Concept Investwell PMS is a boutique portfolio management service provider in India, known for its research-driven approach and personalized wealth management solutions. Part of the Concept Group, which has been active in capital market services since 1995, the firm carved out a dedicated identity in 2018 to focus on portfolio management, investment advisory, and non-secondary market services.
Headquartered in Surat, Concept Investwell caters primarily to high-net-worth individuals (HNIs), ultra-HNIs, and NRIs, offering customized investment strategies aligned with each client’s financial goals, risk appetite, and time horizon. The firm follows a client-centric, “family office-style” advisory model, where portfolios are designed not just for returns, but also for long-term wealth preservation and growth.
At the core of Concept Investwell PMS is a disciplined and research-oriented investment philosophy. The company employs a team of qualified professionals—including Chartered Accountants (CAs), Chartered Financial Analysts (CFAs), MBAs, and engineers—who conduct in-depth fundamental analysis and market research. Their strategies typically focus on fundamentally strong companies with sustainable growth potential, aiming to balance upside opportunities with downside risk management.
One of the distinguishing aspects of Concept Investwell is its blend of traditional investment expertise with modern tools such as artificial intelligence. Some of its PMS strategies integrate AI-driven insights with human judgment to dynamically adjust portfolios based on changing market conditions. This hybrid approach enables more timely rebalancing and aims to improve risk-adjusted returns over the long term.
The firm offers multiple PMS strategies, including large-cap, multi-cap, and dynamic portfolios, with a typical minimum investment requirement of ₹50 lakh. As of early 2026, Concept Investwell manages assets of approximately ₹75–76 crore across a limited but focused set of schemes, reflecting its positioning as a niche, high-conviction portfolio manager rather than a mass-market provider.
Overall, Concept Investwell PMS stands out for its personalized approach, disciplined research framework, and commitment to long-term wealth creation. While it may not have the scale of larger PMS players, its focus on tailored strategies, ethical practices, and consistent client engagement makes it an appealing choice for investors seeking a more customized and hands-on investment management experience.
| PMS Investment Approach(s) | Returns | |||||
|---|---|---|---|---|---|---|
| Investment Approach | Category | 1 Yr Return | 2 Yr Return | 3 Yr Return | 5 Yr Return | Inception Date |
| Legend | Large Cap | -10.78% | 7.20% | 8.16% | 12.97% | Jul 2009 |
| Marvel | Mid & Large Cap | -10.10% | 9.74% | 11.74% | 14.36% | Oct 2009 |
| Dynamic | Mid & Large Cap | -16.85% | 3.34% | 7.46% | 14.89% | Sep 2019 |
| Elegant | Multi Cap & Flexi Cap | -11.26% | NA | NA | NA | Nov 2023 |
| Legend Flexi | Multi Cap & Flexi Cap | -9.55% | NA | NA | NA | Apr 2024 |
* Returns are as on 30th September 2025. * Returns over a 1 year period are annualized * Returns are calculated using the Time Weighted Rate of Return (TWRR) method and as provided by the respective AMCs. *ND (No Data) , * NA(Not Applicable) * Returns of the respective Benchmark Indices used are tabulated above. Benchmark(s) given are as per SEBI circular no. SEBI/HO/IMD/IMD-PoD-2/P/CIR/2022/172 dated December 16, 2022 and the APMI circular no. APMI/2022-23/02 dated 23rd March,2023 and Revised Annexure-1
Fund Manager
Mr. Hemant Desai, the Promoter and Chairman of Concept Investwell Pvt. Ltd., brings with him nearly five decades of diverse professional experience spanning banking, management consultancy, real estate, and investment services, including 25 years in capital market services. Academically, he holds a graduate degree in economics and a postgraduate degree in business management with a specialization in finance. His extensive industry experience, strategic vision, and deep understanding of financial markets have been instrumental in shaping Concept Investwell’s growth and reputation as a trusted name in the investment management space.
Fund Manager
Mr. Siddharth Mandalaywala, the Fund Manager for both Portfolio Management Plans—Legend and Marvel at Concept Investwell Pvt. Ltd., brings over 13 years of experience in the capital markets. An MBA in Finance from Seventh Day Adventist College, he possesses a strong grasp of both macroeconomic and microeconomic factors, with deep expertise in fundamental analysis. Known for his sound judgment and ability to make swift, well-informed decisions, Mr. Mandalaywala combines analytical precision with a passionate commitment to investing. His philosophy is deeply aligned with his work ethic — he has true “skin in the game,” investing 100% of his personal savings in equities, reflecting his confidence and conviction in the asset class and his long-term investment approach.
10/A Union Heights, Maharana Pratap Road, Rahul Raj Mall Lane, Dumas Road, Surat, Gujarat, India 395007 SEBI Reg No.: INP000006323