Anand Rathi Advisors Limited is a prominent Portfolio Management Services (PMS) provider in India and part of the well-established Anand Rathi Group, which has been active in the financial services industry since 1994. The firm caters primarily to high-net-worth individuals (HNIs) and institutional investors, offering tailored investment solutions designed to align with individual financial goals, risk appetite, and time horizon.
At its core, Anand Rathi Advisors PMS focuses on personalized wealth creation through professionally managed portfolios. Unlike traditional investment avenues, its PMS solutions provide both discretionary and non-discretionary services, allowing clients to either delegate investment decisions to expert fund managers or maintain partial control over their portfolios. The firm’s investment philosophy is rooted in strong research, disciplined asset allocation, and long-term value investing, ensuring a balance between risk management and return generation.
One of the key strengths of Anand Rathi Advisors lies in its robust research-backed approach. The firm leverages deep market insights, fundamental analysis, and sectoral expertise to identify high-quality investment opportunities. Its PMS strategies typically include multi-cap, thematic, and sector-focused portfolios, such as investments in multinational corporations (MNCs) and emerging growth companies. These strategies are designed to capture long-term growth trends while maintaining portfolio diversification.
Backed by over three decades of industry experience, the Anand Rathi Group has built a strong nationwide presence with hundreds of branches and a large client base. This extensive network, combined with a team of experienced fund managers and financial experts, enables the firm to deliver consistent advisory and portfolio management services. The PMS division benefits from the group’s integrated financial ecosystem, which includes wealth management, investment banking, broking, and distribution services.
Another notable aspect of Anand Rathi Advisors PMS is its transparency and client-centric approach. Investors can monitor their portfolio holdings directly through their demat accounts and receive regular performance updates and reports. This level of visibility, along with ongoing portfolio rebalancing, helps investors stay aligned with their financial objectives while adapting to changing market conditions.
In summary, Anand Rathi Advisors PMS stands out as a credible and research-driven portfolio management provider in India. Its combination of personalized strategies, experienced fund management, and strong institutional backing makes it a suitable choice for investors seeking structured, long-term wealth creation through professionally managed portfolios.
| PMS Investment Approach(s) | Returns | |||||
|---|---|---|---|---|---|---|
| Investment Approach | Category | 1 Yr Return | 2 Yr Return | 3 Yr Return | 5 Yr Return | Inception Date |
| Impress PMS | Multi Cap & Flexi Cap | -3.01% | 21.74% | 20.25% | 24.61% | May 2017 |
| MNC PMS | Thematic | -7.84% | 10.73% | 10.43% | 15.10% | Mar 2018 |
| Decennium Opportunity | Multi Cap & Flexi Cap | -15.83% | 8.40% | 12.92% | NA | Nov 2021 |
| Alpha 1 | Multi Cap & Flexi Cap | -5.04% | 16.82% | NA | NA | Mar 2023 |
| Flexicap Strategy | Multi Cap & Flexi Cap | -4.57% | NA | NA | NA | Nov 2023 |
*Returns are as of 30th September 2025. *Returns over a 1-year period are annualized * Returns are calculated using the Time Weighted Rate of Return (TWRR) method and as provided by the respective AMCs. *ND (No Data), *NA (Not Applicable) *Returns of the respective benchmark indices used are tabulated above. The benchmark(s) given are as per SEBI circular no. SEBI/HO/IMD/IMD-PoD-2/P/CIR/2022/172 dated December 16, 2022, and the APMI circular no. APMI/2022-23/02 dated March 23, 2023, and Revised Annexure-1
Assistant Vice President
Mr. Mayur Shah is a seasoned investment professional with over 20 years of experience in Investment Advisory, Product Development, and Portfolio Management. He is the Fund Manager for Portfolio Management Services (PMS) at Anand Rathi, having been a key member of the organization since 2007, with expertise spanning both the PMS division and Private Client Group Equity Advisory. Mr. Shah holds an MBA in Finance and is a Certified Financial Planner (CFP), underscoring his strong foundation in financial planning and investment management. He began his career in 2005 with Kotak Securities Ltd. as an Investment Advisor, gradually expanding his role to develop and manage equity products, which paved the way for his current portfolio and fund management responsibilities. Renowned for his strategic insight and client-focused approach, he is a trusted advisor to a diverse range of investors.
Express Zone A- Wing, 10Th Floor, Western Express Highway, Goregaon (East), Mumbai, Maharashtra, India-400063 SEBI Reg No.: INP000000282