Adcounty Media India IPO is a bookbuilding of ₹50.69 crores. The issue is entirely a fresh issue of 59.63 lakh shares.
Adcounty Media India IPO opens for subscription on June 27, 2025 and closes on July 1, 2025. The allotment for the Adcounty Media India IPO is expected to be finalized on Wednesday, July 2, 2025. Adcounty Media India IPO will be listed on BSE SME with a tentative listing date fixed as Friday, July 4, 2025.
Adcounty Media India's IPO price band is set at ₹80 to ₹85 per share. The minimum lot size for an application is 1600. The minimum amount of investment required by retail investors is ₹1,28,000. But it is suggested to the investor to bid at the cutoff price to avoid the oversubscription scenario, which is about ₹1,36,000. The minimum lot size investment for HNI is 2 lots (3,200 shares) amounting to ₹2,72,000.
| IPO Date | June 27, 2025 to July 1, 2025 |
| Listing Date | July 4, 2025 |
| Face Value | ₹ 10 / Share |
| Price Band | ₹ 80 to ₹ 85 / Share |
| Lot Size | 1600 Shares |
| Total Issue Size | 59,63,200 shares (Aggregating up to ₹50.69 Cr) |
| Fresh Issue | 56,27,200 shares (Aggregating up to ₹47.83 Cr) |
| Offer for Sale | |
| Employee Discount | |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE SME |
| Share holding pre issue | 1,65,38,000 shares |
| Share holding post issue | 2,25,01,200 shares |
| Market Maker portion | 3,36,000 shares |
Adcounty Media India Limited IPO opens on June 27, 2025, and closes on July 1, 2025.
| IPO Open Date | June 27, 2025 |
| IPO Close Date | July 1, 2025 |
| Basis of Allotment | July 2, 2025 |
| Initiation of Refunds | July 3, 2025 |
| Credit of Shares to Demat | July 3, 2025 |
| Listing Date | July 4, 2025 |
| Cut-off time for UPI mandate confirmation | July 1, 2025 |
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1,600 | Rs.136,000 |
| Retail (Max) | 1 | 1,600 | Rs.136,000 |
| S-HNI (Min) | |||
| S-HNI (Max) | |||
| B-HNI (Min) | |||
| HNI (Min) | 2 | 3,200 | Rs.272,000 |
| Share Holding Pre Issue | 89.14% |
| Share Holding Post Issue | 65.51% |
| Investor Category | Shares Offered | Maximum Allottees |
|---|---|---|
| Anchor Investor Shares Offered | |
|
| Market Maker Shares Offered | 3,36,000 5.63% |
|
| Other Shares Offered | |
|
| QIB Shares Offered | 28,11,200 47.14% |
|
| NII (HNI) Shares Offered | 8,44,800 14.17% |
|
| bNII > ₹10L | |
|
| sNII < ₹10L | |
|
| Retail Shares Offered | 19,71,200 33.06% |
|
| Employee Shares Offered | |
|
| Total Shares Offered | 59,63,200 100.00% |
| Bid Date | 2025-06-26 |
| Shares Offered | |
| Anchor Portion Size (In Cr.) | 14.33 |
| Anchor lock-in period end date for 50% shares (30 Days) | August 1, 2025 |
| Anchor lock-in period end date for remaining shares (90 Days) | September 30, 2025 |
A BrandTech business, Adcounty Media India Limited provides full-service digital marketing solutions, ranging from performance-based campaigns to brand promotion. The business develops tailored advertising tactics for customers in a variety of industries using cutting-edge technologies.
Programmatic advertising, social media marketing, search engine optimization (SEO), and paid campaigns such as pay per click (PPC), cost per acquisition (CPA), cost per sale (CPS), cost per lead (CPL), and cost per install (CPI) are all included in the service portfolio. These services are intended to increase client reach, produce leads, and boost sales.
In addition to operating a number of websites and mobile applications, Adcounty Media India Limited provides BidCounty, a programmatic advertising platform intended to enhance branding and performance initiatives. In order to assist businesses in reaching the correct audience and enhancing user acquisition, the organization also carries out market research.
In order to increase their user base and visibility, Adcounty Media India Limited collaborates with well-known businesses like Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV to launch campaigns.
| KPI | Values |
|---|---|
| ROE | 47.28% |
| ROCE | 47.27% |
| Debt/Equity | |
| RoNW | 47.28% |
| P/BV | 3.71 |
| PAT Margin (%) | 19.96% |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (Rs) | 8.37 | 6.11 |
| P/E (x) | 10.16 | 13.91 |
Adcounty Media India Limited First Floor, D-41, Patrakar Colony, Near Jawahar Nagar Moti Dungri Vistar Yojna, Raja Park, Jaipur, Rajasthan, 302004 Phone: + 91 7877623083 Email: [email protected] Website: http://www.adcountymedia.com/ |
Skyline Financial Services Private Ltd Phone: 02228511022 Email: [email protected] Website: https://www.skylinerta.com/ipo.php |
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