Cash Ur Drive Marketing Limited – IPO
Cash Ur Drive Marketing Limited – IPO Details
| IPO Date | July 31, 2025 to August 4, 2025 |
| Listing Date | August 7, 2025 |
| Face Value | ₹ 10 / Share |
| Price Band | ₹ 123 to ₹ 130 / Share |
| Lot Size | 1000 Shares |
| Total Issue Size | 46,76,000 shares (Aggregating up to ₹60.79 Cr) |
| Fresh Issue | 42,10,000 shares (Aggregating up to ₹54.73 Cr) |
| Offer for Sale | 2,07,000 shares of ₹10 (Aggregating up to ₹2.69 Cr) |
| Employee Discount | |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Share holding pre issue | 1,31,76,800 shares |
| Share holding post issue | 1,76,45,800 shares |
| Market Maker portion |
Cash Ur Drive Marketing Limited Timeline (Tentative Schedule)
Cash Ur Drive Marketing Limited IPO opens on July 31, 2025, and closes on August 4, 2025.
| IPO Open Date | July 31, 2025 |
| IPO Close Date | August 4, 2025 |
| Basis of Allotment | August 5, 2025 |
| Initiation of Refunds | August 6, 2025 |
| Credit of Shares to Demat | August 6, 2025 |
| Listing Date | August 7, 2025 |
| Cut-off time for UPI mandate confirmation | August 4, 2025 |
Cash Ur Drive Marketing Limited IPO Lot Size
Investors can bid for a minimum of 2,000 shares and in multiples of 1,000 shares thereof. The following table depicts the minimum and maximum investment by Individual Investors (Retail) and HNI in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 2,000 | Rs.260,000 |
| Retail (Max) | 2 | 2,000 | Rs.260,000 |
| S-HNI (Min) | 3 | 3,000 | Rs.390,000 |
| S-HNI (Max) | 7 | 7,000 | Rs.910,000 |
| B-HNI (Min) | 8 | 8,000 | Rs.1,040,000 |
| HNI (Min) |
Cash Ur Drive Marketing Limited IPO Promoter Holding
| Share Holding Pre Issue | 78.21% |
| Share Holding Post Issue | 57.23% |
Cash Ur Drive Marketing Limited IPO Reservation
Cash Ur Drive Marketing IPO offers total 46,76,000 shares. Out of which 22,04,000 (47.13%) allocated to QIB, 8,82,000 (18.86%) allocated to QIB, 6,63,000 (14.18%) allocated to NII, 15,50,000 (33.15%) allocated to RII and 13,22,000 (28.27%) allocated to Anchor investors.
| Investor Category | Shares Offered | Maximum Allottees |
|---|---|---|
| Anchor Investor Shares Offered | |
|
| Market Maker Shares Offered | 2,59,000 (5.54%) |
|
| Other Shares Offered | |
|
| QIB Shares Offered | 22,04,000 (47.13%) |
|
| NII (HNI) Shares Offered | 6,63,000 (14.18%) |
|
| bNII > ₹10L | |
|
| sNII < ₹10L | |
|
| Retail Shares Offered | 15,50,000 (33.15%) |
|
| Employee Shares Offered | |
|
| Total Shares Offered | 46,76,000 (100.00%) |
Cash Ur Drive Marketing Limited IPO Anchor Investors Details
Cash Ur Drive Marketing IPO raises ₹17.19 crore from anchor investors. Cash Ur Drive Marketing IPO Anchor bid date is July 30, 2025.
| Bid Date | 2025-07-30 |
| Shares Offered | |
| Anchor Portion Size (In Cr.) | 17.19 |
| Anchor lock-in period end date for 50% shares (30 Days) | September 4, 2025 |
| Anchor lock-in period end date for remaining shares (90 Days) | November 3, 2025 |
About Cash Ur Drive Marketing Limited
Founded in July 2009, Cash Ur Drive Marketing Limited is an outdoor advertising company with a specialization in vehicle wrap advertisement as mobile billboards. Cash Ur Drive Marketing Limited offers a 360-degree marketing solution in transit media, digital wall paintings, and events with the objective of strong branding through vehicle-based media in various Indian cities. The firm is an OOH advertisement firm providing various solutions such as Transit, Outdoor, Print, and Digital Media Services in assisting customers in reaching their target audience.
The company provides bus branding, auto hood advertisements, billboard campaigns, and outdoor media offerings.
The company also promote EV vehicles and charging stations to capitalize on growth in the electric vehicle market.
The company has its offices in Chandigarh, Lucknow, Mumbai, and Noida.
Service Offers:
Transit Media Advertising: Cab Branding, In-Cab Advertising, Cab/Taxi Wraps, Auto Branding
Outdoor Advertising: Billboards/Hoardings, Digital Wall Painting,Free Standing Panels
360-Degree Campaign: Comprehensive brand promotion through integrated outdoor, digital, and POS media strategies.
Print Media Advertising: Advertising in newspapers, magazines, and trade journals to reach wide and special audiences.
At June 30, 2025, the company had 87 people on its payroll and three on a contract basis.
Competitive Strength
Accredited with DAVP (Directorate of Advertising & Visual Publicity) & INS (Indian Newspaper Services).
Proven and Qualified management team.
Extensive Service Provider and Client Centric Approach.
Key Performance Indicator
The market capitalization of Cash Ur Drive Marketing IPO is ₹229.40 Cr.
| KPI | Values |
|---|---|
| ROE | 44.43% |
| ROCE | 41.55% |
| Debt/Equity | |
| RoNW | 44.43% |
| P/BV | 6.61 |
| PAT Margin (%) | 12.69% |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (Rs) | 13.41 | 10.02 |
| P/E (x) | 9.69 | 12.98 |
Note:
- The Pre IPO EPS is calculated based on Pre issue shareholding as on date of RHP and the latest FY earnings as of March 31, 2025 that is available in RHP.
- The Post Issue EPS is calculated based on the Post issue shareholding and annualized FY earnings of March 31, 2025 that is available in RHP.
Objects of the Issue (Cash Ur Drive Marketing Limited IPO Objectives)
Cash Ur Drive Marketing Limited Contact Details
Cash Ur Drive Marketing Ltd. 4 th Floor, SCO0032 Sector17C Chandigarh, Chandigarh, 160017 Phone: +91 7011293001 Email: [email protected] Website: https://www.cashurdrive.com/ |
Cash Ur Drive Marketing Limited IPO Registrar
Bigshare Services Pvt Ltd Phone: +91-22-6263 8200 Email: [email protected] |