Bajaj Broking and Alice Blue are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Bajaj Broking is listed as a Public Discount Broker , established in 2010 and headquartered in Pune, Maharashtra, while Alice Blue is listed as a Private Discount Broker , established in 2006 and headquartered in Bangalore.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Bajaj Broking or Alice Blue is a better fit for your investment style, platform preference, and budget.
Bajaj Broking is listed as a Public Discount Broker established in 2010 with headquarters in Pune, Maharashtra and founded by Jamnalal Bajaj. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds through mobile app access, web trading, desktop terminal access and algo trading support and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips. It follows a Freedom Pack, Professional Pack, Signature Pack brokerage structure.
Alice Blue is listed as a Private Discount Broker established in 2006 with headquarters in Bangalore and founded by Sidhavelayutham M. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures using mobile app access, web trading, desktop terminal access and algo trading support and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. Its brokerage model is structured as Standard Plan.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Bajaj Broking vs Alice Blue — A Comprehensive Company Overview
| Company Overview | Bajaj Broking | Alice Blue |
|---|---|---|
| Company Type | Public | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Pune, Maharashtra | Bangalore |
| Founder | Jamnalal Bajaj | Sidhavelayutham M |
| Establishment Year | 2010 | 2006 |
| Brokerage Plan | Freedom Pack, Professional Pack, Signature Pack | Standard Plan |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Bajaj Broking and Alice Blue.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Bajaj Broking charges Starting ₹10 per order (Freedom Pack ₹20) while Alice Blue charges Rs.15 per Trade or 0.05% (Whichever is Low).
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Bajaj Broking charges Starting ₹10 per order (Freedom Pack ₹20) while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Equity futures: This charge applies to futures contracts on stocks and indices. Bajaj Broking charges Starting ₹10 per order (Freedom Pack ₹20) while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Equity options: This charge applies to equity option contracts. Bajaj Broking charges Starting ₹10 per order (Freedom Pack ₹20) while Alice Blue charges Rs.15 per Trade.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Bajaj Broking charges Starting ₹10 per order (Freedom Pack ₹20) while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Commodity options: This charge applies to option contracts on commodity instruments. Bajaj Broking charges Starting ₹10 per order (Freedom Pack ₹20) while Alice Blue charges Rs.15 per Trade.
Currency futures: This charge allows participation in forex price movements on the exchange. Bajaj Broking charges N/A ; Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Bajaj Broking charges N/A ; Alice Blue charges Rs.15 per Trade.
Bajaj Broking vs Alice Blue — Detailed Brokerage Comparison
| Brokerage | Bajaj Broking | Alice Blue |
|---|---|---|
| Brokerage Plan | Freedom Pack, Professional Pack, Signature Pack | Standard Plan |
| Subscription Charges | Freedom: free for 1st year, then ₹431 per year | Professional: ₹2,500 per year | Zero |
| Equity Delivery | Starting ₹10 per order (Freedom Pack ₹20) | Rs.15 per Trade or 0.05% (Whichever is Low) |
| Equity Intraday | Starting ₹10 per order (Freedom Pack ₹20) | Rs.15 per Trade or 0.05% (whichever is low) |
| Equity Future | Starting ₹10 per order (Freedom Pack ₹20) | Rs.15 per Trade or 0.05% (whichever is low) |
| Equity Option | Starting ₹10 per order (Freedom Pack ₹20) | Rs.15 per Trade |
| Commodity Future | Starting ₹10 per order (Freedom Pack ₹20) | Rs.15 per Trade or 0.05% (whichever is low) |
| Commodity Option | Starting ₹10 per order (Freedom Pack ₹20) | Rs.15 per Trade |
| Currency Future | N/A | Rs.15 per Trade or 0.05% (whichever is low) |
| Currency Option | N/A | Rs.15 per Trade |
Bajaj Broking provides mobile app access, web trading, desktop terminal access and algo trading support for order placement, portfolio tracking, and market monitoring. Alice Blue provides mobile app access, web trading, desktop terminal access and algo trading support for its users.
Android app: Bajaj Broking and Alice Blue both list an Android trading app.
iOS app: Bajaj Broking and Alice Blue both list an iOS trading app.
Web trading platform: Bajaj Broking and Alice Blue both list a web trading platform.
Desktop trading terminal: Bajaj Broking and Alice Blue both list a desktop trading terminal.
Algo trading: Bajaj Broking and Alice Blue both list algo trading support.
Basket trading: Neither broker currently highlights basket trading.
Foreign stocks platform: Neither broker currently highlights foreign stocks access.
Mutual fund platform: Bajaj Broking and Alice Blue both list a mutual fund investment platform.
Digital gold platform: Neither broker currently highlights digital gold investing.
Bonds platform: Bajaj Broking lists a bonds investment platform, while Alice Blue does not currently mention it.
