Angel One and Alice Blue are two stockbrokers that investors often compare for brokerage charges, products, trading platforms, and account costs. Angel One is listed as a Public Full Service , established in 1987 and headquartered in Mumbai, while Alice Blue is listed as a Private Discount Broker , established in 2006 and headquartered in Bangalore.
This comparison reviews brokerage, Demat charges, product availability, platforms, features, support, ratings, and complaints. Use the side-by-side tables below to see whether Angel One or Alice Blue is a better fit for your investment style, platform preference, and budget.
Angel One is listed as a Public Full Service established in 1987 with headquarters in Mumbai and founded by Dinesh Agarwal. The broker highlights access to equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures through mobile app access, web trading, desktop terminal access and algo trading support and promotes features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking. It follows a i-trade Prime brokerage structure.
Alice Blue is listed as a Private Discount Broker established in 2006 with headquarters in Bangalore and founded by Sidhavelayutham M. It offers equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures using mobile app access, web trading, desktop terminal access and algo trading support and supports traders with features such as watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. Its brokerage model is structured as Standard Plan.
Both brokers use technology-driven platforms to attract active traders and investors, but the better option depends on the combination of pricing, products, services, and support that matters most to you.
Angel One vs Alice Blue — A Comprehensive Company Overview
| Company Overview | Angel One | Alice Blue |
|---|---|---|
| Company Type | Public | Private |
| Broker Type | Full Service | Discount Broker |
| Headquarters | Mumbai | Bangalore |
| Founder | Dinesh Agarwal | Sidhavelayutham M |
| Establishment Year | 1987 | 2006 |
| Brokerage Plan | i-trade Prime | Standard Plan |
Brokerage is the primary cost to compare when choosing a broker. Below is a segment-by-segment breakdown for Angel One and Alice Blue.
Equity delivery: This charge applies to buy-and-hold stock positions held beyond one trading session. Angel One charges Free while Alice Blue charges Rs.15 per Trade or 0.05% (Whichever is Low).
Equity intraday: This charge applies to buy-sell positions closed within the same trading day. Angel One charges Rs.20 per Trade or 0.25% (whichever is low) while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Equity futures: This charge applies to futures contracts on stocks and indices. Angel One charges Rs.20 per Trade or 0.25% (whichever is low) while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Equity options: This charge applies to equity option contracts. Angel One charges Rs.20 per Trade while Alice Blue charges Rs.15 per Trade.
Commodity futures: This charge covers commodities such as gold, silver, and crude oil. Angel One charges Rs.20 per Trade or 0.25% (whichever is low) while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Commodity options: This charge applies to option contracts on commodity instruments. Angel One charges Rs.20 per Trade while Alice Blue charges Rs.15 per Trade.
Currency futures: This charge allows participation in forex price movements on the exchange. Angel One charges Rs.20 per Trade or 0.25% (whichever is low) while Alice Blue charges Rs.15 per Trade or 0.05% (whichever is low).
Currency options: This charge enables traders to hedge or speculate on currency fluctuations. Angel One charges Rs.20 per Trade while Alice Blue charges Rs.15 per Trade.
Angel One vs Alice Blue — Detailed Brokerage Comparison
| Brokerage | Angel One | Alice Blue |
|---|---|---|
| Brokerage Plan | i-trade Prime | Standard Plan |
| Subscription Charges | Zero | Zero |
| Equity Delivery | Free | Rs.15 per Trade or 0.05% (Whichever is Low) |
| Equity Intraday | Rs.20 per Trade or 0.25% (whichever is low) | Rs.15 per Trade or 0.05% (whichever is low) |
| Equity Future | Rs.20 per Trade or 0.25% (whichever is low) | Rs.15 per Trade or 0.05% (whichever is low) |
| Equity Option | Rs.20 per Trade | Rs.15 per Trade |
| Commodity Future | Rs.20 per Trade or 0.25% (whichever is low) | Rs.15 per Trade or 0.05% (whichever is low) |
| Commodity Option | Rs.20 per Trade | Rs.15 per Trade |
| Currency Future | Rs.20 per Trade or 0.25% (whichever is low) | Rs.15 per Trade or 0.05% (whichever is low) |
| Currency Option | Rs.20 per Trade | Rs.15 per Trade |
Angel One provides mobile app access, web trading, desktop terminal access and algo trading support for order placement, portfolio tracking, and market monitoring. Alice Blue provides mobile app access, web trading, desktop terminal access and algo trading support for its users.
