| P&L Statement | 2022 | 2023 | 2024 |
|---|---|---|---|
| Revenue | 129 | 156 | 140 |
| Cost of Material Consumed | 0 | 6 | 7 |
| Change in Inventory | 8 | 0 | 0 |
| Gross Margins | 100 | 96.15 | 95 |
| Employee Benefit Expenses | 48 | 44 | 48 |
| Other Expenses | 173 | 139 | 161 |
| EBITDA | -100 | -33 | -76 |
| OPM | -77.52 | -21.15 | -54.29 |
| Other Income | 7 | 1.7 | 12 |
| Finance Cost | 36 | 67 | 32 |
| D&A | 22 | 29 | 35 |
| EBIT | -122 | -62 | -111 |
| EBIT Margins | -94.57 | -39.74 | -79.29 |
| PBT | -151 | -128 | -130 |
| PBT Margins | -117.05 | -82.05 | -92.86 |
| Tax | 0 | 0 | 0 |
| PAT | -151 | -128 | -130 |
| NPM | -117.05 | -82.05 | -92.86 |
| EPS | -6.64 | -1.39 | -1.17 |
| Financial Ratios | 2022 | 2023 | 2024 |
|---|---|---|---|
| Operating Profit Margin | -77.52 | -21.15 | -54.29 |
| Net Profit Margin | -117.05 | -82.05 | -92.86 |
| Earning Per Share (Diluted) | -6.64 | -1.39 | -1.17 |
| Assets | 2022 | 2023 | 2024 |
|---|---|---|---|
| Fixed Assets | 79 | 112 | 188 |
| CWIP | 5.7 | 11 | 1 |
| Investments | 1 | 1 | 7 |
| Trade Receivables | 8 | 14 | 5 |
| Inventory | 3 | 3.5 | 0.5 |
| Other Assets | 54.3 | 46.5 | 83.5 |
| Total Assets | 151 | 188 | 285 |
| Liabilities | 2022 | 2023 | 2024 |
|---|---|---|---|
| Share Capital | 22.73 | 91.9 | 111 |
| FV | 1 | 1 | 1 |
| Reserves | -199 | -322 | -136 |
| Borrowings | 195 | 185 | 79 |
| Trade Payables | 76 | 25 | 20 |
| Other Liabilities | 56.27 | 208.1 | 211 |
| Total Liabilities | 151 | 188 | 285 |
| Cash-Flow Statement | 2022 | 2023 | 2024 |
|---|---|---|---|
| PBT | -151 | -128 | -130 |
| OPBWC | -81 | -21.5 | -58 |
| Change in Receivables | -11 | -11 | 1.7 |
| Change in Inventories | 3 | -0.6 | -3 |
| Change in Payables | 30 | -12 | 2.8 |
| Other Changes | 76 | 90.1 | -18.5 |
| Working Capital Change | 98 | 66.5 | -17 |
| Cash Generated From Operations | 17 | 45 | -75 |
| Tax | 0 | 0 | 0 |
| Cash Flow From Operations | 17 | 45 | -75 |
| Purchase of PPE | -70 | -58 | -96 |
| Sale of PPE | 44 | 17 | 7 |
| Cash Flow From Investment | -23 | -41 | -78.5 |
| Borrowing | -6 | 60 | -105 |
| Dividend | 0 | 0 | 0 |
| Equity | 35 | 0.14 | 330 |
| Others From Financing | -38 | -67.14 | -46 |
| Cash Flow from Financing | -9 | -7 | 179 |
| Net Cash Generated | -15 | -3 | 25.5 |
| Cash at the Start | 24 | 10 | 7 |
| Cash at the End | 9 | 7 | 32.5 |
House of Kieraya Limited (Furlenco) is a leading player in India’s furniture and lifestyle subscription sector, offering rental solutions for furniture, appliances, and home décor. Operating under the popular brand Furlenco, the company has built a strong presence by catering to urban millennials, young professionals, and families seeking flexible, hassle-free living arrangements. Its subscription-based model allows customers to access premium-quality furniture without the burden of ownership, making it an economical and convenient solution for a mobile and evolving lifestyle. Over the years, Furlenco has diversified into full-home solutions, work-from-home setups, and refurbished furniture sales, supported by in-house design, manufacturing, and efficient logistics.
From a business standpoint, House of Kieraya has leveraged technology, modern design, and customer-centric services to stay competitive in the growing rental economy. The company’s focus on product quality, quick delivery, maintenance support, and long-term subscription plans has strengthened customer retention and recurring revenue. Innovations such as flexible tenure options, free swaps or upgrades, and bundled offerings have enabled Furlenco to differentiate itself from other rental platforms. Despite operating in a segment with high logistics and maintenance costs, the company has made continuous improvements through backward integration, refurbished furniture sales, and asset utilization strategies. This has enhanced its operational efficiency and helped in driving better financial performance over the years.
In the unlisted space, House of Kieraya Limited’s (Furlenco) shares attract investor interest due to its unique business model, strong brand recall, and rising demand for rental and subscription-based lifestyle solutions. As urbanization increases and consumers—especially younger demographics—prioritize flexibility over ownership, the company stands to benefit from long-term industry growth. Investor confidence is also supported by Furlenco’s expansion into new cities, strategic partnerships, and diversification into furniture sales and fintech-linked subscription models. For those seeking exposure to India’s growing rental economy and consumer-tech innovations, the company’s unlisted shares offer a promising opportunity with potential for sustained growth as the subscription lifestyle continues to gain adoption.
Q:1 How do I confirm the booking of House of Kieraya Limited (Furlenco) shares?
Answer: You can confirm the booking by contacting us and agreeing on a trading price for the shares.
Q:2 What documents do I need to provide to buy shares of House of Kieraya Limited?Answer: You need to provide your client master report (CMR), PAN Card, and a Cancelled Cheque unless you are transferring funds from the bank account mentioned in your CMR.These documents are required for KYC compliance as per SEBI regulations.
Q:3 How do I obtain my client master report (CMR)?
Answer: You can request your client master report from your broker if you do not already have it available.
Q:4 What payment methods are accepted for purchasing shares?
Answer: Payments must be made via RTGS, NEFT, IMPS, or cheque transfer.Please note that cash deposits are not accepted.
Q:5 Can I transfer funds from any bank account to buy shares?
Answer: No, the payment must be made from the same bank account where the shares will be credited.
Q:6 Will I receive the bank details to transfer the funds?
Answer: Yes, we will provide you with the bank details necessary for the fund transfer.
Q:7 Are there any restrictions on the payment process for buying shares?Answer: Yes, payments must be done through electronic transfer methods or cheque transfer; cash deposits are strictly prohibited.
Q:8 What happens after I complete the payment for the shares?
Answer: Once the payment is completed, the shares will be credited to your specified bank account as per the KYC documents provided.