Bajaj Broking vs Alice Blue — Complete Comparison of Trading Platforms
| Trading Platform | Bajaj Broking | Alice Blue |
|---|---|---|
| Android App | Yes | Alice Blue Android App Link |
| iOS App | Yes | Alice Blue iOS App Link |
| Web Trading Platform | Yes | Alice Blue Web Trading Link |
| Trading Terminal | Yes | Available |
| Algo Trading Platform | Yes | Available |
| Foreign Stocks Platform | N/A | NA |
| Basket Trading Platform | N/A | NA |
| Mutual Fund Platform | Yes | Available |
| Digital Gold Platform | N/A | NA |
| Bonds Platform | Yes | NA |
Bajaj Broking highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and stock tips, while Alice Blue promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Bajaj Broking and Alice Blue offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Bajaj Broking and Alice Blue offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Bajaj Broking and Alice Blue offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Bajaj Broking and Alice Blue offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. Bajaj Broking offers this; Alice Blue does not currently highlight it.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Bajaj Broking offers this; Alice Blue does not currently highlight it.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Bajaj Broking offers this; Alice Blue does not currently highlight it.
Live market: Live updates on market movements and trends. Both Bajaj Broking and Alice Blue offer this feature.
Secure platform: A secure trading environment with next-generation security controls. Alice Blue offers this; Bajaj Broking does not currently highlight it.
Bajaj Broking vs Alice Blue — Comprehensive Comparison of Trading Features
| Trading Feature | Bajaj Broking | Alice Blue |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | Yes | No |
| Global Indices | N/A | No |
| Customised Recommendations | N/A | No |
| Stock Tips | Yes | No |
| Interactive Charts | Yes | No |
| Live Market | Yes | Yes |
| Multi Profile Management | N/A | No |
| Robust & Secure Platform | N/A | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Bajaj Broking and Alice Blue.
Free account opening: Bajaj Broking and Alice Blue both list free account opening.
Free AMC: Bajaj Broking lists free Demat AMC, while Alice Blue does not currently mention it.
Free brokerage: Alice Blue lists free brokerage, while Bajaj Broking does not currently mention it.
Flat brokerage: Bajaj Broking and Alice Blue both list flat brokerage pricing.
Flexible brokerage plans: Bajaj Broking lists flexible brokerage plans, while Alice Blue does not currently mention it.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Alice Blue lists free delivery trading, while Bajaj Broking does not currently mention it.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: Neither broker currently highlights free research reports.
Free trading calls: Bajaj Broking lists free trading calls, while Alice Blue does not currently mention it.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: Alice Blue offers 20% + Rs.500 per new Client for referrals; Bajaj Broking does not currently list a referral offer.
Bajaj Broking vs Alice Blue — Comparison of Latest Offers
| Offer | Bajaj Broking | Alice Blue |
|---|---|---|
| Free Account Opening | Yes | Yes |
| Free AMC | Yes | No |
| Free Brokerage | No | Yes, Limited |
| Flat Brokerage | Yes | Yes |
| Flexible Brokerage Plans | Yes | No |
| Happy Trading Hours | N/A | No |
| Free Delivery Trading | N/A | Yes |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | N/A | No |
| Free Trading Calls | Yes | No |
| Referral Offers | N/A | 20% + Rs.500 per new Client |
| Margin Funding / Pledging | Yes | 20% + Rs.500 per new Client |
| Brokerage Cashback | N/A | No |
| Zero Brokerage for Loss-Making Trades | N/A | No |
Product availability determines whether a broker can support your preferred markets. Bajaj Broking highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and mutual funds, while Alice Blue highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, mutual funds, corporate bonds, bonds, currency futures and currency options.
Bajaj Broking vs Alice Blue — Complete Comparison of Products
| Product | Bajaj Broking | Alice Blue |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | Yes |
| Commodity Future | Yes | Yes |
| Currency Option | N/A | Yes |
| Currency Future | N/A | Yes |
| Foreign Stocks | N/A | No |
| Mutual Funds | Yes | Yes |
| Banking | No | No |
| Insurance | No | No |
| Corporate Bonds | Yes | No |
| Government Bonds | N/A | No |
| Digital Gold | N/A | No |
Demat services: Bajaj Broking and Alice Blue both list Demat services.
Trading services: Bajaj Broking and Alice Blue both list trading services.
Intraday services: Bajaj Broking and Alice Blue both list intraday trading services.
F&O services: Bajaj Broking and Alice Blue both list F&O services.
IPO services: Bajaj Broking and Alice Blue both list IPO services.
3-in-1 account: Neither broker currently highlights 3-in-1 account support.
Stock research: Bajaj Broking lists stock research, while Alice Blue does not currently mention it.
Stock recommendations: Neither broker currently highlights stock recommendations.
