Alder Capital PMS is a boutique portfolio management service provider in India, known for its focused, research-driven investment approach and selective client base. Established around 2014–2015, the firm operates as an independent investment manager catering primarily to high-net-worth individuals (HNIs), families, and private foundations seeking long-term wealth creation through equities.
What differentiates Alder Capital is its strong belief in the “India consumption story.” The firm’s investment philosophy is centered on identifying businesses that benefit from rising domestic consumption trends—particularly scalable, consumer-centric (B2C) companies with durable competitive advantages and high-quality management teams. Rather than chasing short-term market movements, Alder Capital adopts a bottom-up stock selection strategy, emphasizing deep fundamental research, industry insights, and long-term holding periods.
The PMS portfolios are typically concentrated, meaning the firm invests in a limited number of high-conviction stocks instead of spreading capital too thinly. This approach allows for meaningful participation in the growth of carefully selected companies, though it may also lead to higher volatility in the short term. Alder Capital usually maintains an investment horizon of three to five years, aligning with its philosophy that quality businesses generate sustainable returns over time irrespective of market cycles.
Another notable aspect of Alder Capital PMS is the alignment of interests between fund managers and investors. The management team has reportedly invested a portion of its own capital into the strategies, reinforcing confidence in its investment framework and commitment to performance. The leadership, led by founder Hemant Patel, brings over two decades of experience in capital markets, institutional equity research, and investment advisory, which strengthens the firm’s analytical capabilities.
In terms of scale, Alder Capital remains relatively small compared to large PMS players, with assets under management typically in the range of ₹50–80 crore and a limited number of clients. This boutique structure enables personalized portfolio management and closer client engagement, though it also means lower diversification across strategies. The minimum investment generally starts at ₹50 lakh, in line with SEBI regulations for PMS offerings.
Overall, Alder Capital PMS is positioned as a niche, high-conviction portfolio manager focused on long-term capital appreciation through fundamentally strong, consumption-driven businesses. It is best suited for investors who are comfortable with a concentrated portfolio strategy and are willing to stay invested for the long term to benefit from India’s structural growth story.
Managing Partner
Hemant founded Alder Capital and serves as its managing partner. He has advised some of the biggest domestic and international institutional investors over his more than 20 years in the capital markets, including 15 years in institutional equities research. After eleven years with the Axis Capital team (formerly Enam Securities), he was appointed Executive Director of Consumer Equity Research. He has won two straight awards from Reuters StarMine in the consumer staples category and was chosen by the Wall Street Journal as India's leading analyst for the home and personal care industry. In 2000, Hemant earned an MBA from the University of New South Wales' Australian Graduate School of Management.
Fund Manager
Rakhi has worked in risk management, private equity, investment banking, and asset management for more than 19 years. She began her career at Goldman Sachs in New York, where she developed counterparty risk hedging methods. She was instrumental in consumer sector mandates at Enam Securities, one of the top investment banking and financial market intermediaries. She oversaw investor relations and fund portfolio reporting in her role as director of operations at Matrix Partners India. She was recognized by AIWMI as one of India's Top 100 Women in Finance in 2020. Rakhi obtained her computer science degree from the University of Michigan in Ann Arbor, her economics degree from Lady Shri Ram College, and her master's degree in financial engineering from Columbia University in New York.
503 Morya Blue Moon, Off Link Road, Andheri West, Mumbai, Maharashtra, India 400053 SEBI Reg No.: INP000004771