BugleRock Capital Pvt. Ltd. PMS is a Bengaluru-based, SEBI-registered portfolio management service provider that has emerged as a boutique wealth and asset management firm in India. Formerly known as o3 Securities Pvt. Ltd., the company operates as an independent entity following its strategic spin-off, while inheriting a strong legacy of investment expertise, client relationships, and market experience dating back to 2007.
BugleRock Capital primarily caters to high-net-worth individuals (HNIs), family offices, and institutional investors by offering customized investment solutions aligned with individual financial goals and risk profiles. Its PMS is designed to provide actively managed portfolios that blend capital appreciation with prudent risk management. The firm invests across a diversified basket of equities, fixed income instruments, and structured products, ensuring that portfolios are well-balanced and aligned with long-term wealth creation objectives.
A key differentiator of BugleRock PMS is its fundamentally driven and value-oriented investment philosophy. The firm follows a high-conviction approach, focusing on identifying quality businesses with strong management, sustainable competitive advantages, and attractive valuations. Its strategies, such as the Core Value approach, emphasize capital preservation alongside long-term returns, typically maintaining concentrated portfolios of carefully selected stocks.
The leadership team at BugleRock Capital brings extensive experience in Indian public markets, with professionals who have previously worked at reputed institutions like SBI Mutual Fund, HDFC Mutual Fund, and PGIM India. This deep expertise supports a disciplined research process involving rigorous screening, financial analysis, and continuous portfolio monitoring.
In addition to its in-house PMS strategies, BugleRock also provides access to a wide network of third-party PMS and asset management solutions, enabling clients to diversify across multiple investment styles and managers. The firm leverages advanced technology, real-time performance tracking, and strategic planning tools to enhance transparency and decision-making for investors.
Overall, BugleRock Capital PMS positions itself as a research-driven, client-centric investment manager focused on long-term wealth creation. With its boutique approach, experienced leadership, and emphasis on value investing, it appeals to investors seeking personalized portfolio management and disciplined equity exposure in India’s dynamic capital markets.
| PMS Investment Approach(s) | Returns | |||||
|---|---|---|---|---|---|---|
| Investment Approach | Category | 1 Yr Return | 2 Yr Return | 3 Yr Return | 5 Yr Return | Inception Date |
| Core Value Strategy - Concentrated Option | Multi Cap & Flexi Cap | -3.00% | 15.04% | 16.76% | 20.18% | Apr 2019 |
| Core Value Strategy - Regular Option | Multi Cap & Flexi Cap | -6.15% | 15.12% | 17.81% | 20.75% | May 2019 |
| Special Situations Portfolio | Small & Mid Cap | -2.99% | 18.02% | 28.79% | NA | Aug 2022 |
| Growth Opportunities Portfolio | Thematic | -14.60% | 6.79% | NA | NA | Nov 2022 |
*Returns are as on 30th September 2025, *Returns over a 1 year period are annualized *Returns are calculated using the Time Weighted Rate of Return (TWRR) method and as provided by the respective AMCs. *ND (No Data) , *NA(Not Applicable) *Returns of the respective Benchmark Indices used are tabulated above. Benchmark(s) given are as per SEBI circular no. SEBI/HO/IMD/IMD-PoD-2/P/CIR/2022/172 dated December 16, 2022 and the APMI circular no. APMI/2022-23/02 dated 23rd March,2023 and Revised Annexure-1
Fund Manager
Apurva is a CFA Charter holder with an MBA in Finance from Welingkar Institute and a Bachelor’s degree in Information Technology Engineering from Mumbai University. He brings over 16 years of extensive experience in the finance industry, having previously served as Co-Fund Manager at Helios Asset Management, where he managed a Flexi Cap Mutual Fund with an AUM exceeding ₹1,000 crore. His professional journey also includes key roles at PGIM India AMC, Edelweiss, ICICI Group, Anand Rathi, and Centrum Wealth Managers. Apurva’s diverse experience across leading financial institutions has equipped him with deep expertise in fund management, investment strategy, and wealth creation.
Portfolio Manager
Sundaram brings over 34 years of extensive investment experience, having held key positions such as Manager (Research) at SBI Mutual Fund, Head of Research and Fund Manager at Zurich India Mutual Fund, Senior Portfolio Manager at HDFC Mutual Fund, Portfolio Manager at M3 Investment Managers (a family office), and CIO and Portfolio Manager at PGIM India Mutual Fund. Over the past two decades, he has successfully managed long-only portfolios for separately managed accounts and family offices, delivering a remarkable CAGR of over 21% compared to the benchmark return of 17%. Known for his contrarian investment approach, Sundaram has consistently avoided overheated sectors—such as underweighting Technology in 1999, Infrastructure, Utilities, and Power in 2007, Midcaps in 2017, and excluding NBFCs in 2018—helping shield portfolios from major drawdowns while generating superior returns. He describes his value investing philosophy as “commonsense investing,” focusing on avoiding weak businesses, managements that disregard minority shareholders, and expensive valuations. His strategy revolves around investing in fundamentally strong businesses during periods of temporary unpopularity, capitalizing on attractive entry prices while maintaining confidence in their long-term competitive strength. This disciplined, low-overlap approach not only ensures portfolio diversification but also emphasizes efficient capital allocation by investing in companies with a proven history of high returns on capital employed without overpaying for growth.
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