Android app: Angel One and Alice Blue both list an Android trading app.
iOS app: Angel One and Alice Blue both list an iOS trading app.
Web trading platform: Angel One and Alice Blue both list a web trading platform.
Desktop trading terminal: Angel One and Alice Blue both list a desktop trading terminal.
Algo trading: Angel One and Alice Blue both list algo trading support.
Basket trading: Angel One lists basket trading, while Alice Blue does not currently mention it.
Foreign stocks platform: Angel One lists foreign stocks access, while Alice Blue does not currently mention it.
Mutual fund platform: Angel One and Alice Blue both list a mutual fund investment platform.
Digital gold platform: Neither broker currently highlights digital gold investing.
Bonds platform: Neither broker currently highlights a bonds investment platform.
Angel One vs Alice Blue — Complete Comparison of Trading Platforms
| Trading Platform | Angel One | Alice Blue |
|---|---|---|
| Android App | Angel One Android App Link | Alice Blue Android App Link |
| iOS App | Angel One iOS App Link | Alice Blue iOS App Link |
| Web Trading Platform | Angel One Web Trading Link | Alice Blue Web Trading Link |
| Trading Terminal | Available | Available |
| Algo Trading Platform | Available | Available |
| Foreign Stocks Platform | Available | NA |
| Basket Trading Platform | Available | NA |
| Mutual Fund Platform | Available | Available |
| Digital Gold Platform | No | NA |
| Bonds Platform | No | NA |
Angel One highlights trading features including watchlists, real-time updates, portfolio tracking, online mutual fund access, research reports and global indices tracking, while Alice Blue promotes watchlists, real-time updates, portfolio tracking, online mutual fund access, live market tracking and secure platform controls. The table below shows the full feature set for both brokers side by side.
Wishlist: Monitor specific stocks or assets by adding them to a watchlist for close tracking. Both Angel One and Alice Blue offer this feature.
Real time updates: Get timely updates on market trends, stock prices, and other market data. Both Angel One and Alice Blue offer this feature.
Portfolio details: A detailed snapshot of all investments — stocks, bonds, and commodities — in one place. Both Angel One and Alice Blue offer this feature.
Online mf buy: Buy or sell mutual funds directly from the trading platform or mobile application. Both Angel One and Alice Blue offer this feature.
Research reports: A comprehensive overview of different stocks and sectors in the stock market. Angel One offers this; Alice Blue does not currently highlight it.
Global indices: Real-time data on leading global stock market indices. Angel One offers this; Alice Blue does not currently highlight it.
Customised recommendations: Personalised investment suggestions based on your objectives and behaviour patterns. Angel One offers this; Alice Blue does not currently highlight it.
Stock tips: Valuable tips on stocks to buy, hold, or sell based on market trends. Angel One offers this; Alice Blue does not currently highlight it.
Interactive charts: Visual price movement charts to help analyse when to buy or sell. Angel One offers this; Alice Blue does not currently highlight it.
Live market: Live updates on market movements and trends. Both Angel One and Alice Blue offer this feature.
Multi profile management: Manage multiple trading profiles from a single account. Angel One offers this; Alice Blue does not currently highlight it.
Secure platform: A secure trading environment with next-generation security controls. Both Angel One and Alice Blue offer this feature.
Angel One vs Alice Blue — Comprehensive Comparison of Trading Features
| Trading Feature | Angel One | Alice Blue |
|---|---|---|
| Wishlist | Yes | Yes |
| Real-Time Updates | Yes | Yes |
| Portfolio Details | Yes | Yes |
| Online MF Buy | Yes | Yes |
| Research Reports | Yes | No |
| Global Indices | Yes | No |
| Customised Recommendations | Yes | No |
| Stock Tips | Yes | No |
| Interactive Charts | Yes | No |
| Live Market | Yes | Yes |
| Multi Profile Management | Yes | No |
| Robust & Secure Platform | Yes | Yes |
Stockbrokers use promotional offers to attract and retain clients. Below is a side-by-side comparison of the offers currently listed by Angel One and Alice Blue.
Free account opening: Alice Blue lists free account opening, while Angel One does not currently mention it.
Free AMC: Angel One lists free Demat AMC, while Alice Blue does not currently mention it.
Free brokerage: Angel One and Alice Blue both list free brokerage.
Flat brokerage: Angel One and Alice Blue both list flat brokerage pricing.
