| P&L Statement | 2022 | 2023 | 2024 |
|---|---|---|---|
| Revenue | 129 | 156 | 140 |
| Cost of Material Consumed | 0 | 6 | 7 |
| Change in Inventory | 8 | 0 | 0 |
| Gross Margins | 100 | 96.15 | 95 |
| Employee Benefit Expenses | 48 | 44 | 48 |
| Other Expenses | 173 | 139 | 161 |
| EBITDA | -100 | -33 | -76 |
| OPM | -77.52 | -21.15 | -54.29 |
| Other Income | 7 | 1.7 | 12 |
| Finance Cost | 36 | 67 | 32 |
| D&A | 22 | 29 | 35 |
| EBIT | -122 | -62 | -111 |
| EBIT Margins | -94.57 | -39.74 | -79.29 |
| PBT | -151 | -128 | -130 |
| PBT Margins | -117.05 | -82.05 | -92.86 |
| Tax | 0 | 0 | 0 |
| PAT | -151 | -128 | -130 |
| NPM | -117.05 | -82.05 | -92.86 |
| EPS | -6.64 | -1.39 | -1.17 |
| Financial Ratios | 2022 | 2023 | 2024 |
|---|---|---|---|
| Operating Profit Margin | -77.52 | -21.15 | -54.29 |
| Net Profit Margin | -117.05 | -82.05 | -92.86 |
| Earning Per Share (Diluted) | -6.64 | -1.39 | -1.17 |
| Assets | 2022 | 2023 | 2024 |
|---|---|---|---|
| Fixed Assets | 79 | 112 | 188 |
| CWIP | 5.7 | 11 | 1 |
| Investments | 1 | 1 | 7 |
| Trade Receivables | 8 | 14 | 5 |
| Inventory | 3 | 3.5 | 0.5 |
| Other Assets | 54.3 | 46.5 | 83.5 |
| Total Assets | 151 | 188 | 285 |
| Liabilities | 2022 | 2023 | 2024 |
|---|---|---|---|
| Share Capital | 22.73 | 91.9 | 111 |
| FV | 1 | 1 | 1 |
| Reserves | -199 | -322 | -136 |
| Borrowings | 195 | 185 | 79 |
| Trade Payables | 76 | 25 | 20 |
| Other Liabilities | 56.27 | 208.1 | 211 |
| Total Liabilities | 151 | 188 | 285 |
| Cash-Flow Statement | 2022 | 2023 | 2024 |
|---|---|---|---|
| PBT | -151 | -128 | -130 |
| OPBWC | -81 | -21.5 | -58 |
| Change in Receivables | -11 | -11 | 1.7 |
| Change in Inventories | 3 | -0.6 | -3 |
| Change in Payables | 30 | -12 | 2.8 |
| Other Changes | 76 | 90.1 | -18.5 |
| Working Capital Change | 98 | 66.5 | -17 |
| Cash Generated From Operations | 17 | 45 | -75 |
| Tax | 0 | 0 | 0 |
| Cash Flow From Operations | 17 | 45 | -75 |
| Purchase of PPE | -70 | -58 | -96 |
| Sale of PPE | 44 | 17 | 7 |
| Cash Flow From Investment | -23 | -41 | -78.5 |
| Borrowing | -6 | 60 | -105 |
| Dividend | 0 | 0 | 0 |
| Equity | 35 | 0.14 | 330 |
| Others From Financing | -38 | -67.14 | -46 |
| Cash Flow from Financing | -9 | -7 | 179 |
| Net Cash Generated | -15 | -3 | 25.5 |
| Cash at the Start | 24 | 10 | 7 |
| Cash at the End | 9 | 7 | 32.5 |
House of Kieraya Limited (Furlenco) is a leading player in India’s furniture and lifestyle subscription sector, offering rental solutions for furniture, appliances, and home décor. Operating under the popular brand Furlenco, the company has built a strong presence by catering to urban millennials, young professionals, and families seeking flexible, hassle-free living arrangements. Its subscription-based model allows customers to access premium-quality furniture without the burden of ownership, making it an economical and convenient solution for a mobile and evolving lifestyle. Over the years, Furlenco has diversified into full-home solutions, work-from-home setups, and refurbished furniture sales, supported by in-house design, manufacturing, and efficient logistics.
From a business standpoint, House of Kieraya has leveraged technology, modern design, and customer-centric services to stay competitive in the growing rental economy. The company’s focus on product quality, quick delivery, maintenance support, and long-term subscription plans has strengthened customer retention and recurring revenue. Innovations such as flexible tenure options, free swaps or upgrades, and bundled offerings have enabled Furlenco to differentiate itself from other rental platforms. Despite operating in a segment with high logistics and maintenance costs, the company has made continuous improvements through backward integration, refurbished furniture sales, and asset utilization strategies. This has enhanced its operational efficiency and helped in driving better financial performance over the years.
In the unlisted space, House of Kieraya Limited’s (Furlenco) shares attract investor interest due to its unique business model, strong brand recall, and rising demand for rental and subscription-based lifestyle solutions. As urbanization increases and consumers—especially younger demographics—prioritize flexibility over ownership, the company stands to benefit from long-term industry growth. Investor confidence is also supported by Furlenco’s expansion into new cities, strategic partnerships, and diversification into furniture sales and fintech-linked subscription models. For those seeking exposure to India’s growing rental economy and consumer-tech innovations, the company’s unlisted shares offer a promising opportunity with potential for sustained growth as the subscription lifestyle continues to gain adoption.
1. What are House of Kieraya unlisted shares?
These are equity shares of House of Kieraya Limited that are not listed on any stock exchange. They are traded privately among investors through off-market transactions.
2. What does House of Kieraya Limited do?
House of Kieraya is a digital-first furniture and home lifestyle company, best known for its brand Sleepyhead, offering mattresses, sofas, beds, and home décor products.
3. Why are investors interested in House of Kieraya unlisted shares?
Interest is driven by:
4. How can I buy House of Kieraya unlisted shares?
You can buy these shares through:
5. What is the minimum investment required?
There is no fixed minimum set by the company. However, brokers may require investments starting from ?25,000 to ?1 lakh or more depending on availability.
6. What factors affect the price of House of Kieraya unlisted shares?
Key factors include:
7. Is House of Kieraya planning an IPO?
While there is no confirmed IPO date, investors speculate a future listing based on its growth trajectory and investor backing. However, timelines remain uncertain.
8. What are the risks of investing in these unlisted shares?
Risks include:
9. How are these shares transferred to investors?
Shares are transferred through off-market transactions using DIS or electronic transfer and credited to the investor’s Demat account.
10. What is the taxation on House of Kieraya unlisted shares?