Trading education: Alice Blue lists trading education, while Bajaj Broking does not currently mention it.
Share pledging: Bajaj Broking and Alice Blue both list share pledging.
PMS or PCG: Bajaj Broking lists PMS or PCG support, while Alice Blue does not currently mention it.
NRI services: Bajaj Broking lists NRI services, while Alice Blue does not currently mention it.
Bajaj Broking provides Demat services, trading services, intraday trading, F&O trading, IPO access and stock research, while Alice Blue offers Demat services, trading services, intraday trading, F&O trading, IPO access and trading education.
Bajaj Broking vs Alice Blue — In-Depth Comparison of Services
| Service | Bajaj Broking | Alice Blue |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | No | No |
| Stock Research | Yes | No |
| Stock Recommendations | N/A | No |
| Trading Education | N/A | Yes, ANT IQ |
| Share Pledging | Yes | Yes |
| PMS or PCG | Yes | No |
| NRI Services | Yes | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Bajaj Broking and Alice Blue.
Bajaj Broking and Alice Blue — Detailed Comparison of Advisory Services
| Advisory | Bajaj Broking | Alice Blue |
|---|---|---|
| Fundamental Reports | N/A | No |
| Research Reports | Yes | Yes, chargeable |
| Company Reports | N/A | No |
| Annual Reports | N/A | No |
| IPO Reports | N/A | No |
| Technical Reports | N/A | Yes, chargeable |
| Stock Tips | Yes | Yes, chargeable |
| Daily Top Stock Picks | N/A | Yes, chargeable |
| Daily Market Review | Yes | No |
| Monthly Review | N/A | No |
| Weekly Review | N/A | No |
| Relationship Manager | N/A | Yes, chargeable |
| Robo Advisory | N/A | Yes |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Bajaj Broking and Alice Blue across different segments.
Bajaj Broking and Alice Blue — Comprehensive Comparison of Trading Exposure
| Exposure | Bajaj Broking | Alice Blue |
|---|---|---|
| Equity Delivery | 1x (MTF up to 3.5x in selected stocks) | 1x |
| Equity Intraday | Up to 5x | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x (no additional margin) | 1x |
| Equity F&O Intraday | 1.3x | 1.3x |
| Commodity F&O Carry Forward | 1x (no additional margin) | 1x |
| Commodity F&O Intraday | 1.3x | 1.3x |
| Currency F&O | N/A | 1x |
Alice Blue lists a sub-broker program, while Bajaj Broking does not currently mention it. Alice Blue lists a partner program, while Bajaj Broking does not currently mention it. Alice Blue lists a referral program, while Bajaj Broking does not currently mention it.
Bajaj Broking vs Alice Blue — Comparative Analysis of Programs
| Program | Bajaj Broking | Alice Blue |
|---|---|---|
| Sub-Broker Program | N/A | Yes, Limited |
| Partner Program | N/A | Yes |
| Referral Program | N/A | Yes |
Bajaj Broking provides support through trading desk support, call support, email support and website support. Alice Blue provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Bajaj Broking operates Head office: 4th Floor, Bajaj Finserv House, Off Pune–Ahmednagar Road, Viman Nagar, Pune – 411014, Maharashtra branches.
Bajaj Broking and Alice Blue — Comprehensive Comparison of Customer Support
| Support Channel | Bajaj Broking | Alice Blue |
|---|---|---|
| Trading Support | Yes | Available, Chargeable |
| Dedicated Dealer | N/A | Available, Chargeable |
| Call Support | Yes (1800-833-8888) | 080-35215000, 080-45490850 |
| Email Support | Yes ([email protected]) | [email protected] |
| WhatsApp Support | N/A | NA |
| Website Support | Yes (https://www.bajajbroking.in/knowledge-center) | Website Link |
| Facebook Support | — | Facebook Support Link |
| Twitter / X Support | — | Twitter Support Link |
| Telegram Support | — | Telegram Support Link |
| Branches / Offices | Head office: 4th Floor, Bajaj Finserv House, Off Pune–Ahmednagar Road, Viman Nagar, Pune – 411014, Maharashtra | NA |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Bajaj Broking carries an overall rating of 3.6 / 5, while Alice Blue carries an overall rating of 8.05 / 10.