Flexible brokerage plans: Neither broker currently highlights flexible brokerage plans.
Happy trading hours: Neither broker currently highlights happy trading hours.
Free delivery trading: Angel One and Alice Blue both list free delivery trading.
Free intraday trading: Neither broker currently highlights free intraday trading.
Free F&O trading: Neither broker currently highlights free F&O trading.
Free research reports: Angel One lists free research reports, while Alice Blue does not currently mention it.
Free trading calls: Angel One lists free trading calls, while Alice Blue does not currently mention it.
Zero brokerage for loss trades: Neither broker currently highlights zero brokerage for loss-making trades.
Referral offers: Angel One offers Upto Rs.1000 Gift Vouchers per Client while Alice Blue offers 20% + Rs.500 per new Client for referrals.
Angel One vs Alice Blue — Comparison of Latest Offers
| Offer | Angel One | Alice Blue |
|---|---|---|
| Free Account Opening | No | Yes |
| Free AMC | 1st Year Free | No |
| Free Brokerage | Yes, Limited | Yes, Limited |
| Flat Brokerage | Yes | Yes |
| Flexible Brokerage Plans | No | No |
| Happy Trading Hours | No | No |
| Free Delivery Trading | Yes | Yes |
| Free Intraday Trading | No | No |
| Free F&O Trading | No | No |
| Free Research Reports | Yes | No |
| Free Trading Calls | Yes | No |
| Referral Offers | Upto Rs.1000 Gift Vouchers per Client | 20% + Rs.500 per new Client |
| Margin Funding / Pledging | Yes | 20% + Rs.500 per new Client |
| Brokerage Cashback | No | No |
| Zero Brokerage for Loss-Making Trades | No | No |
Product availability determines whether a broker can support your preferred markets. Angel One highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures, while Alice Blue highlights equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options and currency futures.
The table below compares the full product lineup side by side across equity delivery, equity intraday, equity futures, equity options, commodity futures, commodity options, currency futures, currency options, foreign stocks, mutual funds and insurance.
Angel One vs Alice Blue — Complete Comparison of Products
| Product | Angel One | Alice Blue |
|---|---|---|
| Equity Delivery | Yes | Yes |
| Equity Intraday | Yes | Yes |
| Equity Option | Yes | Yes |
| Equity Future | Yes | Yes |
| Commodity Option | Yes | Yes |
| Commodity Future | Yes | Yes |
| Currency Option | Yes | Yes |
| Currency Future | Yes | Yes |
| Foreign Stocks | Yes | No |
| Mutual Funds | Yes | Yes |
| Banking | No | No |
| Insurance | Yes | No |
| Corporate Bonds | No | No |
| Government Bonds | No | No |
| Digital Gold | No | No |
Demat services: Angel One and Alice Blue both list Demat services.
Trading services: Angel One and Alice Blue both list trading services.
Intraday services: Angel One and Alice Blue both list intraday trading services.
F&O services: Angel One and Alice Blue both list F&O services.
IPO services: Angel One and Alice Blue both list IPO services.
3-in-1 account: Neither broker currently highlights 3-in-1 account support.
Stock research: Angel One lists stock research, while Alice Blue does not currently mention it.
Stock recommendations: Angel One lists stock recommendations, while Alice Blue does not currently mention it.
Trading education: Angel One and Alice Blue both list trading education.
Share pledging: Angel One and Alice Blue both list share pledging.
PMS or PCG: Angel One lists PMS or PCG support, while Alice Blue does not currently mention it.
NRI services: Angel One lists NRI services, while Alice Blue does not currently mention it.
Angel One provides Demat services, trading services, intraday trading, F&O trading, IPO access and stock research, while Alice Blue offers Demat services, trading services, intraday trading, F&O trading, IPO access and trading education.
Angel One vs Alice Blue — In-Depth Comparison of Services
| Service | Angel One | Alice Blue |
|---|---|---|
| Demat Services | Yes | Yes |
| Trading Services | Yes | Yes |
| Intraday Services | Yes | Yes |
| F&O Services | Yes | Yes |
| IPO Services | Yes | Yes |
| 3-in-1 Account | No | No |
| Stock Research | Yes | No |
| Stock Recommendations | Yes | No |
| Trading Education | Yes, Smart Money | Yes, ANT IQ |
| Share Pledging | Yes | Yes |
| PMS or PCG | Yes | No |
| NRI Services | Yes | No |
Stock advisory helps investors choose appropriate stocks through research reports, tips, and market reviews. The table below shows which advisory products are available from Angel One and Alice Blue.
