Elever Investment Adviser PMS is a new-age, SEBI-registered portfolio management service that blends technology, quantitative research, and factor-based investing to deliver consistent long-term returns. Unlike traditional PMS providers that rely heavily on fund manager discretion, Elever follows a 100% rule-based and data-driven investment approach, aiming to eliminate emotional bias and improve decision-making precision.
At the core of Elever’s philosophy is factor investing—a globally proven strategy that identifies market opportunities based on measurable factors such as value, momentum, quality, and volatility. The firm analyzes over 500 factors across nearly two decades of market data and thousands of securities to construct portfolios that can adapt across market cycles. This systematic framework is further enhanced by machine learning-driven tactical models that dynamically adjust asset allocation based on evolving market conditions.
Elever PMS stands out for its proprietary tactical risk rotation model, which seeks to optimize returns while actively managing downside risk. The platform combines multiple asset classes—including equities, debt instruments, commodities, and ETFs—to create diversified portfolios designed for different investor profiles. This multi-asset approach allows the PMS to target “all-weather alpha,” aiming to perform consistently across bull and bear markets.
The firm offers a range of strategies tailored to varied financial goals and risk appetites. These include FactorAlpha (focused on long-term growth), FactorAlpha Smallcap (targeting high-risk, high-reward opportunities), FactorShields (designed for risk-conscious investors), and FactorIncome (aimed at generating steady income). Additionally, innovative offerings like FactorCapro focus on capital preservation and monthly income generation, catering to conservative and retirement-focused investors.
Another key highlight of Elever PMS is its emphasis on transparency and customization. Investors hold securities directly in their own accounts and receive detailed reporting, while portfolios are aligned with individual financial goals and risk tolerance. Like all PMS offerings in India, it requires a minimum investment of ₹50 lakh, making it suitable primarily for high-net-worth individuals (HNIs) and sophisticated investors.
Overall, Elever Investment Adviser PMS represents a shift toward quantitative, algorithm-driven wealth management in India. With its disciplined, research-backed approach and focus on risk-adjusted returns, it appeals to investors seeking a more scientific and systematic alternative to traditional portfolio management services.
| PMS Investment Approach(s) | Returns | |||||
|---|---|---|---|---|---|---|
| Investment Approach | Category | 1 Yr Return | 2 Yr Return | 3 Yr Return | 5 Yr Return | Inception Date |
| Factoralpha Smallcap | Small Cap | -6.59% | NA | NA | NA | Oct 2024 |
| Factoralpha | Multi Cap & Flexi Cap | -8.08% | NA | NA | NA | Oct 2024 |
| Factorincome | Multi Asset | 8.21% | NA | NA | NA | Oct 2024 |
| Factorshields | Multi Cap & Flexi Cap | -2.80% | NA | NA | NA | Oct 2024 |
| FactorCapro | Multi Asset | NA | NA | NA | NA | Jul 2025 |
| Factorcore | Multi Cap & Flexi Cap | NA | NA | NA | NA | Aug 2025 |
* Returns are as of 31st October 2025. * Returns over a 1-year period are annualized. * Returns are calculated using the Time Weighted Rate of Return (TWRR) method and as provided by the respective AMCs. * ND (No Data), * NA (Not Applicable) * Returns of the respective benchmark indices used are tabulated above. The benchmark(s) given are as per SEBI circular no. SEBI/HO/IMD/IMD-PoD-2/P/CIR/2022/172 dated December 16, 2022, and the APMI circular no. APMI/2022-23/02 dated 23rd March, 2023, and Revised Annexure-1
Co-founder & CIO
Karan, CFA, is the Co-founder, Chief Investment Officer, and Portfolio Manager at Elever, bringing over 15 years of expertise in equity and fixed-income product development. At Indxx Capital, he designed and managed investment strategies exceeding USD 5 billion for AMCs, ETF sponsors, hedge funds, and pension funds. With deep proficiency in factor investing and quantitative research, he has built a suite of ETF and equity portfolios at Elever aimed at outperforming market benchmarks across market cycles. A CFA Charterholder and alumnus of MDI Gurgaon, Karan is committed to delivering innovative, data-driven solutions that enhance long-term investment outcomes.
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