Bajaj Broking vs Alice Blue — Ratings Comparison
| Rating Parameter | Bajaj Broking | Alice Blue |
|---|---|---|
| Overall Rating | 3.6 / 5 | 8.05 / 10 |
| Customer Support | 3.5 / 5 | 8.02 / 10 |
| Technology | 3.5 / 5 | 8.14 / 10 |
| Charges | 3.5 / 5 | 8.08 / 10 |
| Products & Services | 4.0 / 5 | 8.00 / 10 |
| Experience | N/A | 8.00 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Bajaj Broking & Alice Blue — Comparison of Customer Complaints
| Complaint Metric | Bajaj Broking | Alice Blue |
|---|---|---|
| Total Complaints Lodged | 34 (NSE, FY 2026-27, against 65,587 active clients) | 77 |
| Total Complaints Resolved | N/A | 65 |
| % of Resolved Complaints | N/A | 84.42% |
| Non-Actionable Complaints | N/A | 2 |
| % of Non-Actionable Complaints | N/A | 2.60% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Bajaj Broking and Alice Blue.
Bajaj Broking vs Alice Blue — Detailed Comparison of Transaction Charges
| Transaction Charges | Bajaj Broking | Alice Blue |
|---|---|---|
| Equity Delivery | NSE 0.00345% | BSE varies by scrip group | 0.00325% (NSE) 0.00375% (BSE) |
| Equity Intraday | NSE 0.00345% | BSE varies by scrip group | 0.00325% (NSE) 0.00375% (BSE) |
| Equity Future | NSE 0.002% | BSE Nil or 0.05% of traded value | 0.0019% (NSE & BSE) |
| Equity Option | NSE 0.053% on premium | BSE Nil or 0.05% of traded value | 0.05% (on premium) |
| Commodity Future | N/A | 0.0026% (Non-Agri) |
| Commodity Option | N/A | 0.05% (Non Agri) |
| Currency Future | N/A | 0.0009% (NSE) |
| Currency Option | N/A | 0.035% (NSE) |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
Bajaj Broking & Alice Blue — Comprehensive Comparison of Pledge Charges
| Pledge Charge | Bajaj Broking | Alice Blue |
|---|---|---|
| Pledge Creation Charges | ₹40 + GST | Rs.15 per Request |
| Pledge Invocation Charges | ₹50 + GST per ISIN | Rs.15 per Request |
| Margin Trading Interest | 14.99% p.a. (Freedom) | 11.99% p.a. (Professional) | 0.96% per Day |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Bajaj Broking and Alice Blue — Detailed Comparison of Hidden / Other Charges
| Charge | Bajaj Broking | Alice Blue |
|---|---|---|
| SEBI Turnover Charges | ₹10 per crore (0.0001%) | Rs.10/ Crore (All Segment) |
| DP Charges | ₹30 per ISIN per debit transaction | Rs.15 per Scrip on Sell |
| GST | 18% on brokerage, transaction charges and SEBI fees | 18% on (Brokerage + SEBI + Transaction charges) |
| Account Closure Charges | N/A | Nil |
| Reactivation Charges | N/A | Nil |
| Dematerialisation Charges | ₹100 per request + ₹100 per certificate + GST | Rs.25 per Certificate |
| Call & Trade Charges | ₹20 + GST per executed order | Rs.50 per Trade |
Bajaj Broking lists account opening charges of ₹0 and Demat AMC of ₹0. Alice Blue lists account opening charges of Free and Demat AMC of Rs.400 per Year.
Bajaj Broking vs Alice Blue — Detailed Comparison of Demat Charges
| Demat Charges | Bajaj Broking | Alice Blue |
|---|---|---|
| Account Opening Charges | ₹0 | Free |
| Annual Maintenance Charges (AMC) | ₹0 | Rs.400 per Year |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Bajaj Broking vs Alice Blue — Comparative Analysis of STT and CTT Charges
| STT & CTT | Bajaj Broking | Alice Blue |
|---|---|---|
| Equity Delivery | 0.1% on both buy and sell | 0.1% on buy & sell |
| Equity Intraday | 0.025% on sell side | 0.025% on sell |
| Equity Future | 0.05% on sell side | 0.0125% on sell |
| Equity Option | 0.15% of premium on sell side | 0.0625% on sell (on premium) |
| Commodity Future | 0.01% on sell side (non-agri) | 0.01% on sell (Non-Agri) |
| Commodity Option | 0.01% on sell side (non-agri) | 0.05% on sell |
| Currency Future | No STT | Nil |
| Currency Option | No STT | Nil |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Bajaj Broking and Alice Blue — Comparison of Stamp Duty Charges
| Stamp Duty | Bajaj Broking | Alice Blue |
|---|---|---|
| Equity Delivery | 0.015% (buy side) | 0.015% on buy |
| Equity Intraday | 0.003% (buy side) | 0.003% on buy |
| Equity Future | 0.002% (buy side) | 0.002% on buy |
| Equity Option | 0.003% (buy side) | 0.003% on buy |
| Commodity Future | 0.002% (buy side) | 0.002% on buy |
| Commodity Option | 0.003% (buy side) | 0.003% on buy |
| Currency Future | 0.0001% (buy side) | 0.0001% on buy |
| Currency Option | 0.0001% (buy side) | 0.0001% on buy |