | 0.00297% | |
| Equity Intraday | 0.00297% | |
| Equity Future | Exchange txn charge: 0.00173% | |
| Equity Option | txn charge: 0.03503% (on premium) | |
| Commodity Future | MCX: 0.0021% | |
| Commodity Option | MCX: 0.0418% | |
| Currency Future | Exchange txn charge: 0.00035% | |
| Currency Option | Exchange txn charge: 0.0311% |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
Choice Broking & Shoonya — Comprehensive Comparison of Pledge Charges
| Pledge Charge | Choice Broking | Shoonya |
|---|---|---|
| Pledge Creation Charges | Rs 20 + GST per ISIN | |
| Pledge Invocation Charges | ||
| Margin Trading Interest |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Choice Broking and Shoonya — Detailed Comparison of Hidden / Other Charges
| Charge | Choice Broking | Shoonya |
|---|---|---|
| SEBI Turnover Charges | ₹10/crore | |
| DP Charges | Rs 9 + Gst | |
| GST | 18% on ( transaction charges) | |
| Account Closure Charges | ||
| Reactivation Charges | ||
| Dematerialisation Charges | ||
| Call & Trade Charges | Zero |
Choice Broking lists account opening charges of Free and Demat AMC of Rs.200 – Rs.3000 (First year free). Shoonya lists account opening charges of Free and Demat AMC of Zero.
Choice Broking vs Shoonya — Detailed Comparison of Demat Charges
| Demat Charges | Choice Broking | Shoonya |
|---|---|---|
| Account Opening Charges | Free | Free |
| Annual Maintenance Charges (AMC) | Rs.200 – Rs.3000 (First year free) | Zero |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Choice Broking vs Shoonya — Comparative Analysis of STT and CTT Charges
| STT & CTT | Choice Broking | Shoonya |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | |
| Equity Intraday | 0.025% on the sell side | |
| Equity Future | 0.02% on the sell side | |
| Equity Option | 0.1% on sell side | |
| Commodity Future | 0.01% on sell side | |
| Commodity Option | 0.05% (of Selling Value) | |
| Currency Future | Zero | |
| Currency Option | Zero |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Choice Broking and Shoonya — Comparison of Stamp Duty Charges
| Stamp Duty | Choice Broking | Shoonya |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | |
| Equity Intraday | 0.025% on the sell side | |
| Equity Future | 0.02% on the sell side | |
| Equity Option | 0.1% on sell side | |
| Commodity Future | 0.002% or ₹200 / crore on buy side | |
| Commodity Option | 0.003% or ₹300 / crore on buy side | |
| Currency Future | 0.0001% or ₹10 / crore on buy side | |
| Currency Option | 0.0001% or ₹10 / crore on buy side |