Angel One and Alice Blue — Detailed Comparison of Advisory Services
| Advisory | Angel One | Alice Blue |
|---|---|---|
| Fundamental Reports | Yes | No |
| Research Reports | Yes | Yes, chargeable |
| Company Reports | Yes | No |
| Annual Reports | Yes | No |
| IPO Reports | Yes | No |
| Technical Reports | Yes | Yes, chargeable |
| Stock Tips | Yes | Yes, chargeable |
| Daily Top Stock Picks | Yes | Yes, chargeable |
| Daily Market Review | Yes | No |
| Monthly Review | Yes | No |
| Weekly Review | Yes | No |
| Relationship Manager | Yes | Yes, chargeable |
| Robo Advisory | Yes | Yes |
Margin exposure allows traders to manage larger positions with less capital. Below is a comparison of the margin available from Angel One and Alice Blue across different segments.
Angel One and Alice Blue — Comprehensive Comparison of Trading Exposure
| Exposure | Angel One | Alice Blue |
|---|---|---|
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward | 1x | 1x |
| Equity F&O Intraday | 1.3x | 1.3x |
| Commodity F&O Carry Forward | 1x | 1x |
| Commodity F&O Intraday | 1.3x | 1.3x |
| Currency F&O | 1x | 1x |
Angel One and Alice Blue both list a sub-broker program. Angel One and Alice Blue both list a partner program. Angel One and Alice Blue both list a referral program.
Angel One vs Alice Blue — Comparative Analysis of Programs
| Program | Angel One | Alice Blue |
|---|---|---|
| Sub-Broker Program | Yes | Yes, Limited |
| Partner Program | Yes, Angel DRA | Yes |
| Referral Program | Yes | Yes |
Angel One provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Alice Blue provides support through trading desk support, dedicated dealer assistance, call support, email support and website support. Angel One operates Available branches.
Angel One and Alice Blue — Comprehensive Comparison of Customer Support
| Support Channel | Angel One | Alice Blue |
|---|---|---|
| Trading Support | Available, Chargeable | Available, Chargeable |
| Dedicated Dealer | Available, Chargeable | Available, Chargeable |
| Call Support | 8047480048 | 080-35215000, 080-45490850 |
| Email Support | [email protected] | [email protected] |
| WhatsApp Support | NA | NA |
| Website Support | Website Link | Website Link |
| Facebook Support | Facebook Support Link | Facebook Support Link |
| Twitter / X Support | Twitter Support Link | Twitter Support Link |
| Telegram Support | Telegram Support Link | Telegram Support Link |
| Branches / Offices | Available | NA |
Both brokers have been evaluated across key parameters to help investors make an informed comparison. Angel One carries an overall rating of 9.70 / 10, while Alice Blue carries an overall rating of 8.05 / 10.
Angel One vs Alice Blue — Ratings Comparison
| Rating Parameter | Angel One | Alice Blue |
|---|---|---|
| Overall Rating | 9.70 / 10 | 8.05 / 10 |
| Customer Support | 9.66 / 10 | 8.02 / 10 |
| Technology | 9.82 / 10 | 8.14 / 10 |
| Charges | 9.74 / 10 | 8.08 / 10 |
| Products & Services | 9.64 / 10 | 8.00 / 10 |
| Experience | 9.62 / 10 | 8.00 / 10 |
SEBI, BSE, and NSE regularly publish broker complaint data as part of investor protection oversight. The table below shows the complaint records for both brokers.
Angel One & Alice Blue — Comparison of Customer Complaints
| Complaint Metric | Angel One | Alice Blue |
|---|---|---|
| Total Complaints Lodged | 554 | 77 |
| Total Complaints Resolved | 457 | 65 |
| % of Resolved Complaints | 82.49% | 84.42% |
| Non-Actionable Complaints | 57 | 2 |
| % of Non-Actionable Complaints | 10.29% | 2.60% |
Transaction charges are levied by the stockbroker for executing each trade. Below is a segment-wise comparison for Angel One and Alice Blue.
Angel One vs Alice Blue — Detailed Comparison of Transaction Charges
| Transaction Charges | Angel One | Alice Blue |
|---|---|---|
| Equity Delivery | 0.00325% (NSE) & As per Stock (BSE) | 0.00325% (NSE) 0.00375% (BSE) |
| Equity Intraday | 0.00325% (NSE) & As per Stock (BSE) | 0.00325% (NSE) 0.00375% (BSE) |
| Equity Future | 0.0019% (NSE & BSE) | 0.0019% (NSE & BSE) |
| Equity Option | 0.05% (on premium) | 0.05% (on premium) |
| Commodity Future | 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) | 0.0026% (Non-Agri) |
| Commodity Option | 0.05% (Non Agri) | 0.05% (Non Agri) |
| Currency Future | 0.0009% (NSE) & 0.00022% (BSE) | 0.0009% (NSE) |
| Currency Option | 0.035% (NSE) & 0.001% (BSE) | 0.035% (NSE) |
Pledge creation charges apply when traders borrow against their held securities. Pledge invocation charges apply if the pledged shares are sold due to a shortfall. Margin trading interest is the rate charged on borrowed funds.
Angel One & Alice Blue — Comprehensive Comparison of Pledge Charges
| Pledge Charge | Angel One | Alice Blue |
|---|---|---|
| Pledge Creation Charges | Rs.20 per Request | Rs.15 per Request |
| Pledge Invocation Charges | Rs.50 per Request | Rs.15 per Request |
| Margin Trading Interest | 0.049% per day | 0.96% per Day |
Beyond brokerage, several statutory and operational charges apply. These include SEBI turnover fees, DP charges, GST, account closure, reactivation, dematerialisation, and call & trade charges.
Angel One and Alice Blue — Detailed Comparison of Hidden / Other Charges
| Charge | Angel One | Alice Blue |
|---|---|---|
| SEBI Turnover Charges | Rs.10/ Crore (All Segment) | Rs.10/ Crore (All Segment) |
| DP Charges | Rs.13.5 per Scrip only on Sell | Rs.15 per Scrip on Sell |
| GST | 18% on (Brokerage + SEBI + Transaction charges) | 18% on (Brokerage + SEBI + Transaction charges) |
| Account Closure Charges | Free | Nil |
| Reactivation Charges | Free | Nil |
| Dematerialisation Charges | Rs.50 per Certificate | Rs.25 per Certificate |
| Call & Trade Charges | Rs.20 per Trade | Rs.50 per Trade |
Angel One lists account opening charges of Free and Demat AMC of Rs.240 per Year + GST (1st Year Free). Alice Blue lists account opening charges of Free and Demat AMC of Rs.400 per Year.
Angel One vs Alice Blue — Detailed Comparison of Demat Charges
| Demat Charges | Angel One | Alice Blue |
|---|---|---|
| Account Opening Charges | Free | Free |
| Annual Maintenance Charges (AMC) | Rs.240 per Year + GST (1st Year Free) | Rs.400 per Year |
Securities Transaction Tax (STT) and Commodity Transaction Tax (CTT) are government levies — the same for all brokers in India. These are shown below for reference.
Angel One vs Alice Blue — Comparative Analysis of STT and CTT Charges
| STT & CTT | Angel One | Alice Blue |
|---|---|---|
| Equity Delivery | 0.1% on buy & sell | 0.1% on buy & sell |
| Equity Intraday | 0.025% on sell | 0.025% on sell |
| Equity Future | 0.0125% on sell | 0.0125% on sell |
| Equity Option | 0.0625% on sell (on premium) | 0.0625% on sell (on premium) |
| Commodity Future | 0.01% on sell (Non-Agri) | 0.01% on sell (Non-Agri) |
| Commodity Option | 0.05% on sell | 0.05% on sell |
| Currency Future | Nil | Nil |
| Currency Option | Nil | Nil |
Stamp duty is a government tax charged when the broker issues, sells, or transfers a security. It is collected at the end of each trading day.
Angel One and Alice Blue — Comparison of Stamp Duty Charges
| Stamp Duty | Angel One | Alice Blue |
|---|---|---|
| Equity Delivery | 0.015% on buy | 0.015% on buy |
| Equity Intraday | 0.003% on buy | 0.003% on buy |
| Equity Future | 0.002% on buy | 0.002% on buy |
| Equity Option | 0.003% on buy | 0.003% on buy |
| Commodity Future | 0.002% on buy | 0.002% on buy |
| Commodity Option | 0.003% on buy | 0.003% on buy |
| Currency Future | 0.0001% on buy | 0.0001% on buy |
| Currency Option | 0.003% on buy | 0.0001